igt business beakfast 250610
DESCRIPTION
Presentation to business owners covering pre presentation survey results and a few sample slides.TRANSCRIPT
Is your company using or intending to use any of the following Social Web technologies or tools?
25 responses
If you are using or intend to use some form of Social Web technology or tool, what is the purpose of that use?
25 responses
Do you believe that for your area of work there is a fundamental idealogical shift in how business is or will be conducted partly as a result of new social web technologies and practices? If yes can you select the items that most represent this shift?
25 responses
http://www.flickr.com/photos/jurvetson/17095584/
Pace of Change
Rate ofInnovation
past century past decades today
Deming
McGregor
Sloan
1860 1890 1920 1950 1980 2010
McCollum Taylor
Inflection point for
much needed boost?
Sour
ce: G
ary
Ham
el, A
ug 2
009
Sour
ce: G
ary
Ham
el, A
ug 2
009
5
the social customer
http://www.flickr.com/photos/marc_smith/4700843782/in/photostream/
6
listenrespondservecollaboratebuild experience
customer acquisitionhttp://www.flickr.com/photos/fotologic/242616844/sizes/o/
noshou(ng
to
buybuy
buy
Use technology to “listen”, understand, quickly respond to preferences
Integrate marketing with design/manufacturing - involve customers early in development
Customer becomes “co-producer” and loyal
CorporateInteraction
Study carried out by Stephen Danelutti 1996
Engaging platforms
Allow to comment and vote
Capturing business activities
seeding conversation and activity
Participate in pooling
10
Tracking colleagues
Capturing status updates
Comments to elaborate
Capturing expertise
Community in Action