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IV - Q4 2011: at least the book:billratio recovered!

VI - The Slumbering Bear:The Russian ElectronicComponents Market...

VIII - Fortronic:an international success

IX - 2012 China Market outlook

X - 16th year othe SPDEI trophes Awards

XI -A challenging year orthe US market

XII - High-Speed Back & MidplaneConnectors continue to evolve

XVI - Electronics Market: Europeat the crossroads

I

ADEC - South AfricaAssociation of Distributorsof Electronic Components

ARDEC - RussiaAutonomous Registerof Distributors of Electronic Components

ASSODEL - ItalyAssociazione Nazionale Fornitori Elettronica

CEDA - ChinaChina Electronics Distributor Alliance

ECAANZ - AustraliaElectronic Components Association

Australia and New Zealand

ECIA - United StatesElectronic Components Industry Association

ECSN - United KingdomElectronic Components Supply Network

ELCINA - IndiaElectronic Industries Association of India

FBDI - GermanyFachverband der Bauelemente Distribution

FEDELEC - TunisiaTunisian Federation of Electricand Electronic Industries

SE - Sweden The Swedish Electronics Trade Associations

JEpIA - JaanJapan Electronic Products Importers Association

SpDEI - FranceSyndicat Professionnel de la Distributionen Electronique Industrielle

India: 2011National Policyon Electronics

February 2012

FEBRUARY

2012

Eectrnics Industry reprted at USD 1.75 Triin

gbay is the argest and astest grwing

manuacturing industry in the wrd. It is

expected t reach USD 2.4 Trillion by 2020.

The demand in the Indian market was USD 45 Biin

in 2008-09 and is expected t reach USD 400 Billion

by 2020. Dmestic demand is driven by grwth in

incme eves eading t higher -take eectrnics

prducts, autmatin demands crprate sectr

and the gvernments cus n e-gvernance.

The dmestic prductin in 2008-09 was abut

USD 20 Biin but is sadded with w vaue-additin

due t varius structura chaenges resuting in high

csts. At the current rate grwth, the dmestic

prductin can cater t a demand USD 100 Biin

in 2020 as against a prjected demand USD 400

Biin and the rest wud have t be met by

imprts. This aggregates t a demand suppy gap

neary USD 300 Biin by 2020 and uness the

situatin is crrected, it is ikey that by 2020, the

eectrnics imprt wi exceed i imprts.

India is a recgnised gba payer in stware andstware services sectr. It ags behind in eectrnics

hardware manuacturing capabiities, thugh it is

increasingy becming a destinatin r chip design

and embedded stware. The visin the Picy is

t transrm India int a gba hub r electronics

system design and manuacturing (ESDM) s as tmeet the grwing dmestic and gba demand.

The National Policy o Electronics 2011 envisins

creating a gbay cmpetitive ESDM industry

incuding nan-eectrnics t meet the cuntrys

needs and serve the internatina market.

The Main Policy objecTives are:

1.T achieve a turnver abut USD 400 Biin by2020 invving investment abut USD 100 Biin

and empyment t arund 28 miin by 2020.

2. T set up ver 200 Electronic Manuacturingclusters.

3. T signicanty upscae high-end human resurcecreatin t 2500 PhDs annually by 2020 in the

sectr.

This picy is the resut a strng reaizatin within

the Gvernment India abut the huge ptentia

this industry and reentess erts by a stakehders

t arrive at a cnsensus n the causes the sw

grwth and steps required t rectiy the situatin. The

chaenge in preparing such a picy is t cnvergedivergent interests and dvetai them with natina

bjectives as we as ecnmic interests industry

which drive investments and prgress.

The picy itse is wrthy praise but the key t

ASSOCIATIONS

INTERNATIoNAl DISTRIBUTIoN oF ElECTRoNICS ASSoCIATIoN

federatIon

n 1 - 2012

News IDEA

The National Policy oElectronics, 2011 envisions

creating a globally competitiveElectronics System Design &Manuacturing (ESDM) industry

including nano-electronics

Adam Fletcher

Chairman of IDEA

We are delighted to provide IDEA membersand readers with a summary and early insight

into Indias National Policy on Electronics, itmakes ascinating reading... It highlights Indiascultural ability to weave the benefts o managedand ree market economies in developing a policyor an entire sector that is managed but whereentrepreneurship also has a leading role...

As the Indian electronics sector develops it willcreate many opportunities or collaboration in arapidly expanding economy that is politically stable,has well established legal systems and is open orbusiness.

Vision or establishing a globally

competitive industry by 2020 fnal drat

by Rajoo Goel

Elcina

www.elcina.com

iMPorTanT!spage XVI ils mjEuroean IDEA conference.



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its success ies in impementatin.

T create a globally competitive

electronics design and manuacturing

industry, a t grund wrk needst be dne. Huge investments are

required thrughut the Vaue Chain

as there are big gaps at a eves.

sTraTegies To achieve

The objecTives

In rder t impement its objectives,

the Picy prvides r the wing

strategic actins ver the next decade:

Prvide attractive sca incentives

acrss the vaue chain the

ESDM sectr thrugh a Mdied

Specia Incentive Package Scheme

(M-SIPS) t eiminate the disabiity

csts in manuacturing

Faciitate setting up

Semicnductr Waer Fab aciities

and its ec-system r design

and abricatin chips and chip

cmpnents.

Prvide Preerentia Market Access

r dmesticay manuacturedand designed eectrnic prducts

speciay r which IPR resides

in India t address strategic

and security cncerns the

Gvernment cnsistent with

internatina cmmitments.

Faciitate setting up ver 200

Eectrnic Manuacturing Custers

(EMCs) with wrd cass gistics

and inrastructure and easy t d

business aciities. Prvide nancia, sca and gistics

assistance r setting up

Greenfeld EMCs and upgrade the

existing Brownfeld EMCs.

EMCs t use Inrmatin

Techngy Investment Regin

(ITIR) inrastructure wherever

avaiabe as we as avai benets

Natina Manuacturing Picy

and Natina Investment and

Manuacturing Znes (NIMZs).

Estabish a stabe tax regime

(bth at the Centra and State

eve) cnducive t attract gba

investments and t encurage

eectrnics sectr thrugh

apprpriate sca incentives and

taxatin mechanisms.

T decare mbie phnes

specicay and ther eectrnics

prducts r data cmmunicatin

as gds specia imprtance

under the Centra Saes Tax Act.

ProMoTion of exPorTs

The Picy gives specia emphasis

n exprts t generate vumes and

The ElectronicsIndustry demand in

the Indian market wasUSD 45 Billion in2008-09 and is

expected to reach USD400 Billion by 2020

ecnmies scae by prviding

requisite incentives and by streamining

prcedures and gistics t aciitate

imprt cmpnents/sub-systems

and exprt prducts.

Prmtin Exprts wud incudesupprt thrugh the Focus Products

Scheme and t emerging markets t

an expanded ist items under the

ESDM sectr incuding EMS industry,

fsca supprt t ITA-1/zer duty

eectrnics prducts, supprt recatin

manuacturing aciities t India, as

we as market and shwcase chip

design, prduct design and embedded

stware industry capabiities.

huMan resource DeveloPMenT

HRD has been given specia

imprtance in the picy t create a

arge p skied manpwer t drive

grwth in eectrnics manuacturing.

The key identied actins are as

ws:

T wrk csey with Private Sectr,

Universities and ther Institutins

earning and t design prgrammes

t ensure that adequate trained and

skied manpwer is avaiabe t the

industry.

Faciitate enhancement the

number graduates and ther

skied manpwer by suitaby

increasing capacities in ceges/

ITIs and Pytechnics.

T supprt creatin capacities

within academic institutins t

prduce adequate number PhDs

and pst-graduates r research inchip design, embedded stware

and bard/hardware design

industry in the cuntry.

Set up ski-riented curses and

training prgrammes r eectrnic

design ang with hands-n training

abratries r ESDM.

Creatin a speciaized Institute

r semicnductr design; Very

large Scae Integratin (VlSI) chip

design t incude arger number ceges and students everaging

the Natina Knwedge Netwrk.

Faciitate acuty devepment in

varius ESDM reated subjects.

DeveloPing anD ManDaTing

sTanDarDs

The picy envisages t curb infw

sub-standard and unsae eectrnic

prducts by mandating technica and

saety standards and devep Indian

standards t meet specic Indian

cnditins incuding cimatic, pwer

suppy and handing cnditins etc.,

The policy envisages to achieve theollowing key objectives, amongothers:

To create an eco-system or aglobally competitive ESDM sectorin the country to achieve a turnovero about USD 400 Billion by 2020involving investment o about USD100 Billion and employment to 28Million people.

Build on the emerging chip designand embedded software industryto achieve global leadership inVLSI, chip design and other rontiertechnical areas and to achieveturnover o USD 55 Billion by 2020.

To increase the export in ESDMsector rom USD 5.5 Billion toUSD 80 Billion by 2020. Enhanceavailability o skilled manpowerin the ESDM sector with Specialocus or augmenting post graduateeducation and to produce about2500 PhDs annually by 2020.

To create an institutionalmechanism or developingand mandating standards andcertication or electronic products

and services to strengthen QualityAssessment inrastructurenationwide.

To develop an appropriate securityecosystem in ESDM or itsstrategic use.

Create long-term partnershipsbetween EDSM industry andstrategic sectors like Deence,Space, and Atomic Energy etc.

Make India a global leader increating Intellectual Property (IP)in the ESDM sector by increasingund fow or R&D, seed capital andventure capital or start-ups in theESDM and nano electronics sectors.

