ILLUSTRATION

CHARACTER DESIGN

PROCESS BOOK COVER > 9.5 x 9.5 inches PROCESS BOOK SPREAD > 19 x 9.5 inches

CHARACTERS [from left to right] > Not My Problem Norm, Family Fran, Convenience Carl, Penny Pincher Paul, Brand Loyal Barb, Misinformed Mary (and her son Informed Isaac), and Ailing Alice

Live Well CollaborativeCincinnati, OHSmall Company; Product Design for 50+Lead Designer

Create personas and design characters based on the extremes of the seven barriers found that prevent the 50 plus from being sustainable.

PERSONAS > Personas were designed to help companies identify barriers in their consumers when trying to design sustainable products.

PROCESS BOOK > Process book was created to show the sponsor companies what research led to these personas being created and how to reach consumers that have the same barriers as these characters.