ifma committees 2013 pc

______________________IFMA Strategic Initiatives

Presidents ConferenceObjective:

Create a conference that provides Senior Leaders/Management relevant and actionable strategies in a connectivity forum with senior distributor and operator personnel to build business.

Positioning Statement:

For members Presidents/Senior Leadership wanting critical

market insight and top-to-top interaction with senior foodservice

channel partners, the “by-invitation” Presidents Conference provides

them with relevant, actionable and strategic information in a unique

top-to-top, open learning environment.

(target)

(need)

(point of differentiation)


Presidents ConferenceGoals:

Attendance Revenue $ 676M

Sponsorship Revenue $ 440M

Distributor Attendance (+TBD)

Operator Attendance (+TBD)

Broker (+TBD)

Total Attendance (+TBD)

Strategies:

Be the foodservice industries premier strategic learning forumProvide unique-to-foodservice insights and best practices vs. “off-the-shelf”Create a uniquely intimate, collaborative environment for top-to-top interactionBuild off 2012 focus on insights into channel partner relationships by delivering best practices on various typesBuild off IFMA’s Foodservice 2020 initiative, incorporating BOD strategic planning initiative occurring March-JulyIn addition to being the forum “Where Leaders Meet,” attract future leaders


Presidents ConferenceCommittee Members:

Jim Clough Schwan's Chair

Joe Bybel McCain Vice Chair

Kristin Bird Hillshire Brands

Beau Bronsky Ultra Thin

Mike Cannon Surlean Foods

Peter Cokinos Grecian Delight

Kevin Delahunt Sargento

Bob Elliot Nestle Professional

Larry Gertsakis Nestle Professional

Dave Hood The Cakerie

Brian Huff Kellogg’s

Lisa Kermizis-Abraham Bigelow

Kenya Klabzuba Par-Way Tryson

Bryan Koster Barilla America, Inc.

Tim Levenda PACTIV, LLC

Herb Ring Hershey

Gary Schachter Bay Valley Foods

Kathleen Schartner National Beverage.

Matt Schiering Sani Professional

Tom Schuneman Michael Foods, Inc

Jim Schywstell Pinnacle Foods Group

Jon Shafer Paramount Farms

David Stoneburner Ruiz Foods

Barbara Powell Azar Nut

Mike Villano Basic American Foods

Dave Whittier Kemps

IFDA Member TBD

John Lehmann IFMA Liaison


Presidents ConferenceAction Plan

Establish Committee

Who When Done

Select Chair and Vice Chair IFMA w/o 1/1 w/o 1/1

Identify prospective committee members IFMA w/o 1/28 w/o 2/1

Review prospective committee members and preliminary deck with Chair & Vice Chair

IFMA w/o 1/28 w/o 2/1

Internal review for strategic alignment IFMA w/o 2/4 w/o 2/4

Chair invites prospective committee members (as they agree let them know when first conference call is)

JC w/o 2/4 w/o 2/4

Finalize committee JC w/o 2/11 w/o 2/18

Coordinate first committee meeting and send out preliminary deck (preread) JC w/o 2/18 w/o 2/11

Hold first committee meeting review deck, set subcommittees and calls Committee w/o 2/25 w/o 2/18


Presidents Conference

Develop Theme Content

Who When Done

Ideation session (first conference call) Committee w/o 2/25 w/o 2/18

Evaluation, selection and preliminary draft Committee

w/o 4/15 w/o 3/18

Action Plan (cont.)

Build Out Content

Who When Done

Identify speakers, panelists and moderators Committee w/o 4/15 w/o

Create agenda from base content Committee w/o 5/13 w/o

Specify room setup, F&B and AV requirements Committee w/o 8/1 w/o



Finalize Content

Who When Done

Secure speakers, panelists and moderators Committee w/o 4/29

Develop flow document IFMA w/o 8/1

Set and execute prep schedule for speakers, panelists and moderators IFMA w/o 10/1

Secure PPT’s, videos, etc. IFMA w/o 10/1

Conduct rehearsals IFMA 11-3/4

Action Plan (cont.)


Presidents ConferenceAchieve Attendance

Who When Done

Develop Communication plan, including all electronic, printed , web and personal communications outlined

IFMA w/o 2/15 w/o 2/15

Draft creative brief for overall conference IFMA w/o 4/1 w/o 4/1

Save the date email-Target All IFMA w/o 4/15 w/o

Website update including call for nominations IFMA w/o 4/18 w/o 4/18

Define targets Committee w/o 5/13 w/o

Synchronize with content development IFMA Ongoing

Monitor and report status of communications plan and registrations IFMA Ongoing

Self Mailer w/conference highlights/ Registration Opens IFMA w/o 6/15 w/o

Second Mailer-Target All IFMA w/o 7/8

Member out-reach IFMA w/o 7/22

Follow-up calls by committee to operators that received invitations Committee w/o 8/12

Committee calls to members Committee w/o 8/12

Mail Program Brochure IFMA w/o 8/19

Drive Registrations through IFMA emails & social media IFMA w/o 9/9

Action Plan (cont.)



Achieve Sponsorships

Who When Done

Determine Sponsorship opportunities TD,JL w/o 5/6 w/o 5/6

Communicate opportunities for FROR for last year’s Sponsors TD, CL w/o 5/13 w/o 5/13

Sponsorship Sell Sheet sent out TD, FM w/o 5/27 w/o

Submit final draft to Marketing and Event Management TD w/o 8/24 w/o

Evaluate Performance

Who When Done

Prepare Post Conference Surveys JL w/o 8/30

Prepare conference survey results JL w/o 11/12

Committee evaluation (Post conference call) Committee w/o 11/19

Action Plan (cont.)



Sales Communication Plan

Who When Done

Include Sponsorship Brochure in Board of Directors Meeting Book (July Mtg)

TD, JJ w/o 6/? w/o

Prepare conference survey results JL w/o 11/12

Committee evaluation (Post conference call) Committee w/o 11/19

Sales Communication Plan

ifma committees 2013 pc

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