Ideation at

Great-West Life

OUR MANDATE

Lead higher-ambition

initiatives across all teams

Foster a company wide

culture of innovation

Build our presence in the

innovation community

WHO WE ARE

Innovation Strategists

Business Analysts

Design Researchers

Ethnographers

OUR KNOWLEGDE

AND EXPERTISE

Uncover deep insights

about our customers

Anticipate new markets

Move quickly to test ideas

Support solutions that meet

our customers’ needs

Great-West Life

in the news

WHY IDEATE?

Enhanced employee

engagement

Continuous improvement

Support a culture

of innovation

Facilitate business adoption by providing a

centralized, supported service that entails:

ü Implementable results

ü Consistent engagement model

ü Subject matter expertise

ü Industry best practices

ü Easy-to-use tools and templates

ü Tailored website community

ü Minimum training

ü Gamification and incentive funding

ü Feedback loop (NPS, lessons learned)

ü Ongoing improvements

ü Open and collaborative environment

ü Community support

ü Repeatable process

Offer an internal

Ideation Service

Ideation-as-a-Service

sponsored by the GW

Lifeco Innovation Centre

1. Select and frame the problem or opportunity

Confirm resourcing and sponsorship

Determine best timing

2. Develop communication plan

3. Choose challenge features

Determine reporting requirements

4. Develop challenge content

Complete French translations

Obtain stakeholder approvals

5. Configure challenge site

6. Test challenge site

7. Implement challenge site

8. Execute business challenge

1

2

3

4

5

6

7

8

Ideation Challenge Process

CRAWL WALK RUN

INSITEOur Ideation

Challenge Tool

LEARNINGS

AND INSIGHTS

Credibility comes with implementing ideas

Tight scope leads to more implementable

ideas and ensures alignment with management

objectives

Showcase ideas that are implemented

Financial incentives aren’t always required,

public recognition goes a long way

Avoid the “innovation tax” as much as possible

Thank you.