ifma committees 2013 g&s

______________________IFMA Strategic Initiatives

Gold & Silver PlateObjective:

To recognize outstanding operators through the nomination process and gala awards banquet of the foodservice industry’s most prestigious award. Thus allowing members the ability to strengthen segment operator relationships.

Positioning Statement:

For Members wanting to build segment relationships and business, by

recognizing outstanding foodservice operators through the industry’s

premier awards program, Gold & Silver Plate is the premier Industry

recognition event than enables you to target and grow relationships.

(target) (need)

(point of differentiation)

Goals:

Attendance Revenue $184M

Sponsorship Revenue $221M

Operating Margin <Break Even>

Paid Attendance 550

Strategies: Build off 2012 improvements: pre and post events, MC, venue,

duration and agenda

Continue to improve F&B and flow/AV Demonstrate value of nominations process and program to

segment strategies

Focus on table sales


Gold & Silver Plate


Gold & Silver Plate

Committee Members:

Marc Jennings Cargill Chair

Frank Graves Starbucks Vice Chair

Deanna Brady Hormel

John Blute Kraft

Greg Grout Thirs-Tea

Michael Hickey Ecolab

Brian Huff Kellogg's

Dick Hynes Hobart Corporation

Loren Kimura Basic American Foods

Kimberly A. Lehouiller Nestle Professional

Bill McClellan Dawn Foods

Ben Shanley Coca-Cola

Kathleen Schartner Shasta Foodservice

Alfredo Ortiz CSM

Ken Smith Georgia Pacific

John Lehmann—IFMA Liaison


Gold & Silver Plate

Establish Committee and Recruit Members

Who When Done

Internal review for strategic alignment IFMA w/o 7/30 w/o 7/30

Select and secure Chair and Vice Chair IFMA w/o 7/30 w/o 7/30

Identify prospective new committee members. Tony supports. IFMA w/o 7/30 w/o 7/30

Review prospective committee members and preliminary deck with Chair IFMA/Chair w/o 8/13 w/o 8/13

Invite and secure prior and new committee members Chair w/o 2/11 w/o 2/11

Coordinate first committee meeting and send out preliminary deck (pre-read) and agenda

IFMA w/o 3/18 w/o 3/18

Hold first committee meeting with Members, Review deck, and rough timeline.

w/o 3/25 w/o 3/25

Action Plan (cont.)


Gold & Silver Plate

Develop Theme and Base Content

Who When Done

Ideation session IFMA/Committee w/o 3/11 w/o 3/25

Draft to committee IFMA w/o 4/9 w/o 4/9

Evaluate and finalize Theme and Base Content IFMA w/o 4/9 w/o 4/9

Action Plan (cont.)


Gold & Silver Plate

Build Out Content

Who When Done

Identify Master of Ceremonies Committee w/o 11/1 w/o 11/1

Create draft agenda from base content IFMA w/o 3/25 w/o 3/25

Evaluate and finalize agenda Committee w/o 4/1 w/o 4/1

Specify room setup, F&B and AV requirements Committee w/o 4/15 w/o 4/15

Finalize Content

Who When Done

Secure Master of Ceremonies Committee w/o 12/1 w/o 12/1

Develop flow document IFMA w/o 4/15 w/o 4/1

Rough script sent to Master of Ceremonies IFMA w/o 4/29 w/o 4/8

Set and execute prep schedule Master of Ceremonies and others IFMA w/o 5/1 w/o

Secure Silver Plate Winner Videos IFMA w/o 5/10 w/o

Conduct rehearsals IFMA 5/20 w/o

Action Plan (cont.)


Gold & Silver Plate

Achieve Attendance

Who When Done

Define targets IFMA 12/9 12/9

Draft creative brief for overall conference IFMA w/o 1/3 w/o 1/3

Develop Communication plan, including all electronic, printed , web and personal communications outlined

IFMA w/o 2/25 w/o 12/19

Member out reach IFMA w/o 3/25 w/o 3/25

Synchronize with content development IFMA Ongoing

Monitor and report status of communications plan and registrations IFMA Ongoing

Save the date announcement (Electronic) IFMA w/o 3/5 w/o 3/5

Mail Brochure to Members & Operators IFMA w/o TBD w/o

Follow-up calls by committee to operators that received invitations Committee w/o TBD w/o

Committee calls to members Committee w/o 4/8 w/o

Drive registration through IFMA emails and social media IFMA w/o 3/18 w/o 3/18

NRN ad IFMA TBD

Action Plan (cont.)


Gold & Silver Plate

Achieve Sponsorships

Who When Done

Determine Sponsorship opportunities TD,JL w/o 2/18 w/o 2/18

Communicate opportunities for FROR for last year’s Sponsors TD, CL w/o 2/25 w/o 2/25

Sponsorship Materials sent out TD, FM w/o 3/11 w/o 3/11

Post Conference

Who When Done

Survey participants immediately following conference JL,TS w/o 5/27 w/o

Review results internally and with committee JL,TS w/o 6/24 w/o

Thank you letter from Chairman of the Board to Chair, Vice Chair and committee members

Committee w/o 5/27 w/o

Action Plan (cont.)


Gold & Silver Plate

2012 Actual 2013 Budget 2013 Actual

Revenue $323 $382 $TBDSponsorships $ 195 $ 221 $

Attendance $ 128 $ 184 $

Direct Expenses

$410 $405 $TBD

Operating Margin*

$ (87) $ 0 $TBD

Financials ($000):

*Does not include G&A Overheads

ifma committees 2013 g&s

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