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Chocolate Factory I n Ivory Coast(West Africa) Group 6 Anubhav bansal Ankit jain  Samreen saba  Shweta chandra  Vinay baheti

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Chocolate Factory

In

Ivory Coast(West Africa)

Group 6

Anubhav bansal 

Ankit jain

 Samreen saba

 Shweta chandra

 Vinay baheti

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Introduction-Ivory Coast

• Official name : République de Côted’Ivoire

• Form of government : transitionalregime

• Head of state and government : President assisted by interim PM

• Capital : Abidjan

• Official language : French

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• Official religion : none

• Monetary unit : CFA franc (CFAF)

 Population(2010 est.) :21,059,000• Total area (sq mi) : 123,863

• Total area (sq km) : 320,803

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Country Overview

• Positive aspects

 – It is the world’s top exporter of cocoa 

 – Its size of 21 million people resulting in income per 

capita at US$990 in 2009

 – It has been an important source of jobs and worker remittances for other countries in the sub-region

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Negative aspects – It faces a high unemployment rate with an

estimated 4 million unemployed youth in

2008 – It has been through years of political and

military crisis, punctuated by a brief armed

conflict that divided the country in 2002 – Poor governance

 – Poverty is at an all time high

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Need for Positive Growth

• The country needs to create more jobs and

wealth by creating a more enabling

environment for the private sector

• Investing in improvements in agricultural

productivity and food self-sufficiency

throughout the country

• Promoting trade, income-generating activities

and self-employment

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• Creating incentives for labor-intensive

employment opportunities and strengtheningprofessional and vocational educational

opportunities.

Need for Positive Growth

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PESTEL Analysis

• POLITICAL – Political stability has returned following the

signing of a peace

 –

Presidential election is scheduled for November – The constitution guarantees press freedom, the

government severely curtails the freedom of the

press

 – The judiciary is hampered by government

interference, corruption and inadequate resources

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• ECONOMICAL

 – impact of the politico-military crisis

 – performance since mid-2007 has been

broadly satisfactory – average 4.8 percent GDP over the period

from 2011 to 2014

 –

CPI inflation is expected to remain at 2.5 to3 percent during 2010 to 2014.

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• SOCIAL

 –  Crisis resulted in a significant rise in

poverty and increased inequality, increasedunemployment, and a poor management of 

public expenditures and resources.

 – There has also been a significantdeterioration in Ivory Coast UNDP Human

Development Index (HDI) and the country

now ranks 163th out of 182 countries 

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• TECHNOLOGICAL

 – There are 14 mainline telephone lines and

366 cellular subscribers per 1,000 people

 – Internet use is 23per 1,000 people

 – The per capita consumption of electricity is

224 kilowatt hours

 – The Ivory Coast is ranked 111 of 134 in the

WEF’s 2008-2009 Network Readiness Index.

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• ENVIRONMENT 

 – forested area covers about 10 million hectares

 – Various international agreements include

biodiversity, Climate Change-Kyoto Protocol,

Desertification, Endangered Species,Hazardous Wastes, Law of the Sea, Marine

Dumping, Ozone Layer Protection, Ship

Pollution, Tropical Timber 83, Tropical Timber94, Wetlands, have been signed.

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• LEGAL

 –

Freedom House:6 out of 7 for political rights and 5out of 7 for civil rights

 – 5.3 Percentile in the World Bank’s Political Stability

Governance Indicator

 – Freedom of religion is respected but academicfreedom is circumscribed

 – The judiciary is not independent

 –Judges are political appointees without tenure andare highly susceptible to government interference.

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We plan to establish

 – fair trade is designed to provide fair exchanges

with farmers and artisans

 – We will use online facilities to bring out thecondition in ivory coast and urge people to buy

our chocolates so that the people of the place get

their dues.

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•The World Cocoa Foundation announced in May2005 the Initiative for African Cocoa Communities(IACC), a new public-private partnership toimprove the lives of West African cocoa farming

families and their communities. The IACC bringstogether industry, farmer groups, NGOs, anddevelopment groups in West Africa.

• we will be involved with this foundation andcontribute as much as possible from our side.