Among its objectives, the NPE-2011 also includes developingcore competencies in sectors like

automotive, avionics, industrial,medical, solar, Inormation andBroadcasting etc through use oESDM, the use technology todevelop electronic products cateringto domestic needs and conditions ataordable prices, adoption o bestpractices in e-waste management,acilitate loan unding or ESDM unitsand create supportive and specializedgovernance structures to cater tospecic needs o the ESDM sector.

objecTivesAmong its objectives,the NPE-2011 includes

developing corecompetencies in sectors

like automotive,avionics, industrial,medical, solar etc



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For information, interestedorganisations may contact:

The Joint SecretaryDeartment of InformationTechnologyMinistry of Communication &Information TechnologyGovernment of IndiaElectronics Niketan6, CGo Cmplxnw dlhi 110003,www.mit.gov.in

Skhls m h elcics

Iusy wh is iivsig i h Ii elcicsSc i ig busiss wihh lcics iusy i Iimy cc:

The Secretary GeneralELCINA Electronic IndustriesAssociation of India422 Okhla IndustrialEstate- Phase III,New Delhi -110020 [email protected]

T mandate technica standards in the

interest pubic heath and saety

Set up an institutina mechanism

within Department o InormationTechnology r mandating cmpiance

t standards r eectrnics

prducts. Devep a National Policy

Framework r enrcement and

use Standards and Quality

Management Processes.

Strengthening the ab inrastructure

r testing eectrnic prducts

and devepment cnrmity

assessment inrastructure by private

participatin.

Creating awareness amngst

cnsumers against sub-standard and

spurius eectrnic prducts.

cyber securiTy

The Picy envisins creatin a

cmpete secure cyber ec-system in

the cuntry, careu and due attentin

is required r creatin techngy

and systems, use apprpriate

techngy and mre imprtantydevepment apprpriate prducts

& sutins. The pririties r actin wi

be suitabe design and devepment

indigenus apprpriate prducts

thrugh rntier techngy/prduct

riented research, testing & vaidatin

security prducts meeting theprtectin pre requirements needed

t secure the ICT inrastructure and

cyber space the cuntry.

sTraTegic elecTronics

The Picy gives emphasis t prmte

manuacturing capacities r

surcing ESDM in strategic sectrs

- Deence, Atmic Energy, Space

and Interna Security. This wud be

achieved by deveping ng-term

partnerships between dmestic

ESDM industry with strategic sectrs

r surcing eectrnic prducts

dmesticay and impementing

the Deence set bigatins r

eectrnic prcurements t be met

thrugh ESDM prducts.

creaTing an eco-sysTeM for

vibranT innovaTion anD r&D:The Picy prpses t create an

Eectrnic Devepment Fund t

prmte Innvatin and IP and R&D,

cmmerciaizatin prducts, etc.

in the ESDM, nan eectrnics and

IT sectrs by prviding apprpriate

unding/incentives t Industry/Academic/R&D institutins.

The Fund wud aciitate IP

devepment by Indian industry,

academic and R&D institutins. A

Funds t be pressinay managed,

giving specia thrust t innvatin

and R&D r Green Techngies,

Cnvergence and Bradband

techngies.

This und wud as prmte

entrepreneurship in ESDM sectr

in active cabratin with Industry,

Industry Assciatins and Academia

by ensuring avaiabiity Ange Funds

and Venture Capita Funds.

T set up VlSI specifc IncubatinCentres in ur dierent cities in the

cuntry in assciatin with Stware

Techngy Parks India (STPI)/

Academic Institutins/Industry.

T design and devep India

Micrprcessr r diverse specifc/

strategic appicatins.

hanDling e-wasTe

The Gvernment has recgnized the

imprtance E-Waste Management

and sustainabe devepment and

emphasizes creatin riendy

e-waste handing picies and t

streamine the impementatin

e-waste (Management and Handing)

Rules, 2011 incuding restrictins n

usage hazardus substances as per

gba best-practices.

The picy suggests aying dwn

prcedures t prevent e-waste

The ollowing specic initiativesare envisaged by the Policy in otherapplication sectors:

Automotive Electronics: Todevelop a Centre o Excellence orthe development o MicrocontrollerUnits (MCUs), Micro-electro-mechanical systems (MEMS) andother advanced electronic devices

Avionics: Support the growth oaviation industry by acilitatingthe development o research anddevelopment and outsourcing oengineering design and relatedsotware or avionics

LED: Encourage the manuactureand usage o LED lighting solutionsespecially in rural markets throughinnovative products like solar LED

lamps or lighting in public places

Industrial Electronics: Establish aCentre o Excellence or innovationin Industrial Electronics with ocuson making aordable standardizedproducts which help India to maintainits growth in industrial segmentsincluding textiles, ood processing,steel, engineering etc

The Policy also makes specialmention or initiatives in MedicalElectronics, Solar Photovoltaic tobuild manuacturing capacity o solarphoto-voltaic, and create an eco-systemor Information and Broadcastingor manuacture o set-top boxes andother broadcast equipment in thecountry as part o the digitalization othe broadcast network o the country.

eltn n t st

The policy suggestslaying down o

procedures to prevente-waste dumpingin the country

dumping in the cuntry, t aciitate

impementatin Extended Prducers

Respnsibiity r eectrnic hardware

manuacturers as we as recycers andt prmte devepment e-waste

recycing industry r dmesticay

prduced e-waste.

governance sTrucTures

The Natina Eectrnics Picy

recmmends setting up a National

Electronics Mission with industry

participatin t evve prgrammes in

pursuit the aid dwn picies and

as t create Institutina mechanisms

t advance the impementatin

varius prgrammes aimed at achieving

the bjectives enumerated in this

picy and t prmte India as an

Eectrnics Hardware Manuacturing

Hub and suitaby market Brand India

in Eectrnics.



nn-fnancia crpratins rse

sharpy in the quarter. This cntinues

the upward trend investment

that wed a sharp decine in

2008/2009.

Hwever, the atest stats n

Industria new rders shws a drp

in Nvember, this is cnfrmatin awrrying trend.

Finay unempyment disturbingy

cntinues t rise in mst cuntries.

Interestingy, data rm Eurstat

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Q4 2011:at lEast thE book:bIll ratIo rEcovErEd!

by Gary Kibblewhite

www.ideaelectronics.com

2

011 turned ut t be a

gd year r mst us,

despite the gradua marketdecine experienced during the

year. Hwever, the biings decine

particuary has cntinued in the

urth quarter in a regins. The ny

bright spark n the hrizn was that

the bk:bi rati imprved in Q4

grwing rm 0.88:1 t 0.94:1. When

this rati imprves it ishpeuy...

a gd sign r the uture and as Q1

in mst years tends t be a gd

quarter ets hpe it herads a market

imprvement.

Graphic T1 bew, this shws the

actua saes and rders acrss

Eurpe tgether with the bk:bi

rati. Whist the grwth experienced

in 2010 & 2011 has nt been

maintained, we have nt sipped

bew the 2009 eves.

Secndy Graphic T6 bew shws

that the biings are sti deciningacrss a the regins with cumuative

saes, cmpared with the prir year,

the best in Germany and the wrst

in France.

Just t remind readers. I yu wud

ike t have the rigina graphics

used in this artice just emai t the

IDEA secretary laura Barnchei at

[email protected]

The IDEA statistics are taken rm

actua bkings and biings returns

made by a substantia percentage

the eectrnic cmpnent distributrs

in Eurpe, incuding a the majr

distributin grups. Their saes

represent Circa 70% the tta

Eurpean distributin market s the

trends shwn are truy representative.

econoMic bacKgrounD

on the psitive side the atestEurstat investment anaysis shws

that the business investment rate

2011 was a good yearor the industry

The book:bill ratioimproved in Q4

shws that r the frst ten mnths

2011 there was a cntinuing

grwth in Eurpean trade with China.

Eurpean exprts t China grew

by 21%, rm 92 bn in the frst

ten mnths 2010 t 112 bn in

the frst ten mnths 2011, whie

imprts rse by 5%, rm 232 bn t

244 bn.

elecTronic coMPonenTsales in Q4: overview

Graphic T2 abve shws that,

n a quartery basis, the decine

in quartery bkings, cmpared

Just t remind readers. I yuwud ike t have the riginagraphics used in this artice justemai t the IDEA secretary [email protected]

The IDEA statistics are taken rmactua bkings and biings returnsmade by a substantia percentage the eectrnic cmpnentdistributrs in Eurpe, incuding athe majr distributin grups.

Their saes represent Circa 70% the tta Eurpean distributinmarket s the trends shwn aretruy representative.

Q4 2011 TOTAL COMpONENTS TENDENTIAL INDEX BY COUNTRY (Q/QY-1) Graphic T6Graphic T6

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INTERNATIONAL

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SUPPLIERS

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Q4 2011 TOTAL COMpONENTS BOOKING, BILLING & BOOK:BILL RATIO Graphic T1


Investment rate of non-financial corporations (seasonally adjusted)

19%

20%

21%

22%

23%

24%

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

19%

20%

21%

22%

23%

24%

Euro area EU27

Euro area and EU27 industrial new orders,

total manufacturing working on orders

80

85

90

95

100

105

110

115

120

125

130

11-2002

02-2003

05-2003

08-2003

11-2003

02-2004

05-2004

08-2004

11-2004

02-2005

05-2005

08-2005

11-2005

02-2006

05-2006

08-2006

11-2006

02-2007

05-2007

08-2007

11-2007

02-2008

05-2008

08-2008

11-2008

02-2009

05-2009

08-2009

11-2009

02-2010

05-2010

08-2010

11-2010

02-2011

05-2011

08-2011

11-2011

2005=100

E uro a re a, s ea so na ll y a dj us te d s er ie s E U2 7, s ea so na ll y a dj us te d s er ie s

Sourc: eurostat

Sourc: eurostat

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Total distribution electronic compon ents booking, billing and Book:bill ratio for Germany, France,

Italy, UK, Sweden, Norway, Denmark & Finland

0.9

1

0.9

6

1.0

9

1.3

3

1.1

6

1.1

5

1.1

1

1.0

8

0.9

8

0.9

5

0.8

8 0.9

4

0

500

1000

1500

2000

Q 1- 09 Q 2-0 9 Q 3-0 9 Q 4- 09 Q 1- 10 Q 2- 10 Q 3- 10 Q 4- 10 Q 1-1 1 Q 2-1 1 Q 3-1 1 Q 4-1 1

k

0.40

0.60

0.80

1.00

1.20

1.40

Billing

Booking

B2B

Trend showing growth/decline % in quarterly sales of all compon ents through distribution split by

country compa red with same quarter prior year

-50%

-30%

-10%

10%

30%

50%

70%

Q1-09 Q 2-09 Q3-09 Q4-09 Q1-10 Q2-10 Q3-10 Q4-10 Q1-11 Q2-11 Q3-11 Q4-11

France

UK

Italy

Nordic

Germany



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However, billingsdecline has continued in the

quarter in all regions

with the same perid prir year,

has cntinued, with Itay suering

the wrst drp 37% and France

shwing the east drp 6%.

