icss 20130411 v2

© 2013 IBM Corporation

IBM University Programs worldwide, accelerating regional development (IBM Upward)

Reframing Big Data & Service Science

Dr. James (“Jim”) C. Spohrer, [email protected] Champion and Director IBM UPward(University Programs worldwide, accelerating regional development)International Conference on Service Science (ICSS2013)Shenzen, ChinaApril 11, 2013

Working together to build a Smarter Planet

mailto:[email protected]

© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)

Thanks

2


Growth

3


Innovation

Nation Year Innovation

England 1800- Industrial Revolution

Germany 1850- Chemicals Revolution

USA 1900- Electrical & Information Revolution

Japan 1970- Quality Innovation: Product Revolution

Finland 1990- Mobile Communication Revolution

India 2000- Cost Innovation: Services Revolution

China 2000- Cost Innovation: Product Revolution

South Korea 2010- Smart Phones

? Big Data & Service Systems

4

© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)5

Big Questions: Scale “Laws”

Computational System

Smarter Switches: VolumeRequires investment roadmap

Service Systems: Stakeholders & Resources

1. People 2. Technology3. Shared Information4. Organizations

connected by win-win value propositions

Smarter Systems: ValueRequires investment roadmap


The basics

How many switches? How fast? How many models? How accurate? What value? What cost?

6

Global Technology Outlook 2012 - Do Not Distribute © 2011 IBM Corporation

Managing Uncertain Data at Scale

77

* Truthfulness, accuracy or precision, correctness

The fifth dimension of Big Data: Value!

Volume Velocity Veracity*Variety

Data at Rest

Terabytes to exabytes of existing

data to process

Data in Motion

Streaming data, milliseconds to

seconds to respond

Data in Many Forms

Structured, unstructured, text,

multimedia

Data in Doubt

Uncertainty due to data inconsistency& incompleteness,

ambiguities, latency, deception, model approximations



88

Glo

bal

Dat

a V

olu

me

in E

xab

ytes

Sens

ors

(Inte

rnet

of T

hing

s)

Multiple sources: IDC,Cisco

100

90

80

70

60

50

40

30

20

10

Agg

rega

te U

ncer

tain

ty %

VoIP

9000

8000

7000

6000

5000

4000

3000

2000

1000

0

2005 2010 2015

By 2015, 80% of all available data will be uncertain

Enterprise Data

Data quality solutions exist for enterprise data like customer, product, and address data, but

this is only a fraction of the total enterprise data.

By 2015 the number of networked devices will be double the entire global population. All

sensor data has uncertainty.

Social Media

(video, audio and text)

The total number of social media accounts exceeds the entire global

population. This data is highly uncertain in both its expression and content.


Simulations

Particles in Universe– 10**80 protons

Neurons in Human Brain– 10**11 neurons

– 10**15 synapses

9

2000 2010 2020 2030

Log

Entities

6

9

12

15

existing projects

and projection Earth Simulator

Universe Simulation Brain Simulation

Heart Simulation

10


Monkey Brain Wiring Diagram

400 areas

7,000 connections

Cognitive ComputingCognitive Computing

Recent Simulation of the Brain– Using novel techniques we have

simulated a rat scale brain

Develop an artificial nano-synapse

Develop an artificial cortex chip for a mouse and later for a cat

Demonstrate by running a virtual mouse and cat through a virtual maze in a 3D virtual world


