ifa 2016 final

In this review edition we take you on a tour of the show to discover the most innovative and interesting stands in terms of concept, layout, design and – of course – devices on show! - From page 22.

Again more than €4bn in

orders, a rise of 13% in

exhibitors on 5% more

floor space, and a hike in

international trade visitors

and media all further

underline IFA’s leading

role on the global scene in

revealing the latest trends

in consumer electronics,

home appliances and

telco products.

“IFA was able to once

again bui ld on i t s

position as the world’s

most leading trade show

for industry and trade,

and as a brilliant order

platform. The number

of innovations and new

products presented in

Berlin is almost endless,”

stated Hans-Joachim

Kamp, Chairman of the

Supervisory Board at

gfu Consumer & Home

E l e c t ro n i c s G m b H ,

organisers of IFA, adding,

“IFA is a unique platform

for promoting positive

business performance,

unlike anything elsewhere

in the world.”

This is underlined by the

increased attendance of

key buyers from around

the world, like Gome

Holdings Group, China’s

biggest retailer, who is

using IFA to “find the

right products to

in t roduce to the i r

consumers back home ».

Gome is also IFA’s Asian

strategic partner in the

framework of the CE

China event.

More Global Than Ever IFA 2016 keeps its promise of beating records in international attendance

Winkin LiaoSpokesperson, Gome Holdings Group

Read our exclusive interview page 17

A UNIQUE PLATFORM FOR PROMOTING POSITIVE BUSINESS PERFORMANCE

THOUGHT LEADERS

NEWS

Fabien Roth General Manager - Advanced Infotainment Marketing, Panasonic Automotive and Industrial Systems Europe GmbH

In level four or five of autonomous driving, the car is able to drive by itself, and this is going to open a new paradigm. Read page 18

Dr Reinhard Zinkann Joint Managing Partner, Miele

It is very important to put at least once a year, the focus on domestic appliances. Read page 19

03 > NEWS

16 > IFA+ SUMMIT

17 > TRADE TALK

20 > EXCLUSIVE INTERVIEWS

22 > STAND OUT STANDS

28 > PRODUCT SPOTLIGHTS

33 > WHERE TO GO IN BERLIN

CONTENTS

...this access to information does

create the potential for connected

devices to become cheaper than

traditional devices. Read page 9.

Dinesh Kithany

Senior Principal Analyst, Home Appliances and CE, IHS Technology

Friday 16th September 2016

REVIEWEDITION

Hall 21 B / 102

Hall 6.2 / 204Hall 3.1 / 109

STAND-OUT STANDS

3www.ifa-international.org

NEWS

IFA International • Friday 16th September 2016

Making Dreams Come True The reactivity of IFA when it comes to following the evolution of our society is absolutely remarkable.

Just a few months ago, at the Davos Summit, we for the first time heard the concept of the fourth industrial revolution. But IFA 2016 already reflected the first consequences and concrete realisations of this concept, on the one hand through the brilliant keynotes and IFA+ Summit presentations, as well as at TecWatch… not to mention the variety of concrete innovations at numerous stands at the show.

Nowhere else has realism hit such summits. Yet again IFA has proven to be a fantastic tool for allowing ideas and innovations to become reality and, most importantly, concrete business.

See you at IFA 2017 for yet more of such surprises!

EDITORIAL

IFA 2016 has been another great vintage. Indeed, more exhibitors and more innovations than ever before are exceptionally good news for retail and industry. This year for the first time, IFA included an additional leased space, where 1,823 exhibitors (+13 %) presented their latest products on an exhibition area of 158,000 (+5 %) square meters. With an expected order volume of 4.5 billion euros and 240,000 visitors, the world’s most important trade show for consumer and home electronics wrapped-up on 7 September in Berlin.With its considerable success, IFA 2016 laid the foundation for strong end of year business.

“IFA was able to once again build on its position as the world’s most leading trade show for industry and trade, and as a brilliant order platform. The number of innovations and new products presented in Berlin is almost endless. Therefore IFA’s contribution to the positive trends in these industries is correspondingly large. IFA is a unique platform for promoting positive business performance, unlike anything elsewhere in the world. The fact the order volume increased to €4.5bn is an impressive proof to its significance,” said Hans-Joachim Kamp, Chairman of the Supervisory Board at gfu Consumer

IFA Builds on Success in 2016 More international trade visitors, more international media – Visitors excited by the variety of innovation – Positive mood across the board

Richard Barnes Editor-In-Chief

IFA 2016 - IFA tecWatch

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NEWS


& Home Electronics GmbH, the organisers of IFA.“IFA has once again underlined its role as the world’s most important meeting place for the Home Appliances industry to come into contact with retailers and consumers. A multitude of exciting innovations to their very positive response. We are extremely satisfied with the outcome anticipating very strong end of year business,” said Dr Reinhard Zinkann, Chairman of the Home Appliances Division at ZVEI and President of the European Committee of Domestic Equipment Manufacturers (CECED). The number of international trade visitors increased to 64,000 and media from more than 50 countries reported extensively on the latest technology trends. Global media interest has soared to new heights with IFA 2016. The number of international media representatives rose to around 1,800. The huge interest in the goings on at IFA was also demonstrated by the high numbers of international broadcasters logging into the IFA Global Broadcast Centre, including news agencies AP and Reuters, Deutsche Welle TV, public broadcasters such as Swiss EBU, and major private broadcasters such as ENEX from Luxembourg. The international broadcasters reporting on events at IFA included Al Jazeera from Qatar, Al Arabiya from the United Arab Emirates, CCTV and Tianjin TV from China, 1net TV, LCI, BFM TV, MCM,

Sport 365 and OUATCH.tv from France, the BBC from the UK, RAI and Mediaset from Italy, NHK from Japan, Polsat News from Poland, YTN and KBS from South Korea, IBA International from Israel, TRT from Turkey, as well as CNBC/NBC and CNN from the United States.

IFA KEYNOTES SMARTER THAN EVERFrom the smart kitchen to the connected car, virtual realities and the internet of things – the speakers at IFA Keynotes 2016 are the people driving the digital evolution and revolution. BSH CEO Dr. Karsten Ottenberg introduced Mykie, the kitchen elf. A cute robot that could soon be standing on the kitchen table to share useful tips. Over the coming years he should make it out of the current laboratory environment and into real-life kitchens, so he can become better acquainted with other connected devices in the home and get to know his new family. With ‘me connect Concierge Service’, ‘motion seating’, ‘community-based parking’, and ‘smart ready to drop’, Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars, presented the car as a ‘quality time machine’ at this year’s IFA Keynotes. He said these functions make it possible to get work done in the time spent in the car. To Mark Papermaster, CTO of AMD, virtual reality is the logical advancement of a development that has already taken us from radio, to televisions, to computers

and digital connectivity. We are now standing before “the path to true virtual presence”. The internet of things (IoT) is already revolutionizing everyday life. This was also confirmed by IBM Watson IoT Manager Harriet Green with numerous examples presented during her keynote at IFA 2016. Green brought Olli with her onto the stage at CityCube Berlin. Olli is a driverless twelve-seater minibus with an electric drive.

NEW “SMART HOME” HALL SUCCESSFULLY ESTABLISHEDThe new Smart Home exhibition area in Hall 6.2 was very popular with visitors and the media. On these

3,000 square meters, more than 40 exhibitors from 15 countries exhibited their latest products and services covering various aspects of intelligent home automation, including lighting, room temperature, and heating, to energy management, security s y s t e m s , w i r e l e s s

transmission technologies, access management, and integrated robots for different purposes, such as vacuum cleaners and lawnmowers. More than 150 companies showcased the latest smart home solutions on their stands.

IFA TECWATCH A MAJOR SUCCESS On six days of the trade show, IFA TecWatch, IFA’s future lab, revealed what is currently being developed inside research labs, think tanks within young companies, u n i v e r s i t i e s , i n d u s t r y organizations, and innovative companies. The TecWatch Fo rum comp lemented the exhibits on five days

of the trade show with presentations, gatherings, and panel discussions, as well as idea competitions for young entrepreneurs. Top trends such as smart living, virtual reality, UHD, and start-ups were powerful crowd pullers. IFA 2017 will take place from 1st through 6th September

IFA 2016 - Smart Home

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NEWS

We asked Jens Heithecker, Senior Vice President Messe Berlin Group & IFA Executive Director how the 2016 show has progressed compared to the previous editions…

We are very satisfied with the numbers, especially with the quality of the response. It means we have more international trade visitors; and we will again see a record in international numbers. We have more international media covering IFA, and we are very satisfied. We didn’t automatically expect we would gain another record this year, and we are very happy that we could fulfil the wishes and requests of our exhibitors. If we look at just one day: for example Monday, 73% - almost three quarters of our visitors were trade visitors. 60% of these trade visitors came from abroad. In terms of international attendance, it’s now by far the world’s largest meeting point for this industry. When we talk about

“gaining global relevance”, it’s not just words… it’s a fact that we can show with numbers of trade visitors from every continent, and media response from every continent, and you can feel it on the show floor. I have had a lot of feedback from media and others outside the show that they have never seen so much positive feedback about new products and innovations brought by exhibitors to the show. This year there is a much more positive mood.

This year, IFA expanded

with another event by

Messe Berlin - CE China

in Shenzhen. What is the

upshot of this?

