iim lucknow - wiley executive program in data driven ... · iim lucknow and wiley present the only...
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IIM Lucknow and Wiley present The Only Executive Education Program to Converge Product, Marketing and Development Strategy across Product Lifecycle with Data Analytics and Design Thinking, for scaling customer and market-centric businesses
Claim your IIM Lucknow MDP Alumni Status
Data Driven Product Management
IIM Lucknow - Wiley Executive Program in
7 MONTHS | ACTION LEARNING EXPERIENCE
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Wiley has been awarded the 2020 Fast Company World Changing Ideas AwardsHonorable Mention for outstanding innovation in education for WileyNXT
According to David Fradin: “Product failuresare costing the world around half a trilliondollars today.” In India, the failure rate forstart-ups ranges between 35 to 95% as manycompanies lose sight of one important fact - the customer they had in mind when they designed their product.”
WHYData Driven Product Management ?Each year more than 30,000 new consumer products are launched and 80% of them fail.
Source: Professor, Clayton Christensen, Harvard Business School
The rise of SaaS, agile and lean concepts has increased pressure to adapt quickly to meet customer needs, and drive customer retention and recurring revenue growth.Source: Source: www.siriusdecisions.com
86% of consumers would be willing to pay more for a product/service in return for a positive experience
The Program promises to get professionals started in the world of successful management of products. It also aims to help product managers harness the 130 skill competencies that needed for developing and managing insanely successful products along with skills for mining data decision making and design thinking for complex problem solving, leading to better innovations and product success. The course also sets the foundations for machine learning and how it can be applied for product success.
Most organizations struggle with questions suchas: How can we create successful products? What frameworks and strategies will help in developing products that match customer needs? How totarget products and services at
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WHOIs this program for?
The course is suitable for a variety of target audiences involved in developing and managing products. These include:
1 Product Managers, Business and Product Unit Leads, Product Heads, Product Marketing Managers who are looking to gain industry-proven and data-driven expertise for accelerating career growth
2 Software development and tech professionals who aspire to get into product management roles
3 Entrepreneurs
4 Marketing managers
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WHATIs the IIM Lucknow - Wiley Executive Program in Data Driven Product Management?
Gain competency to build and manage the end-to-end product lifecyclesuccessfully, with machine learning and design thinking
Learn how top successful companies build and launch successfulproducts: What to do and what NOT to do
Apply analytics and machine learning techniques to drive meaningfulinsights about customers and leverage market dynamics
Solve complex problems and develop customer-centric prototypes using Design Thinking and UX frameworks
Build scalable and robust product and product marketing strategies,based on proven frameworks used by top successful organizations suchas Apple, HP and others
Build and manage product development lifecycle using agile and lean methodologies
Python and Tableau to analyse and visualize data,use storytelling to derive and communicate meaningful insights
Leverage emerging tech trends such as Blockchain, AI, RPA for winningproducts
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Learn proven product management and analytics concepts
Witness use cases and intensive case studies from industry
Work on an end to end business case to develop robust product strategy from conception to scale-up
Work with various analytics techniques and algorithms that can help maximize market and customer understanding as well as build sharp strategies based on data-driven methods
Be the Voice of Your Customers through User Research and Rapid Pro-totyping
Identify and Win Your Market Segment
Create Value Propositions that Crush Competitors
Build and Launch Great Products with Agile and Lean Methodologies
Ensure Product Success and Customer Delight
Scale Up Using Data and Design
Learn from the Best Product Leaders
Learn the Apple and HP Way
During 7 months of intensive experiential learning you will
“At IIM Lucknow, our goal is to make managers of today, future ready leaders and we share this vision with WileyNXT.The data driven product management program deals with a whole gamut of product marketing strategies driven by qualitative research, design thinking and analytical skills.In the post-covid world, digital is going to be a game changer, we need to acquire skills right from how to win a consumer to market segmentation to consumer positioning and this will be only possible through data driven strategy.The learners will be skilled to do analysis, be adept to design thinking and cultivate growth mindset, all of which is critical for the success of a product.”
