(im)possibilities

SIOW WERM GOH graduate portfolio

(IM)POSSIBILITIES

“ Impossible situations can become possible miracles. ” — Robert H. Schuller

The difference between impossible and possible is

two letters and it happens to be I’m. As a visual

communicator, I have to see things in various directions

to open a world of possibilities. In every design process,

seeing possibilities empower me and make the impossible

possible. Design takes curiosity, passion, determination,

and courage, when I faced with a design challenge I leave

the impossible out of my mind. I believe in design, there

are endless design solutions and possibilities to

be observe, discover, and explore.

INTRODUCTION

TABLE OF CONTENTS

ECHOES FROM THE SILENT KILLERPaper p romot i on

REVOLUTIONARIES IN EDUCATIONAdv e r t i s ing Campaign

MOVING PERFECTIONBrand Manual

A DROP OF ARTISANPacka g ing Des i gn

SYMPATHY FOR VENGEANCEFi lm Fes t i va l

CAPTURE THE RHAPSODYMusic Pos t e r

CATHOUSE CONFESSIONSpec ia l Top i c Book

THE GRANDEUR OF SIMPLICITYType Spec imen Box

IMPRESSION OF ORIGINALITYPr in t Making

FROM TOURIST TO VILLAGERMFA T hes i s

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client

Project TitleMute

NEENAH PAPER 7TYPOGRAPHY 3ECHOES FROM THE SILENT KILLER

01PAPER PROMOTION

CategoryBook / Poster / Card

CourseTypography 3

InstructorAriel Grey

ECHOES FROM THE SILENT KILLER This project encompasses areas of concept development, utilizing design and typography skills to send a direct message. The requirement is to conceptualize a unique theme to promote a specific paper line from an existing paper company. I chose to work with Neenah Paper Company and their Environment paper line.

course

SIOW WERM GOH 01 02 03 04 05 06 07 08 09 10projectgraduate portfolio

client9NEENAH PAPERTYPOGRAPHY 3ECHOES FROM THE SILENT KILLER course client

SIOW WERM GOH graduate portfolio 01 02 03 04 05 06 07 08 09 10project

client11NEENAH PAPERTYPOGRAPHY 3ECHOES FROM THE SILENT KILLER course

13NEENAH PAPERTYPOGRAPHY 3ECHOES FROM THE SILENT KILLER course client

client19NEENAH PAPERTYPOGRAPHY 3ECHOES FROM THE SILENT KILLER course

client21NEENAH PAPERTYPOGRAPHY 3courseECHOES FROM THE SILENT KILLER

client23NEENAH PAPERTYPOGRAPHY 3course clientECHOES FROM THE SILENT KILLER

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© 2008 NEENAH PAPER INC www.neenahpaper.com THOUGHTS ON ENVIRONMENT PAPERS FROM THE THINK ON PAPER SERIES OF PROMOTION FROM NEENAH PAPER INC+

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Y

Navy sonar has had a tremendous, detrimental impact on marine life. The U.S. Navy assumed responsibility for the marine mammal deaths from the mid-1980s up to 2009. Its own report concluded that whales suffered acoustic trauma consistent with sonar usage.

Whales’ sensitive sonar detectors are directly damaged by the strong acoustic waves from the high-intensity sonar, causing pain and disorientation which drives the whales to strand themselves on the beach. This explains the ruptures and hemorrhaging found in some of the whale victims. Another theory is that the exposure to the loud sonar noise causes the whales to become disoriented and confused, compelling them to the surface too quickly which causes decompression sickness.

Naval sonar is important to America’s national defense and should be used when needed. Sonar could potentially eliminate a serious threat. At all other times, its use should be considered alongside the environmental impacts it may have. Limiting naval sonar use in frequency and in geographical scope, it seems like a reasonable solution to avoid unnecessary animal deaths.

Conducting tests away from whale migratory paths. The use of passive sonar to determine the existence or absence of whales in the area before using the naval sonar could curb animal deaths. Simply having greater awareness and consideration for seasonal and migratory locations for these endangered creatures could lead to their preservation.

