image.works cross media marketing, 05-02-2011
TRANSCRIPT
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Cross-Media MarketingCross-Media Marketing
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Fact of Life…
“78% of all people read their mail over a trash can.” –USPS/DMA Survey
What can youyou do to make your marketing pieces stand out?
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Marketing Must-haves:
Don’t forget the four basics to successful marketing:
1.Targeted, up-to-date mailing list2.Attention-grabbing creativity3.Timely, compelling offer4.Easy, convenient call to action
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The Internet changed everything—including the role of direct mail marketing.
What can youyou do to respond to these changes?
Keep in mind…
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The Solution…
Introducing Cross-Media MarketingCross-Media Marketing
from image.works!We’ve combined the
best of print and web media (and added to
it our signature creative
talents), to bring you a new kind of marketing capable of shooting response rates into the stratosphere.
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Join the Big Leagues…
Check out all the companies using our partner for cross-media marketing campaigns!
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The Three Steps to Successful Cross-Media Marketing:
Direct mail with personalized web
addresses (PURLs)
and QR Codes
Dynamic landing pages
Project tracking with follow-up
Attract Interact React
Step OneStep One Step TwoStep Two Step Step ThreeThree
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Stand out in a crowded mailbox with eye-catching designs and compelling copy.
Attract
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Further attract readers with intriguing personal touches on the back of your direct mail pieces.
Personalize each piece with the recipient’s name.
Personalized URLs (PURLs) lead to dynamic landing pages.
Attract
Use QR Codes to make landing pages easily accessible.
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Interact
Pre-populated fields make the application process easier than ever.
Boost response rates with
personalized websites featuring
pre-populated fields.
Collect valuable contact information by having recipients fill in required fields.
Apply or submit a request with just one click!
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Interact
Continue the online
conversation with a personalized confirmation/
thank-you page.
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Interact
On your confirmation page, include easy links for recipients to share your
promotion details via social networking sites like Facebook and
Twitter. 12
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Interact
After a recipient submits a reply, you’ll receive an e-mail notificatione-mail notification
for quick and easy follow-up.
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React
At image.works, we can estimate the arrival date of
your direct mail pieces and send automatic e-mail automatic e-mail
blastsblasts to recipients who
don’t respond within a set timeframe.
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Gauge your ROI.
Cost per conversion
Cost per lead
Cost per visit
ReportingDashboard
Use the Reporting Dashboard to calculate all these things and more! 15
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Gauge your ROI.
All visits and online activities are tracked in the Reporting Dashboard. Use the information to fine-tune your marketing and improve ROI. 16
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Safety first!
Our cross-media software is
SAS-70 certified, SAS-70 certified, so you can rest assured that all information will be transmitted safely
and securely.
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Cross-Media Marketing
is perfect for: Skip-a-Pay Offers
Auto Loans/RefinancesVacation Loans
Home Equity LoansHome Mortgages/Refinances
Credit Card/Balance TransfersSurveys
RSVP for Special Events/Grand OpeningsE-statements
Online BankingAnd Much More!
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Just see for yourself!
Online Banking
ScottMartin.iwlaunch.com/online
New Mover
BrendaSmith.iwlaunch.com/welcome
Auto Loan/Refi
JohnHoffman.iwlaunch.com/auto
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Pricing
Sky-high results at down-to-earth prices: •2,500 jumbo postcards: $1,400
•Full-service mailing fee: $272
•Cross-media campaign set-up fee: $350
•5¢ per recipient (PURL): $125
•Follow-up e-mail blast: FREE
•Total: $2,147
(Postage is an additional cost. The set-up fee for campaigns with 10,000-20,000 direct mail pieces is $600, and campaigns with more than 20,000 pieces have a set-up fee of $850.) 20
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Prepare for lift-off!
Looking to launch your first
Cross-Media Cross-Media MarketingMarketing
campaign? Just call on the image.works
team! We’ll be standing by…
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Questions?
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