USE OF ICT IN ADVERTISINGG.Thangadurai and Dr.V.Madasamy

Assistant Professor, Head Department of Commerce, Ayya Nadar Janaki Ammal Collelge

ICT is the main media of advertising in the modern world. ICT is the broad term used to describe Information and communication technologies. Some of these include radio, T.V, Newspapers, Internet, e.t.c . All these are media for advertisement. ICT's role in advertising cannot be underplayed in this modern world.ICT has created totally new and innovative ways of reaching new and massive numbers of potential clients than ever envisioned by any other media form. Advertising keeps the economy going through obvious means. Advertising persuades consumer buying impulses to buy products, through the purchases businesses make money, peoplekeep jobs, and government gets it's taxes. Advertisement helps in creating awareness about a brand. It helps in creating a brand image, by depicting the characteristics of the brand, how it is different from the competitor (that is Point of parity and Point of difference), benefits, reinforcing, revitalizing the brand. All these thing help in creating a image of the brand and if it is good then it leads to Brand loyalty.