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Pre Launch Program Brief & Forecasting (PBF)(For Internal Circulation Only)

For all launches - New or Repeat

Programme Name 4th

Batch of Executive Programme in International Business

Institute Indian Institute of Management Calcutta

Certificate Executive Programme in International Business

Duration 1 year

Course Structure

No of Hours on platform: 210 hours Faculty Contact Component at Campus: 5 days (40 hours)

Studio Location Kolkata

Programme Director(s) Prof. Rama Seth, Prof. Chetan Joshi & Prof. V K Unni

Programme Description IIM Calcutta has been at the forefront of executive education for the last three decades

and has been widely acclaimed for the various innovative and customized programs it has

introduced over the years based on its front line teaching, research and consulting.

Executive Programme in International Business is one such specialized management

programme to keep pace with todays requirement where globalization, internet and

hyper competition has dramatically re-shaped the markets and has changed the way

business is being done. Today, one has to keep pace with the customers requirement and

has to bring in services and products as per global standards. The Programme has beenspecially designed to help students acquire knowledge and skill to help work in

International companies and environment. This executive long distance programme is

designed to expose participants to the latest management concepts and practices. The

programme covers aspects related to International Business Environment, Challenges in

International Marketing & Sales, International Operations, International Logistics and

Supply Chain etc.

The Program will also help the participant to understand:

The challenges in todays International Business Scenarios and identify them

The roles and responsibilities of an International Business Manager

The International aspects towards Logistics & Supply Chain Management, International

Marketing & Sales, International Finance

The Cross culture differences and understand different International markets

Global Economic Developments and their impact

International Trade

Programme USP:

Premier & successful International Business Programme from IIMC Indias foremost

business school

Revised and updated course content and coverage

Books, Cases and Study Materials included in the Course

A new team of programme directors, each from the core business area, to build in

more rigour & quality into the program

Specially selected core faculty with special inputs from International faculty andindustry experts

Quality interactions and increased peer group learning

Specifically designed for working executives with all the flexibility benefits of

Interactive Onsite Learning.

Participants selected, based on elaborate selection process and profiling.

Alumni Status from IIMC - Huge alumni base from past batches have been largely

benefited from this programme. Several participants have advanced their careers

within and outside their organizations.

Optional International Visit

Programme Benefits:


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Superior performance on the job, Exclusive focus on imparting managerial skills &

Development of career

Program Objectives Premier certification from IIM Calcutta

Career Enhancement

Special Promotions Details of special promotions planned:

Online Activity through Marketing Agent

Print advertisement in Newspaper

Minimum Sales Cycle No. of days from launch to Closure: 72 days

Sales launch date 7

th

March 2012Program

Differentiation

(Hughes program from

same Institute)

None

Program

Differentiation

(Competition Programs

from same Institute)

None

Program

Differentiation

(Hughes program from

other Institutes)

1 year Post Graduate Diploma in International Business for Young

Managers (PGDIB-YM): Open for professionals with 1 5 years of work experience.

Enrollment approx. 50 students Frequency: Once a year enrollment Not open currently

Repeat Launch Any changes from the last Launch:

Complete change in course structure

Modification of course content and addition of general management module & more

relevant advanced subjects

Any specific additional expectations from Repeat Launch

The programme will now address and attract a wider audience as it will cater to the

general management knowledge needs of any professional who is working in an

international, global or MNC scenario

Any other objective for Repeat launch

Successful programme from IIMC

Why should a student

chose this Program &

not others

Recognized Certification from IIMC - the foremost B School in the country and reputed

to be one of Asias finest business schools

Special inputs from International Faculty & industry Experts, which is not being offered

by any other IB programmes in the market presently.

Rigorous Programme Structure with assessments for every course

Competitive Price of less than 2.2 lacs (all inclusive) - This price for a program of this

brand is not available in country today

Learning from the best faculty Industry Experts in India and abroad

Alumni membership of IIMC present globally - which has its own sets of advantages for

identity, brand value, and marketability of the participants

Peer learning through rich student profile & Networking opportunities.

Core Value Recognized Certification from IIMC - the foremost B School in the country and reputed

to be one of Asias finest business schools

Cutting-edge inputs to enhance knowledge and strategic leadership in international

business

Rigorous Programme Structure, with extensive use of case studies, live corporate

examples, use of business simulations during the campus visit and general discussions

in the Class. There would be assessments for every course with surprise quizzes.

Special inputs from International faculty & industry experts, which is not being offered

by any other IB programmes in the market presently.

Competitive Price of less than 2.2 lacs (all inclusive) - This price for a program of this

brand is not available in country today

Alumni membership of IIMC present globally - which has its own sets of advantages for


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identity, brand value, and marketability of the participants

Peer learning through rich student profile & networking opportunities

Target Segment Student Profile in Previous batches:

Designed for current and aspiring managers in organizations involved in international

operations

Professionals involved in International Business & International Operations

Typically for junior & mid-management level mainly from IT/ITES,Pharmaceutical, Technology, BPO, Manufacturing, BFSI, and Services Industries.