Inspired by the function, power, and volume of the organic brain, IBM is developing TrueNorth, a novel modular, scalable, non-von Neumann, ultra-low power, cognitive computing architecture. TrueNorth consists of a scalable network of neurosynaptic cores, with each core containing neurons, dendrites, synapses, and axons. To set sail for TrueNorth, IBM developed Compass, a multi-threaded, massively parallel functional simulator and a parallel compiler that maps a network of long-distance pathways in the macaque monkey brain to TrueNorth. IBM and LBNL demonstrated near-perfect weak scaling on a 16 rack IBM Blue Gene/Q (262,144 processor cores, 256 TB memory), achieving an unprecedented scale of 256 million neurosynaptic cores containing 65 billion neurons and 16 trillion synapses running only 388× slower than real time with an average spiking rate of 8.1 Hz. By using emerging PGAS communication primitives, IBM also demonstrated 2× better real-time performance over MPI primitives on a 4 rack Blue Gene/P (16384 processor cores, 16 TB memory). Here is PDF of final paper. NEW NEWS: Since submitting the camera ready copy, using 96 Blue Gene/Q racks of the Lawrence Livermore National Lab Sequoia supercomputer (1,572,864 processor cores, 1.5 PB memory, 98,304 MPI processes, and 6,291,456 threads), IBM and LBNL achieved an unprecedented scale of 2.084 billion neurosynaptic cores containing 53x1010 neurons and 1.37x1014 synapses running only 1542× slower than real time. Here is PDF of IBM Research Report, RJ 10502.

1014 on November 14, 2012

http://www.modha.org/blog/SC12/SC2012_Compass.pdf

https://www.llnl.gov/

https://asc.llnl.gov/publications/Sequoia2012.pdf

http://www.modha.org/blog/SC12/RJ10502.pdf


Today’s Talk

IBM 101

Big Data!

Service Science

Future = Smarter Planet

Universities = Smarter Cities

Nano-Bio-Info-Cogno

IBM Smarter Planet

IBM SSME Centennial Icon of Progress

© 2013 IBM CorporationIBM University Programs (IBM UP)13

IBM operates in 170 countries around the globe

Acquisitions contribute significantly to IBM’s growth ; ~120 acquisitions in last decade

2012 FinancialsRevenue - $ 104.5BNet Income - $ 17.6BEPS - $ 15.25 (10 yrs of

EPS d/digit growth)Net Cash - $18.2B

24% of IBM’s revenue in Growth Market countries; growing at 7% ( @cc) in 2012

Number 1 in patent generation for 20 consecutive years ; 6,478 US patents awarded in 2012

More than 40% of IBM’s workforce conducts business away from an office

5 Nobel Laureates10 time winner of the President’s National Medal of Technology & Innovation – latest for LASIK laser refractive surgical techniques

The Smartest Machine On Earth

100 Years of Business & Innovation in 2011

New Era in IBM’s Leadership

IBM’s Initiatives for Growth

IBM has ~425,000 employees worldwide

14

What’s UP with IBM? University Programs

15

Most people say, “IBM makes computers”

16

Those in-the-know say, “IBM is helping to build a Smarter Planet…”

17

A Smarter Planet is built from smarter service systems…

INSTRUMENTED

We now have the ability to measure, sense and see the exact condition of practically everything.

INTERCONNECTED

People, systems and objects can communicate

and interact with each other in entirely new

ways.

INTELLIGENT

We can respond to changes quickly and accurately, and get better results

by predicting and optimizing

for future events.

WORKFORCE

PRODUCTS

SUPPLY CHAIN

COMMUNICATIONS

TRANSPORTATION BUILDINGS

IT NETWORKS


Neonatal ICU: Instrumented-Interconnected-Intelligent

19

City challenge: buildings and transportation

Ryan Chin:Smart Cities

20

Streetline: Instrumented-Interconnected-Intelligent


Example: Streetline

22

Cities: land-population-energy-carbon

Carlo Ratti:Senseable Cities


Digital Immigrant vs Digital Native

Born: 1988Graduated College: 2011

Born: 2012Enters College: 2030


2030 Transportation: Self-driving cars

Steve Mahan:Test “Driver”


2030 Water


2030 Manufacturing

Ryan Chin:Urban Mobility

Baxter: Building the Future

Maker-Bot: Replicator 2


2030 Energy


2030 ICT


Example: Leading Through Connections with…Universities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy !

Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology

Pioneered an online natural language question answering system called START, which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories

Worked to extend the capabilities of Watson, with a focus on extensive common sense knowledge

Focused on large-scale information extraction, parsing, and knowledge inference technologies

Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain

Provided technological advancement enabling a computing system to remember the full interaction, rather than treating every question like the first one - simulating a real dialogue

Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watson’s optimization

Worked on information retrieval and text search technologies

http://w3.ibm.com/news/w3news/top_stories/2011/02/chq_watson_wrapup.html


2030 Buildings: Recycled to be stronger, safer, cleaner

China Broad Group:30 Stories in 15 Days


2030 Retail & Hospitality


2030 Finance & Business


2030 Health


2030 Education: Watch one, do one, teach one…


2030 Government

Four measures

Innovativeness

Equity– Improve

weakestlink

Sustainability

Resiliency


Competitive Parity – Achieved.

The NFL has spent the last two decades touting its parity—the idea that any team can win on any given Sunday (or Monday or Thursday). But this year, parity has truly run wild.

… here's the wackiest thing: Through six weeks, 11 of the NFL's 32 teams are 3-3. The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulation…


2030 and Beyond…. Government, Health, Education, Finance, etc.


Four Missions

Knowledge Transfer (Teaching)

Knowledge Creation (Research)

Knowledge Application (Entrepreneurship)

Knowledge Integration (Bridge Silos)

IBM GMU External Relations 201241 IBM GMU External Relations 201241

A city is essentially a system of service systems—transportation, healthcare, public safety and education.

To enable a Smarter City, IBM is working to improve the quality & efficiency of service systems and how they operate and function.


IBM University Programs:What We Do: The “6 R’s” (not to be confused with 3 R’s)

1. ResearchResearch awards focus on grand challenge problems and big bets

https://www.ibm.com/developerworks/university/research

2. ReadinessAccess to IBM tools, methods, and course materials to develop skills

https://www.ibm.com/developerworks/university/academicinitiative

3. RecruitingInternships and full-time positions working to build a smarter planet

http://www.ibm.com/jobs

4. RevenueImprove performance, the university as a complex enterprise (city within city)

http://www.ibm.com/services/us/gbs/bus/html/bcs_education.html

5. ResponsibilityCommunity service provides access to IBMers expertise/resources

http://www.ibm.com/ibm/ibmgives/

6. RegionsRegional innovation ecosystems – incubators, entrepreneurship, jobs

http://www.ibm.com/ibm/governmentalprograms/innovissue.html

http://www.ibm.com/services/us/gbs/bus/html/bcs_education.html


Universities Worldwide Accelerating Regional Development

“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”


What are the benefits of top-ranked universities?% WW GDP and % WW Top-500-Universities

Japan

ChinaGermany

France

United KingdomItaly

Russia SpainBrazilCanada

IndiaMexico AustraliaSouth Korea

NetherlandsTurkey

Sweden

y = 0,7489x + 0,3534R² = 0,719

0

1

2

3

4

5

6

7

8

9

0 1 2 3 4 5 6 7 8 9

% g

loba

l G

DP

% top 500 universities

Strong Correlation (2009 Data): National GDP and University Rankingshttp://www.upload-it.fr/files/1513639149/graph.html


What are the benefits of more education? Of higher skills?

…But it can be costly, American student loan debt is over $900M


Regional Competitiveness and U-BEEs: Where imagined possible worlds become observable real worldshttp://www.service-science.info/archives/1056

Nation

State/Province

City/Region

UniversityCollege

K-12

Cultural &ConferenceHotels

HospitalMedical

Research

Worker(professional)

Family(household)

For-profits

Non-profits

U-BEEJob Creator/Sustainer

U-BEEs = University-Based Entrepreneurial Ecosystems, City Within City

“The future is already here (at universities),it is just not evenlydistributed.”

“The best way topredict the futureis to (inspire the nextgeneration of studentsto) build it better.”