WHALES HAVE BEEN KILLED BYNAVY SONAR SINCE 1986

2 5 , 0 0 0


client25NEENAH PAPERTYPOGRAPHY 3courseECHOES FROM THE SILENT KILLER

01 02 03 04 05 06 07 08 09 10SIOW WERM GOH projectgraduate portfolioSIOW WERM GOH graduate portfolio 01 02 03 04 05 06 07 08 09 10project

client27NEENAH PAPERTYPOGRAPHY 3courseECHOES FROM THE SILENT KILLER client

client29

ADVERTISING CAMPAIGN

Project TitleEducation For All

CategoryPoster / Identity / App / Gift

CourseDesign Outside The Box

InstructorRoland Young

REVOLUTIONARIES IN EDUCATION The objective of this course is to challenge students to create an evocation campaign that focusing on conceptual thinking and communication effectively. This project is to choose an exciting company and create a creative idea and design solution for a social or political problem. I selected UNESCO and Apple as my companies to work on the social issue of education in Africa.

02DESIGN OUTSIDE THE BOXREVOLUTIONARIES IN EDUCATION UNESCO & APPLEcourse

AGRICULTURE & TECHNOLOGYTHE AID THAT AFRICA REALLY NEED

AN AFRICA EDUCATION SYSTEM FOR AFRICAN

What Kind of Aid Does Africa Need?Food, Technology, Money or Others? AGRICULTURE & TECHNOLOGYNot dumping of food aid by rich countries that destroy local e�orts to produce; not the imposition of industrial-style agriculture – based on chemicals and "high-yielding" seeds – in our countries, with the paradoxical outcome of greater production of a few food crops, accompanied by even worse hunger, and by environmental degradation. Pesticides and chemical fertilizers eventually degrade the soil, leading to declining productivity, and the high cost of those inputs will deepen the divide between rich and poor farmers, swelling the ranks of the hungry.

UNITED NATIONEDUCATION, SCIENCE

AND CULTURE

The New Education In Africa For AfricanEducation Africa strives to reach and uplift the poorest of the poor. We aim to assist disadvantaged South Africans in their quest to obtain a quality, relevant education in order to ensure that they are in a position to become global citizens and a competitive, productive element in the local job market. Education Africa aims for an educated nation, which in turn will lead to a progressive nation that is in a position to sustain economic growth.

Education System In Africa Based On Agriculture Technology

AFRICA: EDUCATION FOR ALL 2015

It need a fresh angle for a new start for Africa’s children to develop the world next power. Education for every kid in Africa for a better country.

The Next Education

Agricultural education with technology

Improves lifeincrease production, conserve resources, provide nutritious foods.

Education For AllAFRICA 2015


AND CULTURE


AND CULTURE

For Prosperity & Development

Education for all 2015

Agricultural education is instruction about cropproduction, livestock management, soil and water conservation, and various other aspects of agriculture.

Improves the quality of life for all people by increase production, conserve resources, and provide nutritious foods.


AND CULTURE

The New African EducationAgricultural education is instruction about cropproduction, livestock management, soil and waterconservation, and various aspects of agriculture.

FOR MORE INFORMATION, VISIT WWW.UNESCO.ORG/EDUCATIONFORALL.HTML TEL: 1800-288-1234L FAX: 1800-288-1234

EDUCATE/NOT EDUCATEEDUCATION FOR AFRICA 2015

UN

ITED N

ATION

EDU

CATIO

N, SC

IENC

E A

ND

CU

LTUR

E

EDUCATIONEducation For All

BY UNESCO

The knowledgeof agricultureas a learning tool for children in Africa

Africaeducation through real life

www.unesco.org

THE BEST KNOWLEDGEIS FROM OUR OWN LAND AFRICA

EDUCATION FOR ALL 2015

MAPAFRICA

CONSTRUTION

EDUCATION FOR ALL

Education Africa strives to reach and uplift the poorest of the poor. We aim to assist disadvantaged South Africans in their quest to obtain a quality, relevant education in order to ensure that they are in a position to become global citizens and a competitive, productive element in the local job market. Education Africa aims for an educated nation, which in turn will lead to a progressive nation that is in a position to sustain economic growth.

