Ideas Worth Sharing – Webinar

May 15, 2013

Introduction

Welcome members of The Alliance Director Network and special friends

David Kaplan, Executive Director and part time Webinar Facilitator

Ideas Worth Sharing – Webinar – Innovative solutions that address universal

challenges and can be implemented at your district.

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IWS: Subject Matter

Actions inspired by the new regulations– Drop in participation

– Lack of stakeholder awareness

– Promoting the consumption of new fruits and vegetables

Deploy the marketing mix– Parent Communication

– Social Media

– Big Event

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Agenda

Use of social and electronic media to conduct student and parent research – Cathy Giza, Wes Delbridge – Chandler Unified (AZ)

Throw a “Gala” – Creating partnerships with respected community leaders to advocate for the quality of Child Nutrition – Beverly Girard, Sarasota Public Schools (FL)

Promote and serve new fruit and vegetable items– Dani Sheffield, Aldine ISD (TX)

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Format

Presentation – Issue/Solution– 5-10 minutes

Questions– 5-10 minutes

Wrap up, closing statements– David Kaplan, 5 minutes

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“Ground Rules”

Questions can be submitted to the facilitator by Alliance Directors using the chat box. – Format: Name, question.

Presenters will accept questions after their presentation has ended.

Facilitator will select and present the questions to the presenter

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Beverly GirardSarasota County Public Schools

Issue

Always seeking to elevate the status of Sarasota County Schools Child Nutrition program: image, quality, nutrition integrity, community involvement

A positive note to underscore the best practices that existed prior to the implementation of the new meal pattern

Greater involvement with our culinary partners in the community.

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Solution

Create partnerships with respected community leaders to advocate for the quality of Child Nutrition – Local, high profile, respected chefs

– Enhanced understanding of our program, financial constraints, and challenges

Activate the partnerships by conducting an event to drive awareness

“Chefs Move to Schools/Kids & Chefs Gala”

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“Chefs Move to Schools”

Chefs and students partnered to develop new high quality, student accepted recipes

Chefs and students could use any ingredients stocked by school kitchens

Recipes had to be prepared in school kitchens to meet standards for nutrition, food costs, equipment, and student acceptance

Taste tests were conducted in cafeterias Products were served at Kids and Chefs Gala.

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Tips to Replicate at Your District Begin with a plan…and partners…in mind Assign a “champion” to the project Develop a calendar, and work backward Determine what goals and outcomes you are

working toward Record any challenges and successes to plan for

the future Media coverage and involvement Plan for the next event!

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Dani SheffieldAldine Independent School District

Issue

To implement methods to promote and serve Fruits and Vegetables that students find appealing.

To implement and manage the new Nutrition Standards.

Solution

Cutting all fresh fruit. Serving a fruit dip with fresh fruit. Combining fresh and chilled fruit Adding gelatin granules to applesauce for color. Processing frozen blueberries into applesauce

cups. Posting signage that promotes fruit and encourages

consumption.

Solution

Continue to menu pre-packaged salads. Offering sweet potatoes on baked potato bar

menu. Purchasing pre-cut items such as Jicama, sweet

potato, butternut squash Offering a salad bar at all high schools

Solution

Working closely with produce vendor to take advantage of seasonal fruits and vegetables.

Placing fruit/vegetable reminder signage at the beginning and end of serving lines.

Fruit and Vegetable Design Contest Promotion Utilizing Video Training for Food Production

and Serving Line Display

Cathy Giza, Wes Delbridge

Issue

Participation at Chandler Unified decreased after implementation of the new regulations

A cause for concern after years of steady growth

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Solution

Use social media and other authentic research techniques to better understand the needs and attitudes with students and parents regarding the new environment – Social Media:

Facebook/Twitter

– Customer Surveys

– Website

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Facebook/Twitter

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Solution

Identify the right person to manage the project– Understand technology

– Do the research

– Manage the resources

Make it an official part of their job responsibilities

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Customer Surveys

Successful survey has at least 500 responses• We received over 1,000 parent responses in one

month!

• Sample Questions• What are we doing well?

• What can be improved?

• How do you want to receive information?

• Customer Service?

• Net Promoter Score (NPS)

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Customer Survey Results

TOP 3 ISSUES#1 – Nutrition/Health

#2 – How food is served/Quality of food

#3 – Lack of Variety

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Net Promoter Score (NPS)

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On a scale of 1-10, how likely are you to recommend CUSD Nutrition to someone else?

7722 9944 101033 8855 66

PROMOTERSPROMOTERSFENCE SITTERSFENCE SITTERSDETRACTORSDETRACTORS30%30% 55%!!!55%!!! 15%15%

How do we compare?Apple Inc. Apple Inc. - - NPS: 70% NPS: 70% Insurance Companies Insurance Companies - - NPS: -5% NPS: -5% AirlinesAirlines - - NPS: -12%NPS: -12%CUSD Nutrition CUSD Nutrition - - NPS: -46% NPS: -46% Comparable District Comparable District - - NPS: -57% NPS: -57%

Tips to Replicate at Your District

Resources– Experts in department/district

– Experts in the business

Research Survey Monkey

– Promote on menu and website

Communicate to Staff

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