icn - university of regina business school... · icn business school ... 3 place Édouard branly -...

3 000 STUDENTS

INCLUDING 900 INTERNATIONAL STUDENTS

4 CAMPUSES

METZ AND NANCY (FRANCE)NUREMBERG (GERMANY)CHENGDU (CHINA)

150 FOREIGN PARTNER UNIVERSITIES

IN 50 COUNTRIES

70 PERMANENT PROFESSORS

AND 20 AFFILIATED PROFESSORS

60 VISITING PROFESSORS PER YEAR

300 BUSINESS PROFESSIONAL TEACHERS

4 REPRESENTATION OFFICES ABROAD:

1 IN WEST AFRICA

1 IN LATIN AMERICA

2 IN CHINA

2 LIBRARIES

24 000 BOOKS

10 000 DIGITAL PERIODICALS

ICN Business school

In 2016

ContactInternational RelationS O� ce

� +33 3 54 50 25 25

� [email protected]

-

www.icn-groupe.fr/en

Phot

o cr

edit:

ICN

Busi

ness

Sch

ool,

City

of N

urem

berg

, City

of M

etz,

City

of N

ancy

. Thi

s do

cum

ent i

s pr

inte

d on

pap

er m

eetin

g th

e su

stai

nabl

e m

anag

emen

t sta

ndar

ds o

f the

pap

er in

dust

ry.

Info

rmat

ion

give

n in

this

doc

umen

t is

non-

cont

ract

ual.

ICN

rese

rves

the

right

to c

hang

e its

pro

gram

s ac

cord

ing

to m

arke

t nee

ds a

nd it

s ow

n in

nova

tions

.

La créativitéFait la di� érence

* Creative Thinking makes the di� erence *

Summer program

MEMBER OF THECONFERENCE DES GRANDES ECOLES

ASSOCIATED WITH THE UNIVERSITY OF LORRAINE

ABOUT

ICN BUSINESS SCHOOL

PRACTICAL INFORMATION

ICN Business School Summer Program is four weeks of high level classes and other activities held in 3 different campuses. The whole program is designed to support your learning and understanding of business subjects.

You will meet lecturers who are passionate about the topics they teach and research. You will also have the opportunity to visit companies, monuments and European institutions.

Come to benefi t from our expertise and learn with us.

Dr. K

amel

MNI

SRI

Head

of t

he P

rogr

am

Assessment

Assessment will be provided during the program. Students can earn up to 10 credits (2 ECTS credits per module in a total of 4, 2 ECTS credits for a fi nal report). For more details, please contact your local study abroad advisor.

Organization

Accomodation

Students are accomodated in a student residence. Students will receive tickets for meals at the university cafeteria. Of course, whenever desired, a student may go have a meal in a local restaurant, at the student’s cost.

Program location

Metz // ICN Business School - Metz Campus 3 place Édouard Branly - FR 57070 METZ Technopôle

Nancy // ICN Business School - Nancy Campus 13 rue Michel Ney - FR 54037 NANCY Cedex

Nuremberg // ICN Business School - Nuremberg Campus Maxfeldstraße 9 - D-90409 Nuremberg - Germany

How to apply?

If you are a student from an ICN partner university, please apply through your home institution. If your university is not a partner of ICN, please contact the International Relations Offi ce. For more information, please contact your local study abroad supervisor.The cost does not include the airfare from your home country to France, any transportation cost to Metz, personal expenses, insurance, visa or passport fees, home university fees.

mET

ZFr

ance

na

ncy

Fran

ce

Nu

reM

BER

Gg

ERM

ANY

Metz is a city of water, as the Moselle river runs close to its center. Metz is a garden city, with parks and other green areas penetrating

the city center. Its 470 hectares of green spaces make Metz one of France’s most fl oral cities. Metz is also a city where the many pedestrian zones create a

pleasant environment to live in. Metz is a city of art. The Centre Pompidou, for example, is a renowned

center hosting exhibitions of the prestigious collections from the National Gallery of Modern Art (Musée National d’Art Moderne) which

attracts visitors from all over Europe. The ICN campus is located at the Metz Business Park (Technopôle de

Metz), which has attracted numerous French and international companies to set up there, along with a number of other Graduate Schools (SUPELEC,

Georgia Tech, ENSAM, etc.). The Metz Métropole Enterprise Center (Maison de l’Entreprise), dedicated

to entrepreneurship, is located at the heart of the ICN campus.

Nuremberg, with more than half a million inhabitants, is the second largest city in Bavaria and the capital of Franconia, a region of Germany

which combines history, nature, architecture and a host of cultural events. Its charm as a picturesque medieval city, its modern character and its

dynamic economy, industry and technology make Nuremberg one of the most important cities in the south of Germany. The ICN campus is close to Nuremberg’s historic center and easily

accessible on foot, thus making it easy for students to enjoy the city’s many attractions, particularly, at the end of the year, its famous Christmas market.

Nancy is above all a city of and for students. It is a welcoming and dynamic city with 48 000 students. Throughout the year more than 200 shows, concerts, exhibitions, operas,

theatre performances and other events fi ll the Nancy calendar and all at very affordable prices for students. Nancy also has a very lively city center with pedestrian areas bustling

with activity. For those who seek a calmer, greener area, the city possesses one of the biggest natural city-center parks in France, ‘la Pépinière’. Nancy is a city with a rich historical legacy, due, to a large extent, to

Stanislas Leszczynski, King of Poland, who endowed Nancy with the beautiful architecture of sites such as the Place Stanislas, the Place Carrière, the Place d’Alliance, and the Governor’s Palace (Palais du Gouverneur). All these sites are listed heritage sites in the UNESCO World Heritage. The ICN Business School campus is located 10 minutes walk from

the city center and the main SNCF railway station. The Artem campus is only 15 minutes by tram from the city center.