CE China has been a strategic step where we learned from our Chinese retail partners, media and

consumers that they want

to have more information

on international brands and

products, and that there

was no established show

like IFA, with our concept,

to bring together brands,

retailers and media, to

inform the consumers about

the newest things, to help

the retailers sell through –

to find the up and coming

products… That’s the

idea of the show that we

launched in April. We were

surprised by the results and

the feedback. People noted

the higher standard that

we brought over with the

IFA approach. CE China has

the same concept as IFA,

adapted for the Chinese

market. The first edition

was very successful, and the

only challenge we have now

is finding the right time

slot for the second edition,

because the exhibition

centre there is so heavily

booked with other shows.

We hope to finalise a date

in the coming weeks

Gaining (Even More) Global RelevanceIFA continues to break new ground on the international scene

Jens HeitheckerSenior Vice President Messe Berlin Group & IFA Executive Director

WE ARE VERY HAPPY THAT WE COULD FULFIL THE WISHES AND REQUESTS OF OUR EXHIBITORS.


NEWS


On Monday, 5 September 2016, IHS Technology hosted a series of informative panel discussions as part of the prestigious IFA+ Summit. Subjects covered included Autonomous Vehicles, Smart Home Appliances and VR Technology.

The discussion format was new for IHS, but it worked very well, says Dinesh Kithany, Senior Principal Analyst, Home Appliances and CE IHS Technology. “For the first time, we presented to IFA delegates in the form of moderated panels. This was a way for us to combine the insights we have gathered over the years through our research with those of experts from across the industry.”Kithany moderated the smart app l i ances sess ion , w i th participants including Electrolux head of innovation/connectivity David Cronstrom, Arrayent CEO Cyril Brignone, NXP Head of Smart Cooking Dan Viza and Naonhome CEO Jan Krog. He says the main message was that there has been a surge of activity: “We’ve been tracking the issue of connectivity in this segment for a while and until now there have only been marginal advances, but this year is different. Two years ago, smart appliances was all about prototypes but this year a lot of companies are active.”

This is down to a combination of factors though there are two main ones in Kithany’s opinion: “The cost of building connectivity into an appliance has dropped significantly, so this is now much less of a consideration for manufacturers. But I also think there is now a fear of being left behind. With the lead times involved, companies want to ensure they are staying competitive.”This is a welcome development, says Kithany, who believes that connectivity is opening up a new world of opportunities to enhance consumer engagement as well as boost profit margins. At first, he says, consumers will plug into connected appliances because of simple to understand functionality: “There are devices like air conditioners where people are already used remote controls, so switching operational control to their smartphones won’t be

difficult. Then they will start to see some cost benefits, for example operating their appliances during low cost tariff periods.”The bigger opportunities come when connected appliances allow manufacturers to move from a one-time relationship with a consumer (the sale) to a long-term relationship. In phase one of this relationship, the opportunity is to provide after-sales care and accessories. “But maybe then it can move towards a model where the appliance is providing valuable data about a family’s lifestyle,” says Kithany. “The times they come home, the brands they use, the products they consume, the places they like to shop, the other devices they are connected with…”

This kind of information is valuable to numerous companies in the supply chain, says Kithany, “so the discussion moves from product

usage to business partnerships. Channel partners, e-commerce giants, local e-retailers, service providers, utilities companies, FMCG companies, spares and servicing contractors all have a vested interest.“For example, what if Ali Baba or Amazon get involved in the process? Maybe it becomes possible to offer extended warranties or product discounts in return for access to information about customer behaviour. Or what about manufacturers? They spends such a lot on R&D that data on appliance usage could help then with the design of next generation appliances.”Kithany doesn’t expect this trade off to happen straight away – but he sees it as a logical development

in the market: “Connected devices will come on to the market at a premium price, but this access to information does create the potential for connected devices to become cheaper than traditional devices.”He also believes the market will start to make clearer differentiation between different connected devices: “Manufacturers will start to emphasise the distinction between connected refrigerators and connected ovens – rather than just selling connectivity. Samsung’s Family Hub refrigerator is a good example.”If there’s a challenge with all of the above it’s inter-operability: “In every home there will be question of brand to brand communication, Android to IOS and so on. Companies are now discussing this issue because it is one of the key barriers to driving growth in the connected appliance market”

IHS Presents Connected Appliances Vision at IFA+ SummitSmart appliances represent profound shift business paradigm

CONNECTIVITY IS OPENING UP A NEW WORLD OF OPPORTUNITIES TO ENHANCE CONSUMER ENGAGEMENT AS WELL AS BOOST PROFIT MARGINS.

Dinesh KithanySenior Principal Analyst, Home Appliances and CE IHS Technology

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NEWS

Market research company Gfk revealed its most recent findings on the consumer e lect ronic s and home appliances industries, released in the build-up to IFA. And the news is good

For the global major domestic appliances (MDA) market GfK expects to see total revenues of €166bn in 2016 and a moderate growth of 1%. Built-in appliances in particular are enjoying record sales in Europe.In Western Europe the MDA market increased by 5% both in volume (units sold) and value during the first six months of 2016. This was mainly driven by positive sales trends in the Netherlands (up 8%), France and Sweden (each up 6%). If this trend continues throughout the second half of the year, this market will achieve record sales of nearly €32bn in 2016.Eastern Europe continues to be strong, with an expected growth in the MDA market of 7.5%. If this trend continues, total sales will reach €4.3 billion in 2016. In China the MDA market will remain flat this year, at $32.5bn. This market – the biggest in the world – is expected to pick up during 2017.In Latin America revenue volume will probably be lower than in the past eight years. This trend is even more

evident in local currency. In Brazil, the largest country in the region, this negative trend is particularly marked.

RECORD SALES OF BUILT-IN APPLIANCESFor the first time, the built-in appliances market has reached 40% of the total MDA, corresponding to an annual revenue of nearly €13bn. With growth of more than 7% in the past 12 months, this market is now out-performing free-standing appliances in Europe – which is up 5%.Cookers and ovens with integrated steam function are among the drivers of growth, with a revenue increase of 34% during the first half of 2016 compared with the previous year’s period. This new segment now accounts for 12% of total sales of built-in ovens. For the overall year GfK expects to see revenues of about €350m.Innovations for hoods, for example hob extractors, have successfully entered the ADM market and show a growth rate of 28%. By value they represent 4% of all sales in Western Europe – about €70m for the year as a whole.

THE CONNECTED HOMEInnovation plays a big role in the growth of Connected Appliances, with this sector achieving a market share of up to 3% in Europe – about

$1bn annually, and more than 5% in Asia – about $3bn annually. Smart washing machines and refrigerators are particularly popular, adding an average 50% to the price compared with conventional household

appliances.Eco-friendliness also drives growth: GfK findings show that political regulations to control energy consumption significantly impact the market for domestic appliances. The introduction of energy labels has increased sales of higher classified appliances, and direct or indirect subsidy programmes, for example those in Croatia and Hungary in 2015, have triggered early replacement purchases.

GOOD NEWS FOR AUDIOStreaming is a trend in virtually every area of the audio market. Consumers are accessing music files from NAS servers, the cloud,

laptops, smartphones or tablets or using increasingly influential online music service providers. Networked and wireless products, as well as soundbars and headphones, also continue to enjoy popularity among consumers. Digital radios are stimulating additional growth.Following the strong upswing of in-ear Bluetooth models in 2015, the Bluetooth headband segment showed stronger growth again in the first half of 2016, with sales revenues up 85%. The Bluetooth in-ear models also continued to prosper, with a 39% growth in sales revenue. And there are other innovations waiting in the wings, including necklaces and neckbands as well as wireless models with two separate earpieces – and even “earables” - wearables for the ear.In 2015 sales of compact systems and smart audio products comprised 18.7 million devices worldwide, while in 2016 that number is expected to drop 6%. However, multi-room and streaming are revitalising the market, gradually changing the way consumers acquire and listen to music. In Europe, sales revenue of smart audio products (multi-room- enabled systems) rose by 26% in the first half of 2016. With compact systems, the trend is moving towards networked and streaming-enabled systems. In total, the sales revenue volume in Europe reached €563m in 2015.

Trends in Consumer Electronics and Home Appliances at IFA 2016

TV DEVICES ARE NOT JUST GETTING BIGGER, BUT ALSO OFFER AN INCREASINGLY REALISTIC PICTURE


NEWS


Despite the good development of connected compact systems, the overall European market saw a slight decrease in sales revenue of 5% in the first half of 2016.All streaming-ready segments combined constituted a demand volume in Europe of approximately 18 million sales in 2015. With a share of over 80%, Bluetooth is the most popular streaming technology. At the same time, there is also a trend towards wifi-enabled products, which increase the number of possibilities, especially with regard to multi-room systems.In Australia, a total of 1.8 million radios with DAB chips were sold between January and June 2016. This puts the sales of digital radios 9% higher than the previous year, representing 15% of the total radio market.