InnovationsUniversities/RegionsCalculus (Cambridge/UK)Physics (Cambridge/UK)Computer Science (Columbia/NY)Microsoft (Harvard/WA)Yahoo (Stanford/CA)Google (Stanford/CA)Facebook (Harvard/CA)


Service Innovators

ISSIP = International Society of Service Innovation Professionals

T-shaped Professionals– Depth

– Breadth

Register at:– ISSIP.org


T-shaped professionalsdepth & breadth

BREADTH

DE

PT

H

(analytic thinking & problem solving)

Many culturesMany disciplines

Many systems(understanding & communications)

Deep in one d

iscip

line

Deep in one sys

tem

Deep in one cu

lture


Systems-Disciplines Framework: Depth & BreadthSystems that focus on flows of things Systems that governSystems that support people’s activities

transportation & supply chain water &

waste

food &products

energy & electricity

building & construction

healthcare& family

retail &hospitality banking

& finance

ICT &cloud

education &work

citysecure

statescale

nationlaws

social sciences

behavioral sciences

management sciences

political sciences

learning sciences

cognitive sciences

system sciences

information sciences

organization sciences

decision sciences

run professions

transform professions

innovate professions

e.g., econ & law

e.g., marketing

e.g., operations

e.g., public policy

e.g., game theory and strategy

e.g., psychology

e.g., industrial eng.

e.g., computer sci

e.g., knowledge mgmt

e.g., stats & design

e.g., knowledge worker

e.g., consultant

e.g., entrepreneur

stake

holders Customer

Provider

Authority

Competitors

resources

People

Technology

Information

Organizations

change History

(Data Analytics)

Future(Roadmap)

value

Run

Transform(Copy)

Innovate(Invent)

Observe Stakeholders (As-Is)

Observe Resource Access (As-Is)

Imagine Possibilities (Has-Been & Might-Become)

Realize Value (To-Be)

disciplines

systems


A Framework for Global Civil Society

Daniel Patrick Moynihan said nearly 50 years ago: "If you want to build a world class city, build a great university and wait 200 years." His insight is true today – except yesterday's 200 years has become twenty. More than ever, universities will generate and sustain the world’s idea capitals and, as vital creators, incubators, connectors, and channels of thought and understanding, they will provide a framework for global civil society.

– John Sexton, President NYU


IBM Almaden Research Center, Silicon Valley/San Jose, CA


In Conclusion: Two Books To Help Us All Prepare For Change


Thank-You! Questions?

Dr. James (“Jim”) C. SpohrerInnovation Champion & Director, IBM University Programs worldwide accelerating regional development (IBM UPward)[email protected]

“Instrumented, Interconnected, Intelligent – Let’s build a Smarter Planet.” – IBM“If we are going to build a smarter planet, let’s start by building smarter cities” – CityForward.org“Universities are major employers in cities and key to urban sustainability.” – Coalition of USU

“Cities learning from cities learning from cities.” – Fundacion Metropoli“The future is already here… It is just not evenly distributed.” – Gibson

“The best way to predict the future is to create it/invent it.” – Moliere/Kay“Real-world problems may not/refuse to respect discipline boundaries.” – Popper/Spohrer

“Today’s problems may come from yesterday’s solutions.” – Senge“History is a race between education and catastrophe.” – H.G. Wells

“The future is born in universities.” – Kurilov“Think global, act local.” – Geddes


What improves Quality-of-Life? Service System Innovations

A. Systems that focus on flow of things that humans need (~15%*)1. Transportation & supply chain

2. Water & waste recycling/Climate & Environment

3. Food & products manufacturing

4. Energy & electricity grid/Clean Tech

5. Information and Communication Technologies (ICT access)B. Systems that focus on human activity and development (~70%*)

6. Buildings & construction (smart spaces) (5%*)

7. Retail & hospitality/Media & entertainment/Tourism & sports (23%*)

8. Banking & finance/Business & consulting (wealthy) (21%*)

9. Healthcare & family life (healthy) (10%*)

10. Education & work life/Professions & entrepreneurship (wise) (9%*)C. Systems that focus on human governance - security and opportunity (~15%*)