3 000 STUDENTS


4 CAMPUSES



IN 50 COUNTRIES






1 IN WEST AFRICA

1 IN LATIN AMERICA

2 IN CHINA

2 LIBRARIES

24 000 BOOKS


ICN Business school

In 2016


� +33 3 54 50 25 25


-


Phot

o cr

edit:

ICN

Busi

ness

Sch

ool,

City

of N

urem

berg

, City

of M

etz,

City

of N

ancy

. Thi

s do

cum

ent i

s pr

inte

d on

pap

er m

eetin

g th

e su

stai

nabl

e m

anag

emen

t sta

ndar

ds o

f the

pap

er in

dust

ry.

Info

rmat

ion

give

n in

this

doc

umen

t is

non-

cont

ract

ual.

ICN

rese

rves

the

right

to c

hang

e its

pro

gram

s ac

cord

ing

to m

arke

t nee

ds a

nd it

s ow

n in

nova

tions

.



Summer program



ABOUT

ICN BUSINESS SCHOOL

PRACTICAL INFORMATION

ICN Business School Summer Program is four weeks of high level classes and other activities held in 3 different campuses. The whole program is designed to support your learning and understanding of business subjects.

You will meet lecturers who are passionate about the topics they teach and research. You will also have the opportunity to visit companies, monuments and European institutions.

Come to benefi t from our expertise and learn with us.

Dr. K

amel

MNI

SRI

Head

of t

he P

rogr

am

Assessment

Assessment will be provided during the program. Students can earn up to 10 credits (2 ECTS credits per module in a total of 4, 2 ECTS credits for a fi nal report). For more details, please contact your local study abroad advisor.

Organization

Accomodation

Students are accomodated in a student residence. Students will receive tickets for meals at the university cafeteria. Of course, whenever desired, a student may go have a meal in a local restaurant, at the student’s cost.

Program location

Metz // ICN Business School - Metz Campus 3 place Édouard Branly - FR 57070 METZ Technopôle

Nancy // ICN Business School - Nancy Campus 13 rue Michel Ney - FR 54037 NANCY Cedex

Nuremberg // ICN Business School - Nuremberg Campus Maxfeldstraße 9 - D-90409 Nuremberg - Germany

How to apply?

If you are a student from an ICN partner university, please apply through your home institution. If your university is not a partner of ICN, please contact the International Relations Offi ce. For more information, please contact your local study abroad supervisor.The cost does not include the airfare from your home country to France, any transportation cost to Metz, personal expenses, insurance, visa or passport fees, home university fees.

mET

ZFr

ance

na

ncy

Fran

ce

Nu

reM

BER

Gg

ERM

ANY

Metz is a city of water, as the Moselle river runs close to its center. Metz is a garden city, with parks and other green areas penetrating

the city center. Its 470 hectares of green spaces make Metz one of France’s most fl oral cities. Metz is also a city where the many pedestrian zones create a

pleasant environment to live in. Metz is a city of art. The Centre Pompidou, for example, is a renowned

center hosting exhibitions of the prestigious collections from the National Gallery of Modern Art (Musée National d’Art Moderne) which

attracts visitors from all over Europe. The ICN campus is located at the Metz Business Park (Technopôle de

Metz), which has attracted numerous French and international companies to set up there, along with a number of other Graduate Schools (SUPELEC,

Georgia Tech, ENSAM, etc.). The Metz Métropole Enterprise Center (Maison de l’Entreprise), dedicated

to entrepreneurship, is located at the heart of the ICN campus.

Nuremberg, with more than half a million inhabitants, is the second largest city in Bavaria and the capital of Franconia, a region of Germany

which combines history, nature, architecture and a host of cultural events. Its charm as a picturesque medieval city, its modern character and its

dynamic economy, industry and technology make Nuremberg one of the most important cities in the south of Germany. The ICN campus is close to Nuremberg’s historic center and easily

accessible on foot, thus making it easy for students to enjoy the city’s many attractions, particularly, at the end of the year, its famous Christmas market.

Nancy is above all a city of and for students. It is a welcoming and dynamic city with 48 000 students. Throughout the year more than 200 shows, concerts, exhibitions, operas,

theatre performances and other events fi ll the Nancy calendar and all at very affordable prices for students. Nancy also has a very lively city center with pedestrian areas bustling

with activity. For those who seek a calmer, greener area, the city possesses one of the biggest natural city-center parks in France, ‘la Pépinière’. Nancy is a city with a rich historical legacy, due, to a large extent, to

Stanislas Leszczynski, King of Poland, who endowed Nancy with the beautiful architecture of sites such as the Place Stanislas, the Place Carrière, the Place d’Alliance, and the Governor’s Palace (Palais du Gouverneur). All these sites are listed heritage sites in the UNESCO World Heritage. The ICN Business School campus is located 10 minutes walk from

the city center and the main SNCF railway station. The Artem campus is only 15 minutes by tram from the city center.

PROGRAM STRUCTURE THE PROGRAM INCLUDES A MINIMUM

OF 70 TEACHING HOURS DIVIDED INTO THE FOLLOWING MODULES AND CONCENTRATIONS.

