implementing a cross organisation social media strategy and getting results

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Bertie Bosrédon* @cafedumonde . [email protected] */bow-ray-dom/ social media @BCCare

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By Bertie Bosrédon - Breast Cancer Care

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Page 1: Implementing a cross organisation social media strategy and getting results

Bertie Bosrédon*@cafedumonde . [email protected]

*/bow-ray-dom/

social media @BCCare

Page 2: Implementing a cross organisation social media strategy and getting results

here for anyone affected by breast cancer

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Monarchy

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Democracy

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Social model

Page 6: Implementing a cross organisation social media strategy and getting results

here for anyone affected by breast cancer

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Claude

61

Dijon (France)

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revolution

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1 post every 4 minutes

1500+ active users / month

60,000 visitors / month

8 hours of moderation / day

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Guidelines

Training

Staff survey

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+55%CEO

TRUSTEE

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Social media training

Private Facebook group

Social media plan

Celebrity tweets

Promo and live blogging

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Followers

@replies

Retweets

Clicks

Fans

Likes

Comments

Visits

Anecdotes

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Survey

Guidelines

Training

Empower

Monitor

Report

Learn

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More interactivity (multimedia, UGC…)

More conversations

New website (open source) / online magazine

Page 33: Implementing a cross organisation social media strategy and getting results

Any questions?

Bertie Bosrédon*@cafedumonde . [email protected]

*/bow-ray-dom/