Private and confidential 1IHG©

Sales For Hire – Value Proposition

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Sales for Hire : Who we are ?

We are a specialized team of sales professionals that works off property and engages with the hotel teams to assist them in achieving their KPI goals

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Sales for Hire :Our Priorities for Hotels

Mission: Prepare the hotels – NHOP/Conversion/Existing Hotels across AMER to lead their business and drive hotel’s performance through pre opening and operational hotel’s sales activities

Objectives: Create market awareness, deliver qualified accounts and generate leads for the hotel. Establish IHG Way of Sales platform for the hotel sales team

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Sales for Hire Solution for

NEW HOTELS

OPENINGS

EXISTING HOTELS

CONVERSION HOTELS

Support to drive LNR performance Support to drive KNR performance

Key Deliverables

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Sales for Hire DeliverablesKey Tasks NHOP

05 Months contract service

Conversion Hotels03 Months contract service

Existing HotelsMonthly contract service

Qualified LNR Accounts

Qualified KNR Accounts

Submission of up to 50 Business Cases NA

Submission of new RFPs*

Conversion of preferred accounts to IHG RFPs NA NA

Drive midyear contracting and rate loading

Account Management Grid with qualified accounts

SWOT Analysis of Hotel Top 10 Accounts NA

Mapping database of about 500-1500 companies form local and feeder markets **

Establish client relationship

Market awareness

Analyzing profile productivity report NA NA

Analyzing Existing RFP Accounts base NA NA

* Based on the contract timelines** Subject to nature of Contract local market conditions and based on our experience in the AMER market

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Hotel Sales Team Engagement

Sales for Hire shares list of

qualified accounts

Hotel team establish contact with qualified account

Hotel team drives rate contracting/ shared feedback

Qualified accounts produce room nights

Qualified Account – • Based on room nights potential • Based on ADR potential• Agreement to sign a contract locally or through global procurement team

IHG©

AMEA REGION TOTAL COST

New Hotel Opening USD 8000 plus taxes - 05 months

Conversion Hotel USD 6500 plus taxes - 03 months

Existing Hotel USD 1600 plus taxes - monthly

Cost

Private and confidential