icwes15 - establishing a broader commercial vision. presented by ms carla cher, watermark...
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@watermark
Establishing a Broader Commercial VisionCreating Value From Intellectual Assets
Carla Cher
21 July 2011© watermark
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Getting More Gold out of the Pan
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Getting More Gold out of the Pan
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Intellectual Capital
Intellectual
Assets
Intellectual
Property
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Efficiently using ideas
Increasing Value
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Measures of EffectivenessTreatment of ideas
Organisational structure – responsibility
Strategic objectives
Alignment with future outlook
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Realising ValueTechnology Landscape
Trends in Technology
Ways to Capitalise
Competitor Analysis
Strategic Alliances – Licensing
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Solar EnergyIAM in Practice
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Landscape - Worldwide
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Landscape - Australia
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Landscape – trends over timeAustralian originating patents
• Published 2005
• Published 2010
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Landscape – Technology owners
• Dyesol Ltd
• Solar Systems Pty Ltd
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Statistics ‘Solar Energy’ Technology Field
Top Applicant / Company Worldwide (2005 - Present)
976
738
581
397
322279 268
247 235 233
0
200
400
600
800
1000
1200
SHARP KK KYOCERACORP
SANYOELECTRIC CO
CANON KK SAMSUNGELECTRONICS
CO LTD
MITSUBISHIELECTRIC
CORP
LG MATSUSHITAELECTRIC IND
CO LTD
DU PONT KANEKA CORP
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Statistics ‘Solar Energy’ Technology Field
Top Australian Originating Applicant / Owner (2005 - Present)
19
17 17
14
12
8 87 7
0
2
4
6
8
10
12
14
16
18
20
SOLARSYSTEMS PTY
LTD
DYESOL LTD NEWSOUTHINNOVATIONS
PTY LTD
CSIRO RHEEMAUSTRALIA
PTY LTD
SOLAR HEATAND POWER
PTY LTD
UNIV SYDNEY CSG SOLAR AG UNIVAUSTRALIAN
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Statistics ‘Solar Energy’ Technology Field
Worldwide Publication Year (2005 - Present)
3700 4028
5394
6766
10517
17848
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
2005 2006 2007 2008 2009 2010
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Statistics ‘Solar Energy’ Technology Field
Australian Originating Publication Year (2005 - Present)
49
76
48
62
116
127
0
20
40
60
80
100
120
140
2005 2006 2007 2008 2009 2010
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Statistics ‘Solar Energy’ Technology Field
Prioirty Country (2005 - Present)
17332
11837
10299
3933 36102658
942 742 535 531 433 373 350 336 2600
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
ChinaJa
pan
United S
tates
German
y
Korea
Europe
Spain
France
Great B
rittain
Taiwan
Australia
Russia
Austria
Canada
Italy
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Creating Value from Intellectual AssetsKey PointsBe aware of the technology landscape and trends
Identify opportunities
Think strategically to realise competitive advantage
Take the blinkers off
IAM -Realising
ValueKey insightsMake more efficient use of the ideas and creativity of our workforces.
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Any
ques
tions
?