PART 1All modules

are mandatory

PART 2All modules

are mandatory

PART 3Students choose one

among 3 concentrations

MODULE 1 EUROPEAN INSTITUTIONS

European Union Institutions Geography of Europe The UK and the EU Geopolitics French Civilization French History

MODULE 3 GERMAN ECONOMY

SMEs and Family Business in Germany Innovation Management in Europe:

German Perspective East European Management studies New History of Germany Company Visit

MODULE 4

EUROPEAN MANAGEMENT CONCENTRATION

Organizational Behavior International HRM HRM in Europe Managing Sports SMEs in Europe International Negotiation Company Visit

MODULE 2MANAGEMENT & BUSINESS IN EUROPE

Creative and Design Thinking Workshop Leadership and Management Across

Borders European Culture and Identity Doing Business in France Doing Business in Southern Europe Doing Business in Eastern Europe Business Sustainability

EUROPEAN MARKETING CONCENTRATION

Communication and Advertising in Europe International Pricing and Distribution Product Development and Innovation Managing Luxury Brands Interactive Modelling Company Visit

EDUCATIONAL VISITS

Visit of Metz Cathedral and City Visit of Luxembourg Court of Justice of the

European Union and City Visit of Brussels European Commission Visit of Eiffel Tower or Bateaux Mouches Visit of Versailles or Louvre Museum

EUROPEAN MANAGEMENT OF LUXURY CONCENTRATION

Introduction to Luxury Management Luxury Brands Management Design Sustainable Luxury Sourcing for Luxury Market Company Visit

DISCOVER FRANCE AND EUROPE EVERY YEAR IN JUNE AND JULY During the program, classes

alternate with professional, educational and cultural visits.

i

3 000 STUDENTS


4 CAMPUSES



IN 50 COUNTRIES






1 IN WEST AFRICA

1 IN LATIN AMERICA

2 IN CHINA

2 LIBRARIES

24 000 BOOKS


ICN Business school

In 2016


� +33 3 54 50 25 25


-


Phot

o cr

edit:

ICN

Busi

ness

Sch

ool,

City

of N

urem

berg

, City

of M

etz,

City

of N

ancy

. Thi

s do

cum

ent i

s pr

inte

d on

pap

er m

eetin

g th

e su

stai

nabl

e m

anag

emen

t sta

ndar

ds o

f the

pap

er in

dust

ry.

Info

rmat

ion

give

n in

this

doc

umen

t is

non-

cont

ract

ual.

ICN

rese

rves

the

right

to c

hang

e its

pro

gram

s ac

cord

ing

to m

arke

t nee

ds a

nd it

s ow

n in

nova

tions

.



Summer program



ICN Business School SUMMER PROGRAM 2017 SCHEDULE

This schedule may be modified should circumstances require so.

Week 1 - Metz

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

June 5 June 6 June 7 June 8 June 9 June 10 June 11

08:30

09:00

09:30

10:00

10:30 coffee-break coffee-break coffee-break11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00 coffee-break16:30

17:00

17:30

18:00

18:30

19:00 Dinner Dinner Dinner Dinner

Luxembourg: International Court of

Justice(return at 8pm)

M1 - Geopolitics

M1 - Geopolitics

Lunch

M1 - European Culture and Identity

M1 - European Culture and Identity

M1 - History of France

M1 - History of France

Lunch

M1 - The UK and the EU

Visit of La Cour d'Or Museum, Metz City

Center and Reception

M1 - Geography of Europe

Lunch

M1 - European Union Institution

Lunch

coffee-break

M1 - French Food and Table Tradition Kick-off: Welcome and

Orientation



Week 2 - Metz



08:30

09:00

09:30

10:00

10:30 coffee-break coffee-break coffee-break coffee-break11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00 Dinner Dinner Dinner Dinner

M2 - Doing Business in Eastern Europe

M2 - Sustainability

M1 + M2 exam

Lunch

Move to Nürnberg

Lunch

M2 - Sustainability

M2 - Doing Business in Southern Europe

Trip to Brussels

Brussels City Center + Group Dinner

(until 9pm)

European Commission Visit + Conference +

Company Visit

M2 - French Civilization

M2 - Doing Business in France

Lunch

M2 - Creativity and Design Thinking

Workshop

M2 - Leadership in Europe



Week 3 - Nürnberg



08:30

09:00

09:30

10:00

10:30 coffee-break coffee-break coffee-break11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00 Dinner Dinner Dinner Dinner Dinner

M3 - Innovation Management in Europe:

German Perspective

Lunch

M3 - SMEs and Family Business in Germany

M3 - Innovation Management in Europe:

German Perspective(until 10.45am)

M3 - New History of Germany

M3 - New History of Germany

Lunch

Move to Nancy

M3 - East European Management Studies

M3 - East European Management Studies

M3 - SMEs and Family Business in Germany

Lunch

M3 exam

Company Visit (starts at 8am)



Week 4 - Nancy - Management


June 26 June 27 June 28 June 29 June 30 July 1 July 2

08:30

09:00

09:30

10:00


11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30


Eiffel Toweror

Boat Tour on the Seine River

M4 - HRM in Europe

Lunch

Move to Paris

Louvre Museum

orChâteau de

Versaille(starts at

8am)

Cocktail and Certificate

Award Ceremony

Breakfast and Check-

Out

M4 - Organizational Behavior

M4 - International Negociation

M4 - Managing Sports SMEs in Europe

Lunch Lunch Lunch

M4 - Organizational Behavior

M4 - International Negociation

M4 - Managing Sports SMEs in Europe

Welcome Cocktail

Company Visit

M4 - HRM in Europe



Week 4 - Nancy - Marketing



08:30

09:00

09:30

10:00


11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30


M4 - International Pricing and Distribution(until 10.45am)

M4 - Product Development and

Innovation

M4 - Interactive Modelling

M4 - Communication and Advertising in Europe

(until 10.45am)