EDUCATION

ofN

S

W

E

Real Life + Education + Agriculture + Technology

Education on the land and agriculture knowledge1

Practising and farming in realapply skillset and knowledge2

Learning the new technology for solving problem3

Using the understanding of technologycombine with the real life experience

for improving agricultre

4

Harvest, innovate and develope 5

Export crops,new technologyimprove nation

6


AND CULTURE

Two mind think alike can develop a country and bring a nation together.

AGRICULTURE & TECHNOLOGYNot dumping of food aid by rich countries that destroy local e�orts to produce; not the imposition of industrial-style agriculture – based on chemicals and "high-yielding" seeds – in our countries, with the paradoxical outcome of greater production of a few food crops, accompanied by even worse hunger, and by environmental degradation. Pesticides and chemical fertilizers eventually degrade the soil, leading to declining productivity, and the high cost of those inputs will deepen the divide between rich and poor farmers, swelling the ranks of the hungry.

Inteligence Endurance Hope

Humanity

Power

Unity Persistence New Beginning

love

AchiementStrength

The Next Education LanguageIn Africa For AfricanAgricultural education is instruction about cropproduction, livestock management, soil and waterconservation, and various other aspects of agriculture.


educAtion FOR ALL 2015

Not dumping of food aid by rich countries that destroy local e�orts to produce; not the imposition of industrial-style agriculture – based on chemicals and "high-yielding" seeds – in our countries, with the paradoxical outcome of greater production of a few food crops, accompanied by even worse hunger, and by environmental degradation. Pesticides and chemical fertilizers eventually degrade the soil, leading to declining AGRICULTURE & TECHNOLOGY

THE AID THAT AFRICA REALLY NEED


Agricultural education is instruction about crop production, livestock management, soil and water conservation, and various other aspects of agriculture.

Agricultural: Farming, Land, Crops, Harvest

Food, Tools, Survive, Live

Import, Export, Growth

Love, Unity Help, Aid

Education, Knowledge, Speech, Meeting, Thinking

Technology

Knowledge is in the cultureEducation in Agiculture technology

For te future of Africa



The New Education In Africa For AfricanImproves the quality of life for all people by increase production, conserve resources, and provide nutritious foods.

The New Symbol of EducationIn Africa For African


Did you know the land of Africa is a golden place for agriculture

Did you know what Africa need now isEducation, Technology & Agriculture

Just Like The Education System In AfricaIt need a fresh angle for a new start for Africa’s children to develop the world next power. Education for every kid in Africa for a better country.




�e map of A�ca and the interaction of those region. Using this as a teaching tool for the children in Africa.

After The End Of The World Human Evolved Again In Africa

Education System For Africa ChildrenAfrica is considered by most paleoanthro pologists to be the oldest inhabited territory on Earth, with the human species originating from the continent

EDUCATION FOR ALL


THE

WORLD NEXTPOWER

EDUCATION in AFRICA

The New EducationIn Africa For African



Latest Technology

Trad

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Not dumping of food aid by rich countries that destroy local e�orts to produce; not the imposition of industrial-style agriculture – based on chemicals and "high-yielding" seeds – in our countries, with the paradoxical outcome of greater production of a few food crops, accompanied by even worse hunger, and by environmental degradation. Pesticides and chemical fertilizers eventually degrade the soil, leading to declining productivity, and the high cost of those inputs will deepen the divide between rich and poor farmers, swelling the ranks of the hungry.AGRICULTURE & TECHNOLOGY


AND CULTURE

africa2015

The New EducationAgricultural education with technologyEducation For AllAgricultural education is instruction about cropproduction, livestock management, soil and waterconservation, and various other aspects of agriculture.







