iliad ipo execution overview. who is iliad ? a story of growth and profitability
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Iliad IPO Execution Overview
Who is Iliad ?
A story of Growth and Profitability
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Leading independent ISP/Telecom group in France
3 complementary sectors, 1 network
Focus on residential customers
Internet Other activities
100% 100%100%
Telephony
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Strengthening of Free’s Leadership Position
Free: 2nd largest broadband ISP Best value for money offer 908,000 ADSL subs as of Sep. 30, 2004
• + 140,000 new subscribers in 3Q 2004
20% of ADSL net adds in 2004
# 1 operator in local loop unbundling Continuous increase of unbundled users
ratio
355,000 unbundled users as of June 30, 2004
17%
35%48%
Wanadoo
FREE
Other
ADSL Market Shares in France
Source : France Télécom 30/09/2004
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At the forefront of technological innovation
“Triple-play” Freebox DSLAM and modem developed in-house
Higher download higher bandwidth (up to 15 Mbs download)
Voice over DSL (August 2003)• #1 VoDSL operator on national scale
TV over ADSL (December 2003)• Content Agreements
• Over 200,000 regular viewers
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A demonstrated recordof profitable growth
Revenues CAGR 90% from 2001-2003
Net income positive since 2001
Operating costs and capex under constant review
No debt
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Why an IPO in 2004?
Iliad was a privately owned company since 1991
Raise capital for ADSL and network extension at minimum dilution
Institutionalize Iliad in the French telecommunications landscape
Provide exit to Goldman Sachs and value to managers
IPO rationale has to be simple / easy to explain
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Key Steps of the IPO Process
DecemberSeptemberJulyAprilMarch January
2003 2004
Investment banks beauty contest
Presentations of Iliad to investment banks
First half 2003 results audit
Kick off meeting
AMF VisaDecember 15, 2003
First day of trading January 30, 2004
Pricing January 29, 2004
RoadshowJanuary 21, 2004
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Investment Banking Presentations (March 2003)
Introduce Iliad to investment banking community (8 banks) to
Provide bankers with extensive documentation : Non disclosure agreement 2001 and 2002 consolidated accounts Powerpoint presentation of the Company Press review NO business plan at this stage
Allow for further meetings / Q&A sessions
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The Pitch (April 2003)
Key topics to be discussed for Iliad pitch:
Bank team Equity story / investor concerns Valuation methodology Timing Syndicate structure Fees Analyst coverage Roadshow Lock-up period
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Focus on Equity Story and Valuation Methods
Fees ranging from 3.75% to 5.00%
Investment Bank Equity Story Valuation
Société Générale 1. Integrated Telco2. Strong Fundamentals3. Network Ownership4. Growth sector5. Management
Multiples € 530 mil. to € 850 mil.
Cazenove 1. Profitable growth2. Only one investing in
Unbundling3. Organic growth4. Cash cow from dial up5. Management
Sum of Parts€ 450 mil. to € 550 mil.
Credit Agricole 1. Iliad is a challenger2. Network ownership3. Innovation4. Marketing powerhouse
DCF € 450 mil.
