idio meet the innovators presentation

Content Superchargedwww.idioplatform.com

We analyse and structure large volumes of unstructured content.

This enables better exploitation of your archive, new content products, and better marketing.

It allows you to be customer centric and free from previous organisational and technological constraints.

Flickr: B3Photo


We currently power over 15 million visits per month.

We semantically analyse and track over 12 million topics.

We are 5 years old, and have offices in London, Exeter, and San Francisco.

Our clients and partners include the companies opposite.

Flickr: Merlune


CDM Loop

Content volumes are through the roof.

Usage data volumes are catching up.

The cost of storing content and customer data is falling.

The methodology for categorising content is maturing rapidly.

Automated solutions for recommendation and decisioning are emerging.



Increase archive value.

Add metadata to your content to allow it to be easily “chunked”, reused and repurposed within multiple digital products.

Ensure all newly authored content is future-proofed


Images etc


Aggregate and analyse external content. 1. For insight2. For community3. For coverage

Start winning digital mindshare (plus search & social recognition) in your area of focus.

Build cost-effective customer relationships that are scalable, measurable, and valuable.


1. You are a content owner/author/intermediary. Become a content marketer.

2. Own your niche. Don’t rely on a legacy brand online. Build authority.

3. Don’t be stuck printing books, when content consumption is exploding everywhere else.

4. Don’t think you know it all. Become a gateway to knowledge.


www.idioplatform.com0203 239 9366@idioplatform

Andrew [email protected]@andjdavies

Edward [email protected]

http://www.idioplatform.com/

mailto:[email protected]

mailto:[email protected]

idio meet the innovators presentation

Technology

content volumes

authored content

content consumption

external content

content marketer

new content products

cdm loop content supercharged

usage data volumes