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IBM SmartCloud Application ServicesDeliver innovation more quickly by developing on the cloud for the cloud

© 2012 IBM Corporation

MSP03091-USEN-01

Agenda

• Introduction to SmartCloud Application Services• SCAS Pricing Structure• SCAS value for SWG Svces/TechSales – Usage scenarios• SCAS Pricing Structure• SWG & GTS Collaboration & next steps

© 2012 IBM Corporation2

• SWG & GTS Collaboration & next steps

• Appendixes• SCAS Marketing Plan

IBM SmartCloud Enterprise until December 2012 (GA since May 2010 - ~1700 European customers)

Features and functions: � 99.9% SLA (June ’12)� Choice of 10 virtual (Intel) server configurations� Choice of operating systems:

� Linux; Red Hat, Novell SUSE or bring your own (Linux) � Windows Server 2003 and 2008

� Software image choices:� Pick a preconfigured IBM SWG (PAYG/BYOL) or IBM Partner

image� Import, clone or copy an existing Linux image� Customize with software bundles using cloud tools

� Dynamically attach/detach multiple blocks of persistent storage with up to 10 TB each.

� Object storage providing highly accessible and secure Internet file


More at: ibm.com/cloud/solutions/enterprise

Cloud Portal: ibm.com/cloud/enterprise

� Object storage providing highly accessible and secure Internet file system with nearly unlimited capacity

� Virtual servers accessible directly from the Internet or isolated in VPN environments.

� Cloud service framework (PaaS/SaaS hosting)� Premium support services as a supplement to forums, with optional

add-on operating system support� Choice of six sites: US (2), Canada, Germany, Japan and Singapore

with massive capacity.� Increasing catalog of ISV images bring additional capabilities

(cloud technology providers)

� Payment options:� Pay-as-you-go

� Per hour usage charges for virtual servers, storage, software images, storage, VPN environments and static IP addresses

� Full billing details downloadable from the cloud portal� Reserved capacity package options.

How IBM SmartCloud Enterprise (IaaS) and IBM SmartCloud Application Services (PaaS) work together

Applicationresources

Application environments

Application management

Integration

IBM SmartCloud Application services: platform as a service

Applicationlifecycle

Enterprise: infrastructure as a service Enterprise+

• IBM is adding platform as a service capabilities to its cloud portfolio

• IBM SmartCloud Application Services (SCAS), IBM’s platform as a service offering, runs on top ofand deploys virtual resources to IBM SmartCloud Enterprise, our infrastructure as a service offering

• In the future, SCAS will also run on top of SmartCloud Enterprise+

• SmartCloud Application Services


Management and support

Security Availability and performance

Infrastructure platform

Payment and billing

Enterprise: infrastructure as a service Enterprise+

Enterprise data center

Managed private cloud

Enterprise

Hosted private cloud

Enterprise

Shared cloud services

• SmartCloud Application Services delivers a secure, collaborative, integrated cloud environment that supports the full lifecycle of accelerated application development, deployment and delivery.

• In short, SCAS makes application development and deployment faster, easier and more cost effective.

• Customers access SCAS via the SCE portal under the “service instances” tab

• SCAS is included in the SCE contract: nothing separate to sign

IBM SmartCloud Application Services can help accelerate application development and delivery while reducing costs.

Support more effective deployment and management of third-party applications with optimized deployment and management capabilities tuned to the specific application

Accelerate and optimize the deployment and management of your applications with pre-defined environments based on common application patternsLeverage shared services to help

reduce the cost and simplify the development, delivery and ongoing administration of cloud applications




Applicationmanagement

IntegrationApplicationlifecycle

IBM SmartCloud™ Application Services

Integrate your cloud-delivered applications with other applications or resources on-premises or in the cloud

Provide development organizations with access to more rapidly activated and team-based development environments and capabilities

Our robust DevOps capabilities help truly differentiate IBM SmartCloud Application Services.

What is DevOps?The software development method that focuses on communication, collaboration and integration between the development and operations teams. DevOps can improve reliability , securityand agility , enabling faster development

DevOps in the cloud with IBM SmartCloud™ Application Services

• Helps speed operations throughout the entire application lifecycle

• Features an integrated development environment


and agility , enabling faster development and deployment cycles and reduced management costs.

• Aligns business and IT requirements• Fosters collaboration among development

and operations

Desire for fast and continuousinnovation

Customers

Requirements

Lineof business

Developmentteam

Operationsteam

Agiledevelopment

Traditional operations

1st

gap2nd

gap

IBM SmartCloud Application Services initially includes two primary services.