11. Cities & security for families and professionals (property tax)

12. States/regions & commercial development opportunities/investments (sales tax)

13. Nations/NGOs & citizens rights/rules/incentives/policies/laws (income tax)

0/19/02/7/42/1/1

7/6/1

1/1/0

5/17/27

1/0/2

24/24/1

2/20/24

7/10/3

5/2/2

3/3/10/0/0

1/2/2

Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities

* = US Labor % in 2009.

“61 Service Design 2010 (Japan) / 75 Service Marketing 2010 (Portugal)/78 Service-Oriented Computing 2010 (US)”


University: Four Missions

Knowledge– 1. Transfer (Teaching)

– 2. Creation (Research)

– 3. Application (Benefits)

• Commerce/Entrepreneurship• Governance/Policymaking

– 4. Re-Integration (Challenge)

• Innovativeness, Equity• Sustainability, Resilience

Nested, Networked Holistic Service Systems– Flows

– Development

– Governance

Nation

State/Province

City/Metro

UniversityCollege

K-12

Cultural &ConferenceHotels

HospitalMedical

Research

Worker(professional)

Family(household)

For-profits

Non-profits

U-BEEJob Creator/Sustainer

Third Mission (Apply to Create Value) is about U-BEEs = University-Based

Entrepreneurial Ecosystems


Universities Worldwide Accelerating Regional Development

“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”


Economic Shift in National Economies

Daryl Pereira/Sunnyvale/IBM@IBMUS,

42%6433 3 1.4Germany

37%261163 2.1Bangladesh

19%201070 1.6Nigeria

45%6728 5 2.2Japan

64%692110 2.4Russia

61%661420 3.0Brazil

34%391645 3.5Indonesia

23%7623 1 5.1U.S.

35%23176014.4India

142%29224925.7China

40yr ServiceGrowth

S%

G%

A %

Labor% WW

Nation

World’s Large Labor ForcesA = Agriculture, G = Goods, S = Service

20102010

NationMaster.com, International Labor OrganizationNote: Pakistan, Vietnam, and Mexico now larger LF than Germany

US shift to service jobs

(A) Agriculture:Value from harvesting nature

(G) Goods:Value from making products

(S) Service:Value from

IT augmented workers in smarter systemsthat create benefits for customers

and sustainably improve quality of life.


Growth of Service Revenue at IBM

SOFTWARE

SYSTEMS(AND FINANCING)

SERVICES

2010 Pretax Income Mix Revenue Growth by Segment

Services

Software

Systems

44%

17%

39%

IBM Annual Reports

What do IBM Service Professionals Do? Run IT & enterprise systems for customers,help Transform customer processes to best practices, and Innovate with customers.


California Human Development Report 2011:Measuring quality-of-life…. http://w

ww

.measureofam

erica.org/docs/AP

ortraitOfC

A.pdf


Measuring Impact

SSME: IBM Icon of Progress & IBM Research Outstanding Accomplishment– Internal 10x return: CBM, IDG, SDM Pricing & Costing, BIW COBRA, SIMPLE, IoFT, Fringe, VCR

• Key was tools to model customers & IBM better• Also tools to shift routine physical, mental, interactional & identify synergistic new ventures• Alignment with Smarter Planet & Analytics (instrumented, interconnected, intelligent)• Alignment with Smarter Cities, Smarter Campus, Smarter Buildings (Holistic Service Systems)

– External: More than $1B in national investments in Service Innovation activities

– External: Increase conferences, journals, and publications

– External: Service Science SIGs in Professional Associations

– External: Course & Program Guidelines for T-shaped Professionals, 500+ institutions

– External: National Service Science Institutions, Books & Case Studies (Open Services Innovation)

