igb down under - 7 common mistakes affiliates make
DESCRIPTION
As part of the launch of the new Casino Marketing University, Adam Morris and Greer Lindsay will present an informative session on the 7 most common mistakes a first time affiliate makes when starting out. Find out how to recognise these issues before it's too late and how to capitalize on your competition making these very same mistakes. Presenters: Adam Morris, Players Club Media Greer Lindsay, OnlineBingoSecrets.comTRANSCRIPT
7 Common Mistakes Affiliates Make When Starting Their Casino
Affiliate Business
Adam Morris & Greer Lindsay
Adam Morris & Greer Lindsay
Adam Morris & Greer Lindsay
Mistake #1 – Being Too Broad
Niche down your site
Sports Betting > Formula 1/Netball/NRL
Casino > Roulette > Systems, Blackjack > variants using strategy cards
Poker > NZ Poker/Melbourne Poker scene/Celebrity scene
Adam Morris & Greer Lindsay
Mistake #2 – Treating Your Business As A Hobby
Assign hours per day/week
Set milestones - e.g. 2 reviews by Wednesday, set up promo with x casino
Adam Morris & Greer Lindsay
Mistake #3 – Gambling, DON’T!
You WON'T win in the long run
When you lose, you will lose interest
If you want to gamble, do it offline
Adam Morris & Greer Lindsay
Mistake #4 – Not Coming To Events Like These!
Meet other affiliates
Secure GREAT deals!
Resolve any issues face to face
Adam Morris & Greer Lindsay
Mistake #5 – Spending Too Much Time on SEO
SEO is important but not everything
Focus on conversion
Junky content does not equal players
Adam Morris & Greer Lindsay
Mistake #6 – No Banner Farms, Content is King!
Steps for writing new content
Find new and interesting content
Rachel from Friends featured in an article about bingo
Content tips to live by
Adam Morris & Greer Lindsay
Mistake #7 – Trying To Do It All Yourself
Systematization = success
"In this industry, it is more realistic to say that 95% of the profits are
generated by 5% of the affiliates"
Matthew Castillo, Key Account Manager - Net Refer (IGB Affiliate Magazine Oct/Nov)
Adam Morris & Greer Lindsay
Casino Marketing System
Adam Morris & Greer Lindsay
Adam Morris & Greer Lindsay
Questions?
Adam Morris & Greer Lindsay
Adam MorrisPlayers Club Media
Greer LindsayOnline Bingo Secrets
*Available on Amazon May 2010