GROWTH FOR MOBILEWorldwide, 667 million smartphones were sold between January and June 2016. Following a rise of 7% in the first half of 2015, the number of smartphones sold in the first half of 2016 increased again by 6.2%. Revenue in the global smartphone market also increased by 4.5% in the first six months compared with the previous year.The growth markets China, Central and Eastern Europe, Middle East and Africa, Latin America as well as emerging APAC lead the way here

with an increase in sales on 9.7%. In contrast, demand in Western industrialised countries fell slightly due to extensive market saturation, dropping by 1.9%. Consumer demand for classic mobile phones was also down in the first half of the year by 14%. This means that the overall number of mobile devices sold worldwide was the same as in the first six months of 2015.Wearables are helping to drive the mobile market – with positive growth in the first half of 2016. GfK predicts global sales of 122 million units for 2016 and expects to see a global market volume in this sector of $13.3bn. This corresponds to a growth of $4.8bn compared with the previous year. GfK trade panel figures for the first half year also show that wrist-mounted technology is becoming increasingly well established in Western Europe. Currently, one in ten consumers who buy a smartphone also purchase a wearable. In total 5.5 million devices were sold, around 1.2 million of which were in Germany. This corresponds to a growth rate of 75% in Western Europe and 54% in Germany.Smartphones with a large display of 5” and above are especially popular – in the first half of 2016, 424 million were sold worldwide. This represents a share of 64% of all smartphones sold, or a growth in share of 47 percentage points compared with

the same period in the previous year. The share of 4G-enabled devices in the overall market also continues to rise. In the first half of 2015, 56 percent of smartphones were equipped with 4G technology. In the first half of 2016 this figure had risen to 79 percent. In total, 519 million 4G-enabled devices were sold between January and June 2016.The global market has benefited from the stable price level of smartphones. On average the non-subsidised price of smartphones in the first half of 2016 was €272.

TVS GET BIGGER AND BETTERThis year, TV devices are not just getting bigger, but also offer an increasingly realistic picture. More colours and brightness settings, better contrast and the perfect black

are the trends currently dominating the TV market. GfK expects to see growth in all of these segments.The TV market is being boosted by Ultra-HD (4k) TVs in particular – TV screens with a resolution four times greater than that of a Full-HD TV. Worldwide, sales of ultra-HD devices rose in the first half of 2016 to 20.8 million (first half of 2015: 11.0 million). This represents an increase of 89%. Ultra-HD TVs are particularly high in demand in China, where 9.6 million devices were sold in this segment, representing a share of 40.6%. China has a 22.7% share of the global TV market.In Europe, sales of ultra-HD devices rose to 4.1 million in the first half of 2016, up from 1.6 million in the same period last year. Revenues almost doubled at €4.1bn. The stronger growth in volume in this category is accompanied by lower average prices. Furthermore, the ever-increasing availability of devices in size classes of 40” and more is making it easier for consumers to find the right device.The global share of smart devices, in other words of internet-enabled televisions with access to app stores, is also continuing to rise. In the first half of 2016, 42% of all TV models sold worldwide were smart, compared with 39% in the same period last year. Devices in this category now make up 56.8% of total revenue

Trends in Consumer Electronics and Home Appliances at IFA 2016

REGULATIONS TO CONTROL ENERGY CONSUMPTION IMPACT THE MARKET FOR DOMESTIC APPLIANCES


NEWS


A key USP for Philips TVs has long been their unique design elements. We asked Rod White – Chief Designer - TP Vision what the key trends are this year…

We’ve had an overarching intent with the design of Philips televisions to bring in, where relevant, “visible sound”. We’ve had that for the past few years, and we are continuing to develop it in 2016. It’s not across the entire range, but you’ll see it in some of the core products, and in the high-end – in the OLED, which we have launched at IFA. Specifically on the small screen – the 5200 – you can see this in quite an innovative “stand out” manner. It’s a 24-inch TV, targeting use in the bedroom, bathroom or the kitchen. We have identified the fact that in this category, people are seeking better audio quality than what has been available until now, and they don’t have the space to connect a separate sound system in these settings. We have coupled this with the trend towards Bluetooth connectivity, meaning the user not only has a 24-inch TV, but also a high quality Bluetooth sound system, allowing them to play audio from a smartphone, tablet or PC.

At the beginning of the year, you had the hard launch of Ambilux. How is the overall Ambilight offering evolving? This was by far the biggest step we have made in a number of years with Ambilight. This year, it’s the flagship for Philips ambient light. We have Ambilight in different steps – from Ambilux four-sided, three-sided and two-sided. We did a fair amount of research specific to Ambilux, because it was such a big new step in what we were delivering. We targeted that partly towards movie

consumption, but also, because of what it was delivering, we also did a lot of research specific to gaming. In the set up of the Ambilux, you can choose different solutions, with different algorithms, to replicate the light from a more neutral or natural representation, or to have more of a “gaming semantic”. That resonated well with the gamers and feedback was very positive. Tell me more about the OLED offering, because obviously this also offers new design opportunities. For Europe, we are introducing flat OLED panels to the market

just after IFA. From a design perspective, as a brand, we want to communicate the value of “lightness”. This communicates high-end technology, and as such OLED panels in themselves are the ultimate of that statement. Here, as I mentioned, visible sound is important. To have onboard integrated sound on such a skinny panel just doesn’t make sense. Who is in the design team, and where and how does the designing take place?

The bulk of the design team is here in Amsterdam. It’s a multinational collection of designers and we work on all Philips branded televisions, monitors and displays for Europe. We create an identity, which is revisited annually. Within the team we also look at new materials, we also work with innovation development communities in order to find suppliers to deliver on those new materials. It all starts with trends. We have a trends analyst, who, together with the design team, looks two years ahead, referencing relevant furniture and interior trends as well as societal trends. We distil what those trends will change in terms of lifestyle and how this will influence colours, finishes and material choices, and ultimately consumer electronics. This two-year timeline gives us clear identity elements to bring in to the future ranges. That’s the starting point; then we work with the development and engineering communities to make those ranges happen

Design as an Essential ElementRod White – Chief Designer - TP Vision talks about trends and developments for Philips TV

Rod WhiteChief Designer, TP Vision

WE HAVE A TRENDS ANALYST, WHO, TOGETHER WITH THE DESIGN TEAM, LOOKS TWO YEARS AHEAD

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NEWS

Michael Monney, Global Commercial Director at Laurastar, said IFA had been “great” for the Switzerland-based business, which previewed the world’s first connected iron on its stand.

The connected iron has had a

massive impact at IFA; we have

never had so many journalists on

our stand, from all over the world;

and buyers are happy with our

launch. For us, this is a sign that

connectivity with a meaning is

something that people can relate

to and are buying into.

How has your experience of

IFA been?

We love IFA. I attend fairs all over

the world, in Chicago, Shanghai,

Las Vegas and Berlin – and,

qualitatively, IFA is the best fair

in the world. There is a good mix

between consumer electronics

and appliances, which you never

see anywhere.

Has IFA met your expectations?

We have smashed our

expectations, not in terms of sales,

as it will not be on the market until

March 2017, but on the feedback.

I had no idea that buyers would

be so positive. When you launch

a product, it’s like a baby, you

nurture it for a while, you unveil

it to the world and you never

know what people will say about

it. What’s great is that they love

the product and its connectivity

and it’s been really positive. The

product will launch in European

markets in March 2017 and in Q4

2017 for international markets.

How will the connected iron

help consumers?

What consumers always tell us

that thanks to Laurastar they cut

their time spent ironing by 50%.

We think that with the connected

iron, plus the ironing coach app, it

will also consumers to save even

more time. This will enable people

who have never known how to

iron to be better and iron faster

Olaf Nedorn, Head of Marketing and Communication at Siemens Home Appliances, says the company has put its focus on connectivity and has reached the stage where it can say that the kitchen is now connected.

The overall feedback is that IFA has been a success for Siemens. We have a brand new booth – everything buyers saw was new. The products that are connected were well received, but we also had innovations in every aspect of our product range, for example, our washing machines with the new SensoFresh programme, allowing to eliminate odours without washing thanks to the use of active oxygen. We also have new ventilation products for the kitchen and we presented our robot concept product, Mykie. Three years ago we introduced connected products, Mykie is the next step of connectivity.

Why is IFA so important for Siemens?IFA is an essential platform to introduce new products and we have all the people of the industry here. We have increased the

number of retailers that we have met at IFA this year and we are very satisfied.Everything is working well and business is good. We have innovations to show and overall, the feedback is very positive.

What does the future hold for appliances?Home appliances have become innovative products – it is not just a washing machine anymore – but part of the connectivity family. People are not just coming on to the stand as we have a famous German chef here cooking, but they are really interested in our products and they have accepted connectivity as a part of their life. We are also building a portfolio of brands around Siemens, an eco-system, where we are creating partnerships with brands like Amazon

Connected Iron Attracts Rave ReviewsLaurastar heralds successful IFA appearance

The Connectivity FamilySiemens presented full range of connected appliances at IFA

Michael MonneyGlobal Commercial Director, Laurastar

Olaf NedornHead of Marketing and Communication at Siemens Home Appliances


NEWS


Around the world, Hisense has production bases in South Africa, Algeria, Egypt, and sales offices in USA, Europe, Australia, Middle East, and Southeast Asia. Hisense products are exported to over 130 countries and regions around the world. Recently it has turned its attention to Europe, seeking to raise its profile there, not least with its sponsorship of the UEFA Euro 2016 soccer tournament. Candy Pang, general manager, Hisense Germany, explained how the European strategy is working

In the long run, we are aiming

at becoming one of the top-

three TV providers in Europe.

During and after UEFA Euro

2016, we already observed

a significant boost in TV

sales in all of our European

markets, including Germany.

In the German market in

particular, we will continue to

establish and maintain close

co-operation with specialised

retailers.

These partnerships have

already enabled us to have

our products avai lable

throughout all regions of

the country. We are always

considering expansion into

other European markets

as well, wherever it makes

strategic sense to us.

You have presented new

ULED TVs here at IFA.

What are the key USPs of

these sets?

The ULED TVs use the Hisense-

developed Hi-View image

processing chip, advanced

LED backlight control and a

wide colour gamut to produce

highly detailed and natural-

looking images. The result

is brilliant images with ultra-

HD resolution, a wide colour

gamut, high contrast and high

frame frequency.

