ic13 - idea exchange: the rotary club of the future. what will rotary look like in 2050?
DESCRIPTION
Breakout Session Presented at the Rotary International Convention in Lisbon on Tuesday 25 June, 2013.TRANSCRIPT
2013 RI CONVENTION
The Rotary Club of the Future -What will Rotary look like in 2050?
Moderator: Mary Beth Growney Selene, Panelist: Holly Ransom
Panelist: Jean Seidler Thompson
2013 RI CONVENTION
1905The Origin of Rotary Paul Harris wanted friends outside of those he
met in the practice of law Only one representative per vocation “Service” soon became part of the Rotary
movement
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2013Rotary’s Core Values Service Diversity Integrity Leadership Fellowship
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2050 – Would Paul Harrislike what Rotary has become? Does human interaction continue to play a
role in world peace? Is fellowship (and fun) valued? Is service still a priority? Are we still changing lives?
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If a Rotarian asked you to join Rotary,
would you?
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What if that person was Paul Harris?
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What if Paul Harris asked you to join Rotary?
Welcoming? Friendly?
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What if Paul Harris asked you to join Rotary?
Like-minded? Engaging? Leader?
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What will Rotary look like in 2050?
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Survival of the Rotarian: to 2050 and beyond!
Club President Holly RansomRotary Club of Crawley, Australia
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Survival of the Rotarian: to 2050 and beyond!
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?1905 Now 2050
Then and now
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What’s changed
• Growth of the non-profit/charity sector
• The rise of technology • An increase in work hours/work
travel
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What’s our current position?
Of Rotary’s 1.2 MILLION
members worldwide,
only 12% are UNDER 40 and
only 19% are WOMEN.
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Rotary
Old
Elitist
Traditional
BBQs and Car Park duty
Youth Exchanges
Men
What is it?
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Logo and tagline
Social Media Platforms &
Website
Internal & External Comms
Meetings Org Structure
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How do we manage change?
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What will 2050 look like?
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• More digital communications/more sophisticated communication demands
• A demand for faster-paced meetings and a greater outcomes focus
• Greater inter-country collaboration as the world becomes even more globalized
• A need for meetings to be delivered in multiple forms
• Moves to crowdsourcing platforms vs. traditional fundraising like raffles.
What will 2050 look like?
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?1905 Now 2050
What will 2050 look like?
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- The Future –Rotary’s FrontierJean Seidler Thompson
Rotary Club of Seattle 4, USA
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ROTARY AND THE WORLD IN 2050
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2050 (FUTURE 37 YEARS)
Present
1986 (27 years ago)
WHERE ARE WE NOW? & WHERE HAVE WE BEEN?
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WHERE HAVE WE BEEN? A LOOK BACK…
27 years ago in 1986:No women in Rotary
Clubs not as diverseNo InternetNo EmailCell phones as large as a briefcase
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The founders of Rotary in 1905 were young professionals.
REMEMBER: We do not need to reinvent the wheel.
Paul P. Harris was 37.
Silvester Schiele, the first President, was 35.
A LOOK BACK…
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QUESTION:How old were you when you first joined Rotary?
STAND UP if you were under 40 years old when you became a
Rotarian.
WHERE HAVE WE BEEN? A LOOK BACK…
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Only 12% of all members are under 40
WHERE ARE WE NOW? THE PRESENT…
SOURCE: Regional Membership Supplements on Rotary.org
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Only 19% of all members are women
WHERE ARE WE NOW? THE PRESENT…
SOURCE: Regional Membership Supplements on Rotary.org
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70% of all members work full time
WHERE ARE WE NOW? THE PRESENT…
SOURCE: Regional Membership Supplements on Rotary.org
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ROTARY’S VOYAGE TO 2050
Thriving Rotary Clubs in 2050 have learned to successfully
attract retain provide relevancy to:
• women, • a more diverse population, • young professional members under 40.
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1) Create a welcoming
environment
3) Engage & embrace their
passion
2) Invite professionals
under 40
3 STEPS TO ATTRACTING & RETAINING YOUNG PROFESSIONALS
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STEP 1– WELCOMING ENVIRONMENT
Is the culture of your club fully ready to welcome younger members?
1. Create a welcoming environment & club culture
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EXAMPLE – YOUNG ROTARY LEADERS (YRL) INITIATIVE:
YRL INITIATIVE FOR SEATTLE 4:• Discounted Club dues until age 35
• More flexible admission requirements
• YRL Initiative listed on Club application and recruitment materials
• Support from the top, Senior Club Rotarians are involved in the initiative
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STEP 2: ATTRACTING NEW MEMBERS
•The traditional Rotary invitation.
•Simple math. Example: a club in our District invited 100 young professionals to their club events during the past year and 10 became new club members.
During the past year, how many prospective members under 40 has your club invited to a club event?
2. Invite Young Professionals
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STEP 3: RETAINING YOUNG MEMBERS
3. Engage & Embrace Their Passion
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EXAMPLE: YOUNG ROTARY LEADERS (YRL) SEATTLE 4 COMMITTEE:
VIRGINIA KIRN & JEAN THOMPSON FOUNDED A YRL COMMITTEE with supportive Mentors.
The Mission is to focus on recruitment, retention and relevancy of our clubs younger members.
For Rotarians under 40 and the Young in Spirit.
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YOUNG ROTARY LEADERS (YRL) COMMITTEE
YRL COMMITTEE – SAMPLE ACTIVITIES: • Dinners and receptions with an experienced Rotarian.
• Joint activities with other committees and joint service projects such as Rotary First Harvest.
• YRL Happy Hour fellowships.
• Welcome young professionals to Club service projects and meetings.
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EXAMPLE – OTHER CLUBS IN DISTRICT 5030
ENGAGING YOUNG MEMBERS LAKE UNION CLUB (a breakfast club): • One meeting a month is an evening fellowship with
fundraiser.
QUEEN ANNE CLUB:• Innovative Club Schedule:– 1st Monday Face-to-face meeting– 2nd Monday Service/networking activity– 3rd Monday Face-to-face meeting– 4th Monday Virtual (On-Line)– 5th Monday Visit Other Club
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ROTARY IN 2050 WILL:
• Be More Youthful.
• The vast majority of clubs will admit women.
• Have harnessed the pipelines of Rotaract, Interact, GSE exchange, and RYLA programs.
• Have nearly all members integrating technology in Club life.
• Have eradicated Polio & reduced Malaria by 75%.
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WHAT IS ROTARY’S FUTURE WITH TECHNOLOGY?
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BEAM ME UP SCOTTY?
In 2050:reality or science fiction?
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3D HOLOGRAMS
In 2050: will Rotary clubs use Holographic meeting rooms?
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FIND OUT MORE
• The Rotarian Magazine September 2012 YRL Article www.rotary.org/en/MediaAndNews/TheRotarian/Pages/Seattle1209.aspx
• Recruiting video focused on younger members – watch for the cameo appearance of Bill Gates Senior at the end! Youtube.com/seattle4rotary
• District 5030 video on Rotary First Harvest service project and promoting membership: alifebuildinghope.org
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QUESTIONS?
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THANK YOU FOR ATTENDING TODAY’S SESSION