Professor Rajeev Kumra,Faculty, IIM LucknowProgram Director, IIM Lucknow – Wiley Executive Program in Data Driven Product Management
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Program curriculum
Module 1: Foundations to SuccessfulManagement of Products
Orientation and expectation settingMasterclass: Why Products Fail or Succeed: The critical role of Product Management Business Case of Data Driven Product Management Product Management Lifecycle and Framework
Module 2:
Building Blocks for Product SuccessUnderstanding the Business Model and Canvas
Customer Centricity and Product Management CompetenciesUnderstanding the customer journey
Product Success Metrics and calculating ROIMasterclass:
Module 4:
Understanding the Customer: UsingAnalytics for Customer Research
Analytics Approaches and ToolsUnderstanding Data Sources
Handling Data with PythonMerging and Exporting Data
Handling basic Statistical modelsDescriptive Statistics, Graphs & Plots
Data issues and cleaningAnalytical methods for product managers-AD testing,
funnel testingAnalytical methods for product managers- Web analytics,
segmentation analyticsMasterclass:
Module 6:
Communicating Insights:Data Visualization and Storytelling
Data visualization and storytellingBuilding dashboards with Tableau
Case Study with Tableau
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2
4
6
5
3
Module 3: Understanding the Customer: DesignThinking and Qualitative Research
Masterclass:
Qualitative Research Methods Research Interviews & Surveys Quantitative Research: Online polls & surveys, Experiment
Module 5:
Building Product Market Strategy
Design Thinking Step 2: Ideating for SolutionsDeveloping Customer Personas and Value PropositionDiscovering new markets and market sizingMarket segmentation and competitive environmentProduct positioning roadmap and portfolio
Pricing modelsSales forecasting, budgeting and ROIIntellectual property managementMetrics for product managementMasterclass: Bringing in Innovation: A framework
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Role of organizational Values and Vision
Data Privacy and ethics
Module 8:
Agile and Lean Product DevelopmentPrioritizing Product features
Product research and developmentAgile development methodologies
Product Testing and SupportFoundations in Program Management
Tools and metrics for program management
Module 10:
Advanced Analytics for PredictingMarket and Customers
Machine learning foundationsRegression techniquesClustering techniquesSocial media analytics
Time series for NLP and text mining foundations
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8
Module 12:
Product Management withEmerging Tech
Product Management for Cloud platforms and productsProduct Management for AI Products
Role of intelligent AutomationBlockchain and its impact on products
Internet of Things and products
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10
Module 7:
and Prototyping
Design Thinking Step 3: Prototyping and Testing
Masterclass: Building user Interfaces Building a Prototype/MVP Testing a Prototype
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Module 11:
From StartUps to Scaling Up
Pitching a productNegotiation and mediation strategiesBuilding a teamManaging legal requirementsManaging risks and governanceScaling up a Business: Framework and metrics
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Module 9:
Launching a Winning Product
Marketing strategy and marketing planCustomer acquisitionMedia Mix, messaging and communicationPackaging, bundling, promotionsManaging marketing budgetsOnline reputation managementProduct Marketing Metrics and ROI: Life Time Value, CACConversion RatiosMasterclass: Building Customer engagement and Experience: Case Study
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TOOLS YOU WILL LEARNLearn Python, Tableau and understand how to leverage Google Analytics and Jira
Masterclass:
Masterclass:
2
Program Directors, IIM Lucknow
Dr. Rajeev KumraDr. Kumra has been awarded eigth times as "Best Faculty" in the row. International teaching experience, has taught in six universities abroad as a guest faculty. He has publications in various refereed category journals. His cases has published at Richard Ivey and listed at Harvard Business School Press.
He has a blend of industry and academics experience. Knowledge and practical
His consulting and training experience include public sector, private companies,and government department, some of his client list includes Lafarge Cement,Abbott Limited, Groz Engineering tools, Shakti Pump, Mahindra and MahindraFinance Limited, and SPMCIL, to name a few.
Dr. Moutusy MaityCurrently a Professor in the department of MarketingManagement, at the Indian Institute of Management
Assistant Professor at the Indian Institute of
of Wisconsin-Whitewater, WI, USA.
Dr. Maity’s research interests are in the areas of consumer interaction with information and
from the University of Georgia, Athens, GA, USA.
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David FradinPresident | Spice CatalystDistinguished Professor of PracticeAdvisor Product Management Programs, WileyNXTFaculty, IIML-Wiley Data Driven Product Management Program
David has experience in building successful products since 1969, at organizations including HP as well as Apple, where he was at
the same management level as Steve jobs. David also heads a professional development company specializing in building insanely great products, product management, product marketing and has trained thousands of managers throughout the world based on his experience at Hewlett-Packard, Apple and across 75 products and services and 11 startups.
Bala GirisaballaLeading Expert in Entrepreneurship and Innovation, techno-business leader, Ex-President – Techstars India, Advisor Product Management Programs, WileyNXTFaculty, IIML-Wiley Data Driven Product Management Program
Bala has over two decades of global experience in technology and business development. Until recently, Bala Girisaballa has been the
President of Techstars India, the world’s largest accelerator platform for startups and innovation. Prior to Techstars, Bala was the Managing Director at Microsoft Accelerator India, Microsoft’s
enterprise products at Oracle, and a partner in a global management consulting and research
startups and venture funds for over 10 years. He has also contributed to many books.
