Impact of the Internet on Secondary Data

Luis A. Escobar

Secondary Data

Digitization of Data

•Access to large databases

•Quicker dissemination

•Cost reductions

The More Changes, More of the Same

Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.

Web Analytics Association

What are the Implication to Marketing?

• Return on Investment.

•Trends

•Identifying Markets

Identify

Customize

References

King, R. (2008). How Cloud Computing Is Changing the World. BusinessWeek Online, 20. Retrieved from Academic Search Premier database.

ReferencesKarpinski, R. (2009). Analyzing analytics 2.0. B to B, 94(7), 27. Retrieved from Business Source Premier database.

References(2009). Googling the future. Economist, 390(8627), 82. Retrieved from Business Source Premier database.

ReferencesKarpinski, R. (2009). Web analytics get social. B to B, 94(5), 15. Retrieved from Business Source Premier database.