QuarTerly sales byProDucT faMily

Each quarter we k at bth bking

and biing trends by bth prduct

and by market.

Firsty prduct. Breaking the prduct

tta int the main eements, initiay

the argest:-Semicnductrs.

Q4 2011 pASSIvES BOOKING, BILLING & BOOK:BILL RATIO Graphic P1 Q4 2011 TOTAL COMpONENTS BILLING TREND Graphic T3

Q4 2011 E-MECh COMpONENTS BILLING TREND Graphic E4

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ELECTRONICS

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www.idalctronics.com www.idalctronics.com


Q4 2011 TOTAL COMpONENTS BOOKING TREND Graphic T2


Distribution orders for Electronic components by country comparing Q4 2011 with prior quarter

(Q/Q1)and same quarter prior year (Q/QY-1)

-8.1%

15.8%

-10.9%

-13.2%

-23.8%

-6.0%

-18.0%

-7.8%

6.1%

-38.7%

-31.5%

-21.4%

-50%

-40%

-30%

-20%

-10%

0%

10%

20%

Avg France UK Italy Nordic German y

Percentchange Q/Q-1

Q/QY-1

Distribution semiconductor bookings, billings & book:bill ratio for Germany, France, Italy, UK,Sweden, Norway, Denmark & Finland

0.9

6

0.9

3

0.8

60.8

9 0.9

5

1.13

1.4

4

1.1

9

1.1

7

1.1

2

1.0

8

0.9

1

0

200

400

600

800

1000

1200

1400

Q1-09 Q2-09 Q3-09 Q4-09 Q1-10 Q2-10 Q3-10 Q4-10 Q1-11 Q2-11 Q 3-11 Q4-11

k

0.40

0.60

0.80

1.00

1.20

1.40

1.60

Billing

Booking

B2B

Passive componentsBookings, billings & book:bill ratio for Germany, France, Italy, UK, Sweden,

Norway, Denmark & Finland

1.

02

0.9

6

0.8

80.9

30.9

6 1.0

1

1.

14

1.

13

1.

13

1.

09

1.

06

0.9

2

0

50

100

150

200

250

Q1-09 Q2-09 Q3-09 Q4-09 Q1-10 Q2-10 Q3-10 Q4-10 Q1-11 Q2-11 Q3-11 Q4-11

k

0.40

0.50

0.60

0.70

0.80

0.90

1.00

1.10

1.20

1.30

1.40

Billing

Booking

B2B

Distribution sales of Electronic Components by Country comparing current qtr with prior quarter

(Q/Q1) and sam e quarter prior year ( Q/Q-4)

-15.3

%

-12.4

%

-18.6

%

-9.9

%

-18.1

%

-9.1

%

-14.0

%-12.7

%-11.8

%

-14.9

%

-11.5

%

-17.8

%

-20%

-18%

-16%

-14%

-12%

-10%

-8%

-6%

-4%

-2%

0%

Avg F rance UK Italy Nordic G ermany

Percentchange

Q/Q-1

Q/Q-4

Cumulative sales of electromechanical components through distribution showing the

growth/decline % compared with the same period prior year

19.5

%

27.6

%

18.3

%

10.1

%

24.5

%

17.6%

31.3

%

15.9

%

12.3

%

22.6

%

13.9

%

26.7

%

13.4

%

8.3

%

3.2

%

16.9%

10.0

%

20.7

%

9.4

%

3.9

%

0.8

%

13.2

%

12.9

%

3.1

%

-20%

-10%

0%

10%

20%

30%

40%

Avg France UK Italy Nordic Germany

Percent

Q1

Q2

Q3

Q4

Q4 2011 SEMICONDUCTOR BOOKING, BILLING & BOOK:BILL RATIO Graphic S1

ci i i l

F r i ri El r ic

INTERNATIONAL

ELECTRONICS

SUPPLIERS

electronics foru

l i i

r i

i i i r i i

r ci i i

r i i r

I r i l i ri i

El c r ic ci i


Electromechanicalcomponents have aredwell in 2011 with all

regions posting acumulative growth

Eectrmechanica cmpnents have

ared we in 2011 with a regins

psting a cumuative grwth in saes

cmpared with the prir year.

QuarTerly sales & orDers

by geograPhic region

Graphic T3 bew shws that a

regins suered a urther biings

decine in the quarter with, when

cmpared with the same quarter in

the prir year, Germany aring the

best with ny a 9% biings decine

and France, Nrdic & Itay aring the

wrst with an 18% decine.

Simiary, Graphic T2 bew shws

that the bkings in a regins in the

quarter, when cmpared with the

same perid prir year, were pr

with a regins psting a reductin.

Graphic S1 abve shws that

athugh bth bkings and biings

cntinue t decine, the bk:bi

imprvement in Q4 is a gd sign r

Q1. 2012.

Graphic P1 abve cvering Passives

as shws an imprvement in

the bk:bi in the quarter with

the bk:bi mirrring that Q1

2009. As the frst quarter in the

year is nrmay strng a urther

imprvement is expected.

Graphic E4 abve shws that

ci i i l

F r i ri El r ic

INTERNATIONAL

ELECTRONICS

SUPPLIERS

electronics foru

l i i

r i

i i i r i i

r ci i i

r i i r

I r i l i ri i

El c r ic ci i



News

I E I L

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VI

let me start by appying a itte

perspective n the Russian

eectrnic cmpnents market.

Unti cmparativey recenty the USSR

perated in a closed command

economy where the state dictated

what was t be prduced and by

whom, and apparenty kept the bywhen deiberatey vague.

As a resut materia deiveries where

pry schedued and ten ate, with a

years suppy ten arriving in a singe

shipment. In rder t cmbat this ver-

r-under suppy situatin the Russian

suppy chain estabished an inrma

system passing prducts between

pants in a rudimentary barter system.

Hwever the inrma barter system

eventuay became a amst rmaised

trading peratin with many individuas

heping t baance demand by buying

- r steaing - and seing excess

inventry and in the prcess, adding

t a cuture crruptin rm whichsme in the Sviet Cmmunist Party

hierarchy beneted immensey.

The advent Glasnost (penness)

and Perestroika (market rerms)

under President Grbachev in the

mid 1980s drve huge changes

thrughut the Russian empire,

utimatey eading t the breakup the

USSR. The greater cus n iberaising

and rerming the Russian ecnmy

created pprtunities r individuasand rganisatins bth within and

utside the cuntry but in the prcess

created enrmus tensins. Having

t manage huge change in an entire

sci-ecnmic system resuted in a

near ecnmic disaster.

Russia has huge reserves naturalresources particuary gas (argest

gba exprter) and oil (secnd

argest gba exprter), bth which

have generated huge revenues r

the cuntry and enabed massive

ecnmic investment.

Unrtunatey investment cyces

are csey inked t the price

these cmmdities and the primary

beneciaries have ten prved t

be argey undeserving igarchs and

piticians wh were granted generus

shares in rmay state run enterprises.

invesTMenTThe Russian Gvernment eventuay

recgnised that the eectrnics sectr

and in particuar the semicnductr

industry cud be an area high

grwth and strategic imprtance r

the cuntry. In the 60s 70s and 80s

it invested heaviy in semicnductr

manuacturing, creating the closed

city (imited access, n reigners, n

phtgraphs) Zelonograd with the

aim rivaing the USs Siicn Vaey.Despite recating 5,000 scientist

and engineers t the new city the

prject prved unsuccessu and

rm the mid 80s the cuntry suered

signicant brain drain as many

the cuntrys best techngists

migrated away, principay t the

US and Israe. In 2006 the Russian

gvernment annunced pans t

invest $40bn in the semicnductr

sectr but a sharp drp in the price

cmmdities undermined this activity

and the investment has nt yet reay

recvered.

Three TyPes of coMPanies

Russian eectrnics manuacturers

can be brady summarised int three

grups:

1. Gvernment-backed ederaenterprises;

2. private cmpanies unded in theree market;

3. subsidiaries primariy mutinatinarganisatins.

Federa Gvernment Enterprises

are the remnants state cntred

enterprises which cntinue t be

managed by the Russian Ministry

Industry and Trade, which directs

60% its activity twards miitary

appicatins, with the baance primariy

directed twards dmestic industria

prducts and inrastructure markets.

Whist many these rganisatins are

disparatey verticay integrated they are

The RussiaFederation is

potentially a hugemarket or electronic

components

Russia is seen as anattractive location

by Adam Fletcher

Chairman of IDEA and ECSN

www.ecsn-uk.org

te sumeing be:

te ruin Eenicmpnen Me...

