Company OverviewBrady was founded in 1914 in Eau Claire, Wisconsin, USA asW.H. Brady Co., and renamed Brady Corporation in 1998. The company began selling products internationally in 1947. In 1984, Brady went public, with stock trading on theNasdaq stock market, and in 1999, moved trading of itsstock to the New York Stock Exchange, where it trades underthe symbol BRC. The company’s global headquarters is inMilwaukee, Wisconsin.

Identification solutions forelectrical applications

• Brady systems can reduce cost of downtime by 80%, speed up fault finding by75% and make installation 20% faster.

• Brady offers the largest product range on the market for a completeidentification solution.

Brady Locations

Brady Corporation:

Our mission is to provide innovative identification solutions which improve safety,security, productivity and performance for customers worldwide.❝ ❝

Brady manufactures and markets:

• products for identification and safety applications such assigns and markers, and the printers and software toproduce them

• products for wire identification, including labellingmaterials and tools for wire and cable marking in theelectrical and telecommunication markets

• high-performance identification products, including labelsand signs that remain legible and highly adhesive even inharsh environments

• precision die-cut parts, including custom die-cut and slitmaterials for use in cellular phones, pagers, computer diskdrives and automotive electronic components

Operations – some facts

• Over 9,000 employees around the world• Operations in more than 24 countries• Distribution in more than 100 countries through more than

4,400 distributor partners

BRADY BelgiumLindestraat 20, 9240 ZeleTel: +32 (0) 52 45 78 11Fax: +32 (0) 52 45 78 12BRADY GermanyOtto-Hahn-Str. 5-7, 63225 LangenTel: +49 (0) 6103 7598 660Fax: +49 (0) 6103 7598 670BRADY UKWildmere Industrial EstateBanbury, Oxon OX16 3JUCustomer Service: + 44 (0) 1295 228288Main Switchboard: + 44 (0) 1295 228200Fax: +44 (0) 1295 228 100BRADY ItalyVia Lazzaroni 7, 21047 Saronno (VA)Tel: +39 02 9628 6014Fax: +39 02 9670 0882BRADY FranceParc EUROCIT 45, avenue de l'Europe,59436 Roncq CedexFor catalogues :Tel : +33 (0) 3 20 01 08 70Fax : +33 (0) 3 20 01 08 76For other literatureTel : +33 (0) 3 20 76 94 48Fax : +33 (0) 3 20 76 76 06BRADY SwedenKarins väg 519454 Upplands VäsbyTel: +46 (0) 8 590 057 30Fax: +46 (0) 8 590 818 68

BRADY WORLDWIDE

Australia 612-8717-6300

Brazil 55-11-3686-4720

China (Beijing) 86-10-6788-7799

China (Shanghai) 86-21-6886-3666

China (Wuxi) 86-510-528-2222

Hong Kong 852-2359-3149

Japan 81-45-461-3600

Canada 1-800-263-6179

Korea 82-31-451-6600

Latin America 1-414-540-5560

Malaysia 60-4-646-2700

Mexico 525-399-6963

New Zealand 61-2-8717-2200

Philippines 63-2-658-2077

Singapore 65-6477-7261

Taiwan 886-3-327-7788

Thailand 66-2-793-9200

USA 1-800-537-8791

www.bradyeurope.com

BRADY SpainCarretera de Barcelona, 88Esc B Entresuelo 9C, 08302 MataroTel: +34 900 902 993Fax : +34 900 902 994

BRADY HungaryPuskas Tivadar u. 4.H-2040 BudaörsTel: +36 23 428 525Fax: +36 23 428 526

BRADY SlovakiaLogistic Centre, Bratislava RacaNa Pantoch 18, 83106 BratislavaTel: +421 2 3300 4800 Fax: +421 2 3300 4801

BRADY NorwayBreivika Industrievei 76018 Alesund Tel: +47 70 19 10 30Fax: +47 70 19 05 67

BRADY A/S DenmarkIslandsgade 125000 Odense CTel: + 45 66 14 44 00Fax: + 45 66 14 44 50

BRADY TurkeySelvili Sok. No:3/4 4.Levent Istanbul 34330 Tel: +90 212 264 02 20 / 264 02 21Fax: +90 212 270 83 19

Breadth of product lineBrady utilises the largest product range on

the market to offer a complete solution.

