iim lucknow - wiley product management short version 08092021

Data Driven Product Management

IIM Lucknow - Wiley Executive Program in

ACTION LEARNING EXPERIENCE | 7 Months

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IIM Lucknow and Wiley present The Only Executive Education Program to Converge Product, Marketing and Development Strategy across Product Lifecycle with Data Analytics and Design Thinking, for scaling customer and market-centric businesses

**The program details may go through changes for optimization under the discretion of IIM Lucknow.

Online Classes

WHOIs this program for? The course is suitable for a variety of target audiences involved in developing and managing products. These include:

1 Product Managers, Business and Product Unit Leads, Product Heads, Product Marketing Managers who are looking to gain industry-proven and data-driven expertise for accelerating career growth

2 Software development and tech professionals who aspire to get into product management roles

3 Entrepreneurs

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50% aggregate marks in graduation

1 years of experience (Recommended)

Statement of purpose

Eligibility:

WHATIs the IIM Lucknow - Wiley Executive Program in Data Driven Product Management?

Gain competency to build and manage the end-to-end product lifecyclesuccessfully, with machine learning and design thinking

Learn how top successful companies build and launch successfulproducts: What to do and what NOT to do

Apply analytics and machine learning techniques to drive meaningfulinsights about customers and leverage market dynamics

Solve complex problems and develop customer-centric prototypes using Design Thinking and UX frameworks

Build scalable and robust product and product marketing strategies,based on proven frameworks used by top successful organizations suchas Apple, HP and others

Build and manage product development lifecycle using agile and lean methodologies

Work confidently with Python and Tableau to analyse and visualize data,use storytelling to derive and communicate meaningful insights

Leverage emerging tech trends such as Blockchain, AI, RPA for winningproducts


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Learn proven product management and analytics concepts

Witness use cases and intensive case studies from industry

Work on an end to end business case to develop robust product strategy from conception to scale-up

Work with various analytics techniques and algorithms that can help maximize market and customer understanding as well as build sharp strategies based on data-driven methods

Be the Voice of Your Customers through User Research and Rapid Prototyping

Identify and Win Your Market Segment

Create Value Propositions that Crush Competitors

Build and Launch Great Products with Agile and Lean Methodologies

Ensure Product Success and Customer Delight

Define Roadmap from Start-Up to Scale Up Using Data and Design

Learn from the Best Product Leaders

Learn the Apple and HP Way

During intensive experiential learning you will

“At IIM Lucknow, our goal is to make managers of today, future ready leaders and we share this vision with WileyNXT. The data driven product management program deals with a whole gamut of product marketing strategies driven by qualitative research, design thinking and analytical skills. In the post-covid world, digital is going to be a game changer, we need to acquire skills right from how to win a consumer to market segmentation to consumer positioning and this will be only possible through data driven strategy.”

Professor Rajeev Kumra,Faculty, IIM Lucknow


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Watch Video: https://youtu.be/6dk8fHIx1Ic

Program curriculumModule 1: Foundations to SuccessfulManagement of Products

1Module 2:

Understanding the Customer: Customer Research and Design Thinking

2

Module 4:

Defining User Experiencesand Prototyping

4

Module 6:

Launching a Winning Product6

Module 8:

From StartUps to Scaling Up8

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Module 3: Building Product Market Strategy

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Module 5:

Agile and Lean Product Development

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Module 7:

Product Management for Digital Products and Platforms

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TOOLS YOU WILL LEARN*Learn Python, Tableau and understand how to leverage Google Analytics and Jira

*Modules are subject to change based on IIM Lucknow’s discretion,students will be informed of the final curriculum during orientation.

*Live Video recordings may be selectively available as per IIM Lucknow's discretion. Note: The LMS access does not imply access to all recordings for all live classes.

*Free version will be recommended for academic practice*Relevant applications of the tools will be taught for the program

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David FradinPresident | Spice Catalyst Distinguished Professor of Practice Advisor Product Management Programs, WileyNXT Faculty, IIML-Wiley Data Driven Product Management Program

Bala GirisaballaLeading Expert in Entrepreneurship and Innovation, techno-business leader, Ex-President – Techstars India, Advisor Product Management Programs, WileyNXT Faculty, IIML-Wiley Data Driven Product Management Program


Program Architects, WileyNXT

Program Directors, IIM Lucknow

WileyNXT Masterclass Faculty

Mohan KrishnarajVP and Global Head,

User Experience, Harman

David WittenbergProfessor, Innovation and Design Thinking

Dr. Nishant Chandra

Senior Director, Data Products, Visa

Anees MerchantGlobal Business Head Digital and Applied AI

Ajay KelkarCo-Founder, Hansa Cequity, Ex-CMO,

HDFC Bank

Atul TripathiEx Big Data and Artificial Intelligence consultant at National Security Council Secretariat (part of Prime

Ministers office)

Dr. Kumra has been awarded eigth times as "Best Faculty" in the row. International teaching experience, has taught in six universities abroad as a guest faculty. He has publications in various refereed category journals. His cases has published at Richard Ivey and listed at Harvard Business School Press.

