1. now A nd

2. Brands and Branding Final Presentation Written & Produced by David Levin 3. Always, Uncut. 4. Brand MessageUncut and unedited,commercial free independent lm and television. 5. Distinction from Competitors Unlike HBO and Showtime,IFC is subscription freeand broadcasts independent lm and televisioninstead of mainstream. 6. Stakeholder Product placement rms can be used forIFC originals. Perfect for maintaining commercial free broadcasts while still proting. 7. Stakeholder To stay on brand, products shown will beniche oriented.Underground or less heard of productstargeted at their key demographic. 8. StakeholderExamples include: Johnny Cupcakes, American Apparel, RVCA,Land Shark, New Castle, etc. 9. Touch Point - I Online programming and short lms area great way to attract a broader audience. More people in their demographics owna computer with internet over digital cable. 10. Touch Point - I Watching television and videos online has become increasinglypopular among todays youth and young adults. 11. Touch Point - II Music is an important part of lm. independent music could be showcased as a part of theiroriginal series line up. 12. Touch Point - IISundance Channel broadcastsa series called Live from Abbey Road. Very successful weekly program. 13. Touch Point - III Reality television is a very popular untapped resource.Possibilities include:Behind the scenes of a lm.Process of making a lm. Up and coming lmmakers.Or Q & A with directors/actors and lmstudents. 14. Touch Point - IV IFC could develop a high-endtheatre/restaurant showcasing their latest lms served with dinner and a bar. Large comfortable chairs andsofas in a small privatetheater. 15. Touch Point - IVStays on brand because it is avery modern classy way toexperience the theatre. Located in IFCs headquarters, New York City 16. F IN