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Page 1: IBT Journal of Business Studies | ILMA Universityibtjbs.ilmauniversity.edu.pk/journal/jbs/11.1/9... · Zafarullah Chandio, Shoaib Ahmed, Sarah Zafar 1. Introduction Marketing of brands
Page 2: IBT Journal of Business Studies | ILMA Universityibtjbs.ilmauniversity.edu.pk/journal/jbs/11.1/9... · Zafarullah Chandio, Shoaib Ahmed, Sarah Zafar 1. Introduction Marketing of brands
Page 3: IBT Journal of Business Studies | ILMA Universityibtjbs.ilmauniversity.edu.pk/journal/jbs/11.1/9... · Zafarullah Chandio, Shoaib Ahmed, Sarah Zafar 1. Introduction Marketing of brands
Page 4: IBT Journal of Business Studies | ILMA Universityibtjbs.ilmauniversity.edu.pk/journal/jbs/11.1/9... · Zafarullah Chandio, Shoaib Ahmed, Sarah Zafar 1. Introduction Marketing of brands
Page 5: IBT Journal of Business Studies | ILMA Universityibtjbs.ilmauniversity.edu.pk/journal/jbs/11.1/9... · Zafarullah Chandio, Shoaib Ahmed, Sarah Zafar 1. Introduction Marketing of brands
Page 6: IBT Journal of Business Studies | ILMA Universityibtjbs.ilmauniversity.edu.pk/journal/jbs/11.1/9... · Zafarullah Chandio, Shoaib Ahmed, Sarah Zafar 1. Introduction Marketing of brands