Dr. Mittal has a Ph. D. in Operational Research from University of Delhi. Her area of specialization is Operations Research with research interests in prescriptive analytics, multicriteria decision making, mathematical modelling, fuzzy optimization and soft computing techniques. Her research articles have been published in international journals of repute.

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Prof. Rajeev Kumra Professor, Ex-Dean Marketing IIM Lucknow

Dr. Garima MittalFaculty, Decision Sciences, IIM Lucknow

The Agile Product Management Life Cycle Framework

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EXECUTIVE EDUCATION

The Program integrates the framework of Product Management Lifecycle designed by Wiley author, Product Management expert David Fradin, developed based on his experiences of working at Apple, HP and many other organizations across the world.

Product Planning

Product Development

Launch Marketing

Operations End of Life

Getting Started

Discover

Plan

“Do” Innovation Problem ScenariosUse Cases and Outcomes

Opportunityand Risks

ValueProposition

Personas,Needs

Market/CompetitiveResearch and Analysis

Technology Insights, Data and Analytics

PositioningMarket Size, Segments, Targets

Product Features, Advantages,Benefits and Problem Solved Pricing Budget

and ROIProduct

RoadmapProduct Portfolio

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Company, Values, and Vision Schedule Decision Making

Product Goals

Technology Needs

User Experience

Compatibility, Performance, International Partners

Schedule Budget

CustomerJourney

MarketDifferences Messaging Promotions Packaging

BindingDistribution

ChannelsMedia,

Mix

Training: Sales,Support

Sales Tools

Sales Plan

Public Relations

Advertising Plan

Training Support Service Order Fulfillment End of Life

Supply Channels

Social MediaPlan

MetricsAnalytics

Content Plan

Stories Backing Priorities Features Validate

© spicecatalyst

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EXECUTIVE EDUCATION

Key Information

Program Commencement Date

Duration

27 November, 2021

7 Months

Class timings Live Online Weekend Classes

Immersion*

3 Days Immersion (Online, due to Covid 19 Advisory)*Extra logistics/accommodation fee to be borne bythe candidate on actuals as per IIM Lucknow,in case campus immersions are conducted.

MasterclassesMultiple Masterclasses by Top Business and Product Leaders Providing Exposure to Successful Product Management Strategies

Pre-Course WorkComplimentary Python and Design thinkingcourse as pre-course preparation, mandatory forcompletion of certification

Program Fee

INR 1.89 Lakhs + TaxesINR 10,000 + Taxes for IIM-L Executive Alumni Status (Optional) Immersion fee chargeable on actualsEMI plans available | Early bird discount of 5%

Eligibility 50% aggregate marks in graduation 1 years of experience (Recommended)

Selection (as per eligibility criteria)

Statement of purpose & standard documentation

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Final topics, evaluation, class timings, program fee are to be finalized by IIM Lucknow.Connect with your program advisor for latest available information.

*class timings may vary for public holidays and availability of faculty

EXECUTIVE EDUCATION

Get #YourNXTAdvantage with

Claim Your IIM Kozhikode Executive Alumni Status

Joint Certification with Wiley and IIM Kozhikode


SAMPLE

________________________ ____________

Get #YourNXTAdvantage with

Claim Your IIM Lucknow Executive Alumni Status

Joint Certification with Wiley and IIM Lucknow


________________________ ____________

SAMPLE


WileyNXT Digital Certificate As we plan to help the workforces of the world adapt to digital transformation, we believe your certificate should also be digital. This Digital Certificate is a unique and shareable digital identity assigned to you, that authenticates your skills achieved during the WileyNXT programs.

UNIQUE CERTIFICATE NUMBER

EASY SOCIAL SHARING ON PROFESSIONAL NETWORKS

VERIFIED SKILLS GLOBALLY

RECOGNIZED

DATA DRIVEN PRODUCT MANAGEMENT

DIGITAL CERTIFICATE

EXECUTIVE ALUMNI

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#LearnToWin JOB AssistanceWhile WileyNXT Programs ensure to whet the winning edge in you, our #LearnToWin JOB Assistance helps you get closer to the right opportunity. This is a unique job assistance plan where you get to highlight your WileyNXT and Top Tier Institution Joint Certifications to your prospective employers. And that’s not all, this job assistance plan comes with a plethora of benefits.

#LearnToWin JOB Assistance does not guarantee any jobs/interviews. The above services are made available on iimjobs.com and hirist.com. These are

industry targeted select job seeker portals to help you reach the relevant employers.

