Improving our SOCIAL MEDIA accounts

Improving our SOCIAL MEDIA accountsBY Sydney h.

What are the most used social media sites?

What are the most used social media sites?

Facebook currently the overwhelming favoriteEstimated Unique Monthly Visitors for Facebook: 1,100,000,000 (from eBiz)Note~ Twitters popularity may increase after new improvements recently announcedGoogle+~ 120,000,000 Est. Unique Monthly visitors (#6 on the list)

What are peak times to post on social media?

Best/worst times to post on social mediaFacebookBest Days- WednesdayWorst Days- Saturday, SundayBest Times- 1PM-4PMWorst Times- 12 AM-8 AM, 12 PM-8 AMInstagramBest Days- MondayBest Times- Off work hoursTwitterBest Days- Mon.-Thurs.Worst Days- Sat., Sun.Best Times- 12PM-3 PM, 5-6 PMWorst Times- 8 PM-9 AM

Best/worst times to post on social media (continued)PinterestBest Days- SaturdayBest Times- 8 PM-12 AM 2 AM-4 AMWorst Times- 5 PM-7 PMGoogle+Best Times- 9 AM-11 AMWorst Times- 12 AM-8 AM, 6 PM-12 AMLinkedInBest Days- Tues.-Thurs.Worst Days- Mon., Fri.Best Times- During Business HoursWorst Times- 10 PM-6 AM

What do people want from social media?

People want:HumorInformationAttention, Acknowledgement, ResponseDesign psychology suggests that successful engagement through social media will support:Relatedness by acknowledging consumer outreach and offering relevant information, andAutonomy by giving consumers a sense of choice and control as to how they interact with brands (amybucherphd.com)Visual elementsPhotos, videos, etc.

What do people want from social media?~ Visual elementsResearchers found that colored visuals increase people's willingness to read a piece of content by 80%.(Xerox.com)When people hear information, they're likelyto remember only 10% of that information three days later. However,if a relevant image is paired with that same information, people retained 65% of the information three days later.(lifelearn.com)46% ofmarketerssay photography is critical to their current marketing and storytelling strategies.(cmocouncil.org)

Physical Appearance of Social media

Physical appearance of social media

Physical appearance of social media

Colour has perhaps the largest influence on social psychology and acts as one of the main triggers in user behaviour. appsbuilder.com

Physical appearance of social media-Color Meanings (appsbuilder.com)RED:Red is the color of fire and blood. It is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.ORANGE:Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and tropics.YELLOW:Yellow is the color of sunshine. Its associated with joy, happiness, intellect, and energy.GREEN:Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility.BLUE:Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.PURPLE:Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition.WHITE:White is associated with light, goodness, innocence, and purity. It symbolizes safety, purity, and cleanliness. In heraldry, white depicts faith and purity.BLACK:Black is associated with power, elegance, formality, death, evil, and mystery.

Physical Appearance of Social media~App Logo/social media profile pics

Physical Appearance of Social MediaSome of the best Pinterest Board by businesses (according to socialmediadelivered.com)https://www.pinterest.com/todayshow/ ~Bright colors, unity among boardshttps://www.pinterest.com/lindtchocolate/ ~Unity among boardshttps://www.pinterest.com/travelchannel/ ~Bright colors, eye-catching cover photos

Email NewslettersNewsletter subscription pop-up72 percent of U.S. adults say they prefer companies to communicate with them via email (prnewswire.com)73 percent of companies agree email marketing is a core part of their business efforts (pardot.com)

The End

Sourceshttps://www.surveymonkey.com/analyze/f8vkKcwVf2DvL3ZfPpZ3bn5B_2BoFhO60y_2FS7EqxinQ78_3Dhttp://www.office.xerox.com/latest/COLFS-02UA.PDFhttp://www.lifelearn.com/2015/05/12/why-infographics-work/http://www.cmocouncil.org/images/uploads/297.pdfhttps://blog.twitter.com/express-even-more-in-140-charactershttp://www.opus.com.kh/blog/63-rich-media-social-network-performancehttps://www.youtube.com/watch?v=5poXGOvROcA https://appicontemplate.com/how-to-design-better-app-icons/http://blog.apps-builder.com/7-tips-app-icon-design/ http://www.socialmediadelivered.com/2012/03/14/top-20-companies-on-pinterest-from-social-media-delivered/ http://www.ebizmba.com/articles/social-networking-websites http://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.0000misslejgf5611ec21s18s46id https://www.entrepreneur.com/article/252581 http://www.prnewswire.com/news-releases/marketingsherpa-survey-of-consumer-attitudes-towards-email-marketing-reveals-strong-preference-for-email-compared-with-all-other-communications-300029767.html http://www.pardot.com/blog/the-2015-email-marketing-landscape/ http://www.slideshare.net/katielance/creating-your-visual-social-media-strategy-for-real-estate-webinar http://www.amybucherphd.com/a-brand-i-can-relate-to-companies-creating-relationships-on-social-media/

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