Service Research, a Portfolio Approach– 1. Improve existing offerings (value propositions that can move the needle on KPI’s)

– 2. Create new offerings (for old and new customers)

– 3. Improve outcomes insourcing, outsourcing, acquisitions, divestitures (interconnect-fission-fusion)

– 4. For all three of the above, improve customer/partner capabilities (ratchet each other up)

– 5. For all four of the above, increase patents and service IP assets (some donated to open forums)

– 6. For all five of the above, increase publications and body-of-knowledge (professional associations)


Who I am (http://www.service-science.info/archives/2233)

Director IBM Global University Programs since 2009– Global team works with 5000 university world wide (http://www.ibm.com/university)

– 6 R’s: Research (Awards), Readiness (Skills), Recruiting, Revenue, Responsibility, Regions

– Transform “IBM on Campus” brand awareness (“Smarter Planet/Smarter Cities”)

– Create “Urban Service System” Research Centers & U-BEEs Founding Director of IBM's first Service Research group from 2003-2009

– Almaden Research Center, San Jose, CA

– 10x ROI with four IBM outstanding and eleven accomplishment awards

– Improve existing offerings, create new, portfolio synergies, partners, patents, publications

– I know/work with service research pioneers from many academic disciplines• I advocate for Service Science, Management, Engineering, and Design (SSME+D)

– Short-term: Curriculum (T-shaped people, deep in an existing discipline)– Long-term: New transdiscipline and profession (awaiting CAD tool)

• I advocate for ISSIP (“one of the founding fathers”)• Co-editor of the “Handbook of Service Science” (Springer 2010)

Other background (late 90’s and before)– Founding CTO of IBM’s Venture Capital Relations group in Silicon Valley

– Apple Computer’s (Distinguished Engineer Scientist and Technologist) award (90’s)

– Ph.D. Computer Science/Artificial Intelligence from Yale University (80’s)

– B.S. in Physics from MIT (70’s)


What is the future? We can imagine many possibilities…

Kurzweilai.net

© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation

An evolving IBMer

IBMIBM’’s Strategic Beliefss Strategic Beliefs

Understands needs of clients

Expertise

Creates new value

More consumable Insight-driven Cognitive

A new era of computing

In the front office In new roles In new industries

A new client


Reimagining how science and technology can Reimagining how science and technology can have impacthave impact

• Fighting infectious disease by spreading

data

• Improving communication by talking to the Web

• Creating drinking water by filtering oceans

• Managing human impact on rivers by

streaming information

• Reducing traffic jams by creating them

• Helping premature infants by sensing

complications before they happen

• Reimagining the energy grid by

synchronizing supply

• Reducing CO2 while boosting business

efficiency

• Mapping beneath the seafloor to help reduce

the risk of dry holes

© IBM CorporationIBM - Deutsche Bank Innovation Workshop, Hawthorne, May 2012

65

Dr. Bernard S. Meyerson

Innovation That Never StopsInnovation That Never Stops

Neonatal CareNeonatal Care12 Atom Storage12 Atom Storage

WatsonWatson 3D Systems3D Systems DNA TransistorDNA Transistor

Spoken Web


Cognitive Systems Era

Leading IBM: Leading IBM: Eras of computingEras of computing

Programmable Systems Era

Tabulating Systems Era

Com

pute

r In

telli

gence

Time

On August 22, 1943, 105 men, women and children, among them 43 IBM employees, alighted from a special train that carried them across the continent to establish new homes and the new IBM Card Manufacturing Plant Number 5 at 16th

and St. John Streets, San Jose, CA.



6767

Forecasting a hurricane(www.noaa.gov)

Fitting a curve to data

Model UncertaintyAll modeling is approximate

Process UncertaintyProcesses contain

“randomness”

Uncertainty arises from many sources

Uncertain travel times

Semiconductor yield

Intended Spelling Text Entry

Actual Spelling

GPS Uncertainty

??

?

RumorsContaminated?