This assistance plan is a complementary offering to learners of select courses/program.

This plan helps candidates highlight their resumes and profile to prospective employer, that improve job search experience and profile visibility on the

recruiter side.

iimjobs.com is not related to any IIM B-Schools. Both are separate and independent entities.

The #LearnToWin JOB Assistance plan is valid for 12 months as the period for an applicant to apply for Jobs from the date of plan activation.

A 10-day time period would be given to every learner (of select programs only) for registration before the services are activated.

Job Insights: Access to “Insights” helps you compare your application against all other applications received for a specific job

Recruiter Action Status: The ability to view the status of job applications whenever a recruiter takes any action

Follow-up: Candidates get access to one follow-up per week to a job they have applied to. If not used will be carried forward

onto the next week

Chat feature: Initiate chat with the recruiter who has shortlisted your application

Improved Visibility: Start icon to improve the visibility of the account

Pro-membership on iimjobs.com

Candidates' profile pushed among the list of applicants for jobs applied that align with acquired certification

Profile highlighted with institute's/certifying body's name at the recruiter interface

A particular set of keywords provided on iimjobs for the candidates to have highly relevant job feeds.

Improve Candidates’ Relative Rank by 30-40%. The highest-ranked candidate appears at the top to the recruiters.

Spotlight on iimjobs.com and hirist.com

Job Insights: Access to “Insights” helps you compare your application against all other applications received for a particular job

Recruiter Action Status: The ability to view the status of job applications whenever a recruiter takes any action

Follow-up: Candidates get access to one follow-up per week to a job they have applied to. If not used will be carried forward

onto the next week

Chat feature: Initiate chat with the recruiter who has shortlisted your application

Pro-Features on hirist.com

Terms and Conditions

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Good learning experience which can coherent students to the current market scenario. But the course module is very vast and inclined for product management

in technological space which is certainly a new dimension for a person from real time product background.

The program had a good mix of IIM’s award winning professors and industry experts, that covered both conceptually and how the market is emerging for Product management. This program had large number of attendees with mixed industry that gave a good insight with real life example on how Product management works in real time across industry.Overall good time spent and lot of learning during lock down 2020-20201 for me.

#NXTizenSpeakLearner Testimonials

Meenakshi KumaraswamyProduct Advisor, DXC TechnologyIIM Lucknow - Wiley Executive Program in Data Driven Product Management, Batch of 2020

IIM Lucknow – Wiley’s Executive Program in Data Driven Product Management was a great investment in my future. The live sessions with industrial leaders and emphasis on learning and employing real-world tools to solve real-world problems sets this course apart. Additionally, the course highlights a clear plan for one’s transition into PM, helping one figure out how their strengths and experiences can be leveraged in a product position. I would definitely recommend this program to someone who is looking to step into the world of PM in a short frame of time.

Sangeet AggarwalOperations Manager, GG IndustriesIIM Lucknow - Wiley Executive Program in Data Driven Product Management,Batch of 2020

Amit SaxenaManager Product Services, MRF Limited

IIM Lucknow - Wiley Executive Program in Data Driven Product Management, Batch of 2020

The Program is very well laid out. It helps an individual to learn and connect to the real industry scenarios. The widely discussed case studies with every topic lets you grasp the concepts effectively. With candidates from diverse industries and varied

experience level, It gives a lot of opportunity to learn from each other as well.This program will definitely give an individual a huge amount of exposure which

helps him/her to sharpen the product management skills and learning.

Aditya MishraSenior Software Engineer, Precisely

IIM Lucknow - Wiley Executive Program in Data Driven Product Management,Batch of 2020


Our Alumni Profile

39%

21%31%

9%10 to 6 yrs

15 to 11 yrs1 to 5 yrs

25 to 16 yrs

Operations Manager

Product Manager

Category Manager

Product Marketing Manager

Director

QA Engineer

Senior Software Engineer

Product Specialist

Customer Product Manager

Associate Product ManagerSenior Manager IOT Solutions

Product Owner

Senior Quality Engineer

Full stack developer

Product Applications Engineer

Sales Manager

Business Analyst

Regional Programmatic media Specialist

Senior Engineer II

Application Development Team Lead

Principal Software Engineer

Senior Associate(AVP)

Sr. Marketing Manager

Product Executive

HEAD - Strategic Design Thinking & Innovation

Software Engineer

Solutions Lead Manager

Practice Head

VP Technology

Engineering Lead

CEO CMO

Product & Business Manager

Allstate

Snapdeal

Nike India

Accenture

Adobe

MakeMyTrip

PowerSchool

Oracle

Preqin

Gartner

NEC Technologies

UNISOC

L&T Smart World

State Street Corporation

S&P Global

Bitla Software

BYJU'S

Ford Motors

Amazon

Infosys

KLA Corp.