The Russia Federation is potentially a huge market or

electronic components but requires a colossal investment in

its inrastructure and political and legal systems as well as a

redefnition o its cultural norms, says Adam Fletcher, Chairmanat the International Distribution o Electronics Association.

The rate o change is increasing but not nearly ast enough

and it may take a couple o generations or Russia to raise its

game and actively compete in the global electronics market.



so whaTs holDing

russia bacK?

Its apparent that given its ppuatin

size (9th

argest), educatininrastructure and pitica status

Russia ags a ng way behind the

RoW in eectrnics. The market is

severey undeveped and whist

shwing sme grwth has a very ng

way t g t meet its u ptentia. It

wi take a cutura mind-shit bere

the ppuatin uy understands hw a

market driven sciety perates.

The Gvernment must activey

encurage ng term systematic

investment, reduce the size and

autnmy its miitary and pice

rces, strengthen the egisative

systems and stp turning a cnvenient

bind-eye t crruptin..

Sady, changes dnt happen quicky

in Russia, a act that has prevented

the cuntrys membership the

Wrd Trade organisatin (WTo) r

the ast twenty years. Tday hwever

it ks ikey that membership the

WTo wi be granted in 2012, a great

achievement that is sure t speed the

pace change.

You only need to look at the huge

changes and investment in Eastern

Germany ollowing unifcation to realise

that there is huge potential or change

in Russia - said Fetcher - When

the slumbering Russian Bear ully

awakens expect large opportunities

or investment and trade in global

markets.

pants r lCD TVs there but these

actries are suppied directy by their

parent cmpanies and surce very

itte prduct within Russia.The Russian white gds market is

amst entirey served by dmestic

manuacturers but withut exceptin

a the peratins are jint ventures

where the majrity wnership is

in the hands cmpanies such as

Siemens, Merloni, Candy and LG.

Gba CEMs such as Foxconn and

Jabil have deayed panned investment

unti the Russian gvernment remves

custms taris and enabes the ree

mvement gds.

There is itte hpe prductive

interperatin between these three

primary types Russian rganisatins

any time sn, but the private

eectrnic cmpany sectr des

appear t er a reaistic prspect

grwth.

elecTronic coMPonenT

ManufacTurers

Apprximatey ne hundred dmestic

cmpanies manuacture eectrnic

cmpnents in Russia, amst nne

which have name r brand recgnitin

in Eurpe. In 2009 it was estimated

that the tta saes revenue r

eectrnic cmpnents manuactured

in Russia was 240M which ny

30% was exprted, primariy t supprt

miitary equipment and r use in w

tech cnsumer prducts.

Twenty mutinatina eectrnic

cmpnents manuacturers have

ces in Russia, primariy supprting

their ca distributrs and a very imited

custmer base. Their cmbined saes

revenue was estimated t be 160M in

2009, which cntrasts sharpy with the

UK where the eectrnic cmpnentsmarket served by manuacturers in

2009 was >3bn. Sme these

mutinatina rganisatins have

icensed their techngy t dmestic

Russian eectrnic cmpnent

manuacturers and prvide technica

supprt r their impementatin.

elecTronic coMPonenT

DisTribuTors

There are ver 120 eectrnic

cmpnents distributrs perating in

the Russian market with an estimated

Distributr Tta Avaiabe Market

(DTAM) 500M (r cmparisn the

UK DTAM in 2009 was >1Bn). Very

ew gba distributrs perate directy

in the Russian eectrnic cmpnents

market, mst trade thrugh the

peratins dmestic distributrs.

The tp twenty distributrs accunt r

80% the DTAM with the three argestRussian distributrs being Compel

(35M), Symmetron (30M) and

PetroinTrade (25M). Many Russian

distributrs as have why wned

subsidiaries invved with cntract

manuacturing, persna cmputer

assemby and grey market suppy.

ToTal available MarKeT

Cmbining the revenues a the

knwn eements in the Russian

eectrnic cmpnents market eads

us t cncude that the tta 2009

saes revenue was apprximatey

900M (r cmparisn the UK 200

TAM was >4Bn), but the Russian

Federa Gvernment desnt discse

eectrnics manuacture revenue

gures but best guesses suggests

that we dnt have t add mre than a

urther 500M t the earier gure.

hampered by prductin capabiities

that are bth pry managed and

grssy ut date. The 350,000

people empyed by the Ministryincude a reasnabe prprtin

skied technica and scientic

empyees but their eciency and

eectiveness is w - as is the R156K

average annua saary (3K) - but

erts are being made t rerganise

the best these rganisatins

int singe verticay-integrated

manuacturing cmpanies ang the

ines the Krean mde.

There are tday ver 2,000 private

eectrnic cmpanies in Russia with

cmbined saes revenue R80bn

(1.6bn). These rganisatins are

much mre dynamic and have

made signicant investment in newtechngies. They trade mainy with

internatina custmers and dmestic

rganisatins simiar t themseves

but apparenty nd it dicut t

suppy gds and services t Federa

Gvernment Enterprises.

Despite that Russia is seen as an

attractive catin - due t its prximity

t Eurpe and the w saary eves r

a abur particuary skied scientists

- the investment by why r partiay

wned subsidiaries mutinatina

eectrnics rganisatins has been

extremey imited. There has been

sme externa investment: Intel

empys sme 1,200 engineers at its

Design Centre;ABB has a number

industria design and manuacturing

pants, and Siemens jint venture with

Iskratel has its base in Russia. LG and

Samsung have bth buit assemby

News

I E I L

ELE I

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VII

Twentymultinationalelectronic componentsmanuacturers haveoces in Russia

It looks likely thatmembership o theWTO will be granted

in 2012

When theslumbering RussianBear fully awakens

expect largeopportunities for

investment and tradein global markets



News

I E I L

ELE I

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II

Technology focus

Frtrnic is ne u day eectrnics

and new techngies aimed at

generating demand creatin n the

market.

The event is typicay structured in:

Morning Conference: with 5-6

presentatins given by the tp payers

cvering the atest trends in the

chsen techngy.

The presentatins are crdinated by

a technical manager.

industry eading cmpanies incuding

eectrnic cmpnents manuacturers

and distributrs and represent an

imprtant meeting pint r cmpanies.

The events have prven very cst-

eective and, because their cus

n techngies, attract mre design

engineers and prvide a cost-per-

lead ar ess than a suppier can

achieve in a singe event r exhibitin.

This mde has as been caimed as a

winning rmua by Intellect

(www.intellectuk.org) amngst the

aternatives and prmtina events

anaysed wrdwide. (cnerences,

seminars, shws and airs).

The Fortronic Forum cncept

has been prven ver 7 years

events in Itay and, since 2010,

in ther Eurpean cuntries such as

Tunisia, Turkey, Spain and the UK.

The Frtrnic events have, and are

being, supprted by the eectrnic

Fni: n inenin ue

IDEA

Fr the ast 20 years the IDEANews has been supprted bythe Eectrnics Trade Assciatinsacrss the Wrd but increasingcsts have ed us t ering asinge spnsrship r each ur issues.

The spnsr wi have their nameshwn tgether with theircmpany g.They wi as have either ne

tw-cumn r tw singe-cumnadverts per issue.

Just t remind yu, the IDEANews is circuated t ver4000 named individuas in ver3000 eectrnics cmpanies in10 majr cuntries acrss theWrd.

Spnsrship csts r 2012 are:1 issue: 1.200 (1.050 r $1.700)2 issues: 1.100 (970 r $1.600)

per issue4 issues: 1.000 (880 r $1.400)

per issueFr mre inrmatin peasecntact:

[email protected]

ProMoTe your coMPanyTo ThousanDs ofelecTronic inDusTryexecuTives!

Workshops and educational

sessions: during the aternn, a

series Technica Wrkshps and

educatina training sessins aims

at transerring design and technica

cmpetences t the attendees.

Community area: a meeting-pint

designed t supprt the eectrnics

industry suppy-chain pus with a

solutions area.

Fr inrmatin: (if ready)

www.fortronicforum.com

2012 calenDar

The 2012 Caendar Frtrnic Frum

cmprises 8 events in Itay, 3 in the UK

and 1 in Tunisia.

When Where Fortronic topics

8th March Turin, Italy indual Foonc Automotive, industrial

27th March Oxford, UK LeD&Lghng dgn Foonc LED technology

29th March Milan, Italy Lumn Foonc LED technology

May Verona, Italy sola Foonc Photovoltaic technologies

17th May Milan, Italy rF&Wl Foonc RF&Wireless

June Tunis, Tunisia Foonc tuna Energy efciency

June Milan, Italy embddd Foonc Embedded systems

26th June Oxford, UK rF&Wl Foonc RF&Wireless

20th September Bologna, Italy pow Foonc Power electronics, energy efciency

12-13th October Padua, Italy Lumn Foonc LED technology

23rd October Oxford, UK pow Foonc Power electronics, energy efciency

6th December Rome, Italy Lumn Foonc LED technology

2012 CALENDAR

Fortronic Forums ordesign engineers.

A winning ormula

by Silvio Baronchelli

President of IDEA



News

I E I L

ELE I

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IX

Chinas market demand

r semicnductrs and

cmpnents in 2012 is

nt cear r many suppiers and

distributrs. With reduced exprt

rders rm Eurpean cuntries,

these suppiers and distributrs

had a bad time in deaing with

exprt based custmers in the

secnd ha 2011. Hwever, we d

nd sme cmpanies have steady

grwth thrugh deveping niche

business strategies. In this market

inteigence reprt, China Outlook

Consulting anaysts wi share with

yu ur ndings n these cmpanies

business strategies and insights

abut the market.