Develop Deploy Deliver

Collaborative Lifecycle Management Service

Workload Service• Invoke shared application resources and

then deploy custom application environments to


• Manage requirements and quality

• Centralize team controls and collaboration

Value• Quick-adoption service for new projects,

teams and clients • No up-front investment to get started • Self-service and online provisioning through

your SmartCloud™ Enterprise account

then deploy custom application environments to run and manage your application

• Proven application patterns including database, Java and Web application patterns

• Integrated middleware services• Elastic resources

Value• More quickly design, deploy and manage

consistent and repeatable middleware patterns with your application

• Policy-based elastic scaling

Collaborative Lifecycle Management Services (CLMS) release 1 features

Functional Non-Functional

� Create CLM environment in the cloud� Deploy RTC + RQM + RRC with few mouse

clicks

� Simplified project setup• Fully automated• Standard template• Simple roles schema: Leader and regular roles

for requirements - development - test

� Daily automatic online backupsFor automated recoverability

� Custom backup scheduleMinimize interference with ongoing projects

� Export customer dataFor migration, retention, and archiving


for requirements - development - test

� Pay per-user-per-month• Role-based charges• Role can be used in any number of projects• Lower-level roles included free with higher-level

roles• Leader and regular roles charged the same price

� Email notifications� Notifications for new users, new projects,

role changes,� Password changes, and manual

interventions required (if any)

� Accounting details pageTo understand tool usage and monthly charges

� Software upgrades on-demandLaunch automated upgrade cycle at a convenient time

� Safety from VM failuresAutomated monitoring and recovery infrastructure

Workload services release 1 features� Virtual Application Patterns

� Rapid and repeatable application deployment patterns including WebApp, DB and Java application, driving risk and cost down

� Streamline resources and time dedicated to middleware configuration and administration

� Web Application Pattern

� Drag & Drop pattern construction for rapid and repeatable application deployment

� Consists of application support including:‒ Application Server‒

‒

� Virtual system patterns� Drag & Drop pattern construction, customizable through

user-provided scripts� Preloaded Hypervisor Edition virtual images including:

- WebSphere Application Server HV 7.0.0.19- WebSphere Application Server HV 8.0.0.1- WebSphere MQ HV 7.0.1.4- WebSphere Message Broker HV V7.0.0.1- DB2 Express HV 9.7.0.4- DB2 Enterprise HV 9.7.0.4- WebSphere Portal HV 7.0.0.1- Web Content Manager HV 7.0.0.0

� Application pattern portability


‒ Application Server‒ Elastic scaling‒ Elastic caching‒ Elastic load balancing‒ LDAP directory‒ Connectors to remote systems: MQ, DB2, DB2/z, CICS,

IMS, 3rd party DB (Oracle), Tivoli Directory, MS Active Directory

� Transactional Database & Datamart Patterns (See DB pattern slide)

� Java Pattern

‒ Provides a customizable Java Runtime Environment

‒ Standardized application-centric pattern solution designed to enable the deployment and management of resources in a cloud environment

‒ Java™ 7 powered

‒ Can run any Java-based application

� Application pattern portability� Virtual Application pattern - Move vApp pattern metadata

between SCAS and PureAS� Virtual System pattern - Move vSys pattern between

SCAS and PureAS

� Securely deploy, manage and maintain app environment

� Reduce costs by utilizing shared virtualized infrastructure in a public cloud

� Deploy on a virtual private network

� Built-in Management Console� Track all workload status at-a-glance through the

management console, CLI, REST API� Monitor resources utilization� User management, patch management, and more

Database pattern release 1 features

�Create, edit, delete database patternsDeploy new database instances from created patterns

�Industry standard database workload supportTransactional (OLTP)Data Mart

�Database configuration for� Development purposes� Production purposes

�Database instance sizes available (native/compressed)

�Small up to 15/30GB data�Medium up to 30/60GB data�Large up to 60/120GB data

�Daily automatic online backupsEnsuring easy recoverability

�Request ad -hoc backups


� Production purposes

�Availability of two DB2 versions�DB2 9.7 ESE�DB2 10.1 ESE

�Customized deployment optionsCreate with user-provided schema / DDLOracle compatibility mode

�Request ad -hoc backupsOnline backups, whenever you request

�Download most recent backupFor archival and storage

�Import any previous backupThrough the user interface for restore

�Safety from database instance failuresAbility to recover to a new instance without loss of data

This pattern-based technology also enables portability and interoperability, so that you can deploy your applications in either a public or private cloud.

ProductionDevelopment and test

IBM PureApplication™

System

IBM Workload

Private cloudsMonitoringlifecyclemanagementHTTP server


Deploy

IBM SmartCloud™Application Services

SmartCloud Enterprise

IBM Workload Deployer

Public Cloud

management

Application server

Cachingserver

Cachingserver

LDAP1

Application server

Database

WAR File

WAR File

Schema

Application pattern1Lightweight Directory Access Protocol (LDAP)

IBM has a clear vision for future Platform as a Service (PaaS) capabilities that includes cloud-enabled and cloud-centric services.

Applicationlifecycle

Developer workstation (image)

Team developmentservices

Multi-tenant application enablement

Quality management

High productivity development

Datamart database (pattern)

Proxy service (pattern)

Caching service (pattern)

Transactional database (pattern)

NoSQL as a Service (pattern)

DBaaS1 (add automated service)

Messaging as a Service

Enterprise service bus (ESB) as a Service

Data Streams as a Service

Billing as a Service

Catalog as a Service



(pattern) (pattern) (pattern)(pattern) Service (pattern)automated service) a Serviceresources


Java Virtual system pattern

PHP environmentWeb

application Mobile

Analytics services

BPM services Batch services

Portal services

Ruby environment

.NET environment

Transactional database services

Application management

Integration

SAP Siebel Oracle ERP2

PeopleSoft

Integration as a Service

User management integration

Application Integration

Service or application pattern available in Release 1 Complementary IBM offerings Gray text – potential capability1Database as a service (DBaaS) 2Enterprise resource planning (ERP)

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