ict in rm
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Rural marketing basically deals with delivering manufactured
or processed inputs or services to rural producers, the demand for which is basically a derived outcome.
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Defining Rural Marketing National Commission National Commission
on Agriculture on Agriculture NGOs NGOs Corporate Rural Corporate Rural
Marketing Definition Marketing Definition
Decisions to produce saleable farm commodities involving all the aspects of
the market system or structure, both functional and institutional, based on
technical & economic considerations and includes
the pre & post harvest operations.
Marketing products produced in rural areas to
urban areas
Marketing products produced in rural areas in
rural markets
Function that manages all activities involved in
assessing, stimulating and converting the purchasing power of rural consumers into effective demand for
specific products and services to create satisfaction & a
better standard of living for achieving organisational
goals.
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ICT in Rural Markets Category Category GovernmentGovernment Private Private NGO/ PPP NGO/ PPP
Infrastructure Infrastructure Provision Provision
NIC N- Logue
Tarahat,
Byrraju foundation and Drishtee
Simputer
Rural Services Rural Services Bhoomi( Karnataka) MS Swaminathan Foundation
Sewa
Agri Marketing Agri Marketing Agmarknet E- Choupal Ozhwar Sandhiyes
Agri extension Agri extension Universities EID Parry Pani pancyat
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Availability of ICTs in villages
Scource--http://www.itu.int/ITU-D/ict/statistics/ict/index.html
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Indicators of ICT(Broadband) Internet access,mobile penetrationInternet penetration ratesMobile growth
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Conventional transaction vs e-choupal costs for beans crop
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“Rural waves”Tata Power signs MoU with MCX to
empower farmers ‘Sahyog’ (Partnership).
`Spreading ICT revolution to rural India.Common service centers 1,00,000.
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http://www.ictrt.org.inhttp://www.dhan.org/themes/itforpoor.php
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