Second beauty contest amongst 3 out of 8 banks :
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The Winning Pitch
Société Générale designed that simple chart that perfectly summarized our transioning business model :
This page gave SG the lead position in the beauty contest
MARGE ACTUELLE+27.5%
Phase 1 : stratégie de gainde pdm = chute des marges
Phase 2 : Poursuite de lastratégie de gain de pdm + début du dégroupage =ralentissement de la chute des marges
Phase 3 : Maintien de pdm + mise en oeuvre du dégroupage =hausse des marges
Phase 4 : Maintien de pdm + accélération du dégroupage= hausse des marges
IPO
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Other Parties’ Selection (June 2003)
Issuer’s counsel
Has to sign off on document (Prospectus)
Has to render opinion
Has to enjoy working all night
Has to be cheap : can cost up to € 1.0 million
Communications agency
Know-how
Roadshow organisation
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Kick-off Meeting (September 2003)
IPO scheduled for April 2004
4 main processes have to run quasi-simultaneously : Management due diligence Financials / business plan IPO Structure Equity Story
Leading to the drafting of the prospectus
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Timing is Everything : Grasping the Opportunity…
Accelerate timetable to be the first IPO in France for 2 years and first Telco / ISP IPO in Europe for 3 years
SG lukewarm about acceleration :
Tight documentation schedule
IPO based on half year 2003 and 3Q2003 accounts rather than full year 2003
Analyst research over the christmas season
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Grasping the Opportunity…6
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Semaine 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
rech. Warm-up RL
Vacances
Publication de lanote d'opération
Publication desnotes d'analystes
Travaux de préparation en amont 4 semaines d'examen par la COB
Offre de marché
4 s : rédactionrecherche
Disponibilité deT3 2003
Dépôt à la COBdu doc. de base
Publication du document de base
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The Prospectus
A long and iterative process :
Always drive the process to make sure the messages are clear and that it is in « plain english »
Pay attention to risk factors. Investors actually read it !!
1. Management due diligence (questions see appendix)
2. First draft by the issuer’s counsel
3. Subsequent drafts with investment bankers, issuer’s counsel and underwriter’s counsel
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Dealing with the Market Authorities (AMF)
Autorité des Marchés Financiers (AMF) equivalent to US SEC
Listing is conditional to AMF approval (Visa)
Draft prospectus submitted on Friday Nov 14
Additional documents submitted concomittantly
100 questions from AMF to be answered promptly in order to highlight company’s transparency and good understanding of accounting and business issues
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Valuing Iliad : Company’s Perspective
Have an opinion on how you value your own company ?
Understanding management’s benchmark and comparables environment
French mid-cap companies Focus on Freenet and eBiscom
Understanding management / owner’s attitude towards dilution
Define the use of proceeds !
Valuation was key as Iliad was reopening the French and European Technology market
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Valuing Iliad : Market Perspective
Revenues EBITDA
Restatements