AND CULTURE





The Next Education





AND CULTURE


AND CULTURE






AND CULTURE




UN

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BY UNESCO



www.unesco.org



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Humanity

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UN

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BY UNESCO



www.unesco.org



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client UNESCO & APPLE 31DESIGN OUTSIDE THE BOXcourseREVOLUTIONARIES IN EDUCATION





AND CULTURE





The Next Education





AND CULTURE


AND CULTURE






AND CULTURE




UN

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EDU

CATIO

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CU

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BY UNESCO



www.unesco.org



MAPAFRICA

CONSTRUTION

EDUCATION FOR ALL


EDUCATION

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6


AND CULTURE




Humanity

Power


love

AchiementStrength













Technology

















EDUCATION FOR ALL


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EDUCATION in AFRICA




Latest Technology

Trad

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AND CULTURE

africa2015



The Next Education





client UNESCO & APPLE 33DESIGN OUTSIDE THE BOXREVOLUTIONARIES IN EDUCATION course

client

BRAND MANUAL

Project TitleThe Brand New Wave

Category Identity / Book / Packaging

CourseNature of Identity

InstructorHunter Wimmer

MOVING PERFECTION The intent of this course was to create a new identity for a brand by expanding the audience and type of products in a new direction. The goal of this project was to visually and verbally understands and defines the personality, identity and substance of these businesses through the creation and execution of brand and identity programs. I choose to re-brand Ocean Pacific to invigorate the brand and bring it to the top of its market place.

03OCEAN PACIFIC 43NATURE OF IDENTITYMOVING PERFECTION course

client OCEAN PACIFIC 45NATURE OF IDENTITYMOVING PERFECTION

OCEAN PACIFIC

course

client OCEAN PACIFIC 47NATURE OF IDENTITYMOVING PERFECTION course

client OCEAN PACIFIC 51NATURE OF IDENTITYMOVING PERFECTION course client

OCEAN PACIFIC

Log In • Register • Change Country ›

Search OUR COMPANY SUSTAINABILITY RESPONSIBILITY PRODUCTS SERVICES GO

Take A Tour

Ocean Pacific Coalition Wave Forecast Surf, Music & Art Latest News & Updates

Follow us on Twitter Join us on Facebook›

› ›

›

EVENT

OP Jam Biarritz July 10 - 14, 2010 Basques Biarritz, France

More Info

NEWS

Sally Fitzgibbons Comes in 2nd in Bali.Read More

Ocean Pacific Coalition Saving More Marine and Ocean.Read More

Ocean Pacific Hits JapanRead More

LATEST BLOG ENTRIES visit blog

05.12.10 - Shore, Sarasota, Florida

05.11.10 - Invisible Children Help Them

05.11.10 - Runway Model Casting

05.10.10 - Hottest California Surfer

05.07.10 - Dance If You Want To

05.07.10 - Contest Winner

MUSIC visit o.p. music

O.P. Music

Free Music Download of the Week

Surf DJ in Town

Privacy Policy Careers Contact Us Customer Service 1-800-730-0220 Store Locator Site Map Search Index Page Description

© 2010 OCEAN PACIFIC CORPORATION, ALL RIGHTS RESERVED.


client


OC

EA

N P

AC

IFIC

CO

AL

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N

Oce

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Pacif

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Lo

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Oce

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Pacif

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OC

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Lo

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Involve Learn Friends Of Earth

OCEAN PACIFIC COALITION

OCEAN PACIFIC 61NATURE OF IDENTITYMOVING PERFECTION course

client FILIPPO BERIO 65PACKAGE DESIGN 2A DROP OF ARTISAN

PACKAGING DESIGN

Project TitleFillipo Berio Olive Oil

CategoryPackaging / Identity

CoursePackage Design 2

InstructorPaul Kagiwada

A DROP OF ARTISAN This project challenge student to redesign a current label of a common supermarket brand product as well as create new packaging for the same brand product to an upscale market. This project is to create a strong shelf set in the busy supermarket setting and creates a compelling packaging for different settings and against the competition. I selected Filippo Berio, a brand of olive oils that can easily be found in most supermarkets in United States.

