10.11.14

This Week...Discover the otheR side, Insta-car, Interactive Press, I can’t believe it’s not German, Reactvertising.

Discover the OtheR SideHonda Civic

A brief respite from the grindUnion Advertising

Interactive PressFord Explorer

Monster MirrorPepsi Max

ReactvertisingJohn St

Discover the otheR sideHonda Civic

The normal thing to do for any car manufacturer looking to show off two types of one car is to run separate campaigns or tag TVC’s.

Honda have taken a very innovative and effective approach to this task while also keeping it simple for the user.

Honda presents ‘Discover the R Type’ on their Youtube page. This is a video which shows two different stories at the one time. It taps into the hearts of the people that wander what the difference is between the R Type model of the Honda Civic – is it just an additional button or is it a lifestyle?

You make that call….

A brief respite from the grindUnion Advertising

This business of advertising isn't easy. There are people who put their blood, sweat and tears into the campaigns they produce.

That's why, when an agency like Union gets shortlisted for Strategy's Agency of the Year awards, the painstaking time and effort that goes into the creative product is worth celebrating. And the shop knew just what gift to give its staffers for a job well done.

Interactive Print AdsFord Explorer

This is another neat example of a brand bringing print ads to life through mobile without an app.

Ford Explorer, is an innovative new SUV, and to show that, the guys at BBR Saatchi & Saatchi Israel, created a series of 3 interactive print ads that expand the story and bring visual demonstrations of key vehicle features (Park Assist, Power Fold and Adaptive Cruise Control) to life once you place your phone, perfectly in the print ad scene.

Monster MirrorPepsi Max

The spot, by Abbott Mead Vickers BBDO, shows cinema visitors looking at themselves in the toilet mirror and seeing their reflections unexpectedly transformed into characters such as clowns, werewolves and zombies.

Using breakthrough facial-tracking technology and augmented-reality software, Pepsi Max fitted modified bathroom mirrors in the toilets of London Odeon cinemas.

ReactvertisingJohn St

From the people that have given us catvertising, rantvertising, birthvertising….John St now bring us Reactvertising!

Their first internet hit ExFEARiential, they're introducing 'reactvertising' which will enable your brand to never miss another opportunity to own the conversation. It's a funny way to respond to the trend of brands reacting on news without thinking twice if their reaction is really appropriate.