iccp & futerra - staff engagement masterclass - april 2012
DESCRIPTION
Solitaire Townsend's (Futerra) presentation on Staff Engagement from Islington Climate Change Partnership's Staff Engagement Masterclass on 19th April 2012.TRANSCRIPT
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ICCP$Solitaire$Townsend,$Co3Founder$
STAFF%COMMUNICATIONS%
THE%TEAM%
PR$&$media$$/$$strategy$$/$$adver=sing$&$brand$$
employee$engagement$$/$$visual$&$digital$
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THOUGHT%LEADERSHIP%
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Poverty and inequity" Epidemics and
health crisis" Climate change" Biodiversity loss" Financial crash" Security threats"
Sustainable development"
age of problems" age of solutions "
SUSTAINABILITY"
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SUSTAINABILITY%COMMUNICATIONS%
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VISION OF A SUSTAINABLE FUTURE
DECOUPLING & BEHAVIOUR CHANGE
SCALE & STAFF SUSTAINABILITY
GREEN REVENUE
RADICAL ETHICS & ISSUE CAMPAIGNING
PRODUCT TRANSFORMATION
CHOICE EDITING
BY%BUSINESS%
ACCOUNTING FOR SUSTAINABILITY
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The%Purpose% Communica=ons$objec=ves$
The%Target% Knowing$your$audience$
The%Message% What$and$who$$
The%Tac@cs% How$to$get$your$message$across$
The%Results% Measure$and$learn$
Make a plan"
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audience"
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KNOW%YOUR%AUDIENCE%
Source:$Pat$Dade$
HUMAN%BEHAVIOUR%
Spock Rational Cost/Benefit decisions “ego”
Homer Emotional Instincts and habits “id”
Information/ Incentives" Action! Decision"
Habit"
Socia
l pro
of"
Priming"
Defaults"
Salience"
Action?
Status"
Habit"
Heuristics"
Messenger"
Incentives"
Salience"
Priming"
Infrastructure"
Action…
message"
use words that sell
don’t nag"
beware the bystander effect"
make clear direct requests
seeing is believing"
don’t create fear without agency"
balance language"
empathy and emotion are powerful tools"
don’t rely on human survival instincts"
don’t criticise home or family "
keep it personal"
stories work""
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BUILD%TRUST%
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tactics"
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change groups"
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not all messengers are equal"
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remind, remind, remind"
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label people"
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catch me when I’m open to change"
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make it a pleasure"
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direct marketing
packaging/loyalty coupons
exhibitions
word-of-mouth
internet events
competitions
sponsorships
local advertising
stunts viral
photography
radio
presentations/ speeches
roadshows
websites & portals
posters
advertorials
interviews
webcasting
launch events
features
case studies
local celebrity
endorsements
channels!
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keep on communicating"