Move to Paris

Lunch

Company Visit

M4 - International Pricing and Distribution

M4 - Managing Luxury Brands

M4 - Interactive Modelling

Lunch Lunch

Welcome Cocktail


Out

Eiffel Toweror


Louvre Museum

orChâteau de

Versaille(starts at

8am)


Award Ceremony

M4 - Communication and Advertising in Europe

Lunch



Week 4 - Nancy - Luxury Management



08:30

09:00

09:30

10:00


11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30


M4 - Introduction to Luxury Management

M4 - Sustainable Luxury M4 - Sourcing for Luxury

Market(until 10.45am)

M4 - Luxury Brands Management

(8.45-10.45am)

Move to Paris

Lunch

M4 - Introduction to Luxury Management

M4 - Sustainable Luxury M4 - Sourcing for Luxury

Market(until 10.45am)

Lunch Lunch

Welcome Cocktail


Out

Eiffel Toweror


Company Visit

Louvre Museum

orChâteau de

Versaille(starts at

8am)


Award Ceremony

M4 - Luxury Brands Management

Lunch

3

3

INTRODUCTION

Nancy/Metz, December 5th, 2016

Dear participants,

I am looking forward to meeting and working with you during the Summer Program 2017. The program has been designed to support your learning and understanding of business. You will meet lecturers who are passionate about their domain of expertise and have the opportunity to visit companies, heritage sites and European Union institutions. As you work through the different sessions you will be asked to reflect on the concepts, and how these might influence your personal and professional development.

Our Summer Program offers you unique experience as you will be working in multinational and multicultural European environment during 4 weeks. By choosing our program you will have the opportunity to explore and learn about 4 different countries: in addition to the 2 weeks that will take place in France, you will have the opportunity to visit Luxembourg, Belgium and Germany.

I hope that you will find our program an enjoyable and valuable contribution to you in your future professional life.

Dr. Kamel Mnisri - ICN Business School Head of Summer Program

4

4

CONTENTS

PART 1: SUMMER PROGRAM in 2017

1.1 Presentation p 5

1.2 Course list p 6

PART 2: Detailed presentation of each course p 8

2.1 Module 1: European Institutions p 9

2.2 Module 2: Management and Business in Europe p 16

2.3 Module 3 – German Economy p 23

2.4 Module 4 - Track 1: Management Concentration p 27

2.5 Module 4 - Track 2: Marketing Concentration p 31

2.6 Module 4 - Track 3: Management of Luxury Concentration p 36

PART 3: Pre-departure information p 40

5

5

PRESENTATION OF THE 2017 SUMMER PROGRAM

THE STAFF 2017:

Kamel MNISRI Head of Summer Program

Frédérique BOUTIN Head of International Office

Candi DEBLAY International Coordinator

Eve DEMANGE Administrative Assistant

Lucy ALCARAZ Administrative Assistant

Stéphanie GUGLIELMINA Head of International Recruitment

Contact: [email protected]

Start of the program: June 6th

Arrival dates: June 4th-5th in Metz

First 2 weeks on ICN Campus in Metz

3rd week on ICN Campus in Nürnberg

4th week: on ICN Campus in Nancy + excursions in Paris

End of the program: July 2nd

6

6

ICN BUSINESS SCHOOL

SUMMER PROGRAM COURSE LIST*

Course Duration (Hours)

Module 1: European Institutions - 2 ECTS

European Culture and Identity 4

History of France 4

Geopolitics 4

Geography of Europe 2

The UK and the EU 2

European Union Institutions 2

French Food and Table Tradition 2

Module 2: Management and Business in Europe - 2 ECTS

Doing Business in France 4

Doing Business in Southern Europe 2

Doing Business in Eastern Europe 2

Sustainability 4

Creativity and Design Thinking Workshop 2

Leadership in Europe 2

French Civilization 2

Module 3: German Economy - 2 ECTS

SMEs and Family Business in Germany 4

Innovation Management in Europe: German Perspective 4

East European Management Studies 4

New History of Germany 4

Company Visit

7

7

Module 4 - Track 1: Management Concentration - 2 ECTS

Organizational Behavior 4

HRM in Europe 4

Managing SMEs in Europe 4

International Negotiation 4

Company Visit

Module 4 - Track 2: Marketing Concentration - 2 ECTS

Communication and Advertising in Europe 4

Product Development and Innovation 2

International Pricing and Distribution 4

Managing Luxury Brands 2

Interactive Modelling 4

Company Visit

Module 4 - Track 3: Management of Luxury Concentration - 2 ECTS

Introduction to Luxury Management 4

Luxury Brands Management 4

Sustainable Luxury 4

Sourcing for Luxury Market 4

Company Visit

Educational visits + Report - 2 ECTS

*This schedule may be modified should circumstances require so.

8

8

DETAILED PRESENTATION OF EACH COURSE

Module 1 - European Institutions

Module 2 - Management and Business in Europe

Module 3 - German Economy

Module 4 - Track 1: Management Concentration

Module 4 - Track 2: Marketing Concentration

Module 4 - Track 3: Management of Luxury Concentration

9

9

M1 - EUROPEAN CULTURE AND IDENTITY

Length of module: 4 Hours

Student learning objectives:

Attending successfully to this lecture students should be able 1) to develop an idea of a European culture as shared culture of the different European countries, 2) to manage the different definitions of "European", 3) to understand the links between the questions of religion, language, history, economy, politics and values on one hand, and the question of an collective European "identity" on the other hand, including its political implications for the future.