Doing well in 2011

2011 was nt a gd year r many

cmpanies but it was a very gd

year r cmpanies that had the right

business strategies.

CoC anaysts und that having the

right custmers r right p rducts are

the key. Fr instance, a cnnectr

suppier executive nted that serving

Appe and Nkias EMS heps the

cmpany grw dramaticay, which

made the cmpany dierent rm

its cmpetitrs. o curse, the

cmpany has we psitined itse

in deveping high-perrmance and

high speed prducts.

As, sme niche markets such as

wireess base-statins has heped

sme passive cmpnent suppiers

dube their saes by serving this

market. T sme extent it may be

risky that the majrity the grwth

a cmpany cmes rm ne

market r ne custmer. Hwever,

it sti heps the cmpany t set a

undatin r uture grwth.

CoC anaysts und that a gd

prduct was as key t being a

winner in 2011. High-Density IGBT

is such a prduct that heped sme

suppiers and distributrs grw

ver 100% in 2011. In 2011, high

density IGBT demand was s great

that it ed t shrt suppies heped

by big demands rm aternative

energy markets. CoC anaysts saw

that sme IGBT suppiers dare nt

prmte their prducts in the secnd

ha 2011 because manuacturingcapacity cudnt satisy the sudden

demand rm the market.

The Chinese gvernment encurages

devepment IGBT prducts

in China and gives unds t ny

ca IGBT suppiers. Hwever,

Internatina suppiers can wrk with

ca Chinese partners i they want

t have unds rm the gvernment.

Since ca Chinese IGBT cmpanies

can have a state-wned backgrund,

it heps internatina suppiers r

distributrs t quicky target a

specic market and start business

with ca Chinese custmers.

six hoT MarKeTs in 2012

CoC anaysts recmmend bew ht

markets r 2012:

1. LED lighting:Many suppiers

cmpain that the lED market hasnt

grwn as ast as they expected.

Hwever, CoC anaysts think that

lED ighting wi be ht market in

2012 because its wide appicatins

nt ny r rad ighting but as r

smart hme, vehice, smart hme

appiance prducts and prtabe

prducts.

2. Solar Energy Applications:Ang with change pwer

cnsumptin, sar energy is key

sutin t satisy ur needs r

cean and sae energy. Smart

pwer management wi be in high

demand in 2012, which wi bring

big demand r AC-DC cnverters,

DC-DC cnverters, MCU, battery and

pwer mdue prducts as we as

high perrmance and high density

cmpnents.

3. Smart Home:3-in-1 netwrkcnvergence is nt new stu and

it went thrugh a ng jurney due

t benets baance Chinese

gvernment bdies. Hwever, in

2012, it can mve rward because

strng market demand, which

wi bring great demand r IC and

cmpnents.

Smart TV wi be ht market in 2012.

lca Chinese IC suppiers wi have

great advantage getting new

business because gvernment

supprt and their techngy maturity

these years.

4. Smart Phone: China wi havea big ptentia in the smart phne

market. In the third quarter 2011

China became argest smart phne

market in the wrd, vertaking

the US.

Smart Tv will behot market in 2012

by Amy Wang

CEDA

www.cedachina.org

2012 cin Me ou5. Industrial applications: Chinas12th ve year pan encurages

the devepment mechanica

autmatin and industria cntrn traditina industria sectrs

ike shipping and ight industries.

This wi bst market demand r

high reiabe and high perrmance

cmpnents and IC.

6. Smart meters: Smart meters water, eectricity and gas wi

cntinuusy be ht markets in 2012

driven by the Chinese gvernment

energy saving prgram. In 2012,

mre Chinese suppies wi cmpete

with internatina suppiers r thismarket because techngy

prgrammes and gvernment hep.

niche sTraTegies froM

suPPliers anD DisTribuTors:

CoC anaysts summarized bew

strategies rm successu suppiers

and distributrs ater interviews with

executives rm these cmpanies:

Fw gvernment directin and

picies

Fcus n appicatin markets ike

aternative energy r smart phne

Add ines arund ne appicatin

market

Prvide design sutin and

mdue in stead just seing IC r

cmpnents

Devep strategic partnership with

ca Chinese suppiers t get

gvernment unds.



News

I E I L

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X

which cmprises 29 cmpanies a

sizes and representing a acets

ranchised Distributin that make up

mre than 50% ca saes.

SPDEI brings tgether thse wh

want t give a pressina image

their capabiity and share their

experiences as part a permanent

rganisatin t imprve industry

practices. SPDEI guarantee the

sustainabiity ur business and

the strng image the Distributr

ranchisee, and represents the

cmmn interest bth the pubic

authrities and partners n a daiybasis.

Then Franis Kurek cncuded by

saying that SPDEI has becme an

active and passinate rganisatin

particuary since its accessin t the

FIEEC which prvides a unique and

rewarding visibiity bth industry

and the pubic authrities.

Franis Kurek said as that the

SPDEI is assciated with FIEECbbying, and as i ts Think Tank,

the Rodin Club a detaied study n

The 16th annua Awards

ceremny the SPDEI

tk pace n Wednesday,

Nvember 16, 2011 at the

Autmbie Cub France, Pacede a Cncrde in Paris bere an

audience 140 pepe incuding

manuacturers, members the

SPDEI, the representatives the

trade assciatins pressina

partners (GIXEl, SITElESC, GFIE,

SNESE, FIEEC) and the technica

press. The 2011 awards were

sponsored by Farne, a member

the SPDEI and Gl rganizing

Events CIEN (Carreur eectrnics

industry and digita).

In his intrductry speech, Franois

Kurek, President the SPDEI

cmmented n the current market

cnditins by annuncing that 2011

be utimatey seen as a gd vintage

even i 2012 ks mre uncertain!

The beginning the year wi be

dicut because the decine in

bkings which began in the third

quarter 2011.Fwing this, Franis Kurek

inrmed the audience abut SPDEI

16h yer of he sPdEI

trophe awr

by Lena Nder

www.svenskelektronik.se

SE - Swedish Electronics Trade Association

The Swedis Electnics TadeAssciatin - SE, is looking orward toScandinavian Electronics Event - S.E.E.,17-19 April inStockholm, at the air in Kista.The association and its members have workedwith determination to create this new businessarena or the industry, launched or the frsttime in 2010. This year, the second time, theevent is moved to another part o Stockholm,to Kista Science City - the third greatestICT-cluster in the world, ater Silicon Valleyand Bangalore. There are more than 5600companies in Kista area and 1100 o them are

in the feld o IT and electronics. More than1100 scientists and 5000 students are situatedin Kista.

S.E.E. is already ully booked. More than5000 visitors came to S.E.E. in 2010 and theresponse was positive. Four out o fve visitorssaid S.E.E. is the most important trade air orthem. Nine out o ten wanted to come againnext time. The expectations are that even morevisitors will come this year.See more: www.see-event.se

Another event on the agenda is the EmbeddedConference Scandinavia,coming up 2-3 Oct in S tockholm.

AbouT ThE mArkET2011 was a airly good year. For 2012 thegeneral comment is to be prepared oreverything: have one foot on each pedal. Theindustry in Sweden is doing airly well, but thefnancial situation in Europe is a dark cloud ouncertainty hanging over the business arena.As Sweden is very dependent on export, theuncertainty in the rest o Europe have a directimpact on the S wedish industry.The automotive industry in general hasrecovered, although the car manuacturerSAAB has fnally given up ater a long stretcho brave struggle to save the company. Therewere willing buyers, but GM, ormer owner o

SAAB and still owner o some o the propertyo SAAB, havent so ar accepted any o thebusiness proposals and now SAAB has run outo money. So in January the bankruptcy was aact. It is yet to be seen what will become othe company.Telecom is also a very interesting market orSweden. Ericssonrecently presented theresult or 2011: SEK 1.8 b. The expectations onEricsson were much higher, causing a drop orEricsson on the stock market.

For 2011, we had a strong sales growthand an increase in net income. In the fourthquarter, however, we saw weaker developmentin Networks, as well as an expected gross

margin impact from a changed business mixwith more coverage projects, modernization

projects in Europe, and a higher services

share,said Hans Vestberg, President and

CEO o Ericsson.

New fm sweenur industry and the re industriapurchasing with a strng cus n the

cncept total acquisition cost as

a means prgress r ur activities.A reprt wi be pubished ate

December.

Franis Kurek then passed the fr

t Mr Prs, Directr Genera GL

Events, the rganisers the CIEN.

The majr change t this years 2012

event is that it wi integrate RF Hyper,

Mesurexpvisin, opt and the CIEN

at the Parc des Expsitins the

Prte de Versaies ha 1 23, 24 and

25 octber 2012.

Mr Kurek then passed the fr t

the Deegate Genera the SPDEI,

Michel Vincent, wh, prir t

the annuncement the cia

award resuts, td the gathering

that manuacturers are assessed

n 5 criteria, namey: partnership /

products / proftability / resources and

support / Protection and traceability o

the designs.He annunced that 85% the

members SPDEI were cntacted

eectrnicay r vting and that

187 Evaluation Questionnaires

were cmpeted and that a tta 120

manuacturers were cited r awards.

