Jason MosakowskiDirector, IBM Software GroupIndia-South Asia

New Challenges in a So-Lo-Mo World

Social Applications Rise on Mobile

- Forbes

Data Analysis in theAge of Social Media- Bloomberg

CIOs ConsiderSkipping Private Cloud

- InformationWeek

How to Run an Effective Social Media Program- BusinessWeek

The Hunt for Analytics Talent

- Financial Times

When Big Data Meets Legal Discovery- InformationWeek

New Challenges in a So-Lo-Mo World

- Forbes- Bloomberg

- InformationWeek- BusinessWeek

- Financial Times- InformationWeek

When Big Data Meets Legal Discovery

The Hunt for Analytics Talent

How to Run an Effective Social Media Program

CIOs ConsiderSkipping Private Cloud

Data Analysis in theAge of Social Media

Social Applications Rise on Mobile

How can we tap into the transformative power of technology to create a Smarter Enterprise that

delivers greater value?

A Collaborative C-suite Environment Is Emerging..

Importance of Partnership Has Never Been Greater

CIOs also recognize the need to digitize front office infrastructure to sync with customers

Four out of five CIOs see front office digitization as a primary focus.

Large extent

Some extent

Limited extent

IT focus area – digitizing the front office

CMOs Need to Build a Broader Digital Strategy

Source: 2013 IBM Global C-Suite Study – Question CIO2.a–Focus of IT to help the enterprise’s strategy over the next 3 to 5 years [Digitization of the front office]; n=1,613 [CIO only]

13%

5%

82%

83%

will focus on frontoffice digitization

16% 87%

11% 69%

13% 83%

20% 78%

13% 73%

Integration of cross-channel touchpoints

Digitally enabled supply chain

Analytics to capture customer insights

Social networks tofoster collaboration

Workforce aligned to opportunities

3–5 Years Today

We Are Helping Clients Infuse Intelligence into Organizational Processes to Build Smarter Enterprises

CustomerService

Sales

Marketing

Finance

Logistics

Technology & ProductDevelopment

Human Resources

Balancing the Need to Optimize and Innovate…

Innovatehow we engage, make decisions and work

Optimizeour IT infrastructure, data and processes

Line of Business LeadersMarketing Leaders

Sales Leaders

Finance & HR Leaders

Technology LeadersChief Information Officers

Technology Architects

Dev & Ops Leaders

Innovatehow we engage, make decisions and work

Optimizeour IT infrastructure, data and processes

…Requires a Continuous, Two-way Process

Systems of EngagementKnowledge Sharing

Engagement Models

Anywhere, Anytime

Systems of RecordSecure Data

Dynamic Infrastructure

On-demand Self-serviceDrives Investment

Drives Need

Four Technologies Help Define the Smarter Enterprise

Constantly adapts

Client-centric, digitally savvy

Embraces data in all forms

Forges deeper relationships with clients and between employees

BIG DATAANALYTICS

SOCIAL BUSINESS

ENTERPRISEMOBILITY

CLOUD COMPUTING

Cloud.Rethink IT. Reinvent business.

The Greater Promise Of A Greater Cloud.

430,000IBMers, in 170 countries, speaking 165 languages

1,110software products in the IBM portfolio

3,000active researchers, including 5 Nobel Laureates

120,000Global Business Partners

6,478U.S. patents in 2012 alone

20 consecutive years of U.S. patent leadership

8,000business analytics consultants with industry experience

$6Binvested in research and development each year

20 consecutive years of U.S. patent leadership

$16Bin analytics softwareacquisitions alonesince 2005

Rich enterprise cloudcomputing capabilitieswith over

$5Bin cloud acquisitionsto date

65,000Service Delivery personnel

The Greater Promise Of A Greater Cloud.

Social.Empower your workforce and deliver a more compelling customer & citizen experience.

Changing Behaviours to Change Outcomes

Marketing, Sales, Customer Service

Product & Service Development

Human Resources

A Traditional Business

Email & phone

Knowledge silos

R&D new ideas internally

Traditional market testing

‘Push’ marketing

Control mentality

A Social Business

Builds trusted relationships and brand advocacy

Shares insights to generate breakthrough ideas and speeds time to market

Harvests insights from networks of people to create value

Mobile.Transact with customers, employees and partners through trusted, insights-driven mobile interactions

If we don’t invest in mobile, over

time we will reduce our ability to

acquire new customers and

make acquisitions; our customer

metrics will decline.

- Head of Group Digital Deployment, Banking

80% reduction in per-check-in cost compared to traditional counter check-in

Projected 20 percent reduction in development cycles and time to market

Potential sales lift for clients, evidenced by a 109% lift in sales

50% increase in customer satisfaction through interactive mobile banking experience

Real Business. Real Results.

Big Data & Analytics.Transact with customers, employees and partners through trusted, insights-driven mobile interactions

Examples of Outstanding Performance Driven by Big Data and Analytics

Just in time maintenance

One size fits all marketing

Traditional Approach

Slow claims processing

Monthly risk management

Manual weather forecasting

Transformational Outcomes

Real-time, automated weather prediction

Personalized, real-time marketing offers

Predictive maintenance & improved uptime

Real-time Risk Analysis

Intelligent & accelerated fraud detection

Social Sentiment Index 825+news

conversations on Oct-10

200th Match Awards Venue 199th Match Popular

200is not just any number.

Fans take to Facebook!

3xmore conversations on Facebook than Twitter.

Sachin Tendulkar MS Dhoni Rohit Sharma Virat Kohli R Ashwin

“Last two matches for Sachin. Commit any sins in those 10 days because even God will be watching Sachin’s leg glance for one last time.”

Kotak Mahindra BankAruna Rao , Chief Information Officer

Puneet Kapoor – Executive Vice President

New Partnerships Are Fueling the Smarter Enterprise

CMOs stop one-size-fits-all segment marketing to target

individuals with context-based personalized engagement

CFOs help the CEO and business leaders manage risk, anticipate the future and create innovative new business models

CIOs leverage cloud, mobile, social and big data platforms to optimize and extend new value

through the IT infrastructure

CTOs Secure, protect and bring innovation into the

enterprise

Business Line Leaders drive innovation of products

and services core to the enterprise

Leadership

People & Culture

Technology

1. Sign Up for IBM SoftwareConnect

(“Made-to-order” solution workshops for

your organization)

2. Interact with IBM Social Ambassadors

on Twitter (@ibmsoftware_in) and

Facebook (IBM Software India)

3. To know more about our products &

solutions, visit www.ibm.com/in or read

our blog at www.ibmsoftwareindia.com

Smart Ideas. Smarter Actions.

We are here to help you on this journey.