imf interoperable master format business situation
TRANSCRIPT
IMFInteroperable Master Format
Business Situation
IMF - Overview
• Introduction
• Structure
• How does it work?
• Standardization status
• What’s new?
• Business Cases
introduction
Industry issues
• International film distribution results in thousands of different versions
• Various edited versions
• Various audio versions
• Various subtitle combinations
• Various formats (Cinema, Television, Internet, smart phones & tablets, airlines, etc)
introduction
History
• 2007 – «Studios» discuss about a common distribution format
• 2008 – USC ETC hosts discussions
• 2011 – USC ETC publishes IMF spec 1.0
• 2011 – SMPTE starts working on IMF (35PM50 Group)
• 2013 – SMPTE releases first IMF specification
• 2013 – France’s CST releases Film Archive extension proposal
IMF Structure
IMP Interoperable Master Package
IMF Version Management
IMF Version Management
IMF Version Management
IMF Version Management
BASE TRACK
INSERTS
IMF Version Management
French Composition Playlist
IMF Version Management
German Composition Playlist
IMF Version Management
Italian Composition Playlist
IMF Version Management
IMF Applications
CORE FRAMEWORK(Metadata, Packing, Asset Management)
APP #1
MXFUncomp.
DPX
APP #2
MXFJPEG2000Broadcast
HD
APP #2e
MXFJPEG2000Broadcast
UHDTV
APP #3
MXFMPEG4 SStP
BroadcastHD
APP #2e+
MXFJPEG2000
Film Archive
IMF Applications
App #2 - Essence Components
• MXF AS-02
• JPEG 2000 Broadcast Profile HD
• RGB & YUV
• Lossy & Lossless
• Audio stored as MXF wrapped PCM
IMF Applications
App #2e - Essence Components
• MXF AS-02
• JPEG 2000 Broadcast Profile UHDTV
• RGB & YUV
• REC2020
• Lossy & Lossless
• Audio stored as MXF wrapped PCM
IMF for Film Archives
App #2e+ (CST proposal)
• JPEG2000
• 16bit encoding
• XYZ color space (conversion from DSM to XYZ left to the lab)
• 4:4:4 color sampling
• Film 2K (2048x1536), 4K (4096x3072), 6K & 8K resolutions
• Archive Frame Rates (AFR): 16, 200:11, 20, 240:11 fps
Standardization Status
SMPTE released standards
• ST-2067-2 Core Constraints
• ST-2067-3 Composition Playlist
• ST-2067-5 Essence Component
• ST-2067-20 Application #2
• ST-2067-21 Application #2 Extended
• ST-2067-30 Application #3
IMF Transcoding
HD
SD
2K/4K
COMPOSITION PLAYLIST
OUTPUT PROFILE LISTS
Transcoding instructions stored as metadata
What is new?
New trends & market opportunities
• 4K & UHDTV
• High Dynamic Range (HDR) television (Dolby Vision, Sony xvYCC)
• Catalog remastering
• New successful distribution channels (e.g. Netflix)
Business cases
Sony Pictures
• 100 catalog titles remastered in UHDTV
• Blu-Ray HD (sold as remastered in 4K)
• Sony’s 4K VoD platform
• Online distribution partners
• IMF App 2e used (xvYCC)
Business cases
Netflix
• 50 million members in nearly 50 countries
• more than one billion hours of TV shows and movies per month
• 2014 investment: over $400M on technology development
• Netfilx Preferred Vendors
• IMF App 2e used (YCbCr 4:2:2)