What are the key goals of

your presence at IFA and

how important is the show

as part of your marketing

plan?

At IFA, we engage in valuable

exchanges with t rade

partners and key journalists

from all over the world. This

way, we continue to build

close relationships which

are essential on our way to

further establishing Hisense as

an internationally renowned

brand. But we also offered

an exciting entertainment

programme to thousands of

end consumers visiting our

booth. So they didn’t just

experience our latest products,

but also connected to our

brand on an emotional level –

as millions of sports fans have

already thanks to our various

premium sport sponsoring

partnerships, including the

UEFA Euro 2016 and the

[Bundesliga team] FC Schalke

04

Sony Pictures Home Entertainment (SPHE) and Intel Corporation have announced that ULTRA, SPHE’s 4K movie streaming service, will debut on computers powered by 7th Gen Intel Core processors beginning in Q1 2017.

Coinciding with the expanded availability of the service, ULTRA will add new features like 48-hour rentals and free 10 minute previews, allowing customers to experience a sample of any film on the service in full 4K resolution before buying.

With its new 7th Gen Intel Core processor, Intel said it is bringing 4K content to mainstream PC users. More than 100 new devices powered by 7 th Gen Intel Core will be available by the end of 2016.As a result of the deal, Intel Core-powered PCs will be the first to provide secure access to premium 4K movies and television content through SPHE’s ULTRA 4K service.

Navin Shenoy, General Manager of Intel’s Client Computing Group, said: “More and more people are turning to their PC as their main movie viewing device. At the same time, studios like Sony Pictures Home Entertainment are leading the way in producing beautiful 4K content.”

Shenoy said the combination of the amazing technology in the 7th Gen Intel Core processors and the 4K titles on ULTRA means that anyone with these new computers will be “immersed in a 4K viewing world”.

Pete Wood, SPHE’s Senior Vice President, Digital Distribution, added: “Audiences have shown a strong and growing appetite for premium 4K content, and ULTRA takes advantage of the latest industry innovations – high dynamic range, digital movie extras, and now the 7th Gen Intel Core with Intel hardware security technologies – so viewers get the most out of their movie collections.”

New releases on the ULTRA service are priced at $29.99 to own in 4K with HDR, and will be $7.99 for 48-hour rental

Soccer Helps Hisense Achieve its GoalsSports sponsorship has long been part of Hisense’s marketing strategy

SONY PICTURES AND INTEL ANNOUNCE 4K PARTNERSHIP

Candy PangGeneral Manager, Hisense Germany

16

Featuring some of the world’s leading thinkers, visionaries and game-changers, the 2016 IFA+ Summit offered insights into the ‘connected future’ of high-tech, product development and state-of- the-art design. The latest technological and scientific advancements, in addition to business model breakthroughs, were presented in the context of changing consumer and media behaviours.

Highlights from the Summit included a September 6 session on “Understanding Design: The Next Level of Integration”. Does design matter more than ever? Is happiness by design? In his talk on “Design as the Catalyst for Reinvention”, Matt Candy, Vice President & European Leader, IBM iX, described how the next generation services organisation has been driving the revolution that is reshaping future customer experiences, business models and value propositions. Candy oversees a multi-disciplinary team ac ros s Eu rope who

collaborate using the best design, strategy, architecture, technology, cognitive and wearables practices to generate transformational ideas.Yao Zhang, founder and CEO, RoboTerra, addressed questions about design during her talk, “A Place For People and Machines – Race with Robots, Not Against Them”. Chosen as a 2016 Young Global Leader by the Davos World Economic Forum, Zhang has been working in the education and technology field for more than a decade. She described how RoboTerra provides a cloud-based learning solution that connects educational robots built by students and respective course modules, thus allowing students a rewarding and fun learning experience.The IFA+ Summit session on “Mixed Reality: the next level of experience and entertainment” asked what the linking of real and virtual worlds mean for our perception of reality. What technological means will the entertainment industry use to reach its audience? What copyright strategies will be pursued?

George Bloom, executive producer at CBS Digital, was at the Summit to describe the future of virtual reality. “The new VR hardware entering the marketplace is best optimised if creators look beyond spherical imaging and explore creating content in 3D space,” he said. “We also need to re-imagine how we tell stories. A whole new language needs to evolve before we are able to step into the next dimension of the story world. We need to challenge our current mental models.”

A September 6 IFA+ Summit session on Intelligent Data focused on the role, responsibilities, and potential of big data. To whom does your data belong? Will big data govern society in the future or will society govern big data? What ethical, moral and practical architecture is in place for big data to build upon? What is the balance of benefit and sacrifice in big data to a society? Dr Stefan Wrobel, professor of computer science at the University of Bonn and director of the

Fraunhofer Institute for Intelligent Analysis and Information, told the Summit that “Big Data is at the heart of the business models of some of the most successful players in the media industry.”

Wrobel went on to describe the current capability of artificial i n t e l l i g e n c e t e c h n o l o g i e s , and some concrete practical applications. “Luckily, recent advances in machine learning and artificial intelligence algorithms, growing computing power, and the increasing availability of big data, are now enabling intelligent software systems that can analyse and interpret media data as well as never before in history,” he said. “Computers can now play information-based games, they can identify objects in complex scenes, they can even modify images or automatically generate captions for them. Thus, it is now time to start evaluating these technologies and to bring them into productive use in a company’s value chain”

The IFA+ Summit Outlines the Connected Future Global thinkers and innovators come together for IFA’s annual festival of ideas

Matt CandyVice President & European Leader, IBM iX

Dr Stefan Wrobelprofessor of computer science at the University of Bonn and director of the Fraunhofer Institute for Intelligent Analysis and Information

Yao ZhangFounder and CEO, RoboTerra


TRADE TALK


Gome Holdings Group operates in retail, real estate, and investment businesses. It operates a chain of home appliance stores in China, and sells home appliances online. The company was founded in 2011 and is based in Beijing, China. Gome’s Winkin Liao told IFA International how Chinese consumers growing interest in foreign brands has affected the market at home

How has the Chinese market of consumer electronics been affected as Chinese consumers become increasingly interested in foreign brands? As overseas products enter the daily life of Chinese consumers we are adapting our product structure and service categories to the changing, diverse consumption needs. Consumers of different kinds have diverse needs for electronic products and many electronic products are imported from overseas to meet those needs. Gome is China's biggest retailer and it's our responsibility to serve as a bridge between domestic consumers and foreign suppliers and introduce high-quality foreign products to our consumers to improve their livelihood. This is part of our social responsibility. One of our aims at IFA 2016 was to find the right products to introduce to our consumers back home.

And you now have a partnership with IFA…

Yes, at the beginning of 2015, Gome Holdings Group reached a strategic agreement with IFA to become its strategic partner in Asia. At CE China, IFA’s Chinese event in Shenzhen in April – where we had a booth to display our products – our delegation took the chance to meet with IFA executives to discuss future co-operation. As IFA's As ian s t rateg ic partner, we hope to strengthen communication with international home appliance suppliers and build the international image of

our brand via this international trade show. We are at a critical period of transformation. Now many suppliers have incorporated Internet-enabled home appliances

for smart homes and so have evolved from hardware producers to solutions providers. Our retail strategy is moving in this direction too, fueling our determination to upgrade our business and better-serve our consumers.

How do you spot new ideas, establish connections and develop partnerships at the trade show?At the trade show, we saw that many Chinese and foreign suppliers have extended their business from hardware production to R&D in the field of intelligent home appliances and the smart home. We are taking this opportunity to learn from them in moving from a traditional sector to an emerging one. We will deliver services before, during and after sales including intelligent home appliances and smart-home services based on the products and services provided by suppliers. We will also actively introduce advanced products and services we see to domestic consumers. At IFA 2016, we've seen and talked with many Chinese and foreign suppliers and I believe that the most cutting-edge smart-home appliances will reach Chinese consumers pretty soon.

What do you find to be the most interesting at the trade show? I find it very interesting to demonstrate product functions

by presenting usage scenarios or by employing smart technologies on the spot. In addition to product experience, it enables consumers to envision the changes and improvement these products

will bring to their future lifestyle. We look forward to introducing the usage scenarios of intelligent home appliances presented at IFA to domestic consumers to improve their lives.

Messe Berlin, the organiser of IFA, has been striving to enhance Europe-China relations by hosting events such as CE China. What do you think of its efforts? IFA is the world's best-known home-appliance and consumer-electronics trade show. But Chinese consumers also want a high-profile exhibition that represents the future developments at home. That's why CE China is an all-win move. First, it introduces overseas advanced smart-home appliances to Chinese consumers; second, it allows Chinese consumers to experience the future first-hand; and third, it shortens the time consumers need to respond to the latest products and allows Chinese retailers including Gome to directly communicate with overseas suppliers and introduce foreign products to China as soon as possible. For the organisers, they can truly bring advanced foreign products to Chinese consumers and allow exhibitors to get closer to the Chinese market

Gome Moves Into the Connected World

Winkin LiaoSpokesperson, Gome Holdings Group

ONE OF OUR AIMS AT IFA 2016 WAS TO FIND THE RIGHT PRODUCTS TO INTRODUCE TO OUR CONSUMERS BACK HOME.


TRADE TALK


With sales of "19 billion for financial year 2015 (a 4.4% year-on-year increase), Euronics International is continuing the strong business performance the company has consistently achieved over the past 12 years. A specialist retailer with over 10,000 locations worldwide that stock conventional consumer electronics products, smart wearables, smart home and household appliances, Euronics International is managing to grow faster that its competitors, despite a relatively flat broader market.

