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Your way to new

clients and markets:

our challenge

Imagefolder EOS neu en4.indd 1 30.01.14 19:06

Imprint:

Your way to new clients and markets: our challenge

Editorial office and publisher: EOS – Export Organization South Tyrol

Concept and graphic: Conzepta

Print: dialogwerkstatt

Print run: 1.000

Imagery: Shutterstock, iStockphoto, Fotolia, F. Blickle, EOS, private,

Brennerautobahn AG, H. Rier, TechnoAlpin AG, Alpitronic GmbH

Translation: Marco Pellegrini

Year 2014

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Join forces for a successful export business

How we work for your success abroad

Our structure

International Trade Support

Marketing Support

Product diversity in exports from

South Tyrol today

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Exports from South Tyrol have been a clear success story since records began. Every fifth euro is now earned

from exports. Compared to the rest of Italy, owing to the small average size of each enterprise, South Tyrol’s

export figures lie somewhere in the middle, but the trend is clearly upwards.

Development of the export trade in South Tyrol

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EOS – Export Organization South Tyrol, accompanies

South Tyrolean businesses on their way towards new cli-

ents and markets. In addition to providing support for the

initiation of export activities, EOS helps to consolidate the

presence of local companies on international markets. An-

other important aim of EOS is to increase the image and

brand awareness of South Tyrolean quality products both

at home and abroad.

With the creation of the EOS – Export Organization South

Tyrol in 2006, our region has managed to unite forces in

the regional export sector by merging three different in-

stitutions and creating a single organization to promote

the international expansion of local businesses and sales

world-wide.

Supporting the activities and initiatives of EOS is a key

aim of the South Tyrolean regional government. Our com-

mon goal is to lay the foundations for local businesses to

perform with excellence on international markets when it

comes to selling high-quality products and services.

Join forces for a successful export business

Arno Kompatscher

Governor of South Tyrol

and Minister of Economics

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Our aim is to promote the internationalisation of local

businesses, on the one hand increasing export levels while

on the other augment the number of enterprises actually

exporting.

This is achieved through active export promotion, rec-

ognition and use of new trends and market opportuni-

ties, and through a wide range of marketing approaches

intended to strengthen the image, profile and sales

of South Tyrolean specialities. The EOS functions as

a network between South Tyrolean business, politics,

the economy and the media at home and abroad. We

cooperate closely with local businesses and also promote

cooperation between enterprises in order to generate

synergies by means of targeted cooperation measures

and joint initiatives.

Our clients benefit from our many years of experience,

our international network of contacts and our exemplary

project support services. Your business will earn time and

money with the aid of our efficient International Trade

Support and Marketing Support services.

We look forward to working with you and wish you

success in your international business activities.

As a leading service provider organization in export matters and product

marketing, we lead you to new customers and markets.

Hansjörg Prast

EOS manager

Federico Giudiceandrea

EOS president

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How we work for your success abroad

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Headed by an administrative board made up of repre-

sentatives from a number of sectors of the local econo-

my and of the regional government of the Autonomous

Province of Bolzano/Bozen, 32 members of staff make

up the EOS core team. If required, qualified specialists

contribute to the team in extensive projects.

We additionally maintain an international network of

partners to ensure local as well as global networking for

our customers.

EOS – Export Organization South Tyrol, a private-sector specialist

department of the Bolzano/Bozen Chamber of Commerce.

Our structure

Apple

Speck

Quality Mark

Wine

ReceptionPublic

Relations

Export

Helpdesk

EU

Projects

Project

ManagementEvents

Account

ManagementInternetTrade fairs

Sales

Promotion

Administrative council

Director

Administration


Public Relations /Corporate communications

Marketing Support

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Germany 33,5%

Markus Walder

Division manager

South Tyrol’s export markets

USA 4,5%

Great Britain 3,5%

China 3%

Spain 4%

South Tyrolean exports are witnessing positive developments, with the number of destination countries for exports constantly on the rise. The main export markets

are the German-speaking countries (Germany, Austria and Switzerland), which together represent nearly half of all exports from South Tyrol. (2011 figures)

In the sector of International Trade Support, we promote the internationalization

of South Tyrolean companies by providing a variety of services in order to support

your market entry as well as the exploration and consolidation of markets. Direct

contact with companies is of key importance to us.