Managers and Executives aspiring for strategic and decision making roles

Education Background

Industry


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Eligibility Applicants should be working professionals/self-employed.

Engineers, Post Graduates & Graduates with minimum 2 years of work experience

(full-time paid employment) post completion of graduation as on Application Closure

Date.

Full Time Degree Graduates (10+2+3) in any discipline with min. 50% marks [aggregate

- considering results of all years (e.g. 3 or 4 together)] recognized by UGC/AICTE.

Deviation only AICTE/State Tech Board approved full-time Diploma (10+2+3) will be

considered.

Desired Proficiencies in the Candidate (in addition to the Eligibility Criteria)

Proficiency in English since it would be the medium of instruction. Basic numerical ability and mathematical skills

Ability to reason logically

General awareness including knowledge of Industry

Selection Criteria Retail Applications + credentials and Corporate Nominations from Multiple Corporate

Applicants will be selected based on their profile & work exposure

Selection will be: i) Highly Selective ii) Selective iii) Moderate

Course Content

(indicative)

Multilateral and Regional Trade Organizations

International Accounting

International Logistics & Supply Chain Management

International Business

International Human Resource Management

International Economic and Finance Legal and Regulatory Environment of International Trade and Business

Global Marketing Strategy

Management of Global Organization M&A Int. Strategy

International Management Behavior

Students may have to undertake a capstone project during the course. The project should

be undertaken under a faculty guide and a report must be submitted to IIM Calcutta

through the faculty guide at the end of the course. The project report will be evaluated and

will be an integral part of assessment.

Pedagogy Theory & Practical Inputs

Case study approach.

Assignments, E-Learning, & Business Simulation Working Project

Faculty The IIMC faculty includes a blend of academic excellence and Top management industry

experience. IIMC also engages international faculty from top B-schools.

Study Materials Standard course books and cases will be provided by IIMC

Campus Visit 5 days. Attendance is mandatory.

Assessment &

Evaluation

Assessments: Written Test, Assignments, Project & Online Examinations

Evaluation: Evaluation shall be conducted by the institute. Participants are evaluated on

the basis of examinations for all the courses.

Certification: IIMC shall carry out the examination and evaluation required for

certification. It will award the certificate of successful completion to participants who

complete the programme successfully

Possible career options No Placement Assistance will be provided

IIMC certification and Alumni network enables participants for a better career.

Management Positions across industries

Programme Price Application Fee INR 2000

Programme Fee (inclusive of servicetax)

INR 200000

Registration Fee (inclusive of Tax) INR 5000

Campus Fee INR 10000 + service tax: INR 1030

IIMC invests a lot to maintain high quality of program delivery. The student fee includes all

the course material which is books, simulations and cases, certification and alumni

membership for IIMC.


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Installment Structure 1st

InstallmentAs per Offer Letter INR 85000 USD 2800 + USD350

2nd

Installment7th

September 2012 INR 80000 USD 2800

3rd

Installment7th December 2012 INR 40000 USD 1400

Installment amounts inclusive of taxes. Does not include campus fees.

Minimum Batch Size 100

Programme Class

Schedule

Wednesday: 18:45 to 21:45 & Saturday: 12:15 to 15:15

Proposed Timelines Sales Launch Date 5th

March 2012

Application Closure Date 15th May 2012

Last date for Submission of forms to

Institute20

thMay 2012

Date for Last (Final) Selection List 30th May 2012

Last Date for Payment of Fees 20th

June 2012

Class Start Date Last week of June 2012

Campus Dates To be announced

Class End Date June 2013

Please note that batch size is l imited and admission will be granted on f irst-come basis.

How to Apply Online through Hughes Enrolled Centers

Profile &

Documentation

Graduation Mark sheet & all experience Documents

Any Other

Clauses/Remarks

Annexure1: List of Companies: A number of companies nominate their employees to EPIB. Few of them are

listed below.


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ABB LtdABN-Amro BankABS India LtdAccenture ServicesAdani Power ltdAgilentTechnologiesAMD India LtdAsian Paints Ltd

Aviva life InsuranceAxis Bank LtdBSNLBank of AmericaBCCLBentleyBergerBharti Axa LifeInsuranceBirlasoft Ltd.Blue Star LtdBMWBPCL

British Airways LtdCapgemini India LtdCarrefour C & CCaterpillar India LtdCavinKare LtdCentury RayonCoal Indian LtdCognizant - CTS

Colt TechnologyServDell India LtdDelphi AutomotiveSystemsDCBDr. Reddy's LabEngineer's India LtdEricsson India Ltd