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Raw Materials

COCOA

• The major raw material required is cocoa in production of 

chocolate

• . Côte d’Ivoire is the world’s dominant producer of cocoa

• In 2006 –09 its average production reached almost 1.3 million

tons

Cocoa is produced by a vast number of small farmers andcooperatives

• There are itinerant buyers

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Raw Materials

• Economic agents in Côte d’Ivoire must deal

with several types of prices

-Farm-gate prices

-Indicative price

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Raw Materials

SUGAR

• Sugar can be obtained from the local producers

• Currently the price of sugar is rising but for

commercial use it can be obtained at moderate

prices

• Sugar prices jumped for the third year in a row in2010

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Raw Materials

OTHER MATERIALS

• Other materials required could be cinnamon, cloves, anise,

almonds, hazelnuts, vanilla, orange-flower water, musk• easily available in the local market because of the demand in

existing factories and businesses

• The prices of these materials are also fair and affordable for

production

• requirement of these materials is in small quantities.

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Labor Requirements

• Child labor practices are prominent in thecountry

• In our business prospect we try to bring about

a change where we does not use child laborpractices, which is an illegal and inhuman

• The permitted labors are available easily in the

place• There will only be a small price rise in the

wages

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Labor Requirement

Workers that are required for the skilled andunskilled category are:

• Line workers

Food scientist• Skilled production workers

• Managers

• Sales Operatives

Government has encouraged hiring of Ivoriannationals

Labor laws are liberal

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Exchange Rates

420

440

460

480

500

520

540

560

rate of exchange of CFA Franc against 1 US$

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FDI Inflow

0

50000000

100000000

150000000

200000000

250000000

300000000

350000000

400000000

450000000

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

FDI(in US$)

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TAXES

• Corporate tax is 25%

• Fifty percent of branch profits are treated as theyhave been remitted as dividend(subject to 6%)

Capital duty• Payroll tax

• Real property tax

• Social security

• Consolidated returns not permitted• VAT at 18% for fees and 10% for commission

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Regulatory norms

• The creation of a centralized Office of Public Bids inthe Ministry of Finance

• The use of external financial advisors to work withthe privatization committee on the sale of parastatals

• The establishment of an inspector general's office for

the Government

• The dissolution of the non-transparent cocoa andcoffee marketing board

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Private Ownership Rights

• Foreign investors have access to all forms of 

remunerative activity

• Foreign investment in privatization of parastatal firmsis encouraged, with some shared reserved for

parastatal employees and some being issued on the

Abidjan stock market.

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Transportation

Railroads: Government-owned railroad runs 660kilometers between Abidjan and border with BurkinaFaso

Roads: System totaling 53,736 km, of which3,600 km bituminous surface

32,000 km gravel, crushed stone andimproved earth

18,136 unimproved

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Transportation

Ports and Shipping: Major ports at Abidjan and San-

Pedro and minor port at Cassandra

Companies like International Shipping Experts which

takes the cargo to and fro Ivory Coast through• Air shipment

• Full container load

• Less than container load

• Over size shipment

• Auto/Boat shipping

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Conclusion

• Despite the various factors that act against us inestablishment of our business in ivory coast, wehave still chosen ivory coast.

In the Ivory Coast, cocoa provides more than 50%of household income for the five million peopleliving on the country’s 600,000 cocoa farms. 

• cocoa is grown on small family farms, not by large

agri-businesses.• Cocoa is the product of poor, small-scale farmers,

with few machines.

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• As we can see the resource has not been

utilized to the full extent

• We intend to make full use of this resource not

only for our benefit but also to help ivory

coast develop

• We are taking this project with corporate

social responsibility as its main goal

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References

• http://www.mbendi.com/cyexch.htm#5 

• http://www.britannica.com/EBchecked/topic/139651/Cote-dIvoire/55133/Transportation-and-telecommunications 

• http://web.worldbank.org/WBSITE/EXTERNAL/COUNTRIES/AFRICAEXT/CDIVOIREEXTN/0,,menuPK:382617~pagePK:141132~piPK:141107~theSitePK:382607,00.html 

• http://www.estandardsforum.org/system/briefs/248/original/brief-Ivory%20Coast.pdf?1255720381 

• https://www.cia.gov/library/publications/the-world-factbook/geos/iv.html 

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THANK YOU