Given the differences in accounting methodsregarding subscriber acquisition costs, we have restated Iliad’s EBITDA by substracting from Iliad’s EBITDA the costs related to ADSL initial access (« FAS »)
We have not restated DSLAMs and modemsaccounting methods as these assets remain in Iliad’s possession
EBITDA restatement
Internet revenues (€mn) Telephony revenues (€mn)
Other revenues (€mn) ADSL subs ('000)
22,0%
20,6%
16,9%
3055
85
17
20
24
2003 2004 2005
199280 320
76
82 90
2003 2004 2005
1000
751
447
2004e 2005e
Iliad EBITDA 78 110Iliad ISP EBITDA 55 85
Capex linked to FAS 26 20
Iliad EBITDA restated 52 90Iliad ISP EBITDA restated 29 65
295
378422
50
78
110
EBITDA from Internet (€mn) EBITDA from Telephony (€mn)
Others (€mn) Iliad EBITDA margin
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Valuing Iliad : Market Perspective
Two approaches
Comparablecompanies
Relevant multiples
Global valuation and SOTP valuation
Global valuation• European ISPs focused on residential customers (excl . Portals and US
ISPs)• First Tier with European leaders T-Online and Wanadoo ISP (20-30%
discount for leadership premium) • Second Tier with e.Biscom Freenet, TIM, Tiscali and United Internet• Wanadoo ISP multiples obtained by substracting Directory EV• SOTP• Same ISPs• Fixed-Line operators: Jazztel, Kingston and Tele2
Even if EV/EBITA could be a better proxy, we retained EV/Sales and EV/EBITDA since these are:
• The multiples brokers focus on• More adapted to high-growth business• Consistent with what is used for Telecom stocks at
large
Relevant period • 2003 to 2005 with a stronger focus on 2004 and 2005
IPO discount All valuation data exclude any IPO discount, which will be based on market conditions at the time of offering
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Valuing Iliad : Market Perspective
Market Cap M€
Ent. Value
M€
EV/Sales - EV/EBITDA
03E 04E 05E 03E 04E 05E Tier 1T-Online 13,291 9,324 4.75x 4.09x 3.56x 27.6x 20.9x 15.4xWanadoo ISP (1)
6,577 4,713 2.74x 2.24x 1.91x Ns 33.5x 19.4xWanadoo (2)
9,674 7,810 2.94x 2.53x 2.25x 27.3x 16.9x 12.6x
Average (with a 20% discount) 3.00x 2.53x 2.19x 22.1x 21.8x 13.9x
Average (with a 30% discount) 2.62x 2.22x 1.91x 19.3x 19.0x 12.2x Tier 2
Telecom Italia Media 1,191 1,168 1.93x 1.67x 1.51x Ns 20.1x 12.8x Tiscali 2,151 2,327 2.58x 2.16x 1.93x 33.4x 16.8x 12.2x e.Biscom 2,201 2,559 4.99x 3.91x 3.09x 27.3x 13.5x 8.3x Freenet 926 835 2.13x 1.41x 1.24x 11.8x 8.4x 6.2x
United Internet 1,130 1,113 2.72x 2.34x 2.04x 13.8x 11.4x 9.9x
Average (extrema excluded) 2.48x 2.06x 1.83x 20.6x 13.9x 10.1x
Retained average 2.64x 2.21x 1.94x 20.6x 17.2x 11.6x
Market capitalisation 1 month average, as of 27-Nov-03Source : SG, Brokers' consensus, Bloomberg, Datastream, Fininfo
(1) based on an Enterprise value of the Directory business of 3,098 M€, see appendices for detailed calculation(2) For information purpose only
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Valuing Iliad : Market Perspective
Source: SG Cowen, Brokers
840 1,040
600 700 800 900 1,000 1,100 1,200 1,300 1,400
Range
EV/EBITDA 05
EV/EBITDA 05
EV/EBITDA 04 restated
EV/EBITDA 04
EV/EBITDA 03
Linear regression
EV/Sales 05
EV/Sales 04
EV/Sales 03
(1)
840
820
840
890
Retained averages
1,040
1,340
1,030
1,270
780
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Managing the Press
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Pre-Marketing Period
A concept created by Goldman Sachs for large privatisations
Designed to get management a clear understanding of investors’ issues and to give the underwriter a clear idea on price
Pros
Free’s market share
Sound strategy with unbundling
No debt
Network ownership
Cost structure
Management