04course

client FILIPPO BERIO 67PACKAGE DESIGN 2A DROP OF ARTISAN course

Packed in Italy with select olive oils from Italy, Spain, Greece and Tunisia.

Imported by: SALOV CORP.North America. Hackensack, NJ 07601

For great testing recipe visit:www.filippoberio.com

Aromatic and full flavored, Filippo BerioOlive Oil is Ideal for dressing andmarinating and enchanes the flavor ofany dish. And olive oil is heart healthy,so enjoy better heart health and tastymeals with Filippo Berio Olive Oil.

Nutrition FactsServing Size 1 tbsp

Servings About 18

Amount /Serving %DV*

Calories 120Calorie from Fat 120

Not a significant source of

dietary fiber,sugars, calcium,

iron, vitamin A and vitamin C

* Percent Daily Values (DV) are based on a 2,000 calories diet.

Saturated Fat 2g

Total Fat 14g 2 2%

10%

0%

0%

Trans Fat 0g

Sodium 0mg

Total Carb 0g

Protein 0g

0%

Cholesterol 0mg

LYON

1873

CHICAGO

1893

NET 8.45

FL OZ

250 ML





Nutrition FactsServing Size 1 tbspServings About 18



Not a significant source ofdietary fiber,sugars, calcium,iron, vitamin A and vitamin C


Saturated Fat 2g

Total Fat 14g 2 2%

10%

0%

0%

Trans Fat 0g

Sodium 0mg

Total Carb 0g

Protein 0g

0%

Cholesterol 0mg

LYON1873

CHICAGO1893

NET 8.45 FL OZ250 ML





Nutrition FactsServing Size 1 tbspServings About 18



Not a significant source ofdietary fiber,sugars, calcium,iron, vitamin A and vitamin C


Saturated Fat 2g

Total Fat 14g 2 2%

10%

0%

0%

Trans Fat 0g

Sodium 0mg

Total Carb 0g

Protein 0g

0%

Cholesterol 0mg

LYON1873

CHICAGO1893

NET 8.45 FL OZ250 ML





Nutrition FactsServing Size 1 tbsp

Servings About 18



Not a significant source of

dietary fiber,sugars, calcium,

iron, vitamin A and vitamin C


Saturated Fat 2g

Total Fat 14g 2 2%

10%

0%

0%

Trans Fat 0g

Sodium 0mg

Total Carb 0g

Protein 0g

0%

Cholesterol 0mg

LYON

1873

CHICAGO

1893

NET 8.45

FL OZ

250 ML


client

FILM FESTIVAL

Project TitleThe Wrath of Retribution

Category Identity / Poster / Ticket / Book / Trailer

CourseIntegrated Communication

InstructorHunter Wimmer

SYMPATHY FOR VENGEANCE The hope of this project is to create a film festival through integrated cross media materials based on the theme and distinctive visual style from the chosen filmmaker. The project consisted of conceptualizing and design a complete system to form this film festival for the selected director. I created a film festival for Park Chan Wook, a South Korean film director.

