iksula online solutions 2013
DESCRIPTION
Annual planning and prioritizing requires due diligence every year. In this very difficult economy with 'the fiscal cliff' and new taxes coming January 2013, online retailers face unprecedented challenges as conventional wisdom and paradigms for US shoppers are under siege with historic long term unemployment rates, uncertain job security, along with rising gas, food and other prices. For online retailers to survive, their 2013 planning must be better than ever. That includes due diligence that considers alternatives to business-as-usual for both existing online retail business functions, as well as how best to innovate to leverage new technologies and consumer shopping trends. Iksula Online Solutions offers free site audits and free pilots - as a gesture that allows planners and decision makers to get to know us without obligation. Our results will speak for themselves.TRANSCRIPT
Make your Online Retail business better in 2013
Opportunity to Strengthen your Due Diligence efforts
for 2013 Planning to ensure Optimal
Top & Bottom line Performance of your Online Retail Business
About us
Established in 2007 in Mumbai, India
Offices in the US & India
150+ full-time employees and 100 Associates
USA and UK are the two key markets in which the catalogs we create are marketed
Our clients are located across 5 continents and we work in three time zones
Clients that feature in the Top 500 Internet Retailers in US
Wayfair is the 51st largest Online Retailer in US with $500 million in top line sales in 2011
Iksula has created more than 1.5 million SKUs in last 4 years for Wayfair
Why our clients value us
Knowledge & Expertise
Process Conversion Rate
Optimization
Experts in Ecommerce space with experience of handling 150 plus online stores globally
Clients that feature in the Top 500 Internet Retailers in US
Proven expertise in creating world class product page content across categories namely:
Focused Service
Out management team comes with a cumulative experience of over 12+ years in Category & Internet
Marketing
Expertise in optimizing content that directly impacts conversion rate
Team of category experts with industry experience
Understanding of the end user with focus on increasing product page conversion rate
Strong focus towards optimizing the website for search engines
Team of copy writers led by experienced editors exposed to international writing
Iksula has a team of 100+ writers & editors who come from backgrounds in various categories and segments
Knowledge backed with Processes
Combination of tools developed in-house to enable productivity
Error tracking and RC analysis to ensure consistent and measurable quality
Flexible execution methodology to allow rapid scale up scale down
Best in industry knowledge management and project management practices
We create content for 3000+ SKUs every day for clients location in three different time zones
We offer complete on-page cataloging services
Product Tech Specs
Product Title
Multi-views and product video
Product Price
Options and swatches
Accessories and Cross Sells
Product Description
Feature Points
Expertise in optimizing content for search engines
Category Guides We help you write impressive Category
Guide contentBuying/”How to” Guides To help consumers understand their
requirements betterBlogs Expert blogs that help attract traffic to the
websiteSocial Media Content Create, update and monitor your social
media content in real timeProduct Reviews Write expert reviews that help customers
make the decision to buy
Extensive experience and understanding of apparels category
T-Shirts & Tops
Jeans & BottomsFormal Wear
Footwear
Evening Wear
Some Other Categories
Home Health Electronics & Consumer
Durables Pets Bikes Music, Movies and Books Toys and Games Food Jewelry
Our philosophy of effective product page content
CATEGORY KNOWLEDGEUnderstanding of product featuresAppreciation of a product’s selling
points and Consumer benefits
PRESENTATION SKILLSAppealing photographs
Consumer focused product catalogUnique and engaging product descriptions
Gre
at P
rod
uct
Pag
e C
on
ten
t
PR
OC
ESS
Category Experts Photographers and
Image Editors Writers and
Catalogers
Type of Resources Required
Scalable Consistent quality Lower cost of
production
Benefits
Next Steps
Discuss potential areas of engagement
Free Site Audit that allows you to begin to discover our expertise
Free Pilot exercise to prove our capabilities that could factor into your annual planning diligence
Contact:
John BaRoss
President Marketing Business Development (North America)
NY Office: 646-495-1657 NJ Office: 908-813-0164