Cons :
Why an IPO
Size of deal
Very competitive environment
Accounting treatment
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IPO Terms
Offering Structure : 6.000.000 shares
Price Range : € 14.00 to 16.30
Greenshoe :
Lock up :
Exchange :
Global Coordinator :
Joint Lead Manager :
Syndicate :
5.000.000 capital increase 1.000.000 from Goldman Sachs
€ 667 mil. To € 776 mil. Pre-money
828.000 new shares
6 months
Euronext Premier Marché
Société Générale
Cazenove
Oddo
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A Full Roadshow Schedule
One on oneABN Amro AM
UK - Scotland
One on onesHenderson InvestorsHermes
T. Rowe Price InternationalJP Morgan FlemingGLG Partners
Capital InternationalSchroders IMGartmore IMMarshall WaceThreadneedleFidelityLazard AMScottish Widows
Group meetingsADELPHI CAPITAL LIMITED LEGG MASON
ANCHORAGE CAPITAL LONDON & MERCANTILE
BARINGS LONGVIEW PARTNERS
BLENHAM INVESTMENT MARBLE BAR AM
BRADSHAW AM MERRILL LYNCH
BUTTONWOOD MFCCAXTON MICOUD
CAZENOVE FUND MANAGEMENTMOORE CAPITAL
CFA MORGAN STANLEYCLAYVARD MORLEY
DALTON STRATEGIC PARTNERSMPC
DB ADVISORS OCH-ZIFF CAPITAL
ECCLESIASTICAL INSURANCE ODEYEGERTON CAPITAL OMAM
F&C PARK PLACE
FEROX POLAR CAPITAL
FIRST STATE RATHBONE UNIT TRUST MANAGEMENT
GAM (UK) LIMITED REARBOURNE TECHNOLOGY
GIBBS CAPITAL SAVOY INVEST
GOLDMAN SACHS AM SGAM
HBK SPS
HIGHBRIDGE CM THEODORE GILISSEN
HSBC TURA CAPITAL
IW WEST MORELAND
J O HAMBRO CM JUPITER
JM FINN KIO
One on onesNatexis AMSGAMAXA IMCDC FPAAGF AM
BNP Paribas AMCIC AM
SogeposteCrédit Agricole AM - CLAM
CDC Ixis AM
Group meetingsGENERALI FINANCES FEDERIS GESTION D'ACTIFS
BFT FIDELITY INVESTMENTS
BGPI FINANCES SA
LCF ROTHSCHILD AM FINANCIERE ARBEVEL
LAZARD FRERES GESTION FORTIS BANK
FORTIS INVESTMENTS GEFIP
GROUPAMA AM HR GESTION
MMA FINANCE HSBC AM
CPR AM HSBC PRIVATE BANK
ACBERTROS ICGESTION
ACM-SOCAPI ING PRIVATE BANKING
AVIVA GESTION D'ACTIFS LAZARD FRERES BANQUEAXA MUTUALITE FRANCAISE
BANQUE D'ORSAY NEXTRADIO
BANQUE PRIVEE SAINT DOMINIQUE NSMDBNP PARIBAS OBC GESTIONBOISSY GESTION OFIVALMO
BOUSSARD & GAVAUDAN GESTIONSANPAOLO AMCAZENOVE SANPAOLO AMCCR ACTIONS SGAM
CDC IXIS AM SMA GESTION
CIE FINANCIERE ED. DE ROTHSCHILDTRUSTEAM FINANCE
COGEFI CLAMCOPERNIC SA - IONIS EQUIGEST
CPR AM ETOILE GESTION
One on onesADAMUnion InvestDEAMDEKACominvestMetzler
Group meeting
ACA EQUITY PARTNERS
FRANKFURT TRUSTAMG GENERALIINTERNATIONAL CAPITAL MARKETSBADEN WURTTENBERGISCHEMERCURIUS CMCAZENOVEMETZLER INVEST
DEUTSCHE POSTBANK VALUE MANAGEMENT
DRESDNER BANK AG WEISSENHORN UND PARTNER
One on onesJulius Baer AMCredit Suisse AM
Group meetings
Paris UK - Scotland
Frankfurt
Amsterdam
Zurich
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Key Success Factors
Lots of upside still ahead for new shareholders Doubling of ADSL subscribers over next 24 months TV and telephone offer
The IPO timing was perfectly in synch with industrial developement Over 500.000 ADSL subs Clear success of Freebox Margin Rebound
EB
ITD
A m
arg
in
TimeT4
2002T1
2003T2
2003T3
2003T4
2003
Q4 2002 / Q1 2003
Signing up userson Option 5
8,770
45,850
87,230
163,000
Q3 2003Faster
development of unbundling
Q2 2003Signing up users
on Option 5+
Start of unbundling
Q4 2003 / 2004Acceleration in
unbundling+
Signing up users on Option 1 (directly)
Number of unbundled users
IPO
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Life After the IPO…
20
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29-janv-04
29-févr-0
4
29-mars-04
29-avr-04
29-mai-0
4
29-juin-04
29-juil-0
4
29-août-04
29-sept-04
29-oct-04
Base 100 au 29-01-04
ILIAD FRANCE TELECOM E.BISCOM FREENET SBF 120