Syndicat Proessionnel de la

Distribution en electronique industrielle

17 rue de Amira Hamein 75783

Paris Cedex 16T +33 09 61 56 42 47

Michel Vincent [email protected]

by Michel Vincent

Delegu Gnral SPDEI

www.spdei.fr

2011 SpDEI TROphES

oPToelecTronics, DisPlay (LED, LCD)The 3 nominees are: AVAGO, TOSHIBA, VISHAYThe winner is:AVAGO

coMPonenT sTanDarDs (logic, Analog, discrete, Memory)The 3 nominees are: MAXIM, TEXAS INSTRUMENTS, VISHAYThe winner is:VISHAY

analog, rf & Microwave

The 3 nominees are: GENNUM, SEMTECH, SILICON LABSThe winner is:SILICON LABS

high enD DigiTal (microprocessors, FGPA, ASSP..)The 3 nominees are: FREESCALE, MICROCHIP, TEXAS INSTRUMENTSThe winner is:TEXAS INSTRUMENTS

Passives (RLC)The 3 nominees are: BOURNS, PANASONIC, VISHAYThe winner is: PANASONIC

connecTors anD cablesThe 3 nominees are: ALPHAWIRE, CFI, TE Connectivity (ex TYCO)The winner is:ALPHAWIRE

elecTroMechanical (relays, pushbuttons, Switches, keyboards...)

The 3 nominees are: ALPS, ELEDIS, HONEYWELLThe winner is:HONEYWELL

energy (power supplies, batteries and Solar Panel...)The 3 nominees are: EMERSON, LINEAGE/GE, VICORThe winner is:EMERSON

2011 will beultimately seen

as a good vintage



News

I E I L

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Rather than king back at

2011, I am cusing this cumn

n what is ahead in 2012 r

the eectrnic cmpnents industry

and ECIA members. There are severa

exciting prjects that are currenty

under devepment and shud cme

t ruitin in the new year. likewise,

there are sme gvernmenta activities

that wi ikey mve rward in 2012

that wi impact the industry.

invenTory search websiTe

This past year saw the assciatin

aunch an industry wned and

managed inventory search website

(www.eciaauthorized.com) that

prvides users with unbiased

and randmized resuts search

authrized inventry. The site has

been a very ppuar member benet

and has experience steady grwth.

As the site has grwn in ppuarity,

the assciatin has begun adding

new eatures and enhancements t

urther benet a its members as

we as prvide a better experience

r ptentia purchasers eectrnic

cmpnents. Sme these

imprvements are behind the scenes

t imprve the unctinaity, whie

thers wi be very apparent t

visitrs t the website. The rst tw

enhancements wi be red ut in

January, s k r annuncements

shrty.

I encurage a members t add a

ink n their cmpany website t the

assciatins inventry website. And,

r thse distributr members that

are nt aready participating, pease

cntact me ([email protected] ) i

yu wud ike mre inrmatin abut

participating in this vauabe member

service.

Anther prject that is currenty

underway is an accurate and timeyDTAM reprt. An ECIA task rce

is wrking n the na detais the

industrys rst cmpete DTAM r

Nrth American cmpnent saes. I

anticipate that this prject cud be

red ut as eary as Q3 i agreement

can be reached with the majr

participants.

ecia anD firsT

ECIA is partnering with FIRST, the

Dean Kamen rbtic cmpetitin

event, t prvide eectrnic

cmpnents r this ne kind

event. FIRST is a unique vehice that

increases midde and high sch

students awareness science and

techngy by engaging them in a

rbtics cmpetitin. The assciatin

is wrking with its members t dnate

the eectrnic cmpnents that are

used in the kits given t the teams.

Fr members, this is a great way t

intrduce yur cmpanys prducts t

uture engineers and scientists as we

as getting expsure as a cmpetitin

spnsr. Fr a ist the cmpnents

that FIRST needs dnated may be

btained n the assciatins website.

I yur cmpany has sme these

cmpnents r wants t cntribute

in sme ther ashin, pease

cntact Michee Meyer at

[email protected]

legislaTion

on the egisative rnt, the industry

scred a victry when the Cngress

passed and the President signed

int aw the National Deense

Authorization Act or FY12 which

cntains a prvisin that imprved the

detectin and stpping cuntereit

The managedinventory search on

www.eciaauthorized.comhas been a very popular

with members

Another project thatis currently underway isan accurate and timely

DTAM report

2012 is shaping upto be an exciting year

Congress are

considering legislation tocombat oreign rogue

websites that areselling countereit

products

an exciing yer in propec for he Us mrke

eectrnic cmpnents rm entering

int the United States. The prvisin

makes it cear that Customs and

Border Protection (CBP) may

prvide unredacted phts r physica

specimens suspect prducts,

abes and packaging t trademark

rights hders (i.e., the manuacturers).

Withut this egisatin, CBP cers

were redacting (whiting-ut) a

markings ther than cmpany gs

when sending trademark wners

phts suspected cuntereit

prducts, which made identicatin

neary impssibe.

In anther devepment bth huses

Cngress are cnsidering egisatin

t cmbat reign rgue websites

that are seing cuntereit prducts.A Huse bi is expected t be vted

ut cmmittee in mid-January,

whie a vte by the u Senate n the Stop Online Piracy Act (SOPA) is

expected ater in the mnth.

ECIA wi keep members apprised

devepments regarding SoPA,

as we as a the ther activities and

prjects mentined abve. 2012 is

shaping up t be an exciting year

r the authrized sae eectrnic

cmpnents.

by Robin Gray

President and CEO

ECIA (USA)

[email protected]



News

I E I L

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eiD news

Arrow Electronicsuc hBi Mcnlly hs b mpsi spcily busissswihi h cmpys GlblCmps sgm. M. Mcnllywill cus xpig h igs cclig gwh his wlym busiss gup, icluiga.e. Psch, richs rfPd nu Hizs elcics. M. Mcnllysv s psi aws eup,Mil es aic Cmpsbusiss m 2008 2011.aw elcics hs ls sig glbl isibui gm wihtiu Sysms, ivlv i lg mix-sigl chlgis ul-lw pw gyhvsig,

wilss by-chgig slpw mgm.

premier Farnell hs digil, mucu lcicl cmpu giig sluis, isglbl isibui pli. digilhs wi g pucs cmic, iusy pssils cmics i lcicl cmpuengineering elds.fll hs ls b g certicate of membership signifyingh cmpys cmmim spcy i iilcmmcil scis by traCeInternational, a non-prot membership

sscii h pls sucs pvi pcicl cs-civibiby cmplic sluis muliil cmpis.

RS Comonents, h ig b elccmps, is w sckigm h 10,000 puc lis iusil pplicis m Psicelcic Cmps. rSComponents has also been recertiedu h Cb tus Sby chivig uh cus i cbmissis v h ls wys. rS hs ms h,spi gwig h siz is UKbusiss, h civss its energy efcient strategy has

impv.

Mouser Electronics uc glbl isibui gm wihMlihic Pw Sysms (MPS), blss mucu lg mix-sigl smicucs.

Digi-Keyuc h sigig glbl isibui gmwih Lcy, pvi s msum sluis. Sic1964, LCy hs b sigigscillscps, pcl lyzs, l s msumsluis. digi-Ky ls uch sigig glbl isibui

gm wih Lm, suppli pcisi cusm ccisluis. Lms push-pull ccs u i viy chllgigpplici vims.

DISTRIBUTION

Source: Electronics Industry Digest

Cnnectrs that prvide inks

between daughtercards

munted in a rack have

cme a ng way ver the past 20

years. Cnnectr cnstructin has

evved rm simpe ne-piece edge

cnnectrs t tw-piece pen pin ed

cnguratins that prvide higher pin

cunts and reiabiity.

The current crp high-speed

backpane cnnectrs are highy

sphisticated cmpnents cnsisting

mded cntact waers, sme with

integrated metaic shieds t cntr

crsstak. These waers er tighty

cntred impedance, as we as designand manuacturing fexibiity.

These advances have enabed

cnnectrs t eap rm megabit

t muti-gigabit perrmance as the

industry transitined rm singe-ended

t w- vtage d ierentia signaing. The

industry has very quicky transitined

rm 3.125 Gb/s t systems that

perate at 10+ Gb/s.

The race amng the eaders in the high-

speed backpane cnnectr segment

appears t be highighting severapredminate themes.

Perrmance scaabiity t csey

match requirements current and

uture iteratins within the same

cnnectr amiy. Within each

cnnectr amiy a series gd,

better, and best variatins are ered

that prvide smewhat higher/wer

bandwidth, increased signa density,r wer cst. Backward cmpatibiity

aws upgrades withut changing

PCB artwrk. In sme cases, the

right-ange daughtercard receptace

has been upgraded t aw a bst in

perrmance backpanes in existing

systems. Cnnectrs that utiize

advanced PCB tprint ruting er

anther variatin. Bandwidth bump

cntinues as cnnectrs riginay

designed r 5-6 Gb/s have mrphed

int 10-12+ Gb/s cnnectrs.

Mduar cnnectr assembies that

aw neary custm cnguratins

using a cectin standard

cmpnents. Insert mded cntact

waers are abe t maintain tight cntr

dimensins, essentia r signa

integrity at higher speeds. Pin cunts

can be adjusted by seecting the

apprpriate number waers. Waers

designed r high-speed, w-speed,and pwer can be easiy cmbined

t satisy very specic appicatins.

Design engineers win, as they are abe

t ne-tune their design t match their

specic needs.Advanced backpane cnnectr amiies

ten incude a u range packaging

ptins, incuding mezzanine,

midpane, rthgna midpane, and

card extender cnguratins. Designers

can package the entire system with

cmpatibe prducts, simpiying

the design, dcumentatin, and

manuacturing prcess.

Demnstrated perrmance headrm

t prvide cndence that cnnectrtechngy wi be abe t keep pace

with uture anticipated bandwidth

needs. Backpane cnnectrs rated t

40 Gb/s are currenty n the market,

athugh brad market need r

cnnectrs perating at this speed may

be three t ve years int the uture.

We are currenty in the prcess

transitining rm 5-6 Gb/s t 10 Gb/s

systems. Achieving reiabe 10 Gb/s

channes is nt a trivia accmpishment

and many oEMs are sti in the earning

prcess. It appears that 25 Gb/s

systems may be the next target, which

wi present additina chaenges t

every aspect the system design.

