imi’s smokehouse ie – slideshow 2016 final
TRANSCRIPT
IMI’S SMOKEHOUSE IE – “A TASTE TO REMEMBER”
IHBA BRIGHT IDEA 2016
WELCOME
Nicolette Csanda & Adam Csanda Business Development Manager/OwnerImi’s Smokehouse IETallaght Enterprise Centre, Tallaght village, D24, Main Road, Unit 12a
IMI’S SMOKEHOUSE IE – “A taste to remember”
HUNGARY
IRELAND
• Family owned business – runned by siblings
• Started 15th November 2014
• Based in Tallaght village, Dublin 24
• Profile: import of “Hungaricums”
• Target market
• Philosophy: Quality before quantity
Introduction
S WO T
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
• GROWING DEMAND
• MORE CHANNELS TO INCLUDE
• OPEN TO HOTELS, RESTAURANT CHAINS
• ONLINE ORDERS
• OPENING HOURS
• COMPETITION
• ITALIAN STORES
• SPANISH RESELLERS WITH SIMILAR PRODUCTS
• HOMEMADE PRODUCTS
• PREMIUM QUALITY
• UNIQUE CUSTOMER SERVICE
• PROVEN SELLING RECORDS
• 8 OUT OF 10 PEOPLE LOVE OUR PRODUCTS
• HUNGARIAN WEBSITE
• DELIVERY FEE
• HAVE TO WIDE OUT OUR AUDIENCE
SWOT analysis
IMI’S SMOKEHOUSE IE – “A taste to remember”
IMI’S SMOKEHOUSE IE – “A taste to remember”
Our Products• Homemade Cured
Meat
• Pickles from Vecses
• Sauces by Univer
• Acacia Honey
• Confectionary
IMI’S SMOKEHOUSE IE – “A taste to remember”
About Marketing
“The management process responsible for identifying, anticipating and satisfying customer requirements profitably”
Segmentation Targeting Positioning
IMI’S SMOKEHOUSE IE – “A taste to remember”
Segmentation
- Market SEGMENTATION is the
division of the market
- The market consists of customers with a variety of needs who are looking for different product offerings
Market - Eastern EU Population in IE
Hungarian Polish Lithuanian Latvian
PEOPLE
8.000 63.000 25.000 13.000
IMI’S SMOKEHOUSE IE – “A taste to remember”
Targeting
- TARGETING means selecting
particular group
- May involve different marketing mix for different segments
PRIMARILY:
SECONDLY:
THIRDLY:
IMI’S SMOKEHOUSE IE – “A taste to remember”
Our business is belong to concentrated niche marketing!
IMI’S SMOKEHOUSE IE – “A taste to remember”
Positioning
• “Word of mouth” – marketing tool• How can we serve the consumers best• Want to be the 5th best chorizo provider in IE
Any questions?
IMI’S SMOKEHOUSE IE – “The taste to remember”