05PARK CHAN WOOK 75INTEGRATED COMMUNICATIONSYMPATHY FOR VENGEANCE course

The Path Of Revenge Leads To Self-Destruction In The Films Of Park Chan Wook

1800-WRATH-09 www.thewrathofretribution.com

Wiltern Theater @ Koreatown, Los Angeles

SEPTEMBER 18 – 26, 2009

FEATURES

Sympathy For Mr. Vengeance

Lady Vengeance

Old Boy

Joint Security Area

Three Extremes


client


www.thewrathofretribution.com

THE WILTERN THEATER, Koreatown

3790 Wilshire Boulevard, Los Angeles, CA 90010

SPECIAL EVENTSGuest appearance by the director and

special screening of new unreleased film

FEATURESJOINT SECURITY AREA, SYMPATHY FOR MR. VENGEANCE,

OLDBOY, LADY VENGEANCE, THREE EXTREMES

SEPTEMBER 18 – 26 / 8 pm


ww w.thewrathofretribution.com

FEATURES

JOINT SECURITY AREA

SYMPATHY FOR MR. VENGEANCE

OLDBOY

LADY VENGEANCE

THREE EXTREMES

SEPTEMBER 18 – 26 THE WILTERN THEATER

Koreatown, Los Angeles

PARK CHAN WOOK 77INTEGRATED COMMUNICATIONSYMPATHY FOR VENGEANCE course

The Wiltern TheaterKoreatown, Los Angeles

FEATURES: JOINT SECURITY AREA,

SYMPATHY FOR MR. VENGEANCE,

OLDBOY, LADY VENGEANCE, THREE EXTREMESThe Path Of Revenge Leads To Self-Destruction In The Films Of Park Chan Wook


SEPTEMBER 18 – 26


client PARK CHAN WOOK 79INTEGRATED COMMUNICATIONSYMPATHY FOR VENGEANCE course

The Wiltern TheaterKoreatown, Los Angeles

FEATURES: JOINT SECURITY AREA,

SYMPATHY FOR MR. VENGEANCE,

OLDBOY, LADY VENGEANCE, THREE EXTREMESThe Path Of Revenge Leads To Self-Destruction In The Films Of Park Chan Wook


SEPTEMBER 18 – 26

client

client

OLDBOY

Oldboy is a 2003 South Korean film directed by Park Chan-wook. It is based on a Japanese manga of the same name written by Nobuaki Minegishi and Garon Tsuchiya. Oldboy is the second installment of The Vengeance Trilogy, preceded by Sympathy for Mr. Vengeance and followed by Sympathy for Lady Vengeance. The film follows the story of one Oh Dae-Su, who is locked in a hotel room for 15 years without knowing his captor's motives. When he is finally released, Dae Su finds himself still trapped in a web of conspiracy and strangeness. His own quest for vengeance becomes tied in with romance when he falls for an attractive sushi chef.The film won the Grand Prix at the 2004 Cannes Film Festival and high praise from the President of the Jury, director Quentin Tarantino, who could not persuade the members of the jury to give it the Palme d'Or over Fahrenheit 9/11. Critically, the movie has been well received in the United States, with an 81% "Certified Fresh" rating at Rottentomatoes.com. Film critic Roger Ebert has claimed Oldboy to be a "...powerful film not because of what it depicts, but because of the depths of the human heart which it strips bare". In 2008, CNN named it one of the ten best Asian films ever made.


HOME FESTIVAL INFO PARK CHAN WOOK FEATURES FILMS EVENTS & HIGHTLIGHT BOX OFFICE CONTACT US

TRAILERS

SYMPATHY FOR MR. VENGEANCEJOINT SECURITY AREA OLDBOY LADY VENGEANCE THREE EXTREMES



TRAILERS


PARK CHAN WOOK

Park Chan Wook is a South Korean filmmaker and screenwriter. He was born August 23, 1963 in South Korea. Park Chan Wook has a degree in philosophy from the University of Sogang, South Korea. During his studies, he started a cinema club call “Movie Gang” where he devoted himself to the cinema by publishing critical reviews and articles on contemporary cinema.

After graduation he entered the cinema world in 1988. He wrote articles on film, and later became an assistant director for his friend Kwak Jae-Young, who was a debutante director. In 1992, his first movie, The Moon Is The Sun’s Dream, had no success and he faced the darkest period of his career, but he still continued working on his next film.

Later he met Lee Joon-Ik and Jo Cheol-Yyeon, big producers in those years, and they worked together on Anarchists. He turned down the offer to direct because he wanted to focus on his second film, Trio. In 1997 Trio proved Park’s mastery of the camera,but the response to this film was quite cold and Park’s career almost stopped there.

Without giving up, he proposed Sympathy for Mr. Vengeance to various producers, but he didn’t get any results. In 1999 Judgement by Park was chosen for the Clermont Ferrand Short Film Festival. Park refused again the director post offer by Cineworld because he received a more attractive offer from Myung Films, a big film production house that could potentially change his whole career.



