idaho steelheads digital marketing overview - ultraclean smokeout - chad connally, drake cooper
Post on 17-Oct-2014
976 views
DESCRIPTION
Presentation slides for the UltraClean SmokeOut Luncheon 11/16/2010. Overview of digital marketing for the Idaho Steelheads with touchpoints for small business owners.TRANSCRIPT
![Page 1: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/1.jpg)
DIGITAL PLAYBOOK FOR SMALL BUSINESS
..featuring the Idaho Steelheads.
UltraClean SmokeOut Luncheon 11-16-2010
![Page 2: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/2.jpg)
HELLO.
![Page 3: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/3.jpg)
Chad Connally Digital Strategist Drake Cooper
www.drakecooper.com
![Page 4: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/4.jpg)
![Page 5: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/5.jpg)
![Page 6: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/6.jpg)
![Page 7: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/7.jpg)
DIGITAL PLAYBOOK FOR SMALL BUSINESS
..featuring the Idaho Steelheads.
![Page 8: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/8.jpg)
1 /// Digital Marketing
2 /// Websites
3 /// Search
4 /// Database Marketing
AGENDA
4 /// Social Media
![Page 9: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/9.jpg)
How is digital marketing different than traditional marketing?
![Page 10: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/10.jpg)
It’s not.
![Page 11: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/11.jpg)
The difference is the focus. ONLINE CONSUMER
![Page 12: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/12.jpg)
Digital Marketing is about people who use the internet, more specifically about people INFLUENCED by the internet.
![Page 13: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/13.jpg)
The world has changed and there are many more brand touch points than ever before.
![Page 14: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/14.jpg)
What does the digital landscape look like in 2010?
![Page 15: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/15.jpg)
Video website
Viral Marketing
Affiliate Marketing
Article Marketing
Blogs
Online Advertising
Online Public Relations
Podcasting RSS
SEM
SEO
Social Networking
Video
Interaction
Conversation & Thought Leadership
Awareness & Traffic
Thought Leadership
High Emotion/ Entertainment
Traffic
Traffic
Passion Traffic
Coverage
Fast Exposure
Traffic
![Page 16: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/16.jpg)
1. Objectives, Audience, Constraints 2. Strategy 3. Tactics
3 STEPS TO DIGITAL SUCCESS
![Page 17: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/17.jpg)
Idaho Steelheads Core Objectives
1. Create outbound marketing
2. Establish as a leader in family entertainment
3. Lead generation
4. Increase tickets sales
5. Cross promote with the arena and hotel
![Page 18: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/18.jpg)
DIGITAL STRATEGY Using the internet not just as a technological tactical tool, but as as strategic communication powerhouse to drive sales and your customer relationships.
It’s not technology that is important.
It’s what technology allows us to do: communicate better.
![Page 19: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/19.jpg)
Where do you put your focus?
![Page 20: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/20.jpg)
Remember this:
![Page 21: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/21.jpg)
Video website
Viral Marketing
Affiliate Marketing
Article Marketing
Blogs
Online Advertising
Online Public Relations
Podcasting RSS
SEM
SEO
Social Networking
Video
Interaction
Conversation & Thought Leadership
Awareness & Traffic
Thought Leadership
High Emotion/ Entertainment
Traffic
Traffic
Passion Traffic
Coverage
Fast Exposure
Traffic
![Page 22: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/22.jpg)
WEBSITE
![Page 23: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/23.jpg)
YOUR WEBSITE SHOULD: 1. Act as your “Digital Hub” 2. Inform and engage 3. Contribute to your bottom line
![Page 24: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/24.jpg)
![Page 25: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/25.jpg)
![Page 26: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/26.jpg)
![Page 27: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/27.jpg)
![Page 28: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/28.jpg)
![Page 29: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/29.jpg)
WEBSITE CHECKLIST The website should be the digital hub of your online strategy.
It should be dynamic, interactive, engaging and vibrant.