Course/module content: definitions of "Europe"

definitions of "identity"

the concept of "culture" (W. Goodenough)

the relation between politics and economy

a short overview of the history of the EU

a historical analysis of the European Continent since the Greeks presenting shared values and concepts of Europeans

the EU and the question of religion

the EU and the question of "European values" (Treaty of Lisbon)

Teaching methods: interactive lecture

Assessment: Multiple Choice Questionnaire

Bibliography: non-compulsory: a) Davies, N., EUROPE, A history, Pimlico 1997; b) Gownland, D., Dunphy,R., Lythe, Ch.; THE EUROPEAN MOSAIC, Prentice Hall/FT, 3rd edition 2006.

10

10

M1 - HISTORY OF FRANCE



Concepts of time and situation; principal actors ; effects of global events

Course/module content: Personalities through quotations: Pre 1789 Post 1789 Geographical advantage Royal Families European Rivalries

Economics: Colonies Philosophers Political insecurity

European Project: Power balance Culture clash

Teaching methods: Test on existing knowledge. Picture slides - identify personalities and dates/periods

Assessment: MCQ - 15 questions

Bibliography: Teacher notes

11

11

M1 - GEOPOLITICS



to present a global panorama of the key geopolitical challenges of the XXI century

Course/module content: I. Theory

glossary of key terms of geopolitics genesis and evolution of the previous globalizations in the Global History

key references of the globalization of the XXI century

II. Focus on the new Global Stakeholders (BRIC) - strong points vs. weak points

III. Winning approach for a future Global decision Maker

Teaching methods: method of synthesis, interactivity, self-motivation, general culture

Assessment: QUIZ

Bibliography: Francis Fukuyama The End of the History ; Samuel Huntington "The Clash of Civilizations" ; Thomas Friedman "The World is Flat"

12

12

M1 - GEOGRAPHY OF EUROPE



Terminology; Map reading; Human impact.

Course/module content: Physical Geography

Time perspective Space perspective Resources Population centres Human impact

Human Geography

Environmental perspective Social Geography Migrations

Spain vs Greece

Bayer video Turks in Germany

Teaching methods: Test on existing knowledge. Picture slides - identify regions and peoples


Bibliography: Teacher notes

13

13

M1 - THE UK AND THE EU



Concepts of time and situation; principal actors ; effects of global events

Course/module content: The British Attitude:

Colonial and Industrial Power Philosophy of diplomacy Origins of the EU Domestic concerns Alliances and Enmities

Religion:

Law Political System Economics

Suez:

Unsatisfactory conditions Culture clash

Teaching methods: Test on existing knowledge. Picture slides - identify personalities and dates/periods


Bibliography: Francis Fukuyama The End of the History ; Samuel Huntington "The Clash of Civilizations" ; Thomas Friedman "The World is Flat"

14

14

M1 - EUROPEAN UNION INSTITUTIONS



At the end of this course the students should be able to understand which conflicting political concepts (federalism and intergovernmental approach) are structuring the hybrid EU-institutional system and how this becomes visible in the EU balance of power and the decision making process.

Course/module content: relation: economy -politics

distinction between "European institutions" and "EU-institutions"

distinction between a federal and an intergovernmental approach

presentation of the EU-institutions combined with a balance of power analysis

short description of the EU-legislature procedure

Teaching methods: interactive lecture

Assessment: Multiple Choice Questionnaire

Bibliography: non-compulsory: Gownland, D., Dunphy,R., Lythe, Ch.; THE EUROPEAN MOSAIC,(Part 3), Prentice Hall/FT, 3rd edition 2006

15

15

M 1 - FRENCH FOOD AND TABLE TRADITION



The course aims at initiating the students to the main French regional cooking characteristics / wine production as well as the traditional and cultural aspect of the behavior and timing in the professional and personal environments.

Course/module content: The regional diversity

Comparison between French cuisine abroad and inland French cuisine:

- the divisions of French cuisine: cuisine bourgeoise, cuisine du terroir, cuisine nouvelle….

- wine: the main labels and the famous areas: Burgundy, Bordeaux, Loire….

The sacralization of food in France

Teaching methods: Lecture Discussions on the difference of perspectives on food

Assessment: Exam: multiple choice question

Bibliography: -

16

16

M2 - DOING BUSINESS IN FRANCE



Upon completion of the class, students should have acquired the basics of Cross-cultural theory and should be aware of the dos and donts when doing business in France

Course/module content: A few facts about France:

Culture Time Process Relationship Achievement Status Work Customer Service Negotiation Communication and Behavior

Teaching methods: Theory and class interaction

Assessment: final exam 100% based on class topics

Bibliography: Jon P. Alston, Sylvie Saillet, A Practical Guide to French Business, iUniverse inc., 2003. Peggy Kenna, Sondra Lacy, Business France, McGraw Hill Professional, 1994. Edward Twitchell Hall, Mildred Reed Hall, Understanding Cultural Differences, Consortium Book Sales & Dist, 1990.

17

17

M2 - DOING BUSINESS IN SOUTHERN EUROPE



The course aims at exploring the specificities of a particular business-cultural context: that of Southern European countries such as Italy, Spain, and Portugal. Students are expected, at the end of the course, to be able to identify such practices and how they differ from those of their own countries. Students are also expected to be able to identify business opportunities in this region.

Course/module content: What is Southern Europe

Why it is different

Southern Europe in some numbers

Cultural aspects

Institutional framework

Business environment

Teaching methods: Lecture Discussion of live case-studies

Assessment: exam

Bibliography: -

18

18

M2 - DOING BUSINESS IN EASTERN EUROPE



The objective of the course is to introduce students to the cultural, economic and political specificities of the Eastern European countries as an example of economies in transition. The course also emphasizes the business opportunities, which exist in this region. The case of Bulgaria is used as a concrete illustration.

