Genpact (NYSE: G) stands for “generating business impact.” We design, transform, and run intelligent business operations including those that are complex and specific to a set of chosen industries. Founded as a division of GE, we have hundreds of long-term clients including more than one-fourth of the Fortune Global 500 and currently employ over 66,000 employees in 25 countries, with key management and corporate offices in New York City.

generating analytics impact

closing the data-to-action loop making analytics really work for you

through the industrialization of analytics

While analytics can separate the “winners” from the “losers”

only4%use analytics

fully

EXAMPLES: • Allocation of sales compensation for specific deals to support sales operations• Providing pricing information to close a large, complex, support contract by accessing client and asset risk data• Recommending steps to be undertaken by AML/KYC staff on specific client cases

EXAMPLES:• CFOs and sales leaders measure variance of sales incentives metrics via FP&A and sales operations to determine effectiveness • CPOs monitor the % of expenses under management, compliance with contracts and supplier base sustainability• Supply chain leaders detect risk via monitoring delays, spike in costs, and social media data

Sources: www.mckinsey.com/insights/consumer_and_retail/applying_advanced_analytics_in_consumer_companies; Big data: The next frontier for innovation. McKinsey Research Institute, May 2012; www.ibm.com/systems/hu/resources/the_real_word_use_of_big_data.pdf; Fall 2012

only 1 5 is satisfied with outcomes from their analytics

programme

outof

only 46% of companies areeffective at using

their data

What’s going on? EXPERTS ARE SCARCEJust like in the dot-com boom of 1999, finding technology and data science experts is hard.

ANALYTICS FATIGUEMuch insight is irrelevant or too unwieldy to use at scale

Are we headed for a crash and trough of disillusionment?

???

??

CorrectStrategy

SetTargets

GatherFeedback

Account/Consolidate

Analyze,Benchmark,

Augment

MeasurePerformance

ImplementInitiatives

Operate NewProcesses

DATA-TO-INSIGHT

INSIGHT-TO-ACTION

EXECUTEACTIONS

STEEREFFECTIVENESS

PROVIDEVISIBILITY

Data Scientists

IT SpecialistsBusiness Analysts

Automated enginesFront line employeese.g. Customer self service

Report

EXAMPLES:• CFOs and sales leaders define policies on incentives or pricing changes for specific customer segments• CPOs draft policies prompting reduction of purchases from suppliers when sustainability ratings are suboptimal• A “patient frailty” index can identify patients with highest probability of hospitalization or emergency treatment, by using claims data

Embrace analytics as a business process

AVOID THE HYPE

CFO COO CIOCMO

For more information visit, www.genpact.com or www.genpact.com/home/solutions/analytics-research Follow us on LinkedIn, Twitter, Facebook

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