“Our retail group is proving very successful in addressing a challenging European market environment”, explains Hans Carpels, President of Euronics International, at an IFA press conference. According to GfK Temax, the market for technical consumer products shrank by 1.5% in 2015. “However, our retailers are still managing to generate sales with rates of growth that exceed those of our competitors – providing clear confirmation of our value-added and value creation strategy.”

Following 2015’s announcement of the Group’s expansion within Kazakhstan through co-operation with Alser, Euronics announced its further geographical growth into Africa, its third continent, and 36th country location - Euronics member Sharaf DG is expanding their activities into Egypt, opening one store in January 2017.

Meanwhile, Euronics aims to make inroads into the smart home retailing market. “When customers enquire about networking their homes, they also expect answers on the issues of security, convenience, and energy-efficiency,” said Euronics International Managing Director, John Olsen. “In order to be able to reach out to people it is not enough to simply allow facts to speak for themselves – we must also reach out to them emotionally. Specialist retailers need to create worlds of experience in their showrooms.”

Euronics Maintains Growth Despite Challenges

Hans CarpelsPresident, Euronics International

John OlsenManaging Director, Euronics International

THE CRITICAL EYE – AND COMMENTS OF THE MEDIA AT IFA Each day in IFA International, we bring you feedback from media at the show, helping buyers and manufacturers get a better understanding of how they work at IFA.

OUR RETAIL GROUP IS PROVING VERY SUCCESSFUL IN ADDRESSING A CHALLENGING EUROPEAN MARKET ENVIRONMENT.

Ekaterina Kazachenko, a Russian journalist with the TASS news agency, touched down in Berlin from Moscow to cover IFA on behalf of Parallels, the Russian virtualisation company that sells 98% of its products (running Windows on Macs without rebooting) in the US and Europe. Describing IFA as a showcase for the “future of technology”, the young journalist surveyed a range of tech innovations at the show but was most impressed by the new Sony Xperia Projector, a revolutionary Android-based mobile projector that is still in the conceptual phase but wowed visitors with its ability to project interactive, touch-enabled content.

In addition to witnessing surprising advancements in 3D printing technology, Kazachenko was also inspired by the quality of the latest large screen OLED TVs which were showcased in the magical LG OLED TV tunnel, a walkway surrounded in 216 55-inch curved displays. “In the LG pavilion, the TV images on the screens were so lifelike I felt like I could touch them,” she said, referring to the LG Signature OLED 4K HDR Smart TV that has been turning heads at IFA. “I am also looking forward to trying the latest Sony Playstation, but I’m waiting because the booth was so busy,” added Kazachenko, during a well-earned break in the IFA press room

Ekaterina

Kazachenko Russian journalist, TASS news agency

JOURNALISTS DISCOVER THE FUTURE

OF TECHNOLOGY AT IFA

20

EXCLUSIVE INTERVIEW

Fabien Roth is General Manager - Advanced Infotainment Marketing - Panasonic Automotive and Industrial Systems Europe GmbH. We asked him firstly to tell us a little more about his role within the company.

I head marketing and product planning activities for infotainment products. The latter part of the title means I get to plot-out the future of what the car will be in five, ten or fifteen years.

Talking about planning the future, we heard - in the keynote at IFA by the Daimler CEO Dr Dieter Zetsche - about the fact that the car is going to be the “next big thing” when it comes to infotainment. What is changing in fact?

There is a big shift from the consumer technologies to the car environment. What you can see is that displays are coming into cars, that they are bigger, they have more resolution, and more purposes. For instance, you now have displays not only for navigation, but also for instrument cluster and what will happen in the future is that those displays will certainly multiply, come in the back seats, but also be an interface for you to steer some of the functions of the car. Why? Because on displays you can have different technologies that are “touch” – like on a tablet – but you can also have capacitive displays, and that means you can steer functions without touching the displays, just by moving your hand. So

the first thing is the display revolution, and the second thing is autonomous driving – the fact that the car will be able to take decisions by itself – to drive by itself.

What do you personally find to be the most exciting aspect?I think where Panasonic can bring value-added is because we have experience with consumers and we know how consumers react. And in a car, the big thing is the user interface – how you interact with the car. You used to push buttons; you used to

turn your head to look at things. Now, the car will be able to inform you about things happening around you, but you will also be able to steer functions without touching things – sometimes just with watching – having cameras watching your eyes – with eye tracking, and the car will be able also to understand your state of mind. The car can detect if you are tense or stressed, and then can act in order to increase security or safety. For instance, if the car sees that you are stressed – or if the car knows there is an accident ahead of you, maybe the car will not accept an incoming phone call. That’s only the first level of intelligence, and that’s what’s going to change the experience you have in the car.

What is the future of autonomous driving?In level four or five of autonomous driving, the car is able to drive by itself, and this is going to open a new paradigm, which is the occupation of the driver. Actually, you won’t have a driver anymore, so it will be about what you want to do in a car – what your experience will be. It will probably be centred around entertainment, or around working, and some people would like to relax. This should be a regular occurrence by 2025. But there are some projects and initiatives. For instance, they are working on a motorway between Belgium and Germany that will have captors in the road, and these will be tested in the not too distant future. We will also soon be seeing new safety technologies emerging, such as form recognition and pedestrian recognition.

What’s happening with the connected car?The connected car has numerous benefits. There is the safety benefit – to know where you are and what you are doing. But also it can give you access to services, and it enables the car to have a certain level of intelligence, and will enable cars to start to talk to each other. From an infrastructure point of view, it’s as important as the sensors that will be built into the roads when it comes to enabling autonomous driving

Cars Get SmarterThe future of in-car infotainment and autonomous driving

Fabien RothGeneral Manager - Advanced Infotainment Marketing - Panasonic Automotive and Industrial Systems Europe GmbH

IN LEVEL FOUR OR FIVE OF AUTONOMOUS DRIVING, THE CAR IS ABLE TO DRIVE BY ITSELF, AND THIS IS GOING TO OPEN A NEW PARADIGM

Panasonic provides electronic componentsto most of the major car manufacturers.

They claim to be the number one display

manufacturer for cars and also the number one

battery manufacturer.


EXCLUSIVE INTERVIEW


Dr Reinhard Zinkann, Miele’s Joint Managing Partner, is full of praise for this year’s IFA.

IFA has definitely taken over the role as the most important trade show in our business field in the world. We see all important customers worldwide coming to Berlin and we meet them here. It is a very important place.

How significant has IFA been for Miele?We are happy with the overall results. Miele has been part of IFA from the introduction of domestic appliances. At IFA, there is a lot of report about innovations, new products and about our industry in general. It is very important to put at least once a year, the focus on domestic appliances.

Which new products have been well received on the Miele stand?Our new bagless vacuum cleaner, the Blizzard, which protects the user against the exposure to noise levels which are so typical of this product category, has been well received as has our new ArtLine generation of built-in appliances which dispense with handles and blend in seamlessly with the flush furniture fronts.Other popular products have included the TwoInOne cooktop, where we have augmented our line-up of products with the addition of an induction hob with an integrated extractor; in laundry, our new washer-dryer combination, the WT1, has sent out a strong signal at the IFA - 4kg of laundry washed immaculately and dried in less than three hours, without any manual intervention in-between. Not even detergent has to be dispensed by hand as the WT1

features integrated TwinDos automatic

dispensing. These have all been accepted

extremely well by buyers.

Will Miele return to IFA in 2017?

There is no doubt that Miele will be back at

IFA next year and the industry will be back as

well - there is no doubt about that.

In your capacity as Chairman of the

household appliances divisions at ZVEI,

what have other appliance manufacturers

said about this year’s IFA?

I spoke to a few colleagues from ZVEI who

were also very happy and told me that

they were delighted with the response to

their innovations and with their sales. The

appliance industry is in good shape as we all

have a lot to say. There are many innovations

and there is still a lot of room for growth

in all markets worldwide. The leading topic

is digitalisation and the connected home,

which is an overall industry issue. I believe

that you will see a lot more innovations to

come every year, even if an oven always

stays an oven and a washing machine always

stays a washing machine.

Products can always get better

IFA: The Most Important Show

Dr Reinhard ZinkannJoint Managing Partner, Miele Chairman of the household appliances divisions, ZVEI

Dr Markus Miele Joint Managing Partner, Miele

THE APPLIANCE INDUSTRY IS IN GOOD SHAPE AS WE ALL HAVE A LOT TO SAY.

At its IFA press conference, Miele introduced its first bagless vacuum cleaner as its most important tradeshow highlight. Speaking to journalists from around the globe, Dr Markus Miele, Miele’s Joint Managing Partner, said: “The Blizzard CX1 is powerful, quiet and offers unsurpassed user convenience. The Blizzard sets new standards above all in terms of hygienic disposal of the contents of the dust container.”

Dr Miele said all over the world, people are worried above fine airborne dust. But the billowing cloud released when emptying a bagless vac seems to be of little interest to users. “Similar can be said of the often mediocre suction performance and high noise levels on conventional bagless models,” he noted. “Only at Miele is fine dust retained by a highly effective, additional self-cleaning filter outside the dust container.”

Dr Miele said the clean and hygienic disposal of dust from the Blizzard CX1 has been certified by the IBR Laboratories, an American organisation for testing filtration performance

MIELE HERALDS BAGLESS CLEANER FIRST

© M

esse

Ber

lin G

mbH

22

BEKOBeko’s « Official Partner of Play » campaign is built on FC Barcelona’s skillful, attacking football played with freedom and enjoyment both on and off the pitch, a style of play that epitomizes the true spirit of football. As a brand, Beko supports people in their busy lives by providing faster, more efficient home appliances, giving them more time and freedom to « play » every day with the spirit of FC Barcelona.