Course/module content: Cultural, economic and political specificities of the Eastern-European countries

Transition economies

Macroeconomic and business environment

Eastern Europe - opportunities for growth

The case of Bulgaria

Teaching methods: Lecture, game

Assessment: exam

Bibliography: -

19

19

M2 - SUSTAINABILITY



The course aims at exploring the new sustainability paradigm from an European perspective. At the end of the course, students are supposed to distinguish between the classical and the sustainability paradigm; they are also expected to be able to identify the pressures for sustainable practices in business as well as the main change drivers towards sustainability

Course/module content: Classical vs. sustainability paradigm

Stakeholders

Triple bottom line: Environmental issues Social issues

Shared value


Assessment: exam

Bibliography: -

20

20

M2 - CREATIVITY AND DESIGN THINKING WORKSHOP



Understand the fundamentals of creativity Apply creativity techniques, Design thinking and LEGO® SERIOUS PLAY® methods Develop creative solving skills and the ability to work constructively with peers.

Course/module content: This course has been designed to introduce you to the concepts of creativity and its importance within organisation. In addition the course places emphasis on design thinking and LEGO® SERIOUS PLAY® methods and how these methods help the ideation process through unleashing individual and collective creativity. In this course you will have the opportunity to apply these methods and tools to work on a practical challenge and generate ideas with simple-to-use toolkits.

Teaching methods: Design thinking LEGO® SERIOUS PLAY®

Assessment: Individual assignment

Bibliography: -

21

21

M2 - LEADERSHIP IN EUROPE



Explore and explain the concept of leadership and critically evaluate its impact on the well-being of the organization. Contrast European leadership with other regional leadership style

Course/module content: The concept of Leadership over time

Improving creativity in the workplace

Situational leadership

Teaching methods: Examples, exercises and videos will be used to create favorable and interactive working environment for successful learning. This gives students the opportunity to think, ask questions and discuss.


Bibliography: Leadership in organization (Parry and Bryman, 2006)

22

22

M2 - FRENCH CIVILIZATION



Upon completion of the class, students should be aware of what the basic French institutions are and how modern France works.

Course/module content: French Institutions: the president, the government, the parliament, the legal system, defense

French society: Demography, Structure of household, religion, education, labor force, trade unions, social welfare, health.

Teaching methods: Class interaction

Assessment: final exam (100%) based on topics covered in class

Bibliography: Nadeau, Jean-Benoît and Barlow, Julie. Sixty Million Frenchmen Can’t be Wrong. Naperville, Illinois: Sourcebooks, 2003

Caroll, Raymonde. Cultural Misunderstandings: The French-American Experience. Chicago, U of Chicago P, 1988.

The Cambridge Companion to Modern French Culture. Ed. Nicholas Hewitt. Cambridge: Cambridge UP, 2003.

23

23

M3 - NEW HISTORY OF GERMANY



Explore and explain the historical evolution of Germany with emphasis on the post WW2 era

Course/module content: The emergence of democracy in central Europe

The appearance of Germany as a state in Europe

The century of global wars – the three competing cousins

The post WW2 position of Germany in Europe

The development of two states and systems

The economic rise in the west

sovereign state

Teaching methods: Examples, exercises and videos will be used.


Bibliography: -

24

24

M3 - INNOVATION MANAGEMENT IN EUROPE



Explore and explain the current situation of innovativeness and developmental capabilities in Europe

Course/module content: Who are the innovation drivers and laggards - the blue banana?

What are the driving factors?

What role does national policy, education, location and the EU as a whole play?

Examples of corporations



Bibliography: -

25

25

M3 - EAST EUROPEAN MANAGEMENT STUDIES



Explore and explain the evolution of the management studies in East Europe

Course/module content: The development of Eastern Europe after the wall came down

Challenges and opportunities

The cultural aspect - intercultural leadership

The best in class and why

Current situation and proposed developments



Bibliography: -

26

26

M3 - SMEs AND FAMILY BUSINESS IN GERMANY



Explore and explain the structure and the importance of SMEs and family business in Germany

Course/module content: Different structures

Family business and SME as innovation drivers

Why are German family businesses and SME strong in innovation?

Max Weber and the protestant ethics

“Mittelstand” going global - current and future challenges



Bibliography: -

27

27

M4 – Management Track - ORGANIZATIONAL BEHAVIOR



The course aims to analyze and discuss the causes and consequences of functional and dysfunctional organizational behaviors. The course presents the major topics of work psychology in a managerial approach clustered around three main topics: the individual, the group, and the organization.

Course/module content: Historical overview

The individual: Emotions Motivation & satisfaction

The organization: Culture


Assessment: exam

Bibliography: -

28

28

M4 – Management Track - HUMAN RESOURCE MANAGEMENT IN EUROPE



Upon completion of this course the students will be able to:

Define HRM, explain the existence of different approaches to HRM within Europe and notably in France, explain what is distinct about a European approach to HRM

Course/module content: Managing people effectively is a key success factor contributing to organizational performance. History, culture, and labor legislation contribute to understanding differences in the way people are managed in companies in different European countries. Being aware of such differences helps a manager decode such phenomena as the French labor movements, generous work holidays in Europe, pay practices, and male/female workplace equality policies.

What is Human Resource Management?

What differences exist between European countries?

What is specific about HRM in France?

What is the European perspective of Human Resource Management?

Teaching methods: Guest HRM speaker, videos, short group presentations based on readings to bridge theory and practice

Assessment: Multiple Choice Question exam

Bibliography: Brewster, C. (2007), "A European Perspective of Human Resource Management", European Journal of International Management, vol. 1, no. 3, pp. 239-259.