Suppiers are utiizing advanced

manuacturing techniques t achieve

higher pubished bandwidths. In

sme cases, suppiers are utiizing

mutipe dieectric materias t ne tune

resnance r speciaized gemetry t

minimize skew. Severa the highestperrming backpane cnnectrs are

integrating capacitrs int the cntact

waer r DC bcking, resuting in

imprved nise margin. This as rees

These advances haveenabled connectors to

leap rom megabitto multi-gigabit

perormance and Itappears that 25 Gb/ssystems may be the

next target

The prices ocomponents associated

with fber opticalternatives, including

fber, transceivers,and connectors,

continue to drop

by Bob Hult

Bishop & Associates

www.bishopinc.com

hig-spee b n Mipne

cnne ninue ee



be csty. Thse prduct amiies that

are nt currenty ered in 85-hm

versins wi ikey be made avaiabe

in bth impedances as custmerdemand buids. 100 hm is expected

t dminate the market we int the

uture.

Interest in rthgna midpane

architecture is grwing. Mst backpane

suppiers er an rthgna ptin,

which can eectivey shrten the

ength signa traces between

daughtercards, reducing distrtin

created by the backpane.Molex

recenty intrduced an rthgna direct

cnnectr where daughtercards mate

rthgnay with each ther, eiminating

the midpane entirey. Withut the

midpane bcking cing a irfw,

the therma strategy the system is

News

I E I L

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Suppliers areutilizing advanced

manuacturingtechniques

up vauabe space and simpies ruting

n the PCB.

Mechanicay and eectricay identica

secnd surces that assure suppy atcmpetitive prices. Athugh they may

nt be annunced at the intrductin

a new interace, advanced

cnnectrs are ten the resuts eary

cabratin between tw suppiers.

This is ess true r sme der

cnnectr amiies, but becmes critica

when majr oEMs seect a cnnectr

r a device that is expected t evve

ver a ng prduct ie.

Athugh nt universa, cnnectr

amiies are ten ered in bth 100-

and 85-hm dierentia impedance.

Mst suppiers are seeing increased

interest in 85-hm cnnectrs, which

nt ny matches the impedance

emerging siicn chips, but as ers

the ptentia thinner PCBs and ess

cmpex trace ruting. This adjustment

requires a change in cnnectr

materias and/r gemetry, which may

simpied, but issues mechanica

aignment and pwer distributin

intrduce new chaenges.

Dening a backpane cnnectr by

a pubished Gb/s bandwidth is a

cmmn measure used in the industry

tday, but it is increasingy becming

irreevant. As system speeds rise, the

ptimizatin every aspect in the

channe, incuding PCB materias,

pated thru-he design, and trace

ruting, becmes essentia. Many

high-speed cnnectrs can perrm

at 10+ Gb/s, i the ink is sucienty

shrt and prper design rues have

been appied, but nise margin that

wrks in ne circuit may resut inunacceptabe nise and crsstak in

anther. A mre reevant measure

wud be t quantiy perrmance

a dened backpane ink that is ne

meter in ength and passes thrugh

tw backpane cnnectrs. Mre useu

measures a successu channe

incude eves insertin/return ss,

crsstak, and nise.

leading suppiers in the high-speed

backpane cnnectr market have

created an extensive set technica

supprt ts t assist custmer

impementatin these advanced

interaces. Appicatin parameters

each appicatin are unique and

can have signicant infuence n the

abiity the channe t perrm t

specicatin. Cnnectr suppiers

er advanced signa integrity supprt

incuding design supprt, circuit

Robert Hult has been in the connector

industry or more than 39 years. Hultbegan his career as a sales engineeror Amphenol in Chicago. He joinedAMP Inc. in 1972 and served in severalmanagement positions through 1996.In 1997, Hult joined Foxconn asgroup marketing manager or Intel

in Chandler, Arizona, U.S. Prior to

joining Bishop & Associates, Hult wasthe regional application engineeringmanager or Tyco Electronics (nowTE Connectivity). Hult graduated in1968 rom Bradley University witha bachelor o science degree inelectronics technology and a minor inbusiness.

rt hult

simuatin, evauatin bards, and

trubeshting anaysis, which is

critica t smaer oEMs that may nt

have this eve interna resurce.

The cnnectr industry has prbaby

reached the practica imit high-

speed signa density backpane

cnnectrs. Cnnectr cntact

centerines cud be reduced, but

imitatins n ruting density make this

impractica uness surace munting

becmes mre widey accepted.

Making the cmpiant pin smaer cud

reduce nise attributed t the PTH, but

cncerns abut mechanica durabiity

as we as aspect rati becme issues.

Industry-eading manuacturers

high-speed backpane cnnectrs

are gearing up t address the

emerging radmap t higher speeds

being driven by prtabe devices,

incuding smartphnes, tabets, and

high denitin vide n demand.

The bandwidth required t supprt

these devices is pushing the speed

backpane cnnectrs in ruters and

servers t higher eves.

Industry standards rganizatins

such as Ethernet, InniBand EDR,

PCIe Gen3, and Fibre Channe

are scrambing t create updated

standards that have becme the vehice

that deivers this bandwidth in a unirm

and veriabe rmat.

Faster is better acrss many categries

that range rm miitary t cnsumer

prducts. Designers wi nd use

Dt Pdt T,bp & at i.



News

I E I L

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engineering cmmunity.

Frecast r the tpics we are cvering,

RF and Wireess, lED and lighting and

Pwer and Pwer Management wi

achieve dube digit grwth during 2012,

therere as aways it is hw d yu

reach yur target markets, efcienty and

eectivey?

The unique rmat the Frtrnic

Techngy Frums was prven in 2011

t be ne the mst cst eective way

t get yu and yur prducts in rnt a

high quaity engineering audience.

This act was ed back t us by ur

spnsrs that have re bked r 2012

Deegates are attracted by the techngy

and market cus, technica cntent

and rmat the Frum and the actthat ny apprved engineers attend

the event ree charge. Spnsrs get

the pprtunity t present technica

papers, run hands-n wrkshps and

have appicatin engineers and prduct

Frtrnic UK is peased t

annunce that spnsrship

paces r their 2012 Frums are

prving extremey ppuar and bking

very quicky.Additional new spnsrs

aready incude Renasas, Avnet

Abacus, Sunpower Technology,Universal Science, Agilent, TUVPS,

Adeunis RF, Murata Power Solutions,

Vicor, with mre t w.

With spnsrship paces imited t

a maximum 20 at each event we

expect t be versubscribed, s we

strngy recmmend that ptentia

spnsrs register their interest with us

as eary as pssibe.

Forums scheduled for 2012 are:

lED and lighting Design

March 27

RF and Wireess Design

June 26

Pwer and Pwer Management

Oct 23

Auditrium / Exhibitr Area

A events take pace at the Williams F1

Conference Centre near oxrd

In these difcut ecnmic times

marketing budgets can be frst in-ine

r cutting. Hwever the need t get

prducts and new techngies in

rnt design engineers remainskey t successu grwth, in act

there is prbaby a greater need

tday r getting ace t ace with the

The need to getproducts and new

technologies in ronto design engineersremains key to

successul growth

Delegates areattracted by the

technology/marketocus and technical

content

New pn e

Fni Uk tengyFum f 2012

managers avaiabe t discuss technica

sutins and prducts t an audience

that is genuiney interested and activey

invved in the design eectrnics.

This a happens within the great

surrundings and aciities the

Wiiams F1 Cnerence Centre where

the inrma atmsphere makes it

mre ike a cub than a techngy

cnerence.

Spnsrship paces are fing ast s

t be sure yur pace r r urther

inrmatin visit

www.fortronicuk.com

r cntact: Chris osbrn at

[email protected]

r increased bandwidth, which has

becme the expectatin in next-

generatin prducts. New cnnectrs

are in the pipeine that wi cntinue t

address higher speed and better nise

margin.

lnger-term, the bandwidth radmap

appears t make reiabe 25 Gb/schannes that extend 27 t 39 ng

the next target. It is uncear i traditina

backpanes wi evve t rthgna

midpane architecture r i discrete

cabes pugging int the back a

backpane can deiver a mre cst-

eective, high-speed intercnnect

sutin. Anther apprach wud be

t deiver increased bandwidth using

mutipe wer speed channes via

higher density backpane cnnectrs.Anther ptentia sutin cud be the

use Pam 4 signaing t keep bandwidth

imits within cmrtabe eves.

Ater 25 Gb/s channes becme

mainstream, the utk r cpper

becmes uzzier. Channes that perate

at 40 Gb/s per dierentia pair may be

technicay easibe, but they may nt

be the mst cst-eective chice. The

prices cmpnents assciated with

ber ptic aternatives, incuding ber,

transceivers, and cnnectrs, cntinue

t drp. At the same time, advanced

signa cnditining devices required t

extend the reach high-speed cpper

inks adds cst and cmpexity. The

physics eectrnic and ptica circuits

d nt change, but the ecnmics

bth are in cnstant fux.

The wing chart utines sme

the eading high-speed backpanecnnectr prducts currenty n the

market. Stay tuned, as this ist is

expected t grw ver the next ew

years.

The physics oelectronic and opticalcircuits do not change,

but the economicso both are in

constant fux



was voted by a team o jurors rom

the electronic community, including

end customers, distribution, customer

supply operations and management.

These are our most demanding critics

and to be recognized as a best supplier

means we are doing our job well and

delivering on our promise to solve the

most demanding RF challenges. wasMark Murphy, directr marketing,

RF Pwer, NXP Semiconductors.