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Program Architects, WileyNXT
#LearnToWin with Top Industry ExpertsWileyNXT Masterclasses
Mohan KrishnarajVP and Global Head,
User Experience, Harman
David WittenbergProfessor, Innovation and Design Thinking
Dr. Nishant Chandra
Senior Director, Data Products, Visa
Satyakam Mohanty
Founder, Lymbycand Head of Applied AI,
LTI
Anees MerchantGlobal Business Head Digital and Applied AI
Ajay KelkarCo-Founder,
Hansa Cequity, Ex-CMO, HDFC
Bank
Om DeshmukhCEO, Tildehat.
The Agile Product Management Life Cycle Framework
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The Program integrates the framework of Product Management Lifecycle designed by Wiley author, Product Management expert David Fradin, developed based on his experiences of working at Apple, HP and many other organizations across the world.
Product Planning
Product Development
Launch Marketing
Operations End of Life
Getting Started
Discover
Plan
“Do” Innovation Problem ScenariosUse Cases and Outcomes
Opportunityand Risks
ValueProposition
Personas,Needs
Market/CompetitiveResearch and Analysis
Technology Insights, Data and Analytics
PositioningMarket Size, Segments, Targets
Product Features, Advantages, Pricing Budget and ROI
Product Roadmap
Product Portfolio
10
Company, Values, and Vision Schedule Decision Making
Product Goals
Technology Needs
User Experience
Compatibility, Performance, International Partners
Schedule Budget
CustomerJourney
Market Messaging Promotions PackagingBinding
DistributionChannels
Media,Mix
Training: Sales,Support
Sales Tools
Sales Plan
Public Relations
Advertising Plan
Training Support Service End of Life
Supply Channels
Social MediaPlan
MetricsAnalytics
Content Plan
Stories Backing Priorities Features Validate
© spicecatalyst
MDP Alumni Status
End to End Product Strategy, Market Strategy, UX Prototype and Development Roadmap creation as Project Action Labs using Action Learning
4-days Immersion at IIML Noida Campus
*subject to change due to pandemic situation
Live Online Sessions by IIML and Wiley Faculty
The Learning Experience
10 Masterclasses by Top Business and Product Leaders Providing Exposure to Successful Product Management Strategies
Cutting-Edge Curriculum Based on Industry Needs and proven framework by David Fradin, Co-Developed by IIML and Wiley Innovation Advisory Council top Industry Leaders
Online Courseware and eBooks Library from
Templates for using in workplaces
WileyNXT EXECUTIVE EDUCATION11
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Key Information
Program Commencement Date
Program Duration
28th November, 2020
Class timings Scheduled timings on weekends
Immersion* 4 Days *subject to change due to pandemic situation
Total no. of Exams 3
Masterclasses 10+ Sessions
Pre-Course WorkComplimentary Python and Design thinkingcourse as pre-course preparation, mandatory for
Program Fee
INR 1.59 Lakhs + TaxesINR 10,000 + Taxes for IIM-L MDP Alumni Status (Optional)EMI plans availableGet early bird discount of 5% (Contact your program advisor for last date)
Eligibility 55% aggregate marks in graduation1 year of experience (Recommended)
Selection (as per eligibility criteria)
Pre-screening assessment & standard documentation
7 Months
12
Get #YourNXTAdvantage with
Claim your IIM Lucknow MDP Alumni Status
EXECUTIVE EDUCATION13
SAMPLE
ABOUT USIIM LUCKNOW
The Indian Institute ofManagement Lucknow is fourthin the prestigious IIM family ofmanagement schools as perNIRF rankings, 2020.
The Indian Institute of Management
business schools in India. From the sprawling 185 acres campus, the Institute
of management and provides an ambience for genuine intellectual pursuit, excitement and professional growth.
imapct Management Development Programmes train business leaders, senior executives, and practicing managers from various sectors of the economy in all disciplines of management education and thought. The Institute provides cooperation and support to Industry and the Governmnet through its large number of prestigious Consulting Assignments and Research Projects. The Institute has an internationally acclaimed Postgraduate Programme in Management, Agri-business Management, & Fellow Programme in Management known for its quality, rigor and global orientation.
The Noida campus, as an extension of IIM Lucknow, has been established to provide globally competitive management education to the professionals. In addition to these, the Institute has launched
besides many other short dutation programmes.
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Wiley presents WileyNXT — an award-winning andinnovative learning solution designed to bridge theskill gap for the jobs of tomorrow.
WileyNXT programs have been designed by Wiley Innovation Advisory Council — a body of 40+ Industry and Academia leaders. Our programs have been developed to build a problem-solving mindset and solve real world business challenges.