TRAILERS


FILMOGRAPHY

Director

The Moon Is... the Sun's Dream (1992)Saminjo (1997)Judgment (1999)Joint Security Area (2000)Sympathy for Mr. Vengeance (2002)If You Were Me (2003)Oldboy (2003)Three Extremes (2004)Lady Vengeance (2005)I'm a Cyborg, But That's OK (2006)Thirst (2009)

Writer

The Moon Is the Sun's Dream (1992)Saminjo (1997)Judgment (1999)Anarchists (2000)Joint Security Area (2000)The Humanist (2001)Sympathy for Mr. Vengeance (2002)A Bizarre Love Triangle (2002)If You Were Me (2003)Oldboy (2003)Three Extremes (2004)Lady Vengeance (2005)Sonyeon, Cheonguk-e gada (2005) MORE >



TRAILERS


PARK CHAN WOOK 97INTEGRATED COMMUNICATIONSYMPATHY FOR VENGEANCE course

client

06MUSIC POSTER

Project TitleExodus

Category Poster

CourseType Experiments

InstructorStan Zieka

CAPTURE THE RHAPSODY Visualize a song by creating a poster using experimental projected type. The poster must exhibit the mood and visual translation of the song relying solely on the outcome of the projector with pictures and type printed on transparency paper and material. The objective is to experiment designing with type and images in different production method to achieve different result. I pick the song “Exodus” by Maksmi Mrvica

MAKSIM MRVICA 101TYPE EXPERIMENTSCAPTURE THE RHAPSODY course

client MAKSIM MRVICA 103TYPE EXPERIMENTScourseCAPTURE THE RHAPSODY

client MAKSIM MRVICA 105TYPE EXPERIMENTScourseCAPTURE THE RHAPSODY

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yer

client

SPECIAL TOPIC BOOK

Project TitleWe Are All Whores

Classification Book / Identity / Research

CourseVisual Communication Lab

InstructorPhil Hamlett

CATHOUSE CONFESSION The purpose of this project was to develop a distinctive voice as a designer, examine the designer’s role in society then explore and express a controversial topic. This project focused on research, collaboration, and storytelling. I decided to take on the challenging topic of prostitution.

07PROSTITUTION 107VISUAL COMMUNICATION LABCATHOUSE CONFESSION course

PROSTITUTION 109VISUAL COMMUNICATION LABcourseCATHOUSE CONFESSION client

client PROSTITUTION 111VISUAL COMMUNICATION LABcourseCATHOUSE CONFESSION

client FRUTIGER 123TYPE SYSTEMSTHE GRANDEUR OF SIMPLICITY

TYPE SPECIMEN BOX

Project TitleFrutiger Font Study

Category Typography / Label

CourseType Systems

InstructorJennifer Sterling

THE GRANDEUR OF SIMPLICITY The goal of this project is to analyze, study, emulate and experiment with the chosen typeface. We designed based on the exercise of the typographic master Wolfgang Weigart and Emil Ruden and incorporate skills in organization, hierarchy, layout, and grid system. This exercise helped students to archive a better understanding of the attention to detail in typography. Frutiger was use throughout this project.

08course

client FRUTIGER 125TYPE SYSTEMSTHE GRANDEUR OF SIMPLICITY course

OCEAN PACIFIC 131NATURE OF IDENTITYMOVING PERFECTION course client FRUTIGER 131TYPE SYSTEMSTHE GRANDEUR OF SIMPLICITY course client

01 02 03 04 05 06 07 08 09 10projectSIOW WERM GOH graduate portfolio

client

09PRINT MAKING

Project TitleTraditional Printing

CategoryPoster / Book / Postcard

CourseSilk Screen / Letterpress

InstructorMacy Chadwick

IMPRESSION OF ORIGINALITY Discover how to incorporate two aesthetics, handmade and digital art for visually communicating a message effectively. Traditional handcraft such as hand set type, linoleum cuts, letterpress and silkscreen as well as their processes and techniques are covered.