France 5%

Switzerland 5%

Austria 10,5%

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We advise

You benefit in three ways from the experience of our

staff and experts: at the Export Help Desk we have time

for detailed discussion of your project; company visits are

an opportunity for consultation on the premises of your

enterprise; while on our adviser days we invite our foreign

partners for you to meet and discuss your concerns face-

to-face.

We inform

Information forms the building blocks for the decisions on

which your success depends! We therefore research infor-

mation for you on companies, markets and sectors from

secondary sources. Access to professional databases and

market research institutes makes it easier of us to look for

sound, concrete information that can help you make the

right export decisions.

We support

A series of concrete projects and services will support you

on the way to discovering international markets: seminars,

trade fairs, export coaches, visits for entrepreneurs and

delegations, sales promotion actions and individual export

projects will all help you internationalise your business.

Other countries 31%

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Our marketing support function successfully implements sector-specific

advertising campaigns for South Tyrolean Quality Products. Cross-product

activities, especially online activities, PR measures, sales promotion activities,

EU projects and events complete our range of functions.

Marketing Support

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Our aims

Our aim is to ensure sustainable value creation by means

of the production of quality foodstuffs and to guarantee a

reasonable income for the region’s many small- and medi-

um-sized enterprises. We work in close cooperation with

trade associations, business groups and other partners.

Quality Products

South Tyrolean Quality Products from the farm produce

and foodstuffs sectors are marketed with the European

Designation of Origin and the South Tyrol Quality Mark.

Our activities focus on consolidating market share in

traditional markets where both the image and profile of

South Tyrolean products are high. But even in new mar-

kets more and more promotions being carried out in con-

junction with sales.

Sector-specific measures

Apart from sector-specific measures, we also realize

activities and cooperation work covering a range of

products, coordinating and implementing EU joint cam-

paigns and European promotional programmes.

Paul Zandanel

Division manager

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Its geographical location and characteristics mean that

South Tyrol has long been a trader and exporter of agri-

cultural products. Less traditional but no less successful,

the export of industrial and technological products is con-

stantly gaining strength.

The range of products exported from South Tyrol has in

fact changed considerably over the years.

Products such as computing, electrical and precision

equipment have all experienced large increases in export

volume. Substantial growth rates can also be seen in the

areas of metals and metal products, mechanical engineer-

ing and vehicle components.

More and more enterprises are discovering niches for

themselves through greater specialisation, with their high

quality ensuring they stand out against the international

competition.

In such sectors as medical and dental technology, custom

interior design, dietary products, high-tech equipment or

aerial ropeways and winter technologies, South Tyrol’s top

companies are among the world’s leading manufacturers

and enterprises.

Gone are the days when South Tyrol exported simply food and wine.

From vehicle components to plant protection agents, dietary products

to precision equipment, there is enormous diversity in the range of

products on offer.

Product diversity in exports from South Tyrol today

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Apples were, together with wine, one of South Tyrol’s first

exports. From the beginning of the 19th century, this pre-

cious fruit was sent northwards by horse and on foot. Such

transport was a laborious and lengthy affair.

The building of the railway over the Brenner Pass in

1867 made the transport of goods considerably easier.

South Tyrolean apples thus reached the imperial courts

of Vienna, Berlin and St. Petersburg. The draining of the

marshlands in the Etsch Valley towards the end of the

19th century made large areas along the river available

for the further cultivation of apples. This truly fruitful

period saw the establishment of the first fruit-growing

cooperatives in the Burggrafenamt, where apples are still

the main export item.

It all began with the apple

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11%18% 16% 16% 12%

Food and

beverages

Plant and

machinery

Agricultural

products

Transportation

and components

Metal and

metal products

Main export sectors

South Tyrolean businesses export a wide range of different products, with the shares of the individual export sectors are fairly equal.

A differentiated, high-quality palette of goods makes exports a strong pillar of the South Tyrolean economy, ensuring that it has been

able to withstand the fluctuations seen on the world markets in relatively good shape. (2011 figures)


Südtiroler Straße 60 Via Alto Adige - I-39100 Bozen/Bolzano

Tel. +39 0471 945 750 - Fax +39 0471 945 770 - [email protected] - www.eos-export.org

EXPORT ORGANISATION SÜDTIROL DER HANDELSKAMMER BOZENORGANIZZAZIONE EXPORT ALTO ADIGE DELLA CAMERA DI COMMERCIO DI BOLZANOEXPORT ORGANIZATION SOUTH TYROL OF THE CHAMBER OF COMMERCE OF BOLZANO/BOZEN


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