Roberto Legnani, Inneon

Technologies Senir Directr Saes

Suth Eurpe, said: The award is a

rewarding recognition or the Infneon

team. We like then to consider this

prize as a concrete appreciation

o our success in giving value to

the distribution channel and, as a

consequence, to their fnal customers.

News

I E I L

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and IDEA meeting for industry executives

which will take place on the same day:31st May

Amngst Itaian distributrs it

has nw becme a traditin tmeet a tgether r the annua

Gaa Dinner. Usuay mre than ur

hundred pepe, amst a the payers

the eectrnic cmpnents industry

- distributrs and manuacturers - meet

tgether r sme hurs un and

gd d. Since 2003, the Gaa Dinner

traditin has been cmpemented

by theAssodel Award (the Italian

Distribution Award).

The award is given annuay t

manuacturers in the eectrnics

industry wh are hnured r theirexceent quaity bth perrmance

and cabratin.

The award is

presented in

nine cmpnent

categries:

Active cmpnents

Passive cmpnents

(therwise knwn as IP&E)

Cnnectrs

Eectrmechanica devices

(E-mech) lED

Dispay

RF & Wireess

Pwer

Instrumentatin

Within these nine categries the

eectrnic cmmunity - distributrs

and end-custmers - via an n-ine

survey, are requested t evauate the

manuacturers r the vaue their

prducts and r the wing seven

key parameters:

Cmmercia supprt

lgistic supprt

Technica supprt

Cmmunicatin

Reatinship quaity Prduct quaity and

Distributin picies.

The resut the n-ine p wi be

urther cnsidered by a pane experts

(a jury) either rm Assde r ther

assciatins r Universities that wi

make the na decisin t whm

each award wi be made.

This year, the Assde Award wi

be hed n 31st May in Milan and

wi w the 1st IDEA ExecutiveConference - ne u day

cnerences aimed at executives

in eectrnics manuacturing and the

cmpnent suppy chain.

an iMPorTanT awarDAs it has been said, ver the years,

this award has been perceived mre

and mre as an imprtant recgnitin

given t the manuacturers rm the

distributin channe.

The qutes bew, cming rm sme

ast years Assde Award winners shw

exacty the vaue this recgnitin.

We are very proud o this ofcial

recognition rom our Italian partners,

this confrms our business strategy

to ocus on customers and customer

satisaction, says Manuel Zarauza,

Managing Directr SeoulSemiconductor, wh accepted the

2011 award r the Visua/lED categry.

Mark Stanley, saes and marketing

manager Hitachi DPG cmmented,

Italy is a key European market or

us and we see this award as a great

achievement. We look orward to

continuing the positive and proftable

relationships we have with our Italian

distributors.

Its a particular honour that this award

Assodels 10thannual awards

ae aw 2012

Ya sm pav connto e-MhVualLeD Dlay

powrF &Wl

intum.

2011 Infneon Murata FCI PanasonicSeoul Semicond./Hitachi Disp.

Power-One NXP Yokogawa

2010 Linear Murata Molex Honga Cree / SharpMitsubishiElectric

Cinterion Agilent

2009 Fairchild Epcos Phoenix Tyco El. Osram IR Freescale Tektronix

2008 STM AVX Harting Finder Toshiba Fairchild Analog Device Fluke

2007 Infneon Vishay TycoPanasonicE. W.

Sharp Ixys Cypress LeCroy

2006 Freescale Murata FCI Honga Avago IR Telit Tektronix

2005 Microchip Epcos Molex Tyco El. Osram - - -

2004 Renesas Kemet FCI Omron Hitachi Display - - -

2003 STM Murata FCI Tyco El. Sharp - - -

Fonte: Assodel* in 2010 the award for the Visual category was split into LED and Display

2012 CALENDARby Marco MusiariTechnical Director, Assodel

www.assodel.it



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Eletronis Market:

Europe at the crossroadsby Georg Steinberger

Chairman of

DMASS & FBDI

www.fbdi.de

And the rer caster that

is the cmpnents market

heads back dwn. Fwing

a tumutuus rst ha 2011 with

amst 25% grwth, the secnd ha

the year punged, ending at abut 5%

bew 2010.

This presents an interesting situatin,since 2011 vera was the mst

successu year r, at east, the

Eurpean cmpnents distributin

market. In cmparisn with 2011,

2012 can ny begin with a ss;

current bkings d nt match thse

the terric rst ha 2011.

At best 2012 wi be a fat year.

Hwever distributin shud make up

grund in the vera market.

The reasns why the cycica trend

is striking again and in u rce are

numerus and in certain respects

quite simiar t 2009, in ther

respects cmpetey dierent. First,

the simiarities: in 2009 the market

capsed wing a psitive cycica

trend in 2007 and up t the ast quarter

2008. The same is happening

wing 2011, athugh at a much

higher market eve and with muchmre dynamic grwth and avaiabiity

prbems. In additin, the genera

ecnmic cnditin is simiar t 2009;

the market is undubtedy dminated

by cautin reated t the eur crisis

and a ming gba ecnmic

dwnturn. This cncerns bth the

interna market as we as prspects r

Eurpean exprts.

Here end the simiarities. It must be

nted that the panic ate 2008, eary2009, is nt repeating itse and there

can be n discussin a 2011 market

crash, at best a swdwn. This is best

exempied by the capacity utiizatin

the semicnductr manuacturers:

In Q1 2009, the quarter o horror r

the industry, the capacity utiizatin

the chip manuacturers e t 57%.

Tday it remains at 90%, with n

signs a majr panic that this cud

dramaticay change. And this even

thugh inventry eves at custmers in

key industries are up t 20 days higher

than r ha a year.

Other dierences: in 2009 a bm inu swing was stpped, and ater a

shrt time resrted again t panic at

u speed, r neary tw years. Nw

the eectrnics upturn, which has

partiay anticipated grwth (r ear

urther acatin), is mderating itse.

At that time, a wave o innovation in

varius markets pied up - renewabe

energy, cnsumer, and autmtive.

Tday it can be stated r certain that

saturatin devices and equipmentexists in the system, which is refected

in prductin in Asia and in Eurpe.

The prductin index in Western

Eurpe is at its west eve in years.

What happens in the vera market,

as aects distributin in Eurpe,

athugh the segment-mix is

signicanty dierent. In recent years,

distributin beneted rm vigrus

grwth amng custmers wh had

nt abandned dmestic prductin

seeking wer csts in the Far East.

The DTAM is grwing aster wing t

autmtive, thugh abve a due t

industria with a its sub segments,

especiay renewabe energy.

Unrtunatey these tw sectrs

are thse currenty with the highest

inventry eves primary prducts.

This cud draw itse ut int2012 and the DTAM cud at east

tread water. But in the ng-term

Eurpe is and remains, as a resut

its shrinking share the wrd

In many ways 2012 could

be interesting for the

European electronicsmarket - all signs point to a

slowdown - cyclically and

macro-economically (euro).

Both will infuence Europes

future role in the global

electronics market

IDEA

sToPPress!Idea hl MjIil CcCan imroedcollaboration in te sulynetwork encouragegrowt in EuroeanElectronic Comonentsmarkets? t cici wihh 2012 Assodel Gala iMil h 31st May 12.th cc is im si mgm cssh lcic cmpssupply wk willpvi isigh ih hikig g iusy ls cmms hwimpvig cllbicugs gwh.

Hl h BancaIntesaSan paolo i Mil hcc will s 10:15 cls 17:00 b llw i h vigby h mus asslGl di awsCmyIdea will b publicisig ull g s bu, i hmim, pls mk i yu iyMilan, 31st May, IDEA

Conference and Gala Dinner

t su yu h milig lis his v jus mil

[email protected]

qus uh ils b s yu.

In Q1 2009, thequarter o horror or

the industry, thecapacity utilization o

the chip manuacturersell to 57%


17/17

upcming generatin - the ack

skied wrkers - aects many

industries, but is especiay pignant

in engineering and the eectrnicsindustry.

The mst dicut jbs t are

speciaists such as appicatin

engineers. This is exacerbated by

the ack quaied yung university

graduates. Thankully the industry is

shrinking and prductivity is cimbing,

say the sarcastic. In a seriusness,

industry must think abut rm where

the quaied wrkers tmrrw wi

cme. Tw questins every cmpanyshud answer r themseves are as

ws: Are we supprting the wrkers

tmrrw enugh in preparatin

r these pressins? In genera, are

we ering the yunger generatins

such as Generation Y and the

Digital Natives an attractive wrk

envirnment? This wi decide nt ny

the gba cmpetitiveness Eurpes

high-tech industry but as the uture

the industry itse.

Regardess hw the market actuay

deveps in 2012, the chaenges are

nt ny interna t industry, but as

scieta.

Devepment in the eectrnics industry

merey refects what is happening in

sciety: Is there enugh innvatin t

cmpete in the gba devepment

game?

Thugh nt necessariy in argecmpanies, which devep and

prduce msty in Shanghai, rather in

sma and medium-size enterprises,

which are, nt cincidentay, as

distributin custmers?

Frm distributins pint--view these

are the true market eaders. Tgether

it is pssibe t nd avenues uture

grwth with the ewest pssibe

bureaucratic hurdes.

News

I E I L

ELE I

LIE

The distributionmarket must beprepared or 3trends: shit,

availability andregulations

market, a distributin market with

disprprtinatey high grwth r

distributrs. The American market

ws a simiar mde, thugh themarket segments are cmpetey

dierent. Autmtive and industria pay

a much smaer re r distributin in

America than in Eurpe.

What must the Eurpean distribution

market be prepared r in the near

uture? lets think it as three trends:

shit, availability and regulations.

1. A shit in market cnditins hasbeen taking pace r severa years

- previusy rm Western Eurpet Suthern Eurpe, increas

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