im project framework

8/12/2019 IM Project Framework

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Universiti Utara Malaysia

BFMA 5053:

International

MarketingGroup Assignment

[Pick the date]

MOHD FADDILLAH B AMAT 814115

MUHAMMAD IZWAN B YUSOF 814118

NOOR AZMI B MOHD NASIR 814120

RAHMAT B ABU BAKAR 814239


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Table of ContentsThe Company - Introduction ........................................................................................................... 3

The Product ..................................................................................................................................... 3

The Country - Thailand .................................................................................................................... 3

Profiles ......................................................................................................................................... 3

Geography .................................................................................................................................. 3

Demographic Factors ................................................................................................................. 4

Political ........................................................................................................................................ 7

Economic ..................................................................................................................................... 7

Financial....................................................................................................................................... 8

Economic Conditions ................................................................................................................. 10

Regulatory Environment ........................................................................................................... 11

Competitive environment ......................................................................................................... 11

Level of Technology ................................................................................................................... 11

Cultural Issues ........................................................................................................................... 11

Infrastructures issues ................................................................................................................ 11

Hofstedes Dimension Evaluation................................................................................................. 11

Effects of Porterss Diamond four factors.................................................................................... 11

Core Competencies ....................................................................................................................... 11

Marketing Strategies ..................................................................................................................... 11

Mode of Entry ............................................................................................................................... 11

Conclusions ................................................................................................................................... 11


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The Company - Introduction

The Product

The Country - Thailand

Profiles

Thailand or also known as Siam is one of the countries under the Association of Southeast

Asean Nations(ASEAN) which practices the Constitutional Monarchy with the Prime Minister

leading the government and the King as the Head of State. With a total import of

RM10.05billion from Malaysia in 1st

Quarter 2012, Thailand boast to be the one of the top 10

destinations for the Malaysian manufacturers.

Geography

Location:

Southeastern Asia, bordering the Andaman Sea and the Gulf of Thailand, southeast of

Burma.


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Geographic Coordinates:

15.00N, 100.00E

Area:

513,890 sq km in total

Climate :

tropical; rainy, warm, cloudy southwest monsoon (mid-May to September); dry, cool

northeast monsoon (November to mid-March); southern isthmus always hot and

humid

Natural Hazards:

land subsidence in Bangkok area resulting from the depletion of the water table;

droughts

Environment(Current Issues):

air pollution from vehicle emissions; water pollution from organic and factory wastes;

deforestation; soil erosion; wildlife populations threatened by illegal hunting

Demographic Factors

Population:

67,091,089 (July 2012 est.)


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Ethnic :

Religion :

75%

14%

11%

Ethinicity

Thai

Chinese

Others

94.60%

4.60%

0.70%0.10%

Religion

Buddhist

Muslim

Christian

Others


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Major citiespopulation:

BANGKOK (capital) 6.902 million (2009)

Sex ratio:

Total population:0.98 male(s)/female (2011 est.)

Languages:

Thai, English (secondary language of the elite), ethnic and regional dialects


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Political

Economic

Total Imports and Exports for Thailand

2000 2003 2004 2005 2006 2007 2008 2009 2010 2011

IMPORT 61,923 75,824 9 4, 41 0 1 18 ,1 58 1 28 ,6 54 1 41 ,2 94 1 79,1 68 134,7 34 185,121 228,845

EXPORT 68,963 80,324 9 6, 24 8 1 10 ,1 78 1 30 ,7 95 1 53 ,8 58 1 75,8 97 151,9 10 195,371 226,412

BAL ANCE 7,040 4,500 1,838 (7,980) 2,141 12,564 (3,271) 17,176 10,250 (2,433)

(10,000)

(5,000)

-

5,000

10,000

15,000

20,000

-

50,000

100,000

150,000

200,000

250,000

IMPORT

EXPORT

BAL ANCE


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Financial

Rank Country Current Account Balance (US$)

