ilari kuittinen, housemarque
TRANSCRIPT
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Two Decades of Game Industry Experience
White Nights Helsinki ´1620160212
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About
Shortly on speaker & company
Now vs Then – Finnish game industry
Two Decades of Game Industry Experience
Our golden guideline & key value
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Speaker
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Company
Award-winning independent game studio
Based in Helsinki, Finland
Creates original titles for console and PC
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Finnish game industry then & now
1995 2015
First companies in the start-up phase 250+ companiesMany international success stories
No revenues to speak of20-30 developers employed
A few dozen enthusiastic people
Revenues up to 2 Bn EUR+2500+ people employed
Pre-internet eraOnly retail opportunities
Explosion of opportunitiesGaming breaking mainstream
Little funding available Plenty of funding opportunities
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Two Decades of ExperiencePartnering key to success
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Partners Create value
Outsourcing to marketing to publishing
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Partners Create value
Time for complex network of partners• Financing deals
• Strategy consultation
• Promotional channels
Developer collaboration as a trend
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Two Decades of ExperienceCompetition matters
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Competition console
The first Finnish console game 2002
• Tough direct competiton
• Platform realities
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Competition mobile
1st iOS Game 2012
New definition of competition
• Business models
• Number of titles
• Dominatingcompanies
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Two Decades of ExperienceChange of strategy a necessity
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Necessity of change
What has stuck over the years?
• Game developer in the value chain
• Focus on creating new IPs
• Partnering with a publisher
• Trying new game genres & changing with times
Strategic changes
• Platforms come and go
• Distribution
• Selfpublishing iOS-PC-Console
In the radar
• Developing new partnerships & Exploring new frontiers
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Mobile Pioneer
SpringToys spin-off in 2000• Games for WAP-phones (!!!)
• Way, way too early
Second time doing mobile in 2004-2006
• Mobile game based on the Narniamovie
Third time 2010-2014
• Two iOS projects
Another try 2016-?
• If so, partnerships matter
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HMQ 20th Anniversary Year
Games of Housemarque
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How did we get here
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And most importantly...
THE GAME IS KINGEverything else is details.