This means Brady can offer you a unique

professional and cost-saving advantage.

World-class quality,reliability andperformanceBrady offers a multitude of different

materials, markers, inks, ribbons,

printmedia and specialized adhesives in

order to ensure that labels will remain in

place even in harsh environments or on

structured and paint-coated surfaces.

Accelerate time tomarketWith more than 1500 distributors

throughout Europe and 12 sales points,

Brady products and printmedia are always

available nearby for fast delivery.

Elimination ofdowntimeWe have seen that Brady system can

reduce cost of downtime by 80%, speed

up fault finding by 20% and make

installation 20% faster.

Customer groups:• Panel builders• Harness shops• Machine builders• Contract manufacturers• Installers• Electricians• Maintenance contractors• Mechanical & electrical contractors

Markets:• Mass Transit• Automotive• Process Industry• Aerospace/Aviation/ Military• Utilities (electricity, gas, water,

renewable energy)• Shipyards/Marines• Offshore• Construction

Brady's specialistmarkets

www.bradyeurope.com

How much money do you lose whileyour technicians try to trace anunidentified cable, wire or component?

Do you recognise these problems?Brady has the solution

• Labels falling offBrady offers a multitude of different materials, in many caseswith a special adhesive, capable of withstanding prolongedattack from harsh environmental conditions such as freezing,scratching, rubbing or water damage. Brady's labels can evenbe applied to structured and paint-coated surfaces.

• Labels becoming illegibleBrady offers a durable label substrates and high-quality printthat allow the accurate reading of the label information aftermany years of exposure to harsh environments. The printedlegend can also be protected by a clear overlaminate.

• Labels not easy to useBrady adhesives are capable of being lifted easily from theirliner for rapid application.

• It is Difficult to apply and print labels in the fieldBrady has unique portable-printer range, providingcustomers with an easy-to-use solution for working inthe field.

• Products are not easy to procureBrady offers the biggest breadth of product line, with morethan 1500 distributors, and over 12 customer service centers.With more than 1500 distributors throughout Europe and12 sales points, Brady products and printmedia are alwaysavailable nearby for fast delivery.

• Customers are Searching for a solution that workswith all brandsBrady offers terminal-block markers for any brand, andcomponent-marking labels for most common electricalcomponents currently on the market.

• Engraved plates are expensive and inflexibleBrady introduced EPREP (Engraved Plate Replacement),a flexible three-layer "legend plate" label.

• Complying with specificationsBrady offers labelling materials to comply with mostspecifications, for example diesel-resistant and high-temperature sleeves.

www.bradyeurope.com

Whether you’re a panel builder or contract manufacturer, you know that your market isdiverse, demanding and ever evolving. Brady’s flexible range of leading-edge solutionsfor the identification of your wire & cables, terminal blocks and electrical componentscould be an important step in securing your competitive advantages.

From complete system solutions that provide the lowest installed cost to new productinnovations that meet changing application needs, Brady has a solution to save youtime and money.

Take advantage ofthe Brady benefits

Wire and cable marking

• Wires• Cables• Tubes/pipes• Conduits• Busbars

Terminal blocks &component marking

• Terminal blocks• Components• Modular components• Connectors• Push buttons

General marking

• Marker plates• Panel signs• Warning labels• Panel exteriors• CE mark labels

InstallDesign

www.bradyeurope.comwww.bradyeurope.com

Because of our extensive experiencewith electrical applications, it doesn’tmatter whether you’re designing,installing or maintaining, Brady hasa solution to save you time andmoney.

