improves your campaign performances audience based … · how can i find the right influencers for...
TRANSCRIPT
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AUDIENCE BASED ON INFLUENCER SELECTION IMPROVES YOUR CAMPAIGN PERFORMANCES
VSUSUAL BRAND CRITERIA
WIZDEO ANALYTICS DATA
- Influencer subscriber volume- Perceived brand relevance- Perceived brand safety
- Forecasted reach- Engagement rate- Audience relevance for brand- Expertise
Not enough: no audience data Low reach (high subs, low views)
Poor engagement
Fully data-based approachGuaranteed reachHigh engagement
SITUATION HOW CAN I FIND THE RIGHT INFLUENCERS FOR MY CAMPAIGNS ?
1. Influencer selection based on brand audience interests
2. Additional data filters with multiple criteria
SOLUTION FIND RELEVANT INFLUENCER, THEN FILTER THEM WITH YOU CRITERIA
INSIGHTS PERFORMANCE & RELEVANCE INDEX STRONGLY CORRELATED : FIND PERFORMING CREATORS WITH WIZDEO ANALYTICS
PROXIMITYWA audience affinity index
PERFORMANCEclicks /€
1,47 69,4
0,90 67,9
not found by brand 60,1
0,80 56
0,73 54,6
0,18 0
Influencers picked by the brand
Influencers found with
Wizdeo Analytics
EAGER TO START YOUR NEXT INFLUENCER CAMPAIGN ?
START YOUR INFLUENCER CAMPAIGN HERE