Along with conceptual learning, 60% of our programs focus on contextual learning with skilling exercises and projects based on real-life business problems. With the Wiley Network and best in class Wiley content and courseware, a WileyNXT learner is all set to step into the future.
— JOVAN TEO- AN RAO,Learning Sherpa and ex-CLO, Cognizant Technologires
“WileyNXT is a learning initiative that is "BornDigital". It leverages an immersive platform to address the learning needs of the corporations and their people by focusing on the skills that
drive Digital Business. The WileyNXT
great learning content from their ability toleverage Wiley's pedigree of a global community
of authors, hands-on labs to simulate realworld problems skill-based assessments that
test the ability to perform on the job".
— ASHISH SINGRUSr. Director and Head, Global Business Analytics Center, eBay
“WileyNXT makes learners ready and employable by the
a stronger and more credible resource to organizations.”
— ANSHU SHARMA RAJAManaging Director, Standard Chartered Bank
“The WileyNXT initiative of three-pronged approach of equipping the workforce with
problem sets across the industries is very unique.”
— ANEES MERCHANTGlobal Business Head – Digital and Insights, Course5i
– MEGANWileyNXT Learner, Singapore
“The course is useful for my degree as I learn higher level
university instead of naming one), and it allows me to
analyst role upon graduation.”
– JOVAN TEOWileyNXT Learner, Singapore
“I feel accomplished and proud to be a Wiley
with the advance courses to further improve myself and equip myself with better skills.”
– CHOU BI YUNWileyNXT Learner, Singapore
variety of content was taught. Application of what we learnt to
apply to real life situations were also shown which was rather useful.”
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The Wiley Innovation Advisory Council
mission to foster exchange of topical industry insights and technology trends, evangelize innovation and thought leadership and collaborate to develop industry-focused learning and research frameworks and platforms for AI and exponential technologies. The vision isto lead to a sustainable industry academia partnership, joint talent development and R&D Initiatives relevant for Industry 4.0 .
In context of these problem statements,
solution is by bringing in thought leaders from both industry and academia together and engaging in discussions and collaborations that lead to concrete outcomes. With this intent in mind, Wiley conceptualized the Wiley
leaders, business leaders and industry experts willing to contribute towards the Future of Work and Future of Learning.
Wiley InnovationAdvisory Council
(WIAC)
16
For over 200 years, Wiley has been helping people and organizations develop the skills and knowledge they need to succeed. We at Wiley, are dedicated to
products, digital transformation
education, learning, assessment and
universities, businesses and individuals move between education and employment and achieve their ambitions.
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210+Years of excellence inAcademia & Research
4000+Experts and SMEsacross the globe
33MLearners across
the globe
100%of World's researchers leverage Wiley Journals
70+University
Collaborations
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WileyNXT has been recognized by Fast Company’s World Changing Ideas 2020 for its outstanding innovations in
education.
Recognised and Empanelled by
Government of Singapore
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Nothing should stand between you and your goals.Winning means a lot of hard work and little bit luck to get the right opportunity.
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EXECUTIVE EDUCATION
The WileyNXT Executive Education Programs are state of art courses to harness the skills of tomorrow. The curriculum and the learning experience have been carefully crafted by program architects to ensure the learner is ready to lead the future with upskilled business acumen. These special courses are co-created by Wiley along with Wiley Innovation and Advisory Council (WIAC) with India’s top tier B-schools.
“Session flow was fantastic. Great session with well managed time and interactions, with great content and communication.”
Vinay Sharma, IIM Lucknow - Wiley Executive Education Program in Data and Business Analytics, batch 1of 2020
EXECUTIVE EDUCATION
8.7/10Learners Recommend
WileyNXT Executive Education Programs
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#LearnToWin
IIM Lucknow - Wiley Executive Program in Data Driven Product Management
An experiential and outcome-based learning approach, integrating concepts and their applications in real-world contexts
World class curriculum developed by top faculty at IIML and Wiley experts, along with 50+ business, emerging tech and product leaders of Wiley Innovation Advisory Council
Skill up in high demand skills such as data analytics and machine learning, design thinking and user experience
Learn the Product Management Framework (see on page 10) developed by Wiley author, David Fradin, based on his experience while working at HP and Apple at the same level as Steve Jobs.
Experience classes by:• Esteemed IIML faculty• Expert Wiley faculty• Masterclasses by top industry experts.
Access to intensive real-world case-studies and labs, projects, templates, and exercises, to provide hands-on experience of working with product success and innovation frameworks.Cross learn with experienced peers across various industries
Action Learning Methodology: Develop a Complete Product and Market Strategy, a Product Portfolio Roadmap and Scale-Up Strategy for a business problem from industry
Get IIM-Lucknow MDP Alumni Status
Get access to global courseware from Wiley.
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