1 China 201,700,000,000

2 Germany 188,600,000,000

3 Saudi Arabia 144,200,000,000

4 Japan 120,500,000,000

5 Russia 101,300,000,000

6 Switzerland 85,300,000,000

7 Netherlands 76,710,000,000

8 Kuwait 70,850,000,000

9 Norway 70,200,000,000

10 Singapore 56,980,000,000

11 Qatar 53,570,000,000

12 Iran 42,000,000,000

13 Taiwan 41,270,000,000

14 Sweden 41,200,000,000

15 Malaysia 30,990,000,000

16 Korea, South 29,790,000,000

17 Venezuela 27,140,000,000

18 United Arab Emirates 26,320,000,000

19 Iraq 21,760,000,000

20 Denmark 21,640,000,000

21 Algeria 21,090,000,000

22 Azerbaijan 17,150,000,000

23 Angola 13,820,000,00024 Kazakhstan 13,610,000,000

25 Thailand 11,900,000,000

26 Nigeria 11,820,000,000

27 Oman 10,750,000,000

28 Hong Kong 9,420,000,000

29 Austria 8,200,000,000

30 Philippines 7,078,000,000
http://www.indexmundi.com/china/current_account_balance.htmlhttp://www.indexmundi.com/germany/current_account_balance.htmlhttp://www.indexmundi.com/saudi_arabia/current_account_balance.htmlhttp://www.indexmundi.com/japan/current_account_balance.htmlhttp://www.indexmundi.com/russia/current_account_balance.htmlhttp://www.indexmundi.com/switzerland/current_account_balance.htmlhttp://www.indexmundi.com/netherlands/current_account_balance.htmlhttp://www.indexmundi.com/kuwait/current_account_balance.htmlhttp://www.indexmundi.com/norway/current_account_balance.htmlhttp://www.indexmundi.com/singapore/current_account_balance.htmlhttp://www.indexmundi.com/qatar/current_account_balance.htmlhttp://www.indexmundi.com/iran/current_account_balance.htmlhttp://www.indexmundi.com/taiwan/current_account_balance.htmlhttp://www.indexmundi.com/sweden/current_account_balance.htmlhttp://www.indexmundi.com/malaysia/current_account_balance.htmlhttp://www.indexmundi.com/south_korea/current_account_balance.htmlhttp://www.indexmundi.com/south_korea/current_account_balance.htmlhttp://www.indexmundi.com/venezuela/current_account_balance.htmlhttp://www.indexmundi.com/united_arab_emirates/current_account_balance.htmlhttp://www.indexmundi.com/iraq/current_account_balance.htmlhttp://www.indexmundi.com/denmark/current_account_balance.htmlhttp://www.indexmundi.com/algeria/current_account_balance.htmlhttp://www.indexmundi.com/azerbaijan/current_account_balance.htmlhttp://www.indexmundi.com/angola/current_account_balance.htmlhttp://www.indexmundi.com/kazakhstan/current_account_balance.htmlhttp://www.indexmundi.com/thailand/current_account_balance.htmlhttp://www.indexmundi.com/nigeria/current_account_balance.htmlhttp://www.indexmundi.com/oman/current_account_balance.htmlhttp://www.indexmundi.com/hong_kong/current_account_balance.htmlhttp://www.indexmundi.com/austria/current_account_balance.htmlhttp://www.indexmundi.com/philippines/current_account_balance.htmlhttp://www.indexmundi.com/philippines/current_account_balance.htmlhttp://www.indexmundi.com/philippines/current_account_balance.htmlhttp://www.indexmundi.com/austria/current_account_balance.htmlhttp://www.indexmundi.com/hong_kong/current_account_balance.htmlhttp://www.indexmundi.com/oman/current_account_balance.htmlhttp://www.indexmundi.com/nigeria/current_account_balance.htmlhttp://www.indexmundi.com/thailand/current_account_balance.htmlhttp://www.indexmundi.com/kazakhstan/current_account_balance.htmlhttp://www.indexmundi.com/angola/current_account_balance.htmlhttp://www.indexmundi.com/azerbaijan/current_account_balance.htmlhttp://www.indexmundi.com/algeria/current_account_balance.htmlhttp://www.indexmundi.com/denmark/current_account_balance.htmlhttp://www.indexmundi.com/iraq/current_account_balance.htmlhttp://www.indexmundi.com/united_arab_emirates/current_account_balance.htmlhttp://www.indexmundi.com/venezuela/current_account_balance.htmlhttp://www.indexmundi.com/south_korea/current_account_balance.htmlhttp://www.indexmundi.com/malaysia/current_account_balance.htmlhttp://www.indexmundi.com/sweden/current_account_balance.htmlhttp://www.indexmundi.com/taiwan/current_account_balance.htmlhttp://www.indexmundi.com/iran/current_account_balance.htmlhttp://www.indexmundi.com/qatar/current_account_balance.htmlhttp://www.indexmundi.com/singapore/current_account_balance.htmlhttp://www.indexmundi.com/norway/current_account_balance.htmlhttp://www.indexmundi.com/kuwait/current_account_balance.htmlhttp://www.indexmundi.com/netherlands/current_account_balance.htmlhttp://www.indexmundi.com/switzerland/current_account_balance.htmlhttp://www.indexmundi.com/russia/current_account_balance.htmlhttp://www.indexmundi.com/japan/current_account_balance.htmlhttp://www.indexmundi.com/saudi_arabia/current_account_balance.htmlhttp://www.indexmundi.com/germany/current_account_balance.htmlhttp://www.indexmundi.com/china/current_account_balance.html