29

29

M4 – Management Track - MANAGING SMEs IN EUROPE



At the end of the course, students should be able to understand the fundamental characteristics of sport and sport business, demanding specific management practice. In addition, students will get to know the differences of sport organization and management between Europe and the USA.

Course/module content: Morning Session: actual problems of sport history of sport participant sport vs. spectator sport characteristics of the sport product sport related markets

Afternoon Session: sport systems league structures and competitions organization and governance financial issues labor market and human resource management

Teaching methods: Lecture and Discussion

Assessment: Multiple Choice Test

Bibliography: Masteralexis, L. P.; Barr, C. A.; Hums, M. A. (Eds.): Principles and Practice of Sport Management, Gaithersburg: Aspen, 3rd edition 2008

30

30

M4 – Management Track - INTERNATIONAL NEGOTIATION



Know models & concepts in International Negotiation, understand the main issues in international business negotiations.

Course/module content: Models & concepts in negotiation

Main issues in international negotiation - specific aspects : tactics in contract

negotiation - specific aspects : the price in negotiation - specific aspects : dirty tricks in negotiation

Teaching methods: Cases, case studies, presentations

Assessment: Exam: presentations are evaluated, a written exam completes the process (with questions about the module)

Bibliography: Coltri, L. (2004) : Conflict Diagnosis and Alternative Dispute Resolution, Pearson Prentice Hall, Upper Saddle River. Fisher, R. ; Ury, W. (1981) : Getting to Yes, Houghton Mifflin Company, Boston, MA (1981-1991). Fisher, R. ; Ury, W. (1982) : Comment réussir une négociation, Seuil, Paris. Hall, L. (1993) : Negotiation, Strategies for Mutual Gain, Sage, Newbury Park. Moran, Robert T. ; Stripp, William G. (1991) : Successful International Business Negotiations, Gulf publishing, Houston. Ury, W. (1991) : Getting past No : Negotiating with difficult people, Bantam Books.

31

31

M4 – Marketing Track - COMMUNICATION AND ADVERTISING IN EUROPE



Student should learn: (1) European market characteristics that affect the advertising and promotion of products (2) Strengths and weaknesses of sales promotion and public relations globally. (3) Global advertising vs. Modified local advertising. (4)Effects of a single European market on advertising (5)Special topics in advertising

Course/module content: Sales promotions in international markets

International Public relations

International Advertising. Strategy and goals

The message: creative challenges. Legal constraints, linguistic limitations, cultural diversity

Teaching methods: Creativity and Innovation in today’s world is a MUST. I expect original ideas. Students are encouraged to meaningfully contribute to in-class discussions.

Respect, participation, and interaction with other students will be a major component of class instruction.

Activities will be based on students’ interests, current events, and classroom dynamics.

Assessment: Two case studies + Participation

Bibliography: • ARMSTRONG G. & KOTLER Ph. (2012), Principles of Marketing, 14e. Pearson.

• Articles from Business and Advertising Magazines.

32

32

M4 – Marketing Track - PRODUCT DEVELOPMENT AND INNOVATION



The courses aims to give some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper. This course introduces new product development. Topics include Design thinking; Innovation Management and Entrepreneurship process.

Course/module content: Challenge of New Product Development

Product Design Process

Practical Steps to Help Innovation and New Product Development

Entrepreneurial process and value creation


Assessment: Exam

Bibliography: Paul Trott (2011) Innovation Management and New Product Development, 5th Edition, Pearson Ed. Dorothy Leonard-Barton (2007). Core capabilities and core rigidities: A paradox in managing new product development. Strategic Management Journal, Vol 13, 111-125 (92).

33

33

M4 – Marketing Track - INTERNATIONAL PRICING AND DISTRIBUTION



Investigate pricing and place (distribution) from a European perspective, based on European case studies. Link these two Ps with the other two Ps (product and promotion) of the marketing mix.

Course/module content: 1. Managing customer value in relation with the other components of the marketing mix/marketing strategy

2. Review of pricing methods / strategies (value, cost, competition)

3. Overview of the French/European distribution system (comparison with US/Canada)

4. Case study

Teaching methods: Lecture and case studies (group work). Discussion with students.

Assessment: Group case study (please turn in a MS Word or Powerpoint synthesis with your answers to the case study presented and discussed in class)

Bibliography: Kotler, P. and Keller, K. Marketing Management, 15th edition, Pearson.

34

34

M4 – Marketing Track - MANAGING LUXURY BRANDS



Endow students with the most important skills and understanding necessary to develop and manage luxury brands. Deep into the culture of luxury in order to grasp the essence of its marketing. Make students able to take the right and relevant strategic decisions related to the marketing of luxury brands. Understand luxury in depth.

Course/module content: DELINEATING LUXURY Delineating luxury: a multicultural approach. What is a luxury strategy? How is it different from a premium strategy? Or fashion? The gap between premium and luxury Luxury marketing is specific: the major anti-laws of marketing Segmenting the luxury market and positioning brands Workshop: business case : Gucci

BUILDING THE LUXURY BRAND Implementing a Luxury Strategy Can we implement in Luxury the Usual Marketing Strategies? Mass, Premium, Luxury: Classical Marketing Approach The gap between differentiated and luxury The heart of luxury: creation. How does it differ from classical communication? Retail management: location, merchandising, The main challenges of tomorrow: Internet, sustainable development, building synergies between brands within groups.

