iii e - fitsimons seniors as an untapped source of enterprise potential
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Seniors - A Source of Untapped Enterprise Potential?
OECD workshop on Skills Developmentfor SMEs and Entrepreneurship
Copenhagen 28 November 2012
Paula [email protected]
The Starting Point
Demographic challenge to Lisbon Strategy
Ageing of population is aggravating the entrepreneurship gap
Not a homogeneous group
Varying risk options is needed to suit individual preferences
Novel approach is needed to encourage their greater engagement with enterprise
OECD Policy Brief on Senior Entrepreneurship
Key messages:
Population in Europe is ageing
Few involved in Entrepreneurship
Most focused on micro businesses with less growth
orientation
Growing population of healthy older people with skills,
financial resources and time available…potential
entrepreneurshttp://www.oecd.org/cfe/leedprogrammelocaleconomicandemploymentdevelopment/Policy_Brief_Senior_Entrepreneurship
OECD Policy Brief on Senior Entrepreneurship
To increase entrepreneurship by older people, policy should:
Create a positive awareness
Support training and networks
Provide access to financing schemes
Include acquisition as route into entrepreneurship
Encourage 50+ to support others as Business Angels or
mentors
Tax and social security systems should not act as
disincentives
European Supported InitiativesPrince’s Initiative for Mature Enterprise (UK charity)
http://www.prime.org.uk/
Mature Entrepreneurs (Poland)http://pup.gda.pl/en/articles/629_914.html
Best Agers (multiple countries)
www.best-agers-project.eu
Senior Enterprise (three partner countries plus observers across NW Europe)
www.seniorenterprise.ie
The means by which those in the older groups will engage with enterprise as part of this ambitious pilot programme is:
Through starting and partnering Through investing and acquiring Through advising and supporting innovation in
new and existing businesses
Role of Senior Ambassadors in reinforcing the message
Senior Enterprise is also focused on:
Raising awareness of the many ways in which older people can engage with enterprise
Identifying and influencing the removal of barriers to engagement
Influencing policymakers to view older people through engagement with enterprise as a resource
ROLE MODELS A KEY PART OF COMMUNICATION STRATEGY
Senior Entrepreneurs
Developed and implemented on the basis of transnational and shared learning
Iterative process has permitted the identification of appropriate content and delivery style for 50+ Senior Entrepreneurs
Role of volunteer mentors/facilitators
Communication strategy/ gatekeepers role in generating field of suitable participants
Partners
Mid-East Regional Authority, Ireland (Lead Partner)
The PRIME Initiative, UK
Inno TSD, France
Observers
City of Bonn, North Rhine Westphalia, Germany
Conseil Général des Côtes d’Armor, Brittany France
County Enterprise Boards in Kildare, Meath and Wicklow, Ireland
Dublin City University, Ireland (Link to Professor of Entrepreneurship)
Ministry for Intergenerational Affairs, Family, Women and Integration, North Rhine
Westphalia, Germany
Perspective 45, Luxembourg
Provincial Government of Gelderland, Netherlands
PRIME Cymru, Wales
Community of Shared Interest
Turns the disadvantages often associated with the over 50’s and demographic change into a positive driver of entrepreneurship and growth
Such a comprehensive approach has not been delivered previously
Model is being tested and will be rolled out beyond NWE
Highly Innovative
It is intended as a result of Senior Enterprise that
More businesses will have been started
More investment will have been made
More older citizens will be active as advisors in
new and developing businesses
Senior Entrepreneurs
Of those who have received some form of Senior Enterprise support, over 900 had set up new businesses in 2011.
Responding to Demographic Change in North West Europe
To learn more please visit the website
www.seniorenterprise.ie