1. Intuitive and clean navigation 2. Employs compelling and regularly updated content
Relevant industry news New product offerings Engaging educational information
3. Incorporates tools that allow users to contribute in a two-way communication
4. Easily sharable (personal blogs, twitter, facebook, and any other social networking items)
5. Lead generator for current and prospective customers
![Page 30: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/30.jpg)
SEARCH
![Page 31: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/31.jpg)
Qualified traffic heading to your website from this box….
![Page 32: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/32.jpg)
1. Search engines drive a highly qualified audience who is specifically interested in what you have to offer
2. Many people don’t look beyond the first couple of results pages
3. Organic search results are perceived as being more credible
4. Increases traffic to your website (more leads)
WHY IS SEARCH IMPORTANT?
![Page 33: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/33.jpg)
If your website isn’t visible on search engines, it isn’t visible to your potential customers.
![Page 34: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/34.jpg)
![Page 35: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/35.jpg)
1. Select relevant keyword or keyphrase
2. Make sure content relates only to that keyword
3. Use keyword in your page name
4. Use in your title
5. Use in your main header tag <h1>
6. Use in your keywords and description tags
7. Monitor with Analytics
SIMPLE ON-SITE SEO
![Page 36: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/36.jpg)
![Page 37: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/37.jpg)
SEO CHECKLIST Write engaging, relevant content for people, not machines Target no more than 1 or 2 words per page Selectively distribute your content to relevant and reputable
outlets Be consistent and continually optimize Don’t expect overnight results
![Page 38: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/38.jpg)
![Page 39: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/39.jpg)
A major goal of your digital strategy should be to build a customer database for further marketing.
![Page 40: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/40.jpg)
![Page 41: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/41.jpg)
22,000+ SUBSCRIBERS
![Page 42: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/42.jpg)
![Page 43: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/43.jpg)
![Page 44: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/44.jpg)
Use Drip Marketing.
![Page 45: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/45.jpg)
SOCIAL NETWORKING
![Page 46: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/46.jpg)
Social networking is for communication, not marketing.
![Page 47: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/47.jpg)
Your online relationships must be GENUINE, REAL, and AUTHENTIC.
Social networking is about relationships.
![Page 48: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/48.jpg)
FACEBOOK Tactical Ideas • Ask open-ended questions • Create more ‘real time’, interesting & engaging photo albums: let fans upload their photos • Stream blog posts • Link to industry articles • Post/stream job openings • Create additional ‘tabs’ w/product portfolio
![Page 49: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/49.jpg)
1. Title: Add descriptive keyword rich text. 2. Info tab: Add twitter, youtube and linkedin group urls 3. Photos tab: Use Flickr and bring in photos from it. 4. Set a default tab– use FBML to showcase product portfolio. Add follow us on
social media channels here as well. 5. Sidebar: Add call to action such as “ request info” or download application
packet” 6. Use a url shortener ( such as “bit.ly”) to track clicks 7. You can setup tabs for RSS feeds, Twitter, Flickr, etc.
SEO note: Group pages are NOT indexed by external search engines. Groups cannot host external applications. Pages are typically better for brands.
FACEBOOK CHECKLIST
![Page 50: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/50.jpg)
![Page 51: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/51.jpg)
MOBILE
![Page 52: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/52.jpg)
46,000 ipads are sold each day.
TABLETS
![Page 53: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/53.jpg)
TABLETS
QR-CODES
![Page 54: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/54.jpg)
NEW OPPORTUNITIES
![Page 55: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/55.jpg)
http://delicious.com/chadconnally/
![Page 56: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/56.jpg)
blog.drakecooper.com
![Page 57: Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Connally, Drake Cooper](https://reader034.vdocument.in/reader034/viewer/2022051608/544132cbafaf9f52208b466b/html5/thumbnails/57.jpg)
THANK YOU. blog.drakecooper.com delicious.com/chadconnally twitter.com/chadconnally Want my information? TXT CHADC TO 50500