Lezione 4

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Lesson 5Social Network

Who

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Who: social Technographics

http://www.forrester.com/Groundswell/profile_tool.html

Forrester's Social Technographics® classifies consumers into six overlapping levels of participation (see short presentation). Based on our survey data we can see how participation varies among different groups of consumers, globally. We also analyze the participation of people who buy technology.http://www.slideshare.net/jbernoff/social-technographics-explained?src=embed

Why people goes online

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Why People goes Online

http://www.ruderfinn.com/rfrelate/intent/intent-index.html

Why

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Social Networks: What people do

http://www.globalwebindex.net/data.aspx

Approach & Introduction

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http://www.slideshare.net/mypurechaos/200911101-social-media

Managing Complexity on social media

Good presentation for scenario and approach

r11-091123094915-phpapp02

What

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Where: the conversation Prism

http://theconversationprism.com/click/

Social marketing

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http://mashable.com/2008/11/07/social-media-marketing-plan/

The 22 Step Social Media Marketing Plan

Costume National

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Example: Costume national

Blogging

Microblogging

http://blog.costumenational.com/http://blog.cnc-costumenational.com/http://blog.enniocapasa.com/

http://twitter.com/CoSTUMENATIONAL

Online Videohttp://www.youtube.com/user/CoSTUMENATIONALtv?gl=IT&hl=it

Photosharinghttp://www.flickr.com/photos/costumenational/

Social Networkhttp://www.facebook.com/group.php?gid=8016019537http://www.facebook.com/CoSTUMENATIONALhttp://www.myspace.com/costumenational

Sitohttp://www.costumenational.com/

1.a.

2.a.b.c.

3.a.

4.a.

5.a.

6.a.b.c.

Nokia WomWorld

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http://www.womworld.com/nokia/about-us/

The WOMWorld/Nokia is a Nokia-sponsored resource providing latest news, comment and feedback on all things Nokia from the world of social media and beyond.

WOMWorld - Nokia

Username check tool

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http://usernamecheck.com/

Are brand account available?