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Strategie

Raul POP, Director General RecolampRaul POP, Director General Recolamp

Stakeholderi

CSR

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Ce este strategia?

Strategy - the branch of military science dealing with military command and the planning and conduct of a war.

wordnetweb.princeton.edu

Strategy - refers to a plan of action designed to achieve a particular goal. The word is of military origin, deriving from the Greek word strategos, which roughly translates as general.

en.wikipedia.org/wiki/Strategy

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Strategia este ansamblul de tehnici, procese si nivele de performanta necesare pentru a-ti atinge obiectivele fata de stakeholderi.

This “stakeholder view” has been reinforced in recent years by the corporate social responsibility (CSR) movement, which advocates that organizations take responsibility for the impact of their activities on customers, employees, shareholders, communities, and the environment in all aspects of their operations.

Robert S. Kaplan for Harvard Business Review

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Does strategy work?Where everything should start

“These days, successful companies seem to have a system for everything. From acquiring new customers to managing customer relationships, from quality management to performance measurement, industry leaders realized that having systematic processes in place reduces risk, prevents oversights, and assures the best chance of delivering results. Yet, despite this insight, most companies still haven’t developed a system to

manage their most important process: how to develop and execute their strategies.” [Robert S. Kaplan, David P. Norton]

“A study of 275 portfolio managers reported that the ability to execute strategy was more important than the quality of the strategy itself.”

[Robert S. Kaplan, David P. Norton – The Strategy Focused Organization]

“Fewer than 10 percent of effectively formulated strategies were successfully implemented.”

[Fortune magazine]

Implementation is crucial for success

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Robert S. Kaplan, David P. Norton – Strategy maps

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Cine va sunt stakeholder-ii ?

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Robert S. Kaplan, David P. Norton – Strategy maps

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Cine este Recolamp?

Organizatie non-profit infiintata in sep. 2007

Membrii fondatori: General Electric, Narva, Osram si Philips

Scop: Preluarea de la producatori a responsabilitatii privind gestionarea deseurilor de surse de lumina; colectarea si reciclarea becurilor economice si a tuburilor fluorescente arse in conditii de siguranta pentru mediu si sanatatea populatiei

Participanti inscrisi: 115 producatori115 producatori

Prevederi legale: HG 1037/2010

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…cateva dintre REALIZARILE RECOLAMP

400 tone deseuri colectate 5500 puncte de colectare in 2010 Parteneriate incheiate cu: Ministerul

Culturii, Primaria Municipiului Bucuresti, Ministerul Mediului, Ministerul Justitiei, etc.

Premiul “CLEAN TECHNOLOGY” – Gala CSR 2009, acordat de Bucharest Business Week

Training jurnalistii de mediu, in parteneriat cu CJI

Euroconferinte regionale, in parteneriat cu autoritatile locale de mediu

Partener oficial “Ora Pamantului”, un eveniment sub egida WWF

Parteneriate ONG-uri, companii publice si private, autoritati.

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Implicare in Campanii Nationale

CE OFERA RECOLAMP PARTENERILORCE OFERA RECOLAMP PARTENERILOR??

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CE OFERA RECOLAMP PARTENERILOR?CE OFERA RECOLAMP PARTENERILOR?

Implicare in Campanii Locale

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MATERIALE DE COMUNICARE

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HARTA STAKEHOLDER-ILOR RECOLAMP

RecolampRecolamp

Similar organisations

DEEE Non DEEEFinancing organisationsPublic authorities

Direct Indirect

Press

SpecialisedNon

specialised

B2B B2C

NGO’s

Direct Indirect

Suppliers

Core business

Non-core business

Competition

Participants Waste

Distributors

Free riders

Legally complaint Illegal

B2CB2B

Potential BadGood

Participants

Big Small

OK Non OK OK Non OK

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BOD

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Recolamp’s strategy map Financial perspective

Sustainable development of RecolampCOST

improvementREVENUE

enhancement

Service existing BIG participants

Extend number of participants

Extend products portfolio Reduction / consolidationRefocus

DistributorsBOD

Participants

NGO’s

Competition Suppliers

Free riders

Press

B2CPublic authorities

B2B

EnablersDrivers Similar organisations

Stakeholders perspective

Admin

Public affairsLogistics Customer management

Marketing

Internal processes perspective

Human capital Information capital* Organizational capital

Enhance current capabilities Training

Transition planning

Enhance logistics application

Develop customer management application

Project driven, innovative culture

Enhance strategic knowledge / analysis

Learning and growth perspective

Non-core businessCore business

Financing organisations

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Stakeholder-centered roles and responsibilities

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Logistics Customer management Marketing Public affairs Admin

Participants Participants Participants Participants

BOD BOD BOD BOD

B2B B2B B2B B2B

B2C B2C B2C B2C

Press Press

NGO NGO

Authorities Authorities

Free-riders Free-riders Free-riders

Competition Competition Competition

Distributors Distributors Distributors Distributors

Similar organizations Similar organizations Similar organizations

Financing organizations Financing organizations Financing organizationsSuppliers – core

business Suppliers Suppliers

Suppliers Suppliers Suppliers – non-core business

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Serving the stakeholders

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Financial perspective

Learning and growth perspective

Potential KPI’s:- Lead time, Accounts receivables, Payables turnover, Volume, Average length of partner relationships, Cash

cycle time, Rework, No. of functions achieving plans , Number of strategy sessions held,

Stakeholders perspectiveDrivers EnablersSimilar organisations

Public authoritiesB2C

Press

Admin

Participants

B2BNGO’s

Competition

Public affairsLogistics

SuppliersFinancing organisations

Free riders

Customer management

Marketing

Distributors BODCore business Non-core business

Internal processes perspective

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TelVerde0800.888.666

office@recolamp.ro www.recolamp.ro

Asociatia Recolamp Str. Mr. Ghe. Sontu 10-12, ap.7, sect.1 – 0114488, Bucuresti

tel. (021) 223.02.56; fax. (021) 223.02.57Dir. Gen: raul.pop@recolamp.ro