A sleeker, more likeable 3D version has since been

adopted.

In 1977, the Stork explaining to the obsterician that since the Baby Boom is over, he’s delivering pickles now instead of babies.

Not every ad campaign went off without a hitch. This rendition of the Stork was created by animator John Hubley, but rejected by Vlasic.

Once there was a Croatian cheesemaker who came to America to seek his fortune. In 1912, Frank Vlasic arrived in Detroit and found work in a factory. He saved his money and opened his own creamery where he could work at his cheesemaking trade. He sold milk and cheese for years, until he retired and turned the business over to his son Joe. In 1922, Joe picked up a milk route and developed it into the largest daily milk distribution company in Michigan. Joe decided to expand the family brand to pickles. During World War II his supply became undependable. Instead of selling pickles from the barrel, he decided to try a new approach and sell them in jars. With that strategy, he was able to put up jars of pickles whenever cucumbers were available. That innovation changed everything. The first Vlasic pickle factory was opened in Imlay City, Michigan in 1942. Eventually Vlasic went nationwide and became the number one pickle brand in America. In 1974, a new marketing strategy was born: Jovny, the Vlasic Stork. The pitch was that the Baby Boom was ending so since he wasn’t busy delivering babies, the Stork would deliver pickles instead. The baby theme carried over to the idea that pregnant women often crave pickles.

With a label like a Championship belt, this pickle is kosher based on the garlic and dill brine, not on kosher practices. People who keep kosher know to check for a symbol on the label, the most common of which is that of the Orthodox Union.

Imlay City

For super fans.