Complete projects ontime and withinbudgetBrady’s easy-to-use portable printersoffer crisp printing, easy formatting,convenient label sizes and theflexibility you need for electricalidentification.

Ease of availability ofconsumablesBecause of Brady’savailability, you canalways get the rightconsumable for the job.

“Adaptable”solutions Versatile label styles,sizes and materials forall types of wire, cableand component meansthat Brady can caterfor your specificidentification needs.

ProductivitygainsBrady’s market-leadingproducts and servicedeliver a faster, better-value and higherquality solution.

Service andsupportIn the case of an unforeseen event,Brady professional service andsupport is available in everyEuropean region.

Ease of useBrady adhesives are capable ofbeing lifted easily from their liner forrapid application by hand, and yetmaintain enough tack to last evenin harsh environments.

Meet designspecificationBrady offers a specialised service tocreate markers according to yourspecification, whilst also keeping inline with legislation and policies forexample diesel-resistant and high-temperature sleeves..

Performancethrough qualityBrady quality can ensure datathroughout the lifetime of aninstallation, providing durable andlong-lasting identification systemswith a 20-year guarantee.

Reducing downtimeBrady identification solutions aredesigned to keep your panels, wiresand cables maintainable as the cost ofdowntime can quickly escalate.

Easy to track andtraceSharp, non-smearing thermal-transferprinting makes Brady labels legibleand makes your work look great.

AvailabilityWith more than 1500 distributorsthroughout Europe and 12 salespoints, Brady products and printmediaare always available nearby for fastdelivery.

Brady is able to assistwith label & systemspecification.

Design:

Manuals & procedureson how to apply labelsare supplied by Brady,as well as advice onbudgeting and designspecifications.

Install:

Brady’s highly-availablerange of multi-purpose,easy-to-use productsoffer savings forelectrical-applicationmaintenance.

Maintain:

Brady identification solutions forelectrical applications

Maintenance

Fit for useBrady’s printers and print media are botheasy-to-use and available to deal withthe wear and tear of your application.

Complete andcomprehensiveproduct offeringWith an experienced channelpartnership, you can receive a totalsolution from a single point of contact.

Multi-purposeproductsBrady’s portable and desktopprinters can be used for multiplepurposes. Thousands of standardlabel styles and types are offered aswell as custom labels.

Express availabilityYou can be sure that Bradyconsumables and printers are easy toprocure. Our support networkincludes more than 1500 distributorsthroughout Europe and 12 salespoints.

www.bradyeurope.com

The high-performance componentidentification systems that Bradysupplies are the result of many yearsof dedication to the electrical market.

Three factors have driven Brady'ssuccess in addressing the needs of itselectrical customers:

Technical expertiseBrady is a specialist labelling systemssupplier. Our R&D endeavours are devotedto taking forward the state-of-the-art inlabels, inks and substrates, productionmachines and system software.

In the electrical industry, componentspecifications can be extremelydemanding, and product lifetimes arelong. That is why the label performanceyou need can only be reliably deliveredby the advanced materials our scientistshave developed.

Market knowledgeConsistently, over a period of manyyears, Brady has been focussed onsupplying a durable range of labels forapplications where high-performance,integrated systems are required.

Specialist expertise,specialist products

So, what’s the best way to start finding out how Brady can deliver theidentification system you need?If you want to find out how Brady’s expertise andproducts can help you gain process efficiencies andreduce risk, give a call to your local office (see details onthe back page).

They will offer advice and recommendations on howBrady systems could be best applied in your site.

How Brady serves the electrical market

Through constant engagement with ourcustomers in the electrical industry, wehave come to understand yourparticular requirements, from a productand a service standpoint.

Dedicated service and supportIt's important to you to deal withsuppliers who talk your language. That iswhy we make available dedicated salesand technical support staff who have anelectrical sector specialism.

www.bradyeurope.com