133NOT APPLICABLE 133SILK SCREEN / LETTERPRESSIMPRESSION OF ORIGINALITY course

client135NOT APPLICABLE 135IMPRESSION OF ORIGINALITY course SILK SCREEN / LETTERPRESS

OCEAN PACIFIC 141NATURE OF IDENTITYMOVING PERFECTION course client141NOT APPLICABLE 141IMPRESSION OF ORIGINALITY course clientSILK SCREEN / LETTERPRESS

client

MFA THESIS

Thesis TitleTruly Malaysia

Category Web / Poster / Logo / Book /Postcard

InstructorsPhill Hamlett / Ariel Grey / Troy Alders / Nathan Durrant

FROM TOURIST TO VILLAGER A graphic design thesis is designed to explore the techniques and forms of graphic design in a new and creative way. It defines the connection between conceptual thinking, personal voice, and the ability to create a compelling and crafted visual communication design that support a concept based in research that address the design problems. Student’s skills, innovation, and knowledge in the selected topic are demonstrated when the thesis being presented.

10MALAYSIA 143MFA THESISFROM TOURIST TO VILLAGER course

client MALAYSIA 145MFA THESISFROM TOURIST TO VILLAGER course

client MALAYSIA 147MFA THESISFROM TOURIST TO VILLAGER course client


ImproveMalaysia’s Tourism

ABetterFuture

SustainableTourism

IncreaseEconomic Growth

Rural Development

Culture Heritage

Wildlife Restoration

Green Hotel Concept

Culinary Heritage

Architectural Preservation

Adventure Experience

Nature Exploration

Preserve Malaysia’s Biodiversity

+ +Unique Vacation Nature Adventure Culture Experience


MalaysiaARRIVE AS A TOURIST, DEPART AS A VILLAGER

Truly

client MALAYSIA 159MFA THESISFROM TOURIST TO VILLAGER course client

“ Today’s accomplishments were yesterday’s impossibilities ” — Robert H. Schuller

This book would not have been possible without the kind

support and help of many individuals.

I would like to express my special gratitude and thanks

to my instructors, Mary Scott, Phill Hamlet, Hunter

Wimmer, Roland Young, Ariel Grey, Jennifer Sterling,

Lian Ng, Macy Chadwick, Michael Kilgore, Nathan

Durrant, Paul Kagiwada, Stan Zieka, and Troy Alders.

I’m grateful for my advisors, Julianne Kan , Nancy

Westsmith, Scot Crisp, Steve Abney, and Susan Pasley.

My appreciations also go to my classmates and friends

near and far. This includes Alice Hsu, Angella Tsai,

Celeste Yang, Celia Leung, Daniel Tran, David Holl, Elsa

Chung, Jenny Pan, Juan Li, Keira Yang, Lanny Konver,

Liz Chang, Michael Bell, Michael Geary, Mike Moss, and

Shadow Chen. Special thanks to Zack Fu, and Shereen

Kang for generously helped me out with their abilities.

I wish to express my love and gratitude to my beloved

families, especially my parents Michael Goh Ah Tee and

Rosemary Sia Cheng Yin for their support, dedication,

understanding, and endless love.

ACKNOWLEDGMENT

ACADEMY OF ART UNIVERSITY

School of Graphic Design

Course

Senior Portfolio

Instructors

Mary Scott, Chair, School of Graphic Design

Roland Young, Chair, School of Advertising

SIOW WERM GOH

Email [email protected]

Phone 415 230 9432

Title of Book

(IM)POSSIBILITIES

Photography

Zack Fu, Siow Werm Goh

Cover Stock

Lineco Book Cloth

Text Stock

Finch Fine Paper

Fonts

FF Din, Adobe Garamond, Bodoni

Software

Adobe Creative Suite 5

Printer

Graphic Imagery, South San Francisco

Bindery

Cardola-James Binding, San Francisco

© 2012 Siow Werm Goh

No part of this book maybe used or reproduced in any

manner without written consent of Siow Werm Goh.

All Right Reserved.

www.iamwerm.com

(im)possibilities

Documents

neenah paper company

environment paper line

specific paper line

existing paper company

silent killerpaper p

design process

design challenge

paper series of promotion