Teaching methods: Lecture and case studies

Assessment: exam

Bibliography: -

35

35

M4 – Marketing Track - INTERACTIVE MODELLING



Learning about an emergent and participatory approach towards innovation

Learning about co-design and co-creation processes

Experience how diverse stakeholder can be integrated in early stages of innovation processes

Course/module content: Emergent understanding of innovation Diffusion and communication of innovation Co-creation and co-design processes Tool-kit based modeling and "serious play" Interactive workshop experience Reflection of process and effects Assessment on how the methodology can be applied

Teaching methods: Introduction lecture;

Interactive workshop with toolkits (e.g. LEGO®)

Assessment: In class evaluation

Bibliography: Rogers, E. (2003): Diffusion of Innovation (Fifth edition), Free Press, New York. Roos, J. & B. Victor (1999): Towards a New Model of Strategy-Making as Serious Play. European Management Journal, Vol. 17, No. 4, pp. 348-355. Sanders, E and Stappers, P. (2008), “Co-creation and the new landscapes of design”, CoDesign Vol. 4 No. 1, pp. 5-18. Statler,M. , Roos J. & B. Victor (2009): Ain’t Misbehavin’: Taking Play Seriously in Organizations Journal of Change Management Vol. 9, No. 1, pp. 87–107.

36

36

M4 – Luxury Track - INTRODUCTION TO LUXURY MANAGEMENT



The purpose of this course is to help the students better understand what is the luxury industry, what it represents, which challenges it is facing worldwide and how this industry adapts itself to the Millennials. What are the stakes? What is the role of France and Italy, the two largest European luxury markets? Which are the strongest luxury brands and how do they manage to continue on growing despite the economic crisis that affects this industry? Why are the USA still the world largest luxury market?

Course/module content: Definition of Luxury

Global trends and prospects

Regional insights

Europe: France and Italy

North-America

Future outlook


Assessment: exam

Bibliography: -

37

37

M4 – Luxury Track - LUXURY BRANDS MANAGEMENT



This course focuses on methods and techniques for organizing and managing the unique factors impacting the luxury industry. Themes: Overview of the luxury industry; diversity of luxury products; luxury goods consumers; the 4Ps of luxury brands marketing.

Course/module content: Part 1 - DEFINING LUXURY 1.1 = Premium is not luxury (what is luxury?) 1.2 = Anti-laws of (luxury) marketing

Video: Definition and classification of the luxury goods market + Current trends for luxury brands (Kitty Maisonrouge interview)

Part 2 - LUXURY, CUSTOMERS and BRAND MANAGEMENT 2.1 = Customer attitudes vis-à-vis luxury 2.2 = Developing brand equity 2.3 = Luxury brand stretching (brand extensions)

Part 3 - The 4Ps of LUXURY 3.1 = (P1) Qualifying a product as luxury 3.2 = (P2) Pricing luxury 3.3 = (P3) Distribution and luxury (offline and online) 3.4 = (P4) Communicating luxury

Teaching methods: Case studies: (1) Armani; (2) Pierre Cardin

Assessment: exam

Bibliography: textbook recommended by instructor + various articles/papers given in class Kapferer, J.N. and Bastien, V. The Luxury Strategy. 2009

38

38

M4 – Luxury Track - SUSTAINABLE LUXURY



The objective of the course is to introduce the students to the main issues related to sustainable luxury – changing consumer preferences, searching for new meanings and the paradox of combining ‘luxury’ and ‘sustainability.’ Students will be encouraged to analyze case studies, articles and publications on sustainable luxury, develop their own reflections on the subject and adopt a critical thinking approach regarding the issues discussed.

Course/module content: Sustainability and business management in luxury goods companies

The paradox of sustainable luxury

The role of consumption

Luxury and entrepreneurship

Teaching methods: Lecture, game, case study

Assessment: exam

Bibliography: Beard, Nathaniel Dafydd (2008). The branding of ethical fashion and the consumer: A luxury niche or mass-market reality? Fashion Theory: The Journal of Dress, Body & Culture(12), 4, pp. 447-468.

Roaf, S. (2007). Ecohouse: A design guide (3rd edition). Architectural Press.

Ryan, C. and Stewart, M. (2009). Eco-tourism and luxury: The case of Al Maha, Dubai. Journal of Sustainable Tourism (17), 3, pp. 287-301.

39

39

M4 – Luxury Track - SOURCING FOR LUXURY MARKET



Identify the particular characteristics of luxury markets in terms of supply chain; capacity to participate in the discussion of strategic issues such as location and production decisions

Course/module content: Production organization: many options

o Production method : integration, outsourcing, licensing - Comparative advantages - The issue of the skilled workforce resources

o Location : historical area vs low-costs production areas - Worldwide overview of production areas (Pros & Cons) - What about Made in France?

Focus on luxury players production strategies: case studies o Trade-offs & choice criteria o Typologies of practices (brands/sectors) o New trends: towards relocation?


Assessment: exam

Bibliography: -

40

40

PRE-DEPARTURE INFORMATION

ARRIVAL

You can arrive on Sunday June 4th or Monday June 5th in Metz City

You have 2 options for arriving in Metz:

1. You can take the TGV (high-speed train) directly from the Charles de

Gaulle airport to the Lorraine TGV station, then take the shuttle bus to Metz.

2. You can go into the center of Paris (by taxi or by metro) to the Paris Est

train station, where you can take the train directly to Metz.

DON’T FORGET TO BRING WITH YOU

- copy of your admission letter or e-mail

- important documents (passport, travel or health insurance, copy

of birth certificate)

- medical records, special prescription or medicine (if any)

- adaptor (the plugs in France conform to European standards)

- umbrella

- sunglasses

- spare glasses or contact lenses

- camera

- towels

- other necessities like wristwatch, alarm clock, school bag,

dictionary

We look forward to welcoming you!

41

41

NOTES

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

icn - university of regina business school... · icn business school ... 3 place Édouard branly -...

Documents