{John Smith, Dallas}{John Smith, Kansas}

Data UncertaintyData input is uncertain

Ambiguity

{Paris Airport}Testimony

Conflicting Data

??

?



68

WSJ Monday March 11, 2013

2010 FB 100PB2000 Google 25PB1990 Walmart 180TB1980 Citicorp 450GB1970 FedExp 80GB1960 AA 807MB1950 Hancock 600MB

Science data is biggerAlso, government open data

Who owns data?Hub-of-All-Things (HAT)

Opportunities

Medical dataSocial mediaSurveillance

IT Spend2011 ~30B2016 ~60B

Challenges

TalentData gatheringToolsTime to workPlatform

Areas

MarketingHotels9.2TB50M customers

OperationsShipping16.1PBDeliveries

HR4-5PB37M Resumes

Games3PB298M players


69


Essential #1: People Essential #1: People (T-Shaped Innovators)(T-Shaped Innovators)Requirement: Deep, Expert-Thinking, with Broad Complex-Communications SkillsRequirement: Deep, Expert-Thinking, with Broad Complex-Communications Skills

Many disciplinesMany disciplines(understanding & communications)(understanding & communications)

Many systemsMany systems(understanding & communications)(understanding & communications)

Deep

in o

ne d

isciplin

eD

eep in

on

e discip

line

(an

alytic th

inkin

g &

pro

ble

m so

lving

)(a

na

lytic thin

king

& p

rob

lem

solvin

g)

Deep

in o

ne system

Deep

in o

ne system

(an

alytic th

inkin

g &

pro

ble

m so

lving

)(a

na

lytic thin

king

& p

rob

lem

solvin

g)

Many team-oriented projects completedMany team-oriented projects completed(resume: outcomes, accomplishments & awards)(resume: outcomes, accomplishments & awards)

Broad across many

Deep in at least one


IBM Research – Africa IBM Research – Africa

Nairobi, Kenya

Our 12th research lab

IBM’s first lab on the continent

Initial focus– Next Generation Public Sector

• e-government– Smarter Cities

• water & transportation– Human Capacity Development

• technology & business skills


IBM Research: IBM Research: The World is Our LabThe World is Our Lab

China

WatsonAlmaden

Austin

TokyoHaifaZurich

India

Dublin

Melbourne

Brazil

IBM Research labs

Labs added since 2010

Other IBM Research presence


72


IBMs Worldwide Innovation InfrastructureIBMs Worldwide Innovation Infrastructure

72

~3,000 Researchers Around the World~3,000 Researchers Around the World

Almaden (1955)San Jose, CA

Almaden (1955)San Jose, CA

Watson (1961)Yorktown Heights, NY

Watson (1961)Yorktown Heights, NY Zurich (1956)

Rueschlikon, Switzerland

Zurich (1956)Rueschlikon, Switzerland

Tokyo (1982)Yamato, Japan

Tokyo (1982)Yamato, Japan

China (1995)Beijing, China

China (1995)Beijing, China

India (1998)Delhi, India

India (1998)Delhi, India

Brazil (2010)Sao Paulo &Rio de Janeiro

Brazil (2010)Sao Paulo &Rio de Janeiro

First NewResearch Lab

in 12 Years

First NewResearch Lab

in 12 Years

Austin (1995)Austin, TX

Austin (1995)Austin, TX

AustraliaMelbourne, Victoria

AustraliaMelbourne, Victoria

BrazilSao Paulo &Rio de Janeiro

BrazilSao Paulo &Rio de Janeiro

Haifa (1972)Haifa, Israel

Haifa (1972)Haifa, Israel


73


The World is Now Our LaboratoryThe World is Now Our Laboratory

China

WatsonAlmaden

Austin

TokyoHaifa

Zurich

India

IBM Research Lab

Brazil

Global, Smarter Planet Collaborations

Pangoo

74

Four commandments for cities of the future: Eduardo Paes at TED2012

75

SC IOC as a Platform for Innovation

76

76

Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision.

SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal, Forbes and Bloomberg

in

Healthcare SmartCamp kickstart - Miami - May 15, 2012 Apply by April 27th

Healthcare SmartCamp kickstart - Miami - May 15, 2012 Apply by April 27th

SmarterCities SmartCamp kickstart - New York - May 24, 2012 Apply by May 3rd

SmarterCities SmartCamp kickstart - New York - May 24, 2012 Apply by May 3rd

North America Regional SmartCamp - Boston - June 20 & 21, 2012 Apply by May 25th

North America Regional SmartCamp - Boston - June 20 & 21, 2012 Apply by May 25th

apply now at www.ibm.com/isv/startup/smartcampapply now at www.ibm.com/isv/startup/smartcamp

Exclusive Networking andMentoring eventExclusive Networking andMentoring event

North America SmartCamp lead: Eric Apse, [email protected] Programs lead: Dawn Tew, [email protected]

http://www.ibm.com/isv/startup/smartcamp

http://www.ibm.com/isv/startup/smartcamp

Future of Work

77

Education and Employment

78

79

What are the benefits of more education? Of higher skills?

…But it can be costly, American student loan debt is over $900M

80

What are the benefits of top-ranked universities?% WW GDP and % WW Top-500-Universities

Japan

ChinaGermany

France

United KingdomItaly

Russia SpainBrazilCanada

IndiaMexico AustraliaSouth Korea

NetherlandsTurkey

Sweden

y = 0,7489x + 0,3534R² = 0,719

0

1

2

3

4

5

6

7

8

9

0 1 2 3 4 5 6 7 8 9

% g

loba

l G

DP

% top 500 universities

Strong Correlation (2009 Data): National GDP and University Rankingshttp://www.upload-it.fr/files/1513639149/graph.html

81

•iPhone/iPad app developer

•wireless marketing director

•microfinance infrastructure designer

•3D content developer for movies, TV

•social network manager

•deploying technology into the cloud

•organic solar cell development

•digital image management

Many top in-demand jobs in 2011 did not exist in 2005!

81

82

Automobile

Inte

rnet

Technological Acceleration

0 25 50 100 125 15075Years

25

50

100TelephoneElectricity

Radio

Television

VCR

PC

Cellular% P

enet

ratio

n

YEARS

83

Five historical cycles …

84

~100 years of US job transformations

Source: US Bureau of Economic Analysis; McKinsey Global Institute Analysis

85 85

U.S Department of Labor estimates that today’s learner will have 10-14 jobs…

by the age of 38!

86

Estimates are 85% of the jobs today’s learners will be doing haven’t been invented yet

they'll be using technologies that don't exist to solve problems we don't yet know are problems

86

87

The Top Majors For The Class Of 2022

• Math

• Robotics

• Agricultural Engineering

• Hospitality Management

• Health and Biotechnology

• Pre-Law, With a Focus on Elder Law

• Quantum Engineering

• 3-D Printing Design

• Liberal Arts

• Aerospace Engineering

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IBM Almaden Research Center, Silicon Valley/San Jose, CA


Smarter City Intelligent Operations Center (SC IOC)


Up-SkillCycle

University-Region1University-Region1

University-Region2University-Region2

= New Venture

= Acquisition

= High-Growth Acquisition/ New IBM BU (Growing)

= High-Productivity/ Mature IBM BU (Shrinking)

= IBMer moving from mature BU to acquisition

= IBMer moving intoIBMer on Campus role(help create graduateswith Smarter-Planet skills,help create Smarter Planetoriented new ventures;Refresh skills

= Graduates withSmarter Planet skills

IBMIBM


Many culturesMany disciplines

Many systems(understanding & communications)

Deep

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line

Deep

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ne sy

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Deep

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icss 20130411 v2

Education

data inconsistency data

uncertain data

ibm corporation

rest data

address data

available data

sensor data

regional development