Piramal Capital and Housing Finance Ltd.

State Street CorporationBaker Hughes

IPG Media brands- Cadreon

Precisely

Rakuten India

Ameriprise LLC Synopsys India Pvt. Ltd

Dell

Gigforce Pvt Ltd

EagleView

Emxcel Technical Solutions

Boston Consulting Group

BPL Medical Technologies Pvt. ltd

PharmEasy

GlobalData PlcE&Y

IBM

Albot Technologies Ltd

Datalake Solutions Pvt. Ltd.Datalake Solutions Pvt. Ltd.

HAMILTON HOUSEWARES PVT. LTD

AUTODESK INC

Fiserv - Investment Services Zoomcar

DBS Bank

ASG WORLDWIDE

Standard Chartered Bank

Years of Experience

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Admission Process

COUNSELLING SESSION WITH PROGRAM ADVISOR

Speak to your program advisor to know if you are the right fit for the program and understand the learning benefits. If you are the right profile and that you decide to apply, your program advisor will share the details.

*Contact your program advisor for detailed information on admission process, fee structure, fee payment and any other queries.

STEP 1

SUBMIT APPLICATION FORM & DOCUMENTS

The application link will be shared on mail along with a list of documents. You need to fill up the application form and submit your educational, professional experience documents and one ID proof, along with a statement of purpose.

STEP 2

CANDIDATURE APPROVAL BY IIM LUCKNOW AND FEE SUBMISSION

IIM Lucknow will further evaluate your statement of purpose and application. The seats are limited. On receiving the candidature approval confirmation, your program advisor will guide you on payment procedures.

STEP 3

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System Requirement

A multi-core 64-bit CPU with a speed of at least 2GhzCPU

Windows 7 (64-bit) or above , Mac OS 10.7 (64-bit) or above

Operating System

Please Note that the following computer and connectivity configuration has worked well for most of our past learners.Ideally desktop/laptops bought in last five years will provide adequate hardware, software, and internet connectivity capability to help you enjoy an uninterrupted and pleasant learning experience.

At least 4 GBMemory

At least 128GB with 50 GB or more free spaceDisk Space

At least 13" with HD (1366x768), Full HD (1920x1080), or better resolutionDisplay

Keyboard, Mouse, or Multi-touchInput

At least 4 hours of uninterrupted power supplyPower backup

At least 480p or better built in or USB web-camera

Wi-Fi 802.11 a/b/g/n/ac/6 ( For Image proctored exams 1MBPS upload and 1 MBPS of download speed is mandatory, For video proctored exams 2 MBPS upload and 2 MBPS of download speed is mandatory)

Wireless LAN

Chrome V60 or above, Mozilla V80 or above

Speakers and Microphone either built in or external

Browsers

Sound

Camera

For Optimal Learning Experience

15 EXECUTIVE EDUCATION

EXECUTIVE EDUCATION

ABOUT USIIM LUCKNOW

The Indian Institute of Management (IIM) Lucknow, is one of the premier national level institutes of management in India, involved in generating and imparting knowledge in the field of management. IIM Lucknow stands tall on the foundation of an excellent, committed and profoundly knowledgeable faculty, innovative pedagogical tools, as well as an electic and diverse student community that has a burning desire to make new paths of its own.

@Wileynxtonline

www.wileynxt.com

Get in Touch with Our Program Adviser

Give us Missed Call or Whatsapp Us+91 7827950998 [email protected]

16

https://facebook.com/wileynxtonline

The WileyNXT Executive Education Programs are state of art courses to harness the skills of tomorrow. The curriculum and the learning experience have been carefully crafted by program architects to ensure the learner is ready to lead the future with upskilled business acumen. These special courses are co-created by Wiley along with Wiley Innovation and Advisory Council (WIAC) with India’s top tier B-schools.

EXECUTIVE EDUCATION

The Indian Institute of Management Lucknow is fourth in the prestigious IIM family of management schools as per NIRF rankings, 2020.

The Association of MBAs (AMBA) has accorded accreditation to the Institute's PGPM, IPMX, and WMP programmes.

IIM Lucknow has also earnedaccreditation from the Association to Advance Collegiate Schools of Business International (AACSB). Earned by only 5% of the world’s business schools.

IIM Lucknow is among the 5 Indian schools that feature in QS Global MBA rankings and features in QS Business Masters ranking as one of the 12 Indian schools.

8.7/10 Learners Recommend

WileyNXT Executive Education Programs

WileyNXT has been recognized by Fast Company’s World Changing Ideas 2020 for its outstanding innovations in

education.

Recognised and Empanelled by

Government of Singapore

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iim lucknow - wiley product management short version 08092021

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