Ideal paper solutionsfor a variable world"White paper solutions" is a relatively new and interesting conceptualway to print transactional, direct mail, promotional brochures, books andeven news papers with the key benefit of "variable" data made possibleby digital printing advancements. Inkjet is today at the fore-front of thistechnology with the fairly recent and ever increasing presence of highspeed roll-to-roll inkjet printing presses.

Personally addressedHere the key word is "variable" making mailing and numerous otherapplications personal again. Do you remember when a letter from thebank manager was personally signed giving a feeling of individualityrather than the impression that you are categorised by some broadform of demographie or geographie placement1Variable daer processespresent the possibility to treat the receiver as 'an individual again .andencouraging increased responses by making the data received relative toeach individual, surely this is a marketing dream? A notion dearly sharedas we can find artieies nearly every month announcing and discussing theconfirmed orders placed for these commercial inkjet printing machines into this growing industry section.

B"ünjJ~<Xscfiöll

Perhaps one area which is not the flrstthought during the acquisition process ofsuch a machine is the paper needed to fitthe abilities and maximise the capabilitiesof such advanced equipment. MitsubishiHiTec Paper Europe has a solution for allcolour application requirements from abasic inkjet coated 80gsm for transpromowork to quality coated matt papers raugingfrom 90gsm to 220gsm capable of achievingnear offset colour and output qualityfor direct mail to high-end brochures orpromotional applieations.

'''.I'.r _. __

Quality speaks volumeMitsubishi HiTec Paper Europe, part of the Mitsubishi Paper Mills group,has a long and successful history in inkjet coatings with the highestquality products achieving a wide range of demanding expectations. TheMitsubishi off-line inkjet receive loyer technology ensures that the ink ismanaged in' an optlmurn manner, to achieve faithful colour reproduction,maximum densities and pinpoint precision while enabling higher printingspeeds due to increased drying capabilities and ink receiver control. Thisknowledge and experience has been transferred to their "white papersolution" single and double-side coatedproduct portfolio.

"Mitsubishi prides itself on qualityand consistency combined with a highlevel of serviee and I believe that this hasbeen key to our success in this growingand developing market. We have put thismarket as our highest inkjet priority andwe are committed to working doselywith the OEMs and customers to ensurethat we offer the right papers to fit allquality expectations while consideringvarious budget requirements" says ClaudiaVogel, General Manager Sales & Marketing.Achieving the maximum potential from the printer is the key targetand Mitsubishi maintains a dose relationship with the OEMs to ensurethis target is achieved. Ad Sies, the Business Development Manager,Digital Printing Solutions from Kodak, states "The coated matte inkjetpapers from Mitsubishi perform exceptionally weil on our VL Se riesdrop on demand inkjet presses as weil as on our Prosper 5000 pressfor applications like Transpromo, Direct Mail and Colour book printing.Images are streng, vibrant and sharp".

Cloudia Vogel

Just the beginningMitsubishi has an eye on the future and is already working on papers tomeet tomorrow's demands. To learn more about Mitsubishi HiTec PaperEurope and the full range of "white paper solutions" for commercialprinting applications or other product ranges available take a look atthe Mitsubishi paper website, www.mitsubishi-paper.com. Alternatively

14 IPIA Innovation April2012

visit the Mitsubishi HiTec Paper Europe booth in person at the Drupatrade show (Hall 9, Stand C22), Düsseldorf in May to discuss the currentportfolio, what Mitsubishi can do for you and future expectations.

Mitsubishi HiTec Paper Europe is a German subsidiary of MitsubishiPaper Mills Ltd., Japan, one of the world's most important manufacturersof speciality paper. The roughly 700 employees at Mitsubishi HiTec PaperEurope produce high-quality thermal papers (thermoscript), digitalimaging papers (jetscript) and carbonless papers (giroform) at twotradition-rieh locations in Bielefeld and Flensburg.

, Each factory stands out for integrated paper production, state-of-the-art production machinery and innovative coating technologies. Throughits dense global sales network, Mitsubishi HiTec Paper Europe suppliesa full range of speciality papers featuring a modular system for everyapplication - and is a highly capable partner whenever customised coatedspeciality paper solutions are required.

New carbonless paperproduct joins the GiroformDIGITAL PortfolioMitsubishi HiTec Paper Europe has launched a brand new carbonless

product to join its Carbonless Portfolio. Giroform DIGITAL Light 'hasbeen specifically designed to meet the needs for the latest digital businessapplications. With a 60gsm weight, its performance and optimal printquality for both black and white and colour printing are assured.

Giroform DIGITAL Light comes with an impressive list of credentials.Environmentally it is unsurpassed, boasting both, FSC and Nordic Swanenvironmental certifications. Its performance has been tested on CanonimagePRESS and Konica Minolta bizhub series.

Giroform DIGITAL Light is available in Top Sheet CB60 white, MiddleSheet CFB60 and Bottom Sheet CF60, white and 4 colours, blue, pink,yellow and green in A4 and SRA3. Extensively tested, Giroform DIGITALis the No I carbonless choice for use in digital, laser and offset presses.Mitsubishi HiTec Paper Europe will be exhibiting Giroform DIGITAL Lightand their range of coated communication papers at Drupa in Düsseldorffrom 3rd - 16th May 2012 in Hall 9, Stand C22.

Price increase for POS thermal paperMitsubishi HiTec Paper Europe is relectantly increasing prices forthermoscript pos thermal paper globally by 5%. The price adjustment isbecause of increasing costs. The new prices are valid for deliveries fromApril 15, 2012. .

~..