EvalueServe LtdFirstsource SolutionGovt. ofChhattisgarhGMR LtdGovt. of JharkhandHDFC Bank LtdHewlett Packard LtdHexware TechHonda Siel CarsIndiaHoneywell LtdHP Software India

HSBCIBM India LtdIndia Infoline Co LtdIndian RailwaysInfosysTechnologies IntelliGroupJP Morgan Ltd

L & T Infotech LtdLafarge India Pvt.LtdLG Electronics IndiaAircel Ltd.Valvoline CumminsMahindra MahindraMalayalaManorama

Maruti Suzuki LtdMetlife LtdMicrosoft LtdMphasis LtdNIIT Ltd.Nokia India Pvt. LtdNokia SiemensOracle CORPOrissa Power GenPantaloon RetailPatni ComputerPWCQualcomm India

Pvt. R R DonnelleyGlobal RelianceCommRenault NissanSap Labs India PvtLtdSatyam ComputersSBI

Schneider ElectricLtdSerdia PharmaStandard CharteredSterlite Optical LtdSuzlon Energy LtdTata Chemicals LtdTCSTata Motors

Tata Power Co. ltdTata Tele ServicesLtdTech Mahindra LtdThe TOI GroupTorm Shipping LtdUnited HealthGroupUnitedTechnologiesVFS Global LtdVodafone Essar LtdVolvo India

Whirlpool India Ltd.Wipro Infotech LtdWipro LtdWipro Technologies

Annexure2: Possible Career Options

After completing a professional certification in International Business, one can be absorbed in export houses or

with merchandisers. The responsibilities assigned to a professional may be documentation related to export /

import and liasoning with the tax & custom authorities. Their work also involves liasoning between exporters and

port authority. CHA (Custom House Agents) are required by the exporters to facilitate the custom clearance.

Similarly, export managers and executives are much in demand for insurance companies particularly marine

insurance corporations where they are required to assess the loss or physical damage to the goods shipped in a

country. They are assigned the responsibilities of assessors, surveyors and certifiers. This is a very technical and

specified job which not only requires professional competence but also demands knowledge of latest standards

and legislations in international business to cope up with the situation.

In marketing field there lies enormous scope for the management graduates with IB specialization. For boosting

overseas sales, searching new business hubs and potential markets abroad, marketing professionals are desired by

the export houses. Global exposure is an added advantage for these professionals. In addition to the above,international marketing executives suggest strategies based on marketing research and predict demand and

potential buyers abroad. They are also engaged in Customer Relationship Management (CRM).

Consultancy is one of the most sought after and remunerative career for international business professionals. An

international business consultant is responsible for providing relevant and up - to - date information about various

aspects of business development and market information for international companies. The international business

consultant conveys information about foreign business investments, opportunities, competitive companies and

even information about business practices and legal implications of owning a business in another country.

International business consultants work for companies that are already in international markets or with companies

that are planning international expansions or investments.


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Risk analysis and business analysis based on research is also a part of responsibility to international business

consultant. If one can develop and exposed to the international trade legislation, negotiation and research in

international trade, he will surely find suitable positions in WTO, UNCTAD, IMF, World Bank, Regional Trade Blocks

and trade associations.

Experts in commodity trade are also required for the posts catering to the needs of the exporters and importers.

The persons with interest in legal affairs of international trade disputes ranging from patents, specific product and

service categories related to geographical locations, multilateral and bilateral trade agreements, customs, tariffsand non-tariff issues are much in demand to solve the legal disputes among countries. A certification in

international business with law qualification is sufficient to grab the opportunity in this sector.

International finance has also emerged as a major sector attracting experts in managing the finance related affairs

of multinational corporations and Despite the increasing demand of experts in international business

management, there is a dearth of faculty in international business in management institutions offering and

planning to offer these courses.

Media reporting and journalism related to import export and commodity specific reporting can also be a good

opportunity to the young people having a flare for international business news in print and electronic media.

People having analytical skills and background in international finance are placed at different positions in finance

related departments of banks and financial institutions.

Today, banks have their own separate wings of foreign exchange transactions, export finance, risk management

and consultancy in international financial management where every task related to foreign exchange dealings and

export import finance is performed e.g. letter of credit etc. EXIM bank, public & private and foreign banks also

appoint specialized people in international finance, foreign exchange, risk management and currency derivatives.

Entrepreneurship is also one of the lucrative career options for the persons who desire to have their own export

house for facilitating international trade practices. The professional having some experience in export - import

documentation can establish their offices in dry ports, SEZ and export processing zones (EPZs) and provide services

to the clients (in this case exporters and importers) related to every aspect of procedural requirement of export

and import.

International accounting is also an area where the experts in accounting operations may be posted in multinational

corporations and firms engaged in international business operations. The accounting professionals are required for

compliance of international accounting norms and standards.

Most of the companies offer handsome salary packages along with other lucrative facilities.
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