1. ITCs e-Choupal

2. TOWN MandiVILLAGE Farmer TRADITIONAL MODEL FOR SELLING FARM PRODUCE

3. Three layers of e-Choupal business platform The first layer consists of the village level ICT kiosks with internet access, managed by an ITC trained local farmer called the Sancalak within walking distance of each target farmer The second layer consist of a bricks-and-mortar infrastructure called hubs managed by the traditional intermediary who has local knowledge /skills called Samyojak in his new role and within tractorable distance of the target farmer The third layer consists of a network of companies (consumers of farmers products and providers of products and services to the farmers) orchestrated by ITC providing a pan-Indian presence (Choupal Sagar)Together this three-layered infrastructure allows ITC to provide a complete end-to-end solution to satisfy the needs of both the farmers and consumers at village as well as global level.

4. Global marketPAN-INDIAN Choupal Sagar TOWN Samyojak Hub Village-level kiosksVILLAGE Sanchalak Or e-Choupal Farmer THE e-CHOUPAL PLATFORM