Does fashion really repeat itself?

ContentThe working title for my documentary is ‘Does

fashion really repeat itself?’. I was inspired when I was reading an article

from ‘A Fashion Institute of Technology Blog’, which is called ‘Fashion Repeats Itself’. http://blog.fitnyc.edu/precollegeprograms/2012/07/25/fashion-repeats-itself/

My documentary would be about how and why fashion has repeated itself over the years. This would fill a gap in the market as there aren’t a lot of fashion documentaries regarding the same topic, also from research 100% of the people I asked said that they would watch it

Target Audiencemy primary target audience was between 13-19, however according to my

research 100% of the people who took part, were between the ages of 15-17, this has formed my target audience as I now know who to target and know that they would actually watch it. Also from looking at research it showed that 100% of the people who took part in my questionnaire were female, these people also said they would like to watch my documentary, looking at this has also formed my research as I now know to target it to more females than males.

ModeFrom looking at research it told me that 62.5% of

the people who took part in my questionnaire said that they would prefer the documentary to be investigative and 37.5% of the people said that it should be informative, this decision has also been informed by secondary research because all the documentaries that I looked at were the same mode, for example http://www.youtube.com/watch?v=foBVdhrrOJ8&feature=player_embedded#

Mode of addressThe mode of my documentary is going to be

informal, I will achieve this mode by having a young 16 year old female presenter and who would be interested in music like Drake, Rihanna, Rita Ora, Chris Brown.

Conventions Archive footage- I am going to use archive footage of other documentaries that

are about fashion for example Cat Walk, also a putting in clips from 2012 London fashion week.

http://www.youtube.com/watch?v=foBVdhrrOJ8&feature=player_embedded# Voxpops- I am going to ask a variety of people questions regarding fashion, for

example What fashion magazines they read, do they think fashion has repeated itself and What decade of fashion do you prefer ‘60’s, 70’s, 80’s or 90’s’, have you bought any clothes from those decades and if yes, where from?

Music-I am going to use music like Drake, Chris Brown, Rihanna, Beyonce, Rita Ora and Usher.

Cutaways- I am going to use cutaways of London Fashion Week, Stylist Magazine, Look Magazine, Grazia as 100% of the people who took part in my research were readers of Look Magazine, and 80% were readers of the Stylist, and 40% were readers of Grazia, so I will be showing more shots of Look Magazine and The Stylist.

Expert opinion- I am going to try and organise and interview with Christopher Bailey (creative director of Burberry)

Presenter- My presenter is going to be a 16 year old female as this would also appeal to my target audience.

PurposeMy documentary will fill a gap in the market because

even though there are quite a few documentaries about fashion out there, there isn’t one about fashion repeating itself, and those other fashion documentaries are targeted at adults and their presenters/people who do their voice over’s are adults (above 20) and that wouldn’t really attract teenagers, my presenter is a 16 year old female. This would attract the correct audience as my presenter would be easy to relate to and more appealing than a grown woman.

Length and distributionAccording to research, the majority of people

who took my questionnaire said that I should distribute it on social networking sites like Facebook, Twitter and Tumblr. They also said that I should distribute it in the cinemas before the viewing of films.