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-20

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0

5

10

15

20

25

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Current Account Balance


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Economic Conditions

Rank Country GDP (purchasing power parity) (Billion $)

1 United States 15,290

2 China 11,440

3 India 4,515

4 Japan 4,497

5 Germany 3,139

6 Russia 2,414

7 Brazil 2,324

8 United Kingdom 2,290

9 France 2,246

10 Italy 1,871

11 Mexico 1,683

12 Korea, South 1,574

13 Spain 1,432

14 Canada 1,414

15 Indonesia 1,139

16 Turkey 1,087

17 Iran 1,003

18 Australia 926.2

19 Taiwan 887.3

20 Poland 781.5

21 Argentina 725.6

22 Netherlands 713.1

23 Saudi Arabia 691.5

24 Thailand 609.8

25 South Africa 562.2

26 Egypt 525.6

27 Pakistan 494.8

28 Colombia 478

29 Malaysia 453

30 Nigeria 418.7

Thailand enjoyed being the 24th

country having good Gross Domestic Product (GDP) amounting of USD

609.8 billion, higher than Malaysia. This has been supported by its well-developed infrastructure, a free-

enterprise economy, pro-investment policies as well as the strong export industries. The main

contributors of its economy are mostly from the machineries and electronic components, agricultural

commodities, and jewelry which have encountered half of the GDP.During the economic recession inyear 2008-2009, Thailands economy has only able to achieve a GDP of 2.3%, however the economy has

rebounced back to its state in year 2010 by scoring 7.8%, which its fastest pace since year 1995.

Nevertheless, the economy then was shocked by the heavy flooding in year 2011 which has

tremendously affected the GDP to be at only 0.1% per year. Overcoming the natural disaster, the

Government of Thailand had anticipated for the GDP for 2012 to be growing between 5.5% and 6.5%
http://www.indexmundi.com/united_states/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/china/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/india/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/japan/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/germany/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/russia/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/brazil/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/united_kingdom/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/france/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/france/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/italy/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/mexico/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/south_korea/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/south_korea/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/spain/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/canada/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/indonesia/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/turkey/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/iran/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/australia/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/taiwan/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/poland/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/argentina/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/netherlands/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/saudi_arabia/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/thailand/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/south_africa/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/egypt/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/pakistan/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/colombia/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/malaysia/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/nigeria/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/nigeria/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/malaysia/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/colombia/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/pakistan/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/egypt/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/south_africa/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/thailand/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/saudi_arabia/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/netherlands/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/argentina/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/poland/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/taiwan/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/australia/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/iran/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/turkey/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/indonesia/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/canada/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/spain/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/south_korea/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/mexico/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/italy/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/france/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/united_kingdom/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/brazil/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/russia/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/germany/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/japan/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/india/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/china/gdp_(purchasing_power_parity).htmlhttp://www.indexmundi.com/united_states/gdp_(purchasing_power_parity).html


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Regulatory Environment

Competitive environment

Level of Technology

Cultural Issues

Infrastructures issues

Hofstedes Dimension Evaluation

Effects of Porterss Diamond four factors

Core Competencies

Marketing Strategies(Branding etc)

Mode of Entry

Conclusions

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1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

GDP-Real Growth Rate (%)

im project framework

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