BOSCHBosch is becoming a 'connectivity company’. The main focus of the display was a ‘smart house’ showcasing what can already be achieved today with Bosch. A crucial aspect for Bosch is that people always remain the focus. The idea of the smart house was to demonstrate how connected home appliances provide sensible support in various situations in everyday life. Bosch was systematically focusing on user orientation.

STAND OUT STANDS

23www.ifa-international.org IFA International • Friday 16th September 2016

GORENJEAt IFA, Gorenje revealed a special edition of Gorenje Retro refrigerators, inspired by the design of the legendary and still extremely popular Volkswagen camper van. Gorenje was showcasing its innovative SmartFlex dishwashers, a range of sophisticated household appliances (awarded steam ovens, new gas hobs, built-in refrigerators) and its signature designer product lines by celebrity designers Philippe Starck and Ora Ïto. Gorenje was also offering a glimpse into the future of the kitchen by introducing a range of connected appliances under its premium brand Asko.

SIEMENSThe central theme across the Siemens Home Appliances stand at IFA 2016 was the seamless digital lifestyle. Siemens wanted visitors to experience the exciting ways that connectivity will impact on households.

The epicentre of the Siemens stand was the technology section, presented in cool, vibrant colours. The connectivity theme was then extended across the entire stand, which was designed as an urban lifestyle loft, using pure and simple textures on the walls and floors.

24

HAIERHaier was showcasing its full range of intelligence appliances including refrigerator, washing machine and air conditioner to popularize Haier's interconnected smart lifestyle. As the global forerunner for intelligence home furnishing, Haier introduced the first fully open, individually characterized and interconnected intelligent life platform - U + intelligent life platform, which provides five major ecosphere services including kitchen & foods, bathroom care, living, safety & security and entertainment through interlinked multi-interactive accesses, resource-open platform and scene business model.

WMFThe electric small appliance Division of the WMF group presented a larger and completely revamped concept. The appearance was also thematically charged: all current trends and product issues were prominently addressed and put the WMF kitchen small appliances perfectly in scene. The focus was, among others, on healthy food, home made, real beef, social dining, and urban lifestyle.

STAND OUT STANDS


DEUTSCHE TELEKOMOn its 2,500 square meter exhibition space, Deutsche Telekom was showcasing a large range of new offers, trends and developments in the MagentaEINS product world. The company’s atmospheric centerpiece under the motto “Besser die EINS. MagentaEINS” (Go with the ONE. MagentaONE) underscored the importance of optimum network quality and digitization.

The design concept for this year’s fair revolved around the number one in the form of a 7.5 meter high sculpture, a dynamically shaped roof consisting of hundreds of ones and an eye-catching media installation.

PARROT

At IFA 2016, Parrot introduced visitors to its very latest technologies, starting from the Parrot Disco, a fixed-winged drone. Along with the Parrot Disco, attendees got the opportunity to learn more about how FPV (First Person View) has become a focal point for the brand. Immersive flights took customers to the next level, allowing them to feel like they actually were on board, getting a unique point of view from above.

26

STAND OUT STANDS

LG ELECTRONICSAll superfluous elements of LG SIGNATURE's products have been stripped away, so that the intrinsic purpose and pure essence of each product shines through. To celebrate this design breakthrough, LG was at IFA with a revolutionary stand concept called The LG SIGNATURE Garden Gallery that uses art and architecture as metaphors for SIGNATURE's brand philosophy.

Comprised of two main buildings, the LG SIGNATURE Garden Gallery was the brainchild of internationally renowned architect Soo-in Yang and acclaimed Jason Bruges Studio.

SKYWORTHSkyworth was present at IFA in dimension and beauty with the joint "Skyworth+Metz" dual-brand stand which reached an unprecedented 850 square metres. Skyworth was showcasing a 98-inch 8K TV with high dynamic range image (HDR) technology. In addition, Skyworth was combining VR and television giving the audience the opportunity to experience virtual reality stimulus combined with Skyworth TV technology.


SONYThe high resolution audio market is growing, particularly among the younger generation, who wants this quality on the go. At IFA, Sony showcased its Signature Series range which offers some of the company’s most premium audio products, consisting of two Walkman models, headphones and headphone amplifier for home use.

TCLTCL Group drew the attention of attendees and industry watchers when news spread that the Chinese manufacturer was the only brand to walk away with two awards of "2016 IFA Product Technical Innovation Awards" – the TCL QUHD quantum dot TV Q65X1S-CUD garnering the Quantum Dot Technology Gold Award and the groundbreaking dirt-free washing machine XQM85-9005BS stepping off the podium with the Cleaning Technology Gold Award.

28

LG TAKES MOBILE TOTHE NEXT LEVEL

At the end of IFA, LG Electronics unveiled the V20, the latest in its V series of smartphones. The V20 boasts new features including Steady Record 2.0, Hi-Fi Quad DAC, HD Audio Recorder and front and rear wide-angle lens cameras. It is also the world’s first smartphone to come preloaded with Android 7.0 Nougat OS and the new Google In Apps phone search function.

The LG V series is designed to provide users with the best video and audio experience. In an effort to further enhance audio functions and design, LG continued its collaboration with B&O Play. The result in the V20 is a natural, balanced sound, reflecting B&O PLAY’s acoustic engineering philosophy.

KEY SELLING POINTS

1 Features Steady Record 2.0, leveraging Qualcomm Technologies’ electronic image stabilization, neutralizing shaky images

2 HD Audio Recorder lets users capture studio-quality audio

3 The wide angle capabilities of the front and rear cameras capture photos with an inclusive background, meaning users get more in the frame and leave nothing out

DORO 8030 KEEPSSENIORS ANDFAMILYCONNECTED

Pitched at the fast-growing over-55 smartphone market, the simple, user-friendly and intuitive Doro 8030 not only makes calls and surfs the internet, but promises to keep the elderly connected through a series of proprietary apps. Doro is focused on a seniors market that larger brands, most especially via the integrated, pre-installed My Doro Manager and Doro Connect and Care apps which, along with the built-in Assistance button, enhances remote communication between seniors and loved ones. The 8030 also comes with Hearing Aid Compatibility loud sound and soft touch coating for a improved grip and extra tactility.

KEY SELLING POINTS

1 My Doro Manager and Doro Connect and Care enhance safety and security

2 Intuitive navigation with clearly labelled Call, View and Send functions

4 Assistance button for direct alerts to family members

GET YOURSELFPROTECTED

XtremeMac sells accessories for Apple and Samsung devices. Its main goal is to ensure to connect and protect its customer’s devices. The company says it wants to make sure that devices always have enough power to play. “We are passionate and driven by Xtreme sports: we put all our energy to fashion the most impressive and exciting products,” the company said.

Privacy, Magnetic and Action are the three categories of protection products created by XtremeMac.

KEY SELLING POINTS

1 Privacy accessories are meant for concealing on-screen information from the prying eye – for iPhone, iPad or Macbook.

2 The Magnetic line is designed to let users place and position their iPhones in car, on-the-go, or at home

3 The Action products are packed with waterproof, washable and impact-resistant technology for any outdoor activity

KEY SELLING POINTS

1 Front-facing speakers with quality surround sound

2 2K Amoled Magic-colour display

3 Almost edge-to-edge 5.5-inch screen

TOP-OF-THE-RANGESMARTPHONE ATAFFORDABLE PRICE

ZTE’s flagship Axon 7 Series of smartphones is the result of two years of engineering – with design input from BMW's Designworks and audio consulting from Dolby.

A 2K Amoled Magic-colour display delivers sharp, TV-quality video images and front-facing speakers mean the device is perfect for watching TV or movies. The Axon 7 is less expensive than the best flagship smartphones, yet it looks and performs like top-of-the-range model.

The model is sleek with a biometric fingerprint sensor on the back maximising space for the 5.5-inch screen, which is almost edge-to-edge.

ELECTRONICSCONSUMER

PRODUCT SPOTLIGHT


WD MY PASSPORT WIRELESS PRO

Western Digital was at IFA 2016 to showcase the WD Pro Series of mobile, wireless storage solutions. Whether on a shoot or collaborating in the studio, WD’s new Pro Series storage products let users preserve media from any device and do more with their content. With the My Passport Wireless Pro, content creators can can access 2T or 3T storage via the Wi-Fi connection

(transfers from compatible devices powered by fast 802.11ac wireless technology) to easily offload, edit and stream photos or HD videos in the field. Users can quickly offload or back-up a camera’s SD card with built-in SD 3.0 card reader, while the all-in-one drive also promises up to 10 hours of battery life for continuous, all-day workflow.

VALKEE HUMAN CHARGER

The Human Charger is a portable headset designed to alleviate the effects of jetlag. A CE-certified medical device that has been tested and approved, it is a form of light therapy that claims to help users feel clear and bright on a long haul flight. It reduces the need for excess sleep and reduces food cravings. Utilising natural light, the Human Charger syncs circadian rhythms

to reduce the impact of our body’s decreased exposure to natural light when travelling across time zones. The ear buds transmit safe blue-enriched white light through the ear canals and into light-sensitive regions of the brain. After just 12 minutes of use per day, users report better sleep, less jet lag and increased energy after long flights.

SAMSONITE EnerQI

Samsonite introduced its first business collections with an integrated wireless power bank at IFA. The bags enable users to stay fully charged and connected wherever they are, whatever they are doing. The company said the products work wirelessly with any Qi-enabled phone, and with a cable on non-Qi phones. In terms of the charger, Samsonite said it is 45% more efficient than comparable wireless charging solutions. The first collection with an integrated wireless power bank is the Samsonite EnerQI range, including a backpack and bailhandle, both of which can fit a 15.6-inch laptop. Both models are available in a classic black with lime, orange or blue details. The same technology is also used in the Lady Tech collection. Available as a backpack and a bailhandle, both can fit a 14.1-inch laptop, with wireless power bank. The Lady Tech collection comes in four colours: smoke, rust, dark blue and black.

YOGA BOOK

Among several devices at IFA designed to instantly create and digitise notes or sketches, Lenovo is leading the way with its powerful Yoga Book laptop featuring Note Saver, Real Pen Stylus with Real Ink. Promising a new, natural way to take notes, the Real Pen Stylus allows users to commit ink to paper and watch as the Yoga Book seamlessly digitises the text for subsequent editing and sharing. 15-hour battery life and 360-degree watchband hinge gives on-the-go tablet users the freedom to write and draw anywhere, matching the mobility of a smartphone without having to carry a laptop or detachable. Thin, light, and stylish, the ultraportable Yoga Book is designed to set imaginations free. small display, but remember, the Yoga Book has a greater mission than spreadsheets and documents.

KEY SELLING POINTS

1 SD card with built-in SD 3.0 card reader

2 Wirelessly organize, edit and share media via My Cloud mobile app

3 10 hours of battery life for continuous, all-day workflow

KEY SELLING POINTS

1 Reduces jet lag

2 Medically-Certified Tested and approved

3 Comfort Light, easy to wear headset

KEY SELLING POINTS

1 45% more efficient than comparable wireless charging solutions

2 Wireless power bank provides 6.000 mAh with USB input/output transmitter

3 Available in a number of colour options

KEY SELLING POINTS

1 Write on paper with the Real Pen Stylus and watch as the text is digitised.

2 64GB of storage and a microSD slot for additional capacity

3 15-hour battery life and 360-degree watchband hinge for maximum flexibility

ELECTRONICSCONSUMER

PRODUCT SPOTLIGHT

30

ELECTRONICS

MOTO INSTA-SHARE PROJECTOR

Motorola, in collaboration with Lenovo, is at IFA with its new line of revolutionary Moto Mods add-on devices that attach magnetically to the Moto Z smartphone. In addition to the powerful Moto JBL Soundboost Mod audio speaker, and the Hasselblad True Zoom with 10x optical zoom to instantly add an advanced imaging experience to your phone, the Moto Insta-Share Projector Mod allows users to project up to 70-inch video and

images on any surface at 480p resolution. The ultra-thin mobile projector facilitates the sharing of streaming video content or photos projected at any angle using the integrated kickstand.The Mods’ 1,100mAh battery adds about an hour of screen time to the existing phone battery, meaning users can enjoy hours of content without recharging. Audio output is available via the speaker, Bluetooth or USB-C connections on the Moto Z smartphone.

KEY SELLING POINTS

1 Project up to 70-inch video and images on any surface at 480p resolution

2 1,100mAh battery adds about an hour of screen time

3 Attached magnetically to the Moto Z smartphone.

KEY SELLING POINTS

1 Touch-responsive projected image

2 Android-based making a range of software available

3 Lightweight, compact and portable

MUSIC IN EVERY FORM WITH PIONEER

From CD through to music streaming services, the latest range of Pioneer Hi-Fi components combine stylish looks with the latest audio technologies and a variety of features, including 3.5-inch colour LCD, Wi-Fi, Bluetooth and smartphone control.

N-30AE is the latest Network Audio Player following a line of Pioneer models in this category. New network features are supported including; Google Cast*1, Spotify Connect, Tidal and Deezer. It is also the first Pioneer Network Audio Player to come equipped with integrated Bluetooth and Wi-Fi.

The user can access a variety of music and streamed content using Android smartphones, Android tablets, iPhones, iPads, Windows devices, PCs, Chromebooks, and Mac computers.

KEY SELLING POINTS

1 A variety of Hi-Res audio formats are supported

2 Dual-band Wi-Fi ensures wireless transmission is less resistant to interruptions and enables a variety of audio sources to be accessed wirelessly

3 Supports USB hard-drive connection and playback via both of its front and rear USB-A inputs

KEY SELLING POINTS

1 Cutting Edge Technology Uses IGZO compound semiconductor

2 Quality Super sharp picture quality

3 Pioneering One of the first 8K TVs into the market

SHARP 85-INCH 8K IGZO MONITOR

Sharp’s 85-inch 8K Monitor is part of a dynamic push into the TV monitor market by this well-known Japanese firm. A Smart LED TV, it has ACE Pro ULTRA engine picture processing and dts 2.0 codec and dts Studio sound processing. There is USB PVR and Timeshift, a media player via the home network and various forms of connectivity. The monitor uses IGZO

technology, a revolutionary, transparent compound semiconductor that Sharp is the first to successfully mass-produce and bring to market. IGZO opens the door to breakthroughs such as crystal clear displays and lower energy. Other Sharp products on display at IFA 2016 included the 8460 series ULTRA HD 4K Smart TV which boasts exceptional picture quality.

PORTABLE PROJECTOR WITH TOUCH-RESPONSIVE MAGE

The Sony Experia Projector is an Android-based computer with a short-throw projector in a single box. The projector sends the screen image onto a nearby table top or wall and users can interact with it by touching elements of the projected image. An infrared sensor in the device watches the fingers and calculates what they are touching on the projected screen.

It’s at prototype stage at the moment but sufficiently effective to have attracted a lot of attention at IFA. It can work as a regular computer or tablet, with the keyboard as part of the image, but because it runs Android there will be plenty of software available once it comes on the market.

CONSUMER PRODUCT SPOTLIGHT


LA SOMMELIÈRE INTRODUCES NEW VIP WINE CELLARS

The new unit elegantly displays the finest wines on a multi-format shelf and keep storage space at the back, above and below the shelf holding the bottles. New guide rails make it easier to get a hold of one’s bottles, and a magnum bottle drawer allows

the user to stock magnum sized bottles away from the light. A fine wine drawer protects wines from light and brings a touch of luxury to the cellar. Meanwhile, another tray is designed to stock standing bottles, ensuring air circulates properly.

SAMSUNG FAMILY HUB REFRIGERATOR

Samsung’s Family Hub is a revolutionary new refrigerator with a Wi-Fi-enabled touchscreen that lets you manage your groceries, connect with your family and entertain like never before.The 21.5-inch touchscreen on the outside of the Family Hub can perform

a variety of functions including phone and TV mirroring, whiteboard, radio and providing useful daily information. In addition, three built-in cameras take a photo every time the door closes. Users can check the photos on their phones from anywhere to see what is missing.

AEG ELECTROLUXDISHWASHER WINS AWARD AT IFA

The AEG Electrolux FSE62800P dishwasher was a winner at this year’s Euronics Trend Awards. It uses the innovative ComfortLift system, which makes it easier to unload dishes. Due to hit the market in late 2016 as part of the Mastery Range series, it employs a slide system so users are not forced to bend uncomfortably during unloading. In addition to this

innovation, ComfortLift dishwasher also has a capacity of three drawers, a reliable cleaning system and an elegant and harmonious look, in keeping with the rest of the Mastery Range series. In addition, a specially designed basket for glasses with integrated soft handles can be purchased.

SIEMENS AVANTGARDE

Siemens was back at this year’s show with a connected version of its premium laundry line, Avantgarde. The element of the Avantgarde that I particularly like is that the user can choose between two intuitive user interfaces. On one hand, the appliances offer a multiTouch LED display, which responds to a light touch of the fingertips. The bevelled black fascia panel is ergonomic and ensures enhanced legibility. On the other hand, the appliances can now also be controlled from an app, which suits me as I spend a lot of time on my tablet and smartphone. The owner receives status messages such as “programme ended” or “condensation container full” at anytime and anywhere. In addition, all appliance information is stored centrally and available immediately, for example, for contacting customer service. And, to top it off, i-Dos eliminates the need to measure the detergent precisely.

KEY SELLING POINTS

1 Flexibility - A wide range of possibilities are available for different bottle sizes and types and different types of wine

2 Design - The new VIP wine cellar fits in with a large range high-end décor

3 Quality - La Sommelière is renowned in the industry for its high quality.

KEY SELLING POINTS

1 Money Saving Cameras monitor food supplies

2 Connectivity Touchscreen can be synced to family diaries

3 Menu Variety Touchscreen can advise on recipes

KEY SELLING POINTS

1 Design Elegant and harmonious design

2 Protection Compartment for fragile items

3 Ergonomics Slide system avoids painful bending

KEY SELLING POINTS

1 MultiTouch LED display

2 Status messages available via app

3 i-Dos for the precise measurement of detergent

La Sommelière International Sales Director Eric Paya with the new VIP wine cellar

PRODUCT SPOTLIGHTAPPLIANCES

HOME

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PRODUCT SPOTLIGHTAPPLIANCES

THE ULTIMATE JUICE MACHINE

Russell Hobbs says its three-in-one Ultimate Juicer is the perfect way to make 100% natural smoothies with homemade juice. The company points out that the juicer can make smoothies and juices quickly and easily, without having to use a number of different

appliances. The Ultimate Juicer has a combination of attachments which have been designed with versatility in mind, meaning the juice collector also acts as a blending jug and handy flask with 700ml capacity so you can create nutritious smoothies on-the-go.

KEY SELLING POINTS

1 Power The Ultimate Juicer has a sturdy 800W motor

2 Versatility Juice collector doubles up as a blender jug

3 Capacity 75mm feed in tube for whole fruit juicing

KEY SELLING POINTS

1 Design Better colour co-ordinated spout unit

2 Functionality Coffee Pot multi-cup preparation

3 Holistic Strategy Model linked to coffee brand launch

DYSON SUPERSONICHAIR DRYER

The Dyson Supersonic hair dryer uses a fast but focused airflow, is engineered for balance in the hand and intelligently controls the temperature to help protect hair from extreme heat damage. The Dyson Supersonic is powered by the patented Dyson digital motor V9, created in-house by a team of over 15 motor engineers specifically for this machine. It is Dyson’s smallest, lightest, most advanced digital motor. Dyson said it’s up to eight times faster than other hair dryer motors and half the weight. The Dyson digital motor is small enough to be positioned in the handle rather than the head; because of this the machine is engineered for balance.

KEY SELLING POINTS

1 Half the weight of traditional hair dryers

2 Dyson motor is eight times faster than other hair dryer models

3 Intelligent heat control helps to ensure hair isn’t exposed to excessive temperatures

KEY SELLING POINTS

1 19-inch touchscreen with user-friendly interface

2 Patented U-see illumination

3 Pre-loaded video recipes

CANDY WATCHING, TOUCHING, COOKING OVEN

Candy unveiled the Watching, Touching, Cooking (WTC) oven at IFA, which features a full-touch door display, allowing it to be operated directly from the touch screen door or remotely from a smartphone or tablet. The oven door is equipped with the Door Total Control System, a full 19-inch touch screen with user-friendly interface that allows you to control, command and supervise every stage of the cooking process. The integrated camera, combined with patented U-see illumination, made up of lateral LED lights, provides an

optimal view of the interior of the cavity. Thanks to the integration of the simply-Fi Candy connectivity technology, users can also manage and monitor their cooking remotely.

MIELE CM6 SERIES COFFEE MACHINE

Miele has upgraded its CM6 series coffee machine. Key features include the new coffee pot function, allowing three to eight cups to be prepared one after the other at the touch of a button. Design-wise, the new CM6 models look a touch more harmonious than their

predecessors as the recess behind the spout unit is now better colour-coordinated to match the colour of the casing. Miele has also extended its range with the addition of the CM6350 Black Edition promotional model in a matt jet black.

HOME


Berlin… Because We Love Her!The German capital in 6 sentences

Once more, we thank all those personalities who agreed to

participate in this highlight of Berlin and who gave us some

of their precious time to help IFA visitors enjoy not only the

show but also the marvellous city of Berlin.

In this review edition, we are happy to share with you again

some of their valuable thoughts and tips in this compilation

of our “Where To Go in Berlin 2016” that should encourage

you to come back soon to the beautiful German capital!

BERLIN – A MAGICAL METROPOLIS

“…we have recorded more than thirty million overnight

stays in the last year”. Michael Müller – Mayor of Berlin

A GREAT TIME TO VISIT BERLIN

”Our app “Going Local Berlin” presents more than 700

insider tips about Berlin’s many charming neighbourhoods

off the beaten path”. Burkhard Kieker – CEO of Visit Berlin

A CITY LIKE NO OTHER

“Compared to other cities in Germany, and perhaps

internationally, Berlin is a major world city that also offers a

great life and work balance”

Joachim E. Thomas – CEO, Spy Museum Berlin

AND NHOW FOR SOMETHING COMPLETELY

DIFFERENT…

“My hidden gem, which can be seen from the nhow hotel,

is the SpreePark, an amusement park from the GDR epoch,

abandoned in the 90’s”

Dirk Dreyer – General Manager nhow hotel, Berlin

THE PERFECT HOST

“Berlin welcomes its guests with open arms and creates an

atmosphere where anyone feels immediately comfortable”

Robert Petrovic – General Manager, The Ritz-Carlton

BERLIN AFTER DARK

“In the 1920s, Weimar-era Berlin was called the Babylon

on the Spree…but today the upcoming districts of Mitte,

Kreuzberg and Neukölln are where you’ll find streets buzzing

long into the wee hours”

Stuart Braun – Writer and Journalist

You can find the complete range of all our editions of IFA

International 2016 on www.ifa-international.org

Gérard Lefebvre (right)

President & Founder, CleverdisPublisher, IFA International

• Previous Edition • • Day 1 Edition • • Weekend Edition • • Day 4 Edition • • Day 5 Edition • • Day 6 Edition •

CLICK HERE CLICK HERE CLICK HERE CLICK HERE CLICK HERE CLICK HERE

To read each interview in its entirety, click here

HOSPITALITY / RESTAURANTS / BARS CLUBS / EVENTS / SHOPPING / CULTURE

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WHERE TO GO

BerlinIN

Jean-François Pieri (left)

Executive Director, Cleverdis Managing Director, IFA International

34

GANYMED BRASSERIE Vive la France – at the Schiffbauerdamm

Gourmets and fans of French cuisine are pampered at the Brasserie Ganymed with the highest culinary standards. In former times, the playwright Bert Brecht and actress Helene Weigel stopped here to enjoy the cooking and the authentic Parisian atmosphere. The dishes are prepared with fresh, regional products and special French delicacies; the waiters celebrate flambéing, carving and filleting in front of the guests. On hot days and warm summer nights, be sure to secure a place on the Spree Terrace.Open daily Noon - 1 am.

Ganymed Brasserie | French cuisineSchiffbauerdamm 5 – 10117 Berlin MitteTel: +49 (0)30 28 59 90 46www.ganymed-brasserie.deMetro: S & U Friedrichstraße S2 S25 S5 S7 S75 U6

BRECHTS STEAKHAUS on the Water

At Brechts Steakhaus you will enjoy the finest, tastiest steaks following the traditions of the world’s best steakhouses. Handpicked suppliers, certified quality and strict guidelines are followed for the raising of cattle in Australia (Jack’s Creek Wagyu), Nebraska / USA or Ireland (Dry Aged

Beef). The cattle (Aberdeen Angus, Hereford, Short Horn and cross breeds) are raised under optimum conditions, grazing on endless pastures with clean water and plenty of juicy grass and herbs to feed on. Brechts steaks are prepared on high-end lava stone grills, ensuring a tender crust, exquisite roasted flavour and a perfect juicy centre.Their staff will ensure that your stay will be an unforgettable experience with steaks grilled to your personal preference, with well-balanced side dishes and corresponding beverages.

Brechts SteakhausSchiffbauerdamm 7 – 10117 BerlinTel: +49 (0)30 2757 2037www.brechts.deMetro: S & U Friedrichstraße S2 S25 S5 S7 S75 U6

RESTAURANT REINHARD’SIn the heart of the Nikolaiviertel in Berlin you can undertake a wonderful journey through time. Passing through the massive swing doors of Reinhard’s you will find yourself in the world of the Golden Twenties. The atmosphere is underlined by the flair of Parisian cafés. The restaurant is lovingly decorated with pictures of celebrated theatre and movie stars and famous expressionist and naturalist paintings. The international kitchen with French finesse presents day and evening menus that change each week. One of their specialities “The secret of the Kaiserhof” is a dish that the kitchen of the Kaiserhof hotel once created for the artist Max Liebermann. The recipe of the sauce is still a secret. The philosophy of Reinhard’s is that you can eat and drink everything from croissant and coffee to an exclusive menu with vintage champagne.

Restaurant Reinhard’sim Nikolaiviertel – Poststr. 28 – 10178 BerlinTel : +49 (0)30 242 52 [email protected]: S & U Alexanderplatz: U5, U2, U8, S5, S7, S75

ADAGIORight in the city centre at the Potsdamer Platz you will find the Adagio with a modern lounge design placed in a setting of impressive baroque arches under a sky filled with angels. During

the modernisation in 2014, great emphasis was

placed on the improvement of the technical

equipment. More than 1,000 guests celebrate in

front of one of the largest LED screens in Europe

to the best of dance music and classics mixed by

the best DJs in the world. A-listers in the past have

included stars like Rihanna, George Clooney and

Michael Jackson. Come and celebrate with us in

one of the most beautiful clubs in town.

Open Friday-Saturday until 11 pm.

Adagio

Marlene-Dietrich-Platz 1- 10785 Berlin

Tel: +49 30 25 89 890

[email protected]

Metro: S & U Potsdamer Platz U2 S1 S2 S25

KaDeWeTime is a luxury nowadays,

so let us make time for you!

Founded in 1907, the KaDeWe is one of the

world’s major department stores. Its fine and

distinct feel for emerging trends, the selection

of products and services offered, have been

instrumental in shaping the KaDeWe image. For

a unique and individual shopping experience,

KaDeWe provides Personal Shoppers who

accompany, serve and expertly advise the

customers throughout a visit. Shoppers with a

permanent residence outside the EU have the

possibility of receiving a tax free cheque at each

cash desk and immediate cash back at the Global

Blue Counter on the 5th floor. Furthermore the

KaDeWe offers a professional shipping service,

takes care of packing the goods, which will be

sent simply and conveniently by DHL.

KaDeWe – Kaufhaus Des Westens

Tauentzienstraße 21-24, 10789 Berlin

Metro: U Wittenbergplatz